Social Listening with Hootsuite Certification Answers

Social Listening with Hootsuite Certification Answers

Unlock the power of social listening with Hootsuite's new feature powered by Talkwalker! Designed for marketing professionals, social media managers, and business owners, this self-paced course covers everything from the basics of social listening to advanced insights and actionable strategies. Learn how to set up and navigate Hootsuite’s listening tool, interpret data, and leverage insights to enhance your digital marketing efforts. Stay ahead of trends, manage your brand reputation, and engage with your audience like never before.

Questions:

Which of the following is an example of a ‘Protect’ goal in social listening?

• Tracking the number of likes on your social media posts
• Discovering influencers to promote your brand
• Watching online discussions for potential issues
• Measuring the engagement rates of all social media campaigns

What is the main difference between Social Monitoring and Social Listening?

• Social Listening focuses on tracking detailed brand mentions, while Social Monitoring looks at broader trends
• Social Listening looks at broader trands, while Social Monitoring tracks detailed brand mentions
• Social Listening only applies to customer feedback, while Social Monitoring applies to competitors
• Social Monitoring tracks competitors, while Social Listening is only for tracking brand performance

What is the primary focus of social listening?

• Analyzing website traffic patterns and user behavior over time
• Tracking customer service inquiries and resolving issues quickly
• Monitoring specific mentions and comments about your brand or product
• Understanding the overall conversation about your brand, industry, and competitors

How does Social Listening enable a brand to strengthen its connection with relevant influencers?

• By identifying influencers already engaging with the brand
• By automatically assigning influencers based on follower count
• By finding influencers who align with industry trends and audience interests
• By monitoring influencer posts exclusively for competitor analysis

Which of these is a key benefit of social listening?

• Spotting trends before they fully develop and gain momentum
• Responding to individual complaints and concerns from customers
• Tracking the number of likes and comments on your social media posts
• Scheduling social media posts in advance for maximum engagement

Which of the following actions is an example of using Social Listening insights to improve brand reputation?

• Ignoring negative feedback to avoid public controversy
• Highlighting positive customer feedback in marketing campaigns
• Responding only to direct messages on social media
• Focusing solely on competitor analysis

Why should you add common misspellings of your brand name to your Social Listening keywords?

• It captures mentions that might otherwise go unnoticed.
• It ensures customer service can respond to all issues
• It helps remove unrelated mentions from the data
• It makes tracking direct brand mentions easier

What should you do if you’re not seeing useful insights from your Social Listening data?

• rethink your social and content strategy
• Adjust filters, keywords, channels, and your goals.
• Remove all data and rely only on brand mentions.
• Narrow your listening scope to focus only on positive feedback.

Which of the following is key in setting up your Social Listening strategy?

• Creating a focused list of keywords, hashtags, and mentions
• Posting consistently on all your social media platforms
• Responding promptly to customer comments and messages
• Scheduling content to ensure a regular online presence

How should you choose the social media channels for your Social Listening efforts?

• Focus only on the most popular social media platforms
• Monitor every available social media platform equally
• Choose channels based on trending hashtags
• Select channels that align with your specific goals and audience

Which of these best describes the purpose of a "Promote" goal in Social Listening?

• Identifying and addressing potential PR issues before they escalate
• Tracking competitor activities in real-time
• Discovering influencers and content ideas to enhance campaigns
• Monitoring customer support requests for common issues

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