Google Analytics Individual Qualification Exam Answers

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Google Analytics Individual Qualification Exam Answers

The PDF file contains all possible questions, during the assessment exam you will get 70 different multiple choice questions. You have to answer 80% correctly in less than 90 min. Please note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.

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The language of the answers are in English. In Google exams, you can choose the language before the exam and when you pass you can see the certification in your language.

Some questions:

What feature collects company-specific data such as Member Status?

Custom Filter

Event Tracking

Custom Dimension

Custom Metric

To recognize users across different devices, what feature must be enabled?

Audience Definitions

Attribution Models

Google Ads Linking

User ID

In Multi-Channel Funnel Reports, how are default conversions credited?

Second to last campaign, search, or ad

Equal credit along the conversion touchpoints

Last campaign, search, or ad

First campaign, search, or ad

What report indicates the pages of a website where users first arrived?

Landing Pages report

Pages report

Location report

All Pages report

What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

The Measurement Protocol

Data Import

Browser cookies

The Networking Protocol

What is not considered a default “medium” in Google Analytics?





What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

Attribution modeling

Conversion tracking

Channel Groupings

Multi-Channel Funnels

What data is Google Analytics Goals unable to track?

Customer’s lifetime value

Making a purchase

Signing up for a newsletter

Watching a video

In Custom Reports, what must metrics and dimensions share in order to report accurately?

a – Same view

b – Same scope

c – Same Custom Report

d – Same index

What is used to create Smart Goals?

Machine-learning algorithms

Custom Reports

Analytics Goals

Remarketing audience

Which three campaign parameters are recommended to manually track campaigns?

Medium, Source, and Content

Campaign, Content, and Term

Medium, Source, and Campaign

Source, Content, and Term

Filters cannot perform what action on collected data?

Include data from specific subdomains

Include shopping preferences

Convert dynamic page URLs to readable text strings

Exclude traffic from particular IP addresses

If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

What scope levels available for dimensions and metrics?

Event-level, duration-level, transaction-level, or user-level scope

Event-level, session-level, transaction-level, or user-level scope

Location-level, duration-level, product-level, or user-level scope

Hit-level, session-level, product-level, or user-level scope

Which assets cannot be shared in the Solutions Gallery?



Custom Dimensions

Which Goals are available in Google Analytics?

Destination, Event, Duration, Pages/Screens per Session

Location, Event, Time, Users per Session

Destination, Event, Pageview, Social

Pageview, Event, Transaction, Social

What report identifies browsers that may have had problems with a website?

a – The Active Users report

b – The Browser & OS report

c – The Source/Medium report

d – The New vs Returning report

What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?





What is not considered a “source” in Google Analytics by default?



If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

a – As an event

b – As a click

c – As a bounce

d – As an interaction

What is not a benefit of Google Analytics Remarketing?

Show customized ads to customers who have previously visited your site

Allow customers to quickly reorder an item they have previously purchased

Create remarketing lists without making changes to your existing Analytics snippet

Create remarketing lists based on custom segments and targets

What report provides data on how specific sections of a website performed?

Frequency and Recency report

Content Drilldown report

Top Events report

What criteria could not be used to create a Dynamic Remarketing audience?

a – Users who returned an item they purchased

b – Users who viewed a homepage

c – Users who viewed a search result page on a website

d – Users who viewed product-detail pages

What report shows a visual representation of user interactions on a website?

Behavior Flow report

Treemaps report

A new Custom Channel Group may be applied retroactively to organize data that has been previously collected.



When linking a Google Ads account to Google Analytics, what is not possible?

Import Analytics Goals and transactions into Google Ads as conversions

Adjust keyword bids in Google Ads from Google Analytics

View Google Ads click and cost data next to site engagement data in Analytics

Create remarketing lists in Analytics to use in Google Ads campaigns

What asset is used to build a remarketing list?

a – Custom Dimension

b – Custom Segment

c – Custom Report

d – Custom Metric

If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on will NOT count as a goal?

a – /ordercomplete.php

b – /ordercomplete/index.html

c – /ordercomplete/thank_you.html

d – /order/complete.php

What does assigning a value to a Google Analytics Goal enable?

Track actual revenue from conversions

Track real-time business revenue

Analyze a website conversion funnel

Compare goal conversions and measure changes to a website

When does a default Analytics session expire?

When a user is inactive on a web page for more than 30 minutes

After 30 minutes, regardless of user activity on a web page

At noon every day

When a user opens a new browser window

What report indicates the last page users viewed before leaving a website?

