Twitter Performance Fundamentals Badge Answers - Twitter Flight School

Twitter Performance Fundamentals Badge Answers - Twitter Flight School

https://en.certificationanswers.com/twitter-performance-fundamentals-badge-answers/

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Performance Fundamentals Badge Assessment

Some questions:

Once you’ve set up a website tag, reporting for website conversion tracking is available in the _____________ within Twitter Ads Manager.

• Website tracker tab

• Tweet composer

• Campaigns tab

• Media library

True or False. With Website Clicks campaigns, you have access to all Twitter social and demographic targeting.

• False

• True

When __________ bidding is selected, your campaign will auto-optimize your bids to achieve a daily average cost per link click that meets or beats your target.

• Optimal bid

• Target cost

• Automatic bid

• Maximum bid

There are two main ways performance advertisers measure on Twitter: (select two)

• Mobile IEM

• Twitter website tag

• Twitter Website Tag

• Server-to-server integration with DCM

Where would you see an option to break out conversions by conversion event name?

• When creating a downloadable .csv report in Ads Manager

• In the Campaigns tab in Ads Manager

• At the bottom of the Ads Manager dashboard

• In the Campaign Details section of the Campaign Creator

_______________ is a single code snippet placed across your entire website to track multiple site actions or conversions.

• Multiple site actions tag

• A multiple site actions tag

• A single snippet website tag

• A universal website tag

The Twitter Ads system completes conversion attribution on your conversions based on:

• How long it takes for you to get your first download

• A standard attribution window timeframe

• How much you spend per app click

• The attribution window you set

Twitter's App Re-engagement ads focus on:

• sending promotional messages via DMs

• driving awareness through video-based content

• reaching your existing users to help drive loyalty and engagement

• new user acquisitions

What does AMM stand for?

• Advanced Mobile Measurement

• Advanced Maintenance Metrics

• App Measurement Management

• App Media Manager

_________ is critical to performance-focused advertisers because they need to prove their advertising drives results.

• Platform Adjacency

• Measurement

• In-App Purchases

• Cost Per App Click

When verifying a website tag in Twitter Ads Manager, what are the three possible statuses you might encounter? (select all that apply)

• Unverified

• Tracking

• Verified

• Dormant

_________ are clickable images or videos that drive users directly to your website.

• App Install Ads

• Twitter Image Ads

• Website Click Ads

• Twitter Video Ads

App Re-engagement campaigns help you: (select all that apply)

• Sell in-app purchases

• Get ahead of the app deletion phenomenon

• Increase usage

• Drive loyalty

Which ad formats can be used in Twitter's performance ad campaigns? (select all that apply)

• Image Ads

• Text Ads

• Carousel Ads

• Video Ads

What are Twitter's current performance advertising solutions? (select all that apply)

• Awareness Campaigns

• App Install Campaigns

• App Re-engagement Campaigns

• Website Click Campaigns

True or False. Although a Twitter tag is a Twitter solution, it utilizes partner-provided cookie tracking.

• False

• True

When launching a new campaign, what is the period of time during which our systems try to find the best users for your ads? It typically lasts 3-5 days.

• The Learning Period

• Attribution Window

• There is no name for this period

• User Acquisition Window

Conversion tracking for websites allows you to track:

• detailed information about someone's location

• how long someone spent looking at your ad before taking action

• the amount of time someone spent searching for something on your website

• the actions someone takes after viewing or engaging with your ads on Twitter

___________ allow you to further define your App Activity Custom Audience based on the frequency and recency of user actions.

• Twitter Custom Audiences

• Twitter Measurement Reports

• Promoted Video Ads

• App Activity Combinations

When an advertiser has different measurement sources, each with slightly different definitions for attributing actions to advertising, the result can be:

• Lower reach

• Measurement adjacencies

• Higher reach

• Measurement discrepancies

_______________ refers to when someone on Twitter sees your Promoted Tweet and does not engage with it, but later visits your website and converts.

• Post-engagement attribution

• Post-view attribution

• Website click attribution

• Download attribution

What are the website actions you can track using conversion tracking?

