Hubspot Salesforce Integration Certification Answers

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Hubspot Salesforce Integration Certification Answers

Learn how to plan, implement, troubleshoot, and maintain the Salesforce integration for clients.

  • There are 60 questions.
  • The exam takes about 1 hour to complete.
  • You must answer 45 questions correctly to pass.
  • You must wait 12 hours between attempts.
  • You have 3 hours to complete the exam.


What property does HubSpot use to deduplicate records?

  • Street address
  • Company name
  • Phone number
  • Email address


Integration user, Shonda Rimes, discovers several contacts that have two separate records in Salesforce. In order to deduplicate these records and continue syncing HubSpot data through the integration, which record should she choose as the master record?

  • The synced record
  • The original Salesforce record
  • Both records
  • Either one; it doesn't matter


Select all that apply. As a general rule, contacts will not sync to Salesforce if they:

  • Do not have an email address.
  • Do not associate with another record in the system.
  • Do not meet the criteria for your Salesforce inclusion list.
  • Do not meet any validation rules that you have set up in Salesforce.


Which of the following actions triggers an API call?

  • Importing a new list of leads into HubSpot
  • Sending an email through HubSpot
  • Updating a syncing property or field
  • All of the above


True or false? It’s possible to connect one HubSpot account to multiple Salesforce instances using the HubSpot integration.

  • True
  • False


Fill in the blank. To make it easier to troubleshoot the change log, the integration user should be___.

  • the system admin's account.
  • any employee's account.
  • a separate account with its own permissions.
  • the CEO's account.


In which direction does selective sync limit data flow?

  • From HubSpot to Salesforce
  • From Salesforce to HubSpot
  • To and from HubSpot and Salesforce
  • None of the above


Select all that apply. Which of the following are capabilities of flexible associations?

  • They can sync to Salesforce.
  • They can associate more than one company record with a contact.
  • They can assign multiple companies on deals and tickets.
  • They can be used in filters, automation, and reporting.


Your client’s sales team is constantly updating records in Salesforce with new information. The marketing team doesn’t need to make as many changes. Which sync rule should they use?

  • Prefer Salesforce unless blank
  • Two-way
  • Always use Salesforce
  • Don't sync


True or false? Syncs triggered after a client hits the API limit will pause and queue until after the limit resets.

  • True
  • False


Why is it important to sync only necessary data to HubSpot?

  • Too many records will break the sync.
  • Too many syncs will dilute the data.
  • Too many records will confuse the team.
  • Too many syncs will exceed the API limit.


Your client owns two sister companies, and the marketing team is responsible for managing one of their campaigns in HubSpot. Based on this information, which is the best tool to limit sync between Salesforce and HubSpot?

  • Inclusion lists
  • Sync rules
  • Selective sync
  • Custom automation


True or false? A client’s API call limit is shared by all of the applications integrated with Salesforce.

  • True
  • False


Your client is a B2C organization that wants to collect more information about its customers. Which Salesforce object is the best fit for this information?

  • Contacts
  • Accounts
  • Person Accounts
  • Leads


Which of the following statements about HubSpot campaigns are true? Select all that apply.

  • They track assets and content, allowing you to measure marketing impact.
  • They enable users to design, launch, and track marketing efforts.
  • They can contain all assets without contacts.
  • They don't deliver the marketing campaign; they track who experienced it.


The Salesforce accounts object maps to which object in HubSpot?

  • Contacts
  • Tickets
  • Deals
  • Companies


In which direction do inclusion lists limit data flow?

  • To and from HubSpot and Salesforce
  • From Salesforce to HubSpot
  • From HubSpot to Salesforce
  • All of the above


Which of the following steps are a part of the Salesforce integration process? Select all that apply.

  • Clean and plan the data mappings.
  • Install the integration.
  • Import the Salesforce data.
  • Compare the Salesforce integration to other tools.


True or false? If you install the Salesforce integration, it’s important to not sync every piece of data.

  • True
  • False


Which of the following questions do clients need to answer as they fill out the planning spreadsheet? Select all that apply.

  • What are our existing HubSpot properties/Salesforce fields?
  • Who will be responsible for maintaining the integration?
  • What job will this data perform?
  • In which direction will the data sync?


