Search Ads 360 Certification Exam Answers - Google Marketing Platform

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Search Ads 360 Certification Exam Answers - Google Marketing Platform

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The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.

Some questions:

How often is Google Ads, Bing Ads, and Baidu data refreshed in Search Ads 360?

2 hours

8 hours

6 hours

4 hours

What type of bid strategy is supported by the forecasting tool?

Max clicks

Conversions or Revenue



Which three landing page tests are available in Search Ads 360? (select three)

Select All Correct Responses

Segment landing page test

All devices landing page test

Desktop landing page test

Mobile landing page test

In what order should new entities be created (assuming no campaigns already exist)?

Keyword > Ad Group > Campaign

Campaign > Ad Group > Ad > Keyword

Ad Group > Keyword > Campaign

Keyword > Campaign > Ad Group

What could prevent Inventory Management from making changes to a campaign?

Edits to ad rotation settings

Manual edits to campaign name or status

Edits to campaign bids or bid strategies

Manual edits to keyword URL templates

Which two changes does an advertiser manager have permission to make to an advertiser account? (select two)

Remove user access to an agency’s advertisers

Edit all advertisers within an agency

Edit advertiser components

Edit advertiser settings

When a reporting view is saved, who has access to the view?

All users within that advertiser

No users within that advertiser

Select users within that advertiser

Only users with edit access within that advertiser

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

Search Ads 360

Display & Video 360

Each product uses separate currencies

Campaign Manager

What action should be used to pass a conversion attribute (such as shipping cost)?

Set up Custom Floodlight Variable using bulksheets

Set up an additional Floodlight tag and pass the shipping cost through the revenue field

Set up Custom Floodlight Variable using the relevant engine frontend

Set up Custom Floodlight Variable as a metric

Which two filters are available in the change history report? (select two)

Creation date

Change Type



If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

The advertiser's timezone

The engine's timezones

Campaign Manager's timezone

Greenwich Mean Time (GMT)

Which attribute may be used to upload paid search offline conversions via the Campaign Manager API?



Campaign ID

Match Type

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

Billing currency

Engine's currency

Ad group's currency

Advertiser's currency

Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)


Impression share


What setting should be applied to a Floodlight tag passing offline conversion data?

Primary source is offline

Dynamic tag

Image tag only

Primary source is retail

Which three frequencies can be scheduled for reports? (select three)





Data Exclusion events exclude data for a minimum of how many hours?

24 hours

What are two key differentiators in functionality between labels and business data?

Ability to pause biddable items

Ability to attach a business calendar

Ability to report at the campaign level

Ability to pivot metrics within Search Ads 360

What Floodlight tag measures purchases and revenue on a website?





When a Search Ads 360 advertiser is linked to Campaign Manager, which product sets the timezone?

Each product uses separate time zones

At which three levels can automated rules be set up? (select three)





Which two types of campaigns do bid strategy opportunities analyze? (select two)

Google Ads App campaigns

Gemini manual campaigns

Bing Ads manual campaigns

Google Ads manual campaigns

Which two segments CANNOT be applied to reporting data? (select two)

Business data

Attribution model

User ID

Device type

What attribution model assigns all credit to the last click on a paid search ad before a conversion?


Last paid search interaction

First interaction


Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)


Search Ads 360 API

Campaign Manager API

Google Ads API

Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

Ad groups

Keywords / Product Groups

Which level's settings CANNOT be edited with bulksheets? (select two)


Ad Group


Bulksheets can be used to complete which two tasks? (select two)

Generate formula columns in bulk

Upload offline conversions

Upload custom Floodlight variable data

Create labels

Which three modifiers can be automated by a bid strategy? (select three)

Mobile bid adjustments

Location target bid adjustments

Search impression share bid adjustments

Remarketing target bid adjustments

What does it mean when the "Stop sync" button is greyed out?

The engine account is paused.

The sync is complete

The engine type is "Other.

The sync is applying updates.

Which two types of goals can be targeted in Bid Strategies? (select two)


Profit Margin

What happens when an engine is paused?

Syncs are paused from the engine

Active campaigns are paused

All campaigns are paused

Ad groups and keywords are paused

Which three changes can a user set up using scheduled edits? (select three)

Lower bids on keywords during weekends

Raise bids on keywords every Monday at 7am

Activate a new bid strategy

Activate ads or keywords at a specific time

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

Increase bidding portfolio by 2 new keywords

Decrease bidding portfolio by 1 low-performing keyword

Decrease CPA target of bid strategy 60%

Decrease maximum bid in the bid strategy setting 40%

What is the Search Ads 360 account hierarchy?

