HubSpot Marketing Hub Software Answers

HubSpot Marketing Hub Software Answers

Exam

• There are 60 questions.
• The exam takes about 1 hour to complete.
• You must answer 45 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 hours to complete the exam.

Questions:

• What is the definition of contact management?
• _______________ is the software that exists with the goal of automating your marketing actions.
• True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.
• True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.
• ________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.
• Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.
• True or false? Buyer personas are non-fictional case study examples of your most successful customer.
• True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.
• Which is NOT an example of demographic information that can help bring value to your buyer persona research?
• Most organizations target how many buyer personas?
• When determining buyer personas, which type of information is most important to capture?
• All of the following are components of a topic cluster EXCEPT:
• Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.
• True or false? The higher your DA (Domain Authority), the easier it should be for your topic clusters to rank.
• All of the following are examples of SMART goals EXCEPT:
• All of the following are tools you can connect to a HubSpot campaign EXCEPT:
• True or false? All assets should be built before creating a campaign.
• Which of the following are campaign metrics that can be tracked in HubSpot?
• All of the following are examples of how you can export campaign data EXCEPT:
• True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.
• What are/is the area(s) you need to consider when building a call-to-action?
• Why should your call-to-action contain action-oriented language?
• You should base the design of your CTA on the following:
• True or false? You can use your HubSpot CTAs in externally hosted content.
• True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.
• What is a form submission notification?
• Your form submission rate tracks:
• What is the advantage of using a form?
• What is a pop-up form?
• True or false? Pop-up forms are outbound.
• You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?
• True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.
• True or false? Marketing automation is ONLY used to automate your marketing actions.
• There are three types of workflows you can create in HubSpot. What are they?
• _________ workflows will operate once a contact meets the enrollment triggers of that workflow.
• True or false? You can set a workflow goal on the main workflows dashboard.
• What is the definition of segmentation?
• What are the three types of segments you can create in HubSpot?
• Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?
• A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.
• True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.
• True or false? A list and a report in HubSpot accomplish the same actions and goals.
• True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.
• When should you report on your marketing campaign performance?
• What is key to the success of your reporting?
• How does HubSpot calculate the source of a visitor to your site?
• What is the reporting library?
• What is a X (formerly Twitter) stream?
• True or false? SMS is a paid-add on available within Marketing Hub.
• You can create campaigns that increase brand awareness on LinkedIn, Facebook, and Google using which Marketing Hub tool?
• Select all that apply. Which HubSpot features help you directly attract new visitors using valuable content?
• What is the primary purpose of the traffic reporting collection?
• What is a workflow?
• Which tool helps you see all scheduled social posts within the HubSpot social tool?
• Branching logic in workflows is also commonly referred to as what?
• True or false? Delays can be added to your workflow to ensure certain actions don’t fire immediately.
• What is not an option for the blog/RSS email frequency in HubSpot?
• Select all that apply. Which HubSpot features help nurture leads into customers?
• Who created the pre-built reports found in the reporting library?
• Which of the following is NOT a method you can use to create a workflow?
• What is a call-to-action button?
• True or false? You can import contacts into HubSpot that are opted-out of communication.
• True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.
• Which parts of your organization can benefit from buyer personas?
• Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.
• Fill in the blank: When linking your topic cluster together, it’s critical that you __________.
• True or false? You have up to one week to edit the name of a campaign.
• All of the following are ways you can report on a campaign EXCEPT:
• Why should you limit the number of form fields you use on your form?
• Where is information collected by your form submissions stored in HubSpot?
• Select all that apply. Which HubSpot features help you retain and delight existing leads and customers?
• What does the term ‘dashboard’ refer to in HubSpot?
• What steps do you take to view the top clicked links in your email?
• What tool allows you to add contacts’ first names to your marketing email?
• Which of the following is NOT a report included in the traffic reporting collection?
• What is the purpose of contact create attribution reports?
• What are three examples of segments that every business should ideally have?
• What is a requirement before sending an automated email in HubSpot?
• Marketing Hub users will frequently use which of the following menus in HubSpot?
• A call-to-action button is also known as a:
• True or false? Forms are dead.
• What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:
• You can create a call-to-action to align with which stage of the buyer’s journey?

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