YouTube Creative Essentials Assessment Answers

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YouTube Creative Essentials Assessment Answers

Not all the answers are correct, but the number of correct answers is enough to pass the exam.

The language of the answers are in English.

Some Questions & Answers:

How can you create video ads to maximize effectiveness on YouTube?

Repurpose your TV spots on YouTube – it’s all video

Cut your TV spot into :30 and :15 video ads

Build from the ground up rather than modifying your TV spot

Rebuild your TV spots into :30, :15 and :06 video ads

Which demonstrates the “Direct” principle in the ABCDs?

Frontload the story arc

Consider quick cuts to keep the energy up

Use YouTube’s interactive platform features to invite viewers to visit your website, watch another video, or subscribe to your channel

Include brand or product name in voiceover

What can Brand Lift measure?

View-through rate, watch time and drop-off percentage

Brand awareness, ad recall and consideration

Whichever metrics matter to your client

Impressions, clicks and reach

How can you produce video ads to perform well on YouTube?

Frame widely and pace quickly

Frame tightly and pace quickly

Frame tightly and pace moderately

Frame widely and pace moderately

Which demonstrates the “Brand” principle in the ABCDs?

Include a call to action (CTA)

Using tightly cropped shots of key people or products

Integrate your brand in natural usage in the first five seconds

Use friendly, relatable, and recognizable people

Use natural, on-product integrations versus using forced logos or supers

Focus on framing

Your client’s main goal is to drive ad recall. Which creative consideration for Bumper ads supports these goals?

Brand toward the end of the ad

Include supers and voiceovers to reinforce your brand

Break the fourth wall–include a familiar face speaking directly to the camera

Moderate pacing–not too fast and not too slow

Which YouTube storytelling technique describes when a video ad changes based on viewers’ behavior?

The direct shot

Tease, amplify, echo

The follow-up

The mini-series

Which report shows how long a video was watched in aggregate?

Audience retention report

Analytics report

Audience report

Watch time report

Which demonstrates the “Connect” principle in the ABCDs?

Speak directly to viewers by breaking the fourth wall

Make the audience laugh

Which is a best practice for creating effective Bumper ads?

Don’t include branding

Build a single Bumper ad to convey your entire message

Cut down your :30 TV spot

Focus on a single product, feature, or brand message

Budget time to establish the ad—and stick the landing

Do not include sound

In the “Tease, amplify, echo” approach, what role does a piece of long-form content serve?

Echoing your message

Amplifying your message

Teasing your audience

Segmenting your story

According to Deloitte’s Digital Democracy Survey, approximately how many millennials and Gen Zers are bingeing content weekly.?





According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?


How have Bumper ads performed in Google-run studies?

They reach the same people as TrueView campaigns

They are effective in increasing ad recall only when consumers see multiple bumpers

They are effective on their own at driving ad recall and brand lift

They are less effective than longer form ads on YouTube

Your client is an online car marketplace. Which targeting type can help your client’s campaign reach people in the car buying process?

Life Events

In-market audiences

Custom affinity audiences

Consumer patterns

Which targeting type can help your client reach consumers who frequent department stores?

Which story arc can be the most impactful on YouTube?

A shot of your brand up-front, then telling your story

A traditional story arc works best on YouTube – what works on TV, works on YouTube

An attention-grabbing opening and quick pacing

A lead-in, build, big reveal, and offer

Which demonstrates the “Attract” principle in the ABCDs?

Show familiar faces at the beginning of your video

Build suspense by keeping the viewer in the dark until the end of the video ad

Have talent speak directly to camera

Show the brand in natural usage

Which report provides insight into the many ways viewers find videos?

Traffic sources report

Demographics report

To validate a campaign idea, which tool can be used to explore popular search queries?

Think with Google

Google Trends

Google Surveys

Google Signals

How can you validate a specific assumption about your audience?

Run a Google Survey

Review YouTube Analytics watchtime report

Dive into Google Trends

Explore Think with Google articles

Which report shows how long a video keeps its audience? 

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YouTube Creative Essentials Assessment Answers

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