True or false? It’s not possible to bulk create custom properties.

  • True
  • False


Your client mentions that they want to use the Salesforce integration to increase communication because their marketing and sales teams are misaligned. This information best represents which pillar of the discovery call framework?

  • Challenges, goals, and plans
  • Timeline, consequences, and implications
  • Budget and authority
  • None of the above


Your client’s CTO mentions that they want to invest in the Salesforce integration next quarter. They’ve appointed the Salesforce administrator to make decisions. This information best represents which pillar of the discovery call framework?

  • Challenges, goals, and plans
  • Timeline, consequences, and implications
  • Budget and authority
  • None of the above


Which of the following options is a safe place to test the Salesforce integration?

  • Your own portal
  • Your client's portal
  • A fake portal
  • Your demo portal


Which of the following Salesforce objects will not be deduplicated by HubSpot?

  • Leads
  • Deals
  • Contacts
  • Accounts


True or false? If your client has issues with selective sync, they should reach out to Salesforce support.

  • True
  • False


Fill in the blank. HubSpot deduplicates Salesforce contacts and leads by matching _____.

  • email addresses
  • names
  • ID numbers
  • IDs


Select all that apply. HubSpot deduplicates Salesforce companies by matching:

  • account IDs
  • associated contacts
  • email addresses
  • names


The Salesforce integration’s sync health settings dashboard allows you to take which of the following actions? Select all that apply.

  • Limit what syncs between systems
  • Decide how each system should respond to updates in the other
  • View all of your data in one place
  • Control record updates at a granular level using property mappings


True or false? If you have multiple page layouts, you must add the Visualforce window to each page layout you want to display the window on.

  • True
  • False


What are your support options if you encounter a problem with Salesforce selective sync? Select all that apply.

  • Reach out to HubSpot support
  • Reach out to Salesforce support
  • Contact HubSpot Pro Services
  • Read knowledge base documentation


Why would you need to conduct a custom setup of the Salesforce integration during the installation process?

  • Your client is unsure of how to map their fields.
  • Your client already uses a lot of custom mappings.
  • Your client’s business model is unique.
  • Every client’s installation should be a custom setup.


Will the integration continue to function if a field mapping has a warning error?

  • No, the integration will stop syncing.
  • No, you should delete the mapping.
  • Yes, but it’s important to take action quickly.
  • Yes, and it’s fine to ignore it.


True or false? If you create a custom property type in HubSpot, it will sync once a sync is triggered.

  • True
  • False


Fill in the blank. ______ can be HubSpot inclusion lists since they dynamically update as records meet or don’t meet the criteria.

  • Active lists
  • Static lists
  • Email marketing lists
  • Sequence list


Fill in the blank. If you need immediate access to a custom object after you turn on a sync, you can ______.

  • wait 15 minutes
  • make an inclusion list
  • duplicate the records
  • conduct an import of the custom object


True or false? The Salesforce integration deduplicates HubSpot deals.

  • True
  • False


True or false? It's possible to import custom objects.

  • True
  • False


Where in the Salesforce integration can you find information about sync errors?

  • The sync health dashboard
  • The sync settings tab
  • The sync direction header
  • The HubSpot to Salesforce subheader


True or false? The Salesforce integration can delete data from Salesforce.

  • True
  • False


Which of the following does not trigger a property mapping error?

  • The property and field types are not compatible.
  • There are duplicate records.
  • The property or field has been deleted.
  • A Salesforce reference field mapping needs to be created.


True or false? Creating an inclusion list will automatically sync the list to Salesforce.

  • True
  • False


Your client wants to identify which Salesforce lead is syncing with a HubSpot contact. Which property do you need to check?

  • Lead ID
  • Contact record owner
  • Contact name
  • Contact ID


What condition must be true for a HubSpot company to automatically sync to Salesforce?

  • The HubSpot company is associated with a HubSpot contact syncing with a Salesforce lead.
  • The HubSpot company is associated with a HubSpot contact syncing with a Salesforce contact.
  • The HubSpot company has no associated contacts in Salesforce.
  • The HubSpot company has different associated contacts in HubSpot than in Salesforce.