Exit Pages report

Google Analytics cannot collect data from which systems by default?

Offline inventory database


Online point-of-sale systems

Mobile devices

What would prevent data from appearing in a Custom Report?

Too many metrics in a Custom Report

A filter that removes all the data

Custom Report isn’t shared with users in the same view

Too many dimensions in a Custom Report

Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

a – Just after the opening <head> tag

b – Just before the closing </body> tag

c – Just after the opening <body> tag

d – Just before the closing </head> tag

Segments will not allow you to do what?

Create subsets of sessions or users

Permanently alter data

Build custom Remarketing lists

Isolate and analyze data

To recognize users across different devices, what is required for User ID?

A new Analytics account for reporting

Google Tag Manager

that generates and sets unique IDs

All of the above

What channel is not included in the default Channels report?



Organic Search


What is not a filter setting for data in views?





What feature can join offline business systems data with online data collected by Google Analytics?

Goal tracking

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

Goals reports

Acquisition reports

Multi-Channel Funnel reports

Ecommerce reports

In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

Paid and organic search

Website referrals

Social network

Television commercials

If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

What is a “dimension” in Google Analytics?

An attribute of a data set that can be organized for better analysis

The lifetime value of a user in a given date range

A report that offers different demographic information about your audience

A comparison of data between two date ranges

What feature is required to collect the number of comments users posted to a web page?

Custom Channel Groupings

Calculated Metric

Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

Primary conversion

Second-to-last-click attribution

Assisted conversion

Secondary conversion

What is the “Bounce Rate” in Google Analytics?

Percentage of visits when a user landed on a website and exited without any interactions

Number of times users returned to a website in a given time period

Percentage of total site exits

Percentage of sessions in which a user exits from a homepage

What model represents the hierarchical structure of a Google Analytics account?

Property > Account > View

Account > Property > View

View > Account > Property

Account > View > Property

To increase the speed at which Google Analytics compiles reports, what action could be taken?

Choose “Faster response” in the sampling pulldown menu

Apply an advanced filter to the report

Remove any filters on the view

Choose “Greater precision” in the sampling pulldown menu

What campaign parameter is not available by default in Google Analytics ?

a – utm_content

b – utm_source

c – utm_medium

d – utm_adgroup

Which kinds of hits does Google Analytics track?




What metric-dimension combination is not valid?

Avg. Time on Page / Device Category

Sessions / Bounce rate

Sessions / Source

Total Events / User Type

Which reports indicate how traffic arrived at a website?



All Traffic


In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

Custom Dimensions can be used as what?

Primary dimensions in Custom Reports

Secondary dimensions in Custom Reports

Secondary dimensions in Standard reports

What feature must be enabled to use Multi-Channel Funnels?

Advertising Features

Goals or Ecommerce

In-page Analytics

What data table display compares report metrics to the website average?





View filters are applied in what order?

Creation date

Random order

Sequential order

Alphabetical order

Auto-tagging is used to collect data from what kind of traffic?

Social media traffic

Google Ads Campaign traffic

Website referral traffic

What report indicates where users start or exit the conversion funnel?

Goal Flow


Cohort Analysis

User Timings

Which parameters can be included with an event hit for reporting?

a – Event, Category, Action, Label

b – Category, Action, Label, Unique Events

c – Category, Action, Label, Value

d – Category, Action, Label, Total Events

What Remarketing audiences cannot be defined by default?

a – Users who speak a particular language

b – Users who visited a physical store

c – Users who played a video on a website

d – Users who visited a specific page on a website

To track users and sessions across multiple domains, what first must be set up?

Ad Exchange Linking

Cross-domain tracking

When the same default tracking code is installed on pages with different domains, what will result?

a – Analytics will associate users and sessions with a single domain

b – Analytics will not associate users and sessions with any domain

c – Analytics will send an alert about duplicate data collection

d – Analytics will associate users and sessions with their respective domains

What feature would be used to collect how many times users downloaded a product catalog?

Custom Report

Calculated Metrics

What is a “secondary dimension” in Google Analytics?

An additional report dimension for more specific analysis

A dashboard widget that offers more specific analysis

A visualization to understand the impact of data

An additional report metric for more specific analysis

When will Google Analytics be unable to identify sessions from the same user by default?

a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis

b – When the sessions share the same browser cookie

c – When the sessions happen in different browsers on the same device

d – When the sessions happen in the same browser on the same day

What report shows which web pages get the most traffic and highest engagement?