Agency > Advertiser > Engine > Campaign > Keyword > Ad Group > Ad

Advertiser > Engine > Campaign >Keyword

Agency > Advertiser > Engine > Campaign > Keyword

Agency > Advertiser > Engine > Campaign > Ad Group > Ad > Keyword

Which two methods can be used to pass conversion attributes such as model type, color, and year of production through a Floodlight activity? (select two)

Set up a Custom Dimension in Google Analytics

Set up a custom Floodlight variable as a dimension in Search Ads 360

It is not possible to pass conversion attributes

Set up a custom Floodlight variable in Google Tag Manager

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

Custom Variables

What conversion data can be uploaded using bulksheets?

Google Analytics goal data

Custom Floodlight variable data

Google Ads conversions data

Offline conversion data

What level should be used to evaluate performance of a bid strategy?

Individual campaign

Individual keyword

Individual ad

Bid strategy

Which three engines are supported by the Search Ads 360 API? (select three)



Google Ads

Which two conversion sources can be reported in custom columns? (select two)


Bing Conversion Trackers

Gemini Conversion Trackers

Google Ads Conversion Trackers

Which three requirements must be met to run a successful ad copy test? (select three)

Ads must only include one ad copy test at a time

All keywords and engines must be paused

Each ad must contain only one landing page URL

Minimum number of required impressions for each ad group

Which two column categories appear in formula columns? (select two)

Conversion metrics

Search impr share

Engine metrics

Creation time

What feature may be used to report on a specific Floodlight conversion?

Custom Column

Custom Dimension

Custom Metric

Which two conversion sources can be selected in bid strategies? (select two)

Google Tag Manager goals


Google Analytics

Bing Universal Event Tracking

What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?

Landing page test

Placeholder keyword

What occurs when auto-tagging is enabled?

A label is added to all Google Ads campaigns

A Google click ID is appended to all landing page URLs

A scheduled edit is created for all Google Ads campaigns

A Google Click ID is reported in the budget pacing report

What feature may be used to edit custom Floodlight variable data?

Text Editor

Which two types of uploads can be made through an sFTP endpoint? (select two)


Inventory management feeds

Google Search history

What function do ValueTrack parameters perform?

Create custom date segmentation

Dynamically insert information

Track additional conversion types

Automatically sync to Google Tag Manager

At which two levels can URL Templates be set up? (select two)


What step would be taken to check if an inventory management template has created any entities?

Apply an "Inventory template ID" filter

Create an Executive Report with no filters

Filter for errors in the reporting dashboard

Check the template's progress bar

What metrics estimate conversions that measure user behavior across devices and environments?


Cross-environment metrics



What two Floodlight activity group types can be set up? (select two)




Campaigns can only be copied within the same engine account for which two engines? (select two)

Yahoo Gemini

Bing Ads



What is the default attribution model for Floodlight?

First Click

Last Click

Last Impression

Which two user types can activate the conversion API? (select two)

Agency manager

Advertiser manager

Advertiser user

Agency user

At which three levels can bid strategies be applied? (select three)

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

2 weeks

1 week

3-4 weeks

3 months

Which three URLs are involved in a landing page test? (select three)





What feature provides audience lists to Display & Video 360 or Google Ads based on search clicks recorded by Search Ads 360?


Remarketing lists

If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

1 hour

12 hours

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

Advanced Targeting

When Campaign Manager isn't used as the ad server, what should Search Ads 360 advertisers link to in Campaign Manager?



Which three features can be used to integrate offline conversion data? (select three)


Google Data Studio

What is shown in the "Last sync" details tab? (select two)

A list of campaigns modified

The time that the sync occurred

A list of error types

The number of errors during the sync

What configuration setting eliminates duplicate conversions between advertisers?

Shared Floodlight configuration

Which two methods can be used to send an Executive report to a user with no access to Search Ads 360? (select two)

Deliver daily file to shared sFTP

Executive reports can't be sent to a user with no access to Search Ads 360

Send a downloaded PDF or Excel file

Link to a shared version of the generated report

What permissions are needed to create an advertiser?

Advertiser user (edit access)

Advertiser viewer


Where can a saved web query be found?

In the right-hand menu, click Attribution, then Web Query

In the left-hand menu, click Budget Management, then Web Query

In the left-hand menu, click Downloads then Web Query

In the right-hand menu, Click Advertiser Settings, then Web Query

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Search Ads 360 Certification Exam Answers - Google Marketing Platform

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