Reddit Ads Creative Micro-Certification Exam Answers

Reddit Ads Creative Micro-Certification Exam Answers

• The exam contains 45 randomized questions.
• Passing score on this exam is 80%+.
• The exam time limit is 60 minutes.

Questions:

1. Targeting your ad to followers of a specific subreddit, like r/mealprepsunday, is an example of what type of targeting?
2. Amy would like to analyze which image creative drove the most conversions on her website. Which of the following metrics would help her answer this question? (Select the best option)
3. Allen would like to drive leads on his website for his real estate firm in the Dallas, TX metro area. Which of the following campaign objectives would be BEST for this goal?
4. Targeting refers to selecting who you want to see your ads on Reddit. Which of the following is NOT a targeting option on Reddit?
5. Which of the following is a benefit of using a Free-form ad?
6. True or False: Influencers and celebrities are one of the main reasons that Reddit helps make purchasing easier and faster.
7. Which of the following is NOT required when creating a Reddit account?
8. Drag-and-drop to match each AMA type with the corresponding description.
9. Amy wants to use video to engage audiences and increase brand favorability. Which of the following campaign objectives would you recommend she use?
10. Which of the following are benefits of tapping into Moments on Reddit? (Select all that apply)
11. Jenny is creating a Free-form ad to drive consideration around her company's auto insurance services. Which of the following are the benefits of Free-form ads? Select all that apply.
12. Please review the following screenshot. This is an example of which placement type?
13. Which of the following details is NOT needed in your AMA proof photo?
14. Which of the following is a benefit of performing creative testing? Select the best answer.
15. Why is it beneficial to include a call-to-action (CTA) in your Promoted Post?
16. Which takeover is best for ensuring select communities see your post?
17. Which of the following is/are an example of a seasonal moment on Reddit? (Select all that apply)
18. Jamie wants to try some new approaches to her headline messaging. Which of the following is an example of a promo-focused headline?
19. True or False: You should always include the word '[MEGATHREAD]' in your Free-form ad post title.
20. Categories of Reddit community include broad interest, niche interest, and local interest. r/London would fit into which category? Select the best answer.
21. In this course, we explored various Reddit creative best practices. Which of the following creative best practice themes were covered? (Select all that apply)
22. Drag-and-drop to match each Takeover type with the corresponding description
23. On Reddit, the term AMA stands for which of the following?
24. In this lesson, we learned how brands can embrace an authentic-to-Reddit tone. Which of the following are ways that brands can demonstrate an authentic tone? (Select all that apply)
25. Which types of creatives are most effective in driving results during a Moment on Reddit?
26. Please review the following screenshot. This is an example of which post type?
27. Which of the following is NOT asked for when creating a new Reddit account?
28. In this course, we explored using redditisms to demonstrate your brand's understanding of Reddit's unique culture. Which of the following is/are examples of redditisms? (Select all that apply)
29. Which of the following is NOT a good way to add value to a Reddit community? Select the best answer.
30. Carlos would like to research how redditors feel about his running shoe brand. Which of the following are ways for brands to perform research on Reddit? (Select all that apply)
31. Earlier, we explored the value of incorporating 'show and tell' into your creative strategy. Which of the following is an example of 'show and tell'? (Select the best option)
32. Which of the following are recommended metrics for measuring AMA success? (Select all that apply)
33. With engagement audiences, advertisers can retarget based on redditor interactions with their ads. Which of the following is an example of an engagement audience?
34. Your brand is looking to launch a new line of food delivery services and wants the widest possible reach on Reddit. What do you recommend?
35. What is the recommended minimum time brands should commit to running an AMA?
36. Complete this statement: Conversation Placements are ads placed between the original post and the…
37. Marcus wants to spotlight multiple stand-alone products within his ad unit to show redditors the variety of products his business offers. Which of the following post types would be best suited for his needs? Select the best answer.
38. If you were a health lifestyle brand planning to launch a new nutrition line aimed at a health-conscious audience, which of the following takeover types would be the best solution?
39. Which of the following Ads Manager tools can you use to build numerous ad variations in one flow?
40. People gain _____ on Reddit when they contribute to the community by posting and commenting.
41. Miguel is a university recruiter, and he's preparing to host an AMA to answer questions and share knowledge with redditors about what his job is like. Which of the following does Miguel need to prepare? Select all that apply.
42. In this course, we explored the value of taking a 'show and tell' approach to ad creative. Which of the following is 'Showing and telling' examples on Reddit? (Select all that apply)
43. One thing that makes AMAs so unique is they're an informal, authentic exchange of information between the host and the Reddit community. Which of the following is NOT something you should do when responding? Select the best answer.
44. Which of the following items are components of an IMAGE Promoted Post (select all that apply):
45. In this course, we explored common creative test success metrics. Which of the following is NOT a common creative test success metric? Select the best answer.
46. Building creative for mobile can help drive a consistent user experience across devices. Which of the following is an example of building ad creative for mobile?
47. This course explored why including a call-to-action (CTA) in your ad is essential. Which of the following is NOT a supported CTA button?

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