Active Users report

Engagement report

View filters may be applied retroactively to any data that has been processed.

What report shows the percentage of traffic that previously visited a website?

Behavior > Frequency and Recency report

Interests > Affinity categories report

All traffic > Referrals report

Behavior > New vs returning report

Once filters have been applied, what is the option to recover filtered data?

a – Filtered data is not recoverable

b – Data may be recovered within 10 days

c – Data may be recovered within 30 days

d – Data may be recovered within 5 days

For autotagging, what parameter does Google Ads include in the destination URL?





What report shows the percent of site traffic that visited previously?

Sales Performance report

Frequency & Recency report

Referrals report

New vs Returning report

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

User Explorer report

Users Flow report

Cohort Analysis report

To view accurate data in a Custom Report, what action should be avoided?

Pair metrics and dimensions of different scopes

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Use a Custom Dimension as a primary dimension

How would a view filter be configured to include only users from Brazil and Argentina?

a – Filter 1: include Brazil > Filter 2: include Argentina

b – Filter 1: include Argentina > Filter 2: include Brazil

c – Filter 1: include Brazil or Argentina

d – Filter 1: exclude all countries except Brazil and Argentina

What cannot be collected by the default Analytics tracking code?

Device and operating system

User’s favorite website

Page visits

Browser language setting

Views can include website data collected before the view was created.

What report shows which types of mobile devices visited a website?

Technology > Network report

Site Content > Landing Page report

Mobile > Devices report

All Traffic > Source/Medium report

Within how many days can a deleted view be restored?

What is not a benefit of using segments to analyze data?

Isolate and analyze specific conversion paths using conversion segments

Permanently modify the data in a view

Analyze users by single or multi-session conditions

Compare behavior metrics for groups of users like Converters vs non Converters

What type of Custom Report shows a static sortable table with rows of data?

Flat Table


Map Overlay

Pivot Table

What feature is required to track customer search terms on a website?

Enhanced Ecommerce

Site Search

Search filters

What is a “metric” in Google Analytics?

The numbers in a data set often paired with dimensions

The dates in a date range

A segment of data separated out in a report for comparison

A dimension that can help analyze site performance

What criteria cannot be used to create a Custom Segment?

Ad type



Sequences of user actions

Which default traffic source dimensions does Google Analytics report for each website visitor?

Campaign and Ad Content

Source and Campaign

Source and Medium

Campaign and Medium

Which user characteristic may NOT be used to change keyword bids in Google Ads?

time of day


ad preference

When does the Analytics tracking code send a pageview hit to Google Analytics?

a – Every time a user adds an item to an online shopping cart

b – Every time a user clicks a video on a website

c – Every time a user searches on a website

d – Every time a user loads a webpage with embedded tracking code

What campaigns require manual tags on destination URLs for tracking?

None of the above

Google Ads campaigns

Autotagged campaigns

Email campaigns

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

a – Custom Include filter with field “Page Title” and pattern “back to school”

b – Custom Include filter with field “Campaign Name” and pattern “back to school”

c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

What scope applies to Custom Metrics?


What report compares metrics based on user acquisition date over a series of weeks?

User Explorer

Active Users

Users Flow

The default session timeout duration in Google Analytics is how many minutes?

What data does Google Analytics prohibit collecting?

Product SKU(s)

Billing city

Purchase amount

Personally identifable information

Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

a – Users 25 to 34 years old who have their browser set to Spanish

b – Users who engaged in a social media or email campaign

c – Users who viewed a page on a website, then watched a video

d – Users who are female and have children

Sampling is applied to reports before segmentation.

If a web page visitor clears the Analytics cookie from their browser, what will occur?

a – All of the above

b – Analytics will set a new browser cookie the next time a browser loads a tracked page

c – Analytics will set a new unique ID the next time a browser loads a tracked page

d – Analytics will not be able to associate user behavior data with past data collected

Which reports require the activation of Advertising Features?

Geo reports

Cohort Analysis reports

Real-time reports

Demographics and Interests reports

When does the tracking code send an event hit to Google Analytics?

a – Every time a user performs an action with pageview tracking implemented

b – Every time a user adds an event to their calendar

c – Every time a user performs an action with event tracking implemented

d – Every time a user makes a reservation

Sharing a Custom Report will share the report configuration and data included in the report.

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Google Analytics Individual Qualification Exam Answers

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