True or false? If you save a copy of the Salesforce package’s data when you uninstall the integration, you can restore it if necessary.

  • True
  • False


Your client reports that they have a lot of duplicate company records appearing in their system. What action item should you complete to diagnose the problem?

  • Check the company’s related contacts and associations for 1:1 matches in both systems.
  • Make sure the timeline sync settings checkbox is checked.
  • Check the Salesforce lead ID or contact ID property history.
  • Reassign the company to a new owner.


True or false? Events will only sync to Salesforce if sync was enabled when the events were logged.

  • True
  • False


When merging duplicate Salesforce contacts, which action is a best practice?

  • Delete the Salesforce records.
  • Push the HubSpot records to Salesforce.
  • Select the oldest Salesforce record as the primary record.
  • Select the Salesforce contact record currently syncing with HubSpot as the primary record.


Which of the following issues does not cause a property mapping error?

  • Incorrectly mapped properties
  • Deleted properties or fields
  • Invalid email addresses
  • Non-existent Salesforce reference field mappings


True or false? It’s possible to merge duplicate HubSpot companies with the Salesforce integration installed.

  • True
  • False


If your client reports an error, what is the first step you should take?

  • Resync the records.
  • Check the knowledge base documentation.
  • Look for patterns in the records.
  • Collect more information from the client.


True or false? It’s possible to send Salesforce integration error email updates to more than one person.

  • True
  • False


How many integration goals should the client target after the maintenance call?

  • 7-10
  • 3-5
  • 2-3
  • 1


Which HubSpot tools become more powerful when they have access to more data? Select all that apply.

  • Reporting
  • User permissions
  • Segmentation
  • Workflows


True or false? If you market your products to people in the EU, you have to be GDPR compliant.

  • True
  • False


Which of the following is not a monthly Salesforce integration maintenance task?

  • Making sure all new properties and fields are syncing
  • Conducting an integration maintenance call
  • Checking updated fields and properties to make sure they match
  • Ensuring inclusion lists are up to date


What are the elements of a strong action plan? Select all that apply.

  • A 3-4 sentence summary with specific tasks
  • A task owner
  • A deadline
  • Screenshots


True or false? Installing the Salesforce integration requires regular checkups and maintenance.

  • True
  • False


Your client is unable to sync new companies. Which of the following questions will yield the most actionable information about the problem?

  • Is the object enabled to sync?
  • Did the client hit the sync button?
  • Who changed the record last?
  • Where does the record live?


Your client opened a new channel of lead intake and flooded their inclusion lists with a host of new syncing contacts. How can they solve this problem to limit who syncs with Salesforce and stay within their API limit?

  • Delete the contacts.
  • Updating the inclusion list sync criteria.
  • Allocate more API calls to HubSpot.
  • Do nothing; this problem cannot be resolved.


A few years ago, your client hired a Salesforce engineer to customize their org. As a result, they rely on complex automation to format their data. Which sync rule should they use if they want to use the Salesforce integration?

  • Prefer Salesforce unless blank
  • Two-way
  • Don't sync
  • Always use Salesforce


Select all that apply. Which of the following data types do not sync using the Salesforce integration?

  • Contacts
  • Email attachments
  • Lookup fields
  • Deals


How frequently does the API check for new information that needs to sync?

  • Daily
  • Every minute
  • Hourly
  • Every 15 minutes


Fill in the blank: GDPR stands for ______.

  • General Data Program Regulation
  • General Data Policy Regulation
  • General Data Protection Regulation
  • General Data People’s Regulation


Your client is experiencing some issues with HubSpot deals syncing to Salesforce opportunities. When you examine the sample records, you notice that the opportunities are not assigned to a sales process. What action step should you take?

  • Delete the opportunity.
  • Create a new opportunity.
  • Reassign the opportunity to a sales process.
  • Check the Salesforce lead ID.


Which of the following actions resolve API limit issues? Select all that apply.

  • Uninstalling the integration
  • Adjusting the number of calls allotted to HubSpot
  • Creating and syncing inclusion lists
  • Configuring and syncing selective sync


What are some potential causes of an import error? Select all that apply.