• App installs, video views, downloads, and search results

• Website clicks, purchases, bounce rate, and custom actions

• Site visits, purchases, downloads, sign ups, and custom actions

• Bounce rate, site visits, and sign ups

What percentage of people on Twitter have made a mobile purchase within the last month?

• 50%

• 64%

• 30%

• 25%

What are the two options for verifying your website tag? (select two)

• Twitter verification assistant

• Twitter verification tracker

• Browser verification

• Pixel helper extension

Since 2012, the amount of time spent browsing the internet on a mobile device has increased by over

• 200%

• 5000%

• 50%

• It has declined, not increased

Performance advertisers care about:

• Building awareness for a new product or service.

• Driving performance at scale and being able to measure the results.

• Increasing their following on Twitter.

• Driving increased video views and click-through rates.

_________ lets you run your ads across Managed Publisher MoPub inventory for premium apps.

• Twitter App Platform

• Twitter iOS Gallery

• Twitter Audience Platform

• Twitter Managed App Inventory

What is a post-engagement attribution window?

• A time window for crediting Twitter with conversions that happen after someone views your ads

• A time window for crediting Twitter with conversions that happen after someone engages with your ads

• A time window for crediting Twitter with conversions that happen after a certain time of day

• A time window for determining whether or not the user is likely to uninstall your app

What is Marketing Mix Modeling?

• A statistical analysis on sales and advertising spend data

• An overview of time dedicated to advertisement

• A cross-platform ad creative tool

• A way to track how many ad formats you're using regularly on Twitter

When you log into Twitter Ads Manager, what is the default view?

• The latest Tweets dashboard

• The campaign creator

• Your Twitter timeline

• The performance dashboard

What should you do if your conversion events aren't showing as tracking?

• Make sure you've correctly set up your mobile conversion tracking events in your MACT partner dashboard

• Wait 3-5 days for the conversion events to finish syncing

• Nothing. Conversion events should not show as tracking

• Contact Twitter customer service

What is an App Install Ad?

• an ad that displays across the iOS and Google Play stores

• a new kind of video ad from Twitter

• an ad that runs on third-party services to help drive installs of your mobile app

• a Promoted Twitter Ad that allows you to reach audiences who are most likely to download your app

What allows you to measure site visits without using cookies?

• Conversion optimization

• Twitter Click ID

• Website tags

• Twitter Tracking Pixel

App measurement is typically done via:

• ClickID

• A viewability measurement service

• A tracking software development kit (SDK)

• A pixel within the app itself

What bidding strategy do Website Clicks campaigns use?

• LTV – Lifetime Value

• CPAC – Cost Per App Click

• CPC – Cost Per Click

• ROAS – Return on Ad Spend

Using a ___________ enables you to track user conversions and tie them back to ad campaigns on Twitter.

• Cookie-enabled website

• Google Analytics Code Snippet

• Conversion Tag

• Twitter Tracking Pixel

When setting up your Website Clicks campaign in Ads Manager, which Ad Group goal is recommended?

• Link clicks

• App installs

• Video views

• Website conversions

What percentage of people access Twitter via mobile?

• 88%

• 25%

• 50%

• 33%

What are the two types of Twitter Website Tags? (select two)

• Single Website (Event) Tag

• Universal Website Tag

• Optimized Website Tags

• Mobile App Promotion Tags

True or False. With App Install Ads, you have access to all Twitter social targeting and demographic targeting to find the right audience for your campaign.

• False

• True

To set up a Mobile App Promotion campaign, you will need to:

• Have at least 500 active users on your app

• Have a five-star rating on the iOS App Store

• Enable the Twitter Pixel within your app

• Add your application to your Twitter Ads account

Performance advertising on Twitter refers to digital ads that ask someone to:

• Start a live concert or musical performance

• Vote for a specific candidate or support a political cause

• Complete a specific call to action, like Buy Now or Install

• Change an attitude, like Cheer up

What are the two ways you can buy an App Installs campaign on Twitter? (select two)

• Optimized Action Bidding (OAB)

• Cost per App Click (CPAC)

• Return on Ad Spend (ROAS)

• Cost per Download (CPD)

Where can people see your performance ad campaigns on Twitter? (select all that apply)

• at the top of relevant search pages

• on partner apps via TAP

• at the top of their DMs

• on their home timeline

The allowable period between when someone viewed or clicked your ad and took action is called the:

• User Action Window

• Attribution Window

• Download Period

• View-Click-View-Buy Window

Twitter has a direct integration with which partner-provided measurement tool?