  • Invalid domains
  • Invalid emails
  • Too many records
  • Too many data types


Which of the following is an example of a custom code solution? Select all that apply.

  • Automation
  • Workflows
  • Sync rules
  • Validation rules


If you uninstall the integration and have contacts, companies, or deals in HubSpot assigned to Salesforce-only users, what is the best practice to proceed?

  • Delete them
  • Import them
  • Reassign them
  • Sync them


True or false? If you want to uninstall the Salesforce integration, you can just delete it.

  • True
  • False


Fill in the blank. If you map a custom property that already contains a lot of data, you need to ___ in order to sync that information without hitting the API limit.

  • sync immediately
  • sync gradually
  • do nothing
  • input the data


True or false? You can connect only one Salesforce instance per HubSpot account.

  • True
  • False


Which order of operations is the best practice for installing the Salesforce integration?

  • Install the integration, import data from Salesforce to HubSpot, clean the data, set boundaries to limit data flow
  • Set boundaries to limit data flow, install the integration, import data from Salesforce to HubSpot, clean the data
  • Import data from Salesforce to HubSpot, install the integration, clean the data, set boundaries to limit data flow
  • Clean the data, install the integration, import data from Salesforce to HubSpot, set boundaries to limit data flow


On your discovery call, your client mentions that they need to integrate HubSpot with Salesforce before their Salesforce contract expires in six months. This information best represents which pillar of the discovery call framework?

  • Challenges, goals, and plans
  • Timeline, consequences, and implications
  • Budget and authority
  • None of the above


What client use cases can lengthen the installation timeline? Select all that apply.

  • Building a new process or business unit
  • Syncing standard objects
  • Syncing custom Salesforce fields
  • Cleaning dirty data


Fill in the blank. The _____ is the Salesforce user whose credentials are used to log into Salesforce.

  • integration user
  • Salesforce user
  • default user
  • primary user


True or false? A person can be an account, lead, or contact in Salesforce, whereas a person can only be a contact in HubSpot.

  • True
  • False


What HubSpot edition is required to create and sync custom objects?

  • Professional
  • Starter
  • Enterprise
  • Corporate


Your client makes journals for teens. In their HubSpot database, they want to send separate emails to parents. Which HubSpot feature will allow them to specify this relationship between records?

  • Contacts
  • Labels
  • Custom properties
  • Flexible associations


How does HubSpot differentiate between a contact and a lead within HubSpot?

  • Lifecycle stage property
  • Buyer's journey property
  • Deal stage property
  • Contact owner property


Which of the following are complex tasks a client may prefer to keep in Salesforce? Select all that apply.

  • Complex custom automation
  • Custom objects
  • Workflows
  • Syncs


Salesforce campaigns most closely resemble which HubSpot tool?

  • Lists
  • Campaigns
  • Emails
  • Reporting


Select all that apply. Which of the following issues may require correction in Salesforce?

  • Data that is not formatted.
  • Data that is missing elements.
  • Data that is old.
  • Data that is incorrect.


True or false? Deduplication happens automatically in Salesforce.

  • True
  • False


The HubSpot deals object maps to which object in Salesforce?

  • Leads
  • Notes
  • Opportunities
  • Functions


Your client is experiencing a sync error, and they send you an explanation of what’s happening and what they expect to happen. What additional information do you need to request? Select all that apply.

  • Links to impacted records
  • A screenshot of the sync health dashboard
  • The name of the person experiencing the error
  • Links to the integration settings page


It's a best practice to assign the Salesforce integration maintenance worksheet to:

  • the client's IT lead.
  • the client's Ops lead.
  • the client's Salesforce administrator.
  • the client's marketing team.


Which of the following integration maintenance tasks should occur on a weekly basis? Select all that apply.

  • Check the integration dashboard.
  • Monitor API calls and usage.
  • Read error alert emails.
  • Check updated properties and fields to make sure they match.


Which of the following is not a component of a Salesforce integration user?

  • Role
  • Profile
  • Boundaries
  • User


Which of the following tasks is not your responsibility during a discovery call?

  • Explaining how the integration works
  • Talking the client through the mapping process
  • Implementing the integration immediately
  • Highlighting the role of the integration user

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Hubspot Salesforce Integration Certification Answers

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