• Sizmek

• Adobe Analytics

• DoubleClick Campaign Manager (DCM)

• Google Analytics

________ collect, organize, and standardize app data to deliver a uniform assessment of campaign performance metrics.

• Most Accurate Proivders (MAP)

• The Metrics Institute (TMI)

• Mindshare Analysts (MA)

• Mobile Measurement Providers (MMP)

A _______________ is created when the Twitter website tag has collected over 100 IDs of visitors from Twitter users.

• Twitter Click ID

• Twitter Website Tag

• Custom Tailored Audience

• Website Activity Audience

Where can you locate the DCM server to server solution?

• In the Campaign Editor, under DCM Options

• In the Campaign Form, at the Ad Group level

• Within Analytics, under Tweet Activity

• Within Tools, under Ads editor

For Website clicks campaigns, better performance is seen when the __________ is used for targeting.

• Custom Tailored Audience

• Mobile Audience Manager

• Website Activity Custom Audience

• Audience Creator Tool

Most advertisers give click-through attribution credit; only some of them give:

• View-through attribution credit

• Cost Per App Click analysis

• Time-of-day attribution credit

• Adjacency reporting

What are the two types of attribution windows you can set for your campaign? (select two)

• Post-engagment

• Post-login

• Post-view

• Post-acquisition

Why is measurement such a critical component of performance advertising?

• Performance advertisers need to be able to prove their campaign drives results

• Measurement is not a critical component of performance advertising

• Performance advertisers rely on measurement to determine their KPIs

• Performance advertisers tend to be more interested in data

For App Re-engagement campaigns, we recommend targeting:

• Only users with an Android device

• Only users with an iOS device

• As broadly as possible at first

• Only a select group of users

Match the following attribution types to their correct definition.

•  First Touch Attribution - The first platform that impacts the user gets 100% of the credit

•  Last Touch Attribution - The last platform that impacts the user before they convert gets 100% of the credit

•  Multi-Touch Attribution - All platforms that impacted the user get a portion of the credit

For apps to collate, organize, and standardize their data and deliver uniform metrics, you must integrate with a ________________.

• iOS Tracking Pixel

• MACT Partner

• Performance advertisers need to be able to prove their campaign drives results

• Google Analytics Account

On average, how many people abandon an app after just one session?

• 1 in 10

• 1 in 50

• 1 in 5

• 1 in 20

_________ are created automatically when you link your app events with Twitter through your mobile measurement provider.

• App Install ads

• Custom metrics in Ads Manager

• Mobile tailored audiences

• Twitter website tags

What are the three bidding options available when creating a Website Clicks campaign in Ads Manager? (select three)

• Maximum bid

• Target Cost

• Optimized action bidding

• Automatic bid

Setting up mobile app conversion tracking with one of our partners allows you to: (select all that apply)

• See deeper insights and trends around lifetime value and performance metrics.

• Identify each step of your funnel and drive re-engagement through targeted re-marketing campaigns.

• Measure and compare the impact of your spending across all your marketing channels.

• Collect location data and other identifying information from your audience.

In Twitter Ads Manager's performance dashboard, what are the values listed in the results columns tied to?

• How much money you've spent on your campaign

• Your campaign flight duration

• Your campaign objective

• Conversion tracking for websites allows you to track

Creating several conversion events of the same conversion type can lead to:

• decreased overall spend

• exhausting your daily budget maximum

• increased engagement with your Promoted Ads

• duplicated data in your Twitter Ads dashboard

App Re-engagement campaigns target your ________ to drive even more conversions and loyalty.

• Potential users

• Existing users

• Newsletter subscribers

• Previous users

What are the two things you must do before creating an App Installs campaign? (select two)

• Your app must have at least a 4.0 rating on the app store

• You need to set up your iOS Tracking Pixel

• You need to set up your SKAd Network connection

• You need to set up your MACT Partner

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