Partnerships Experience Academy (pxa) certification Exam Answers - Impact

Partnerships Experience Academy (pxa) certification Exam Answers - Impact

This file contains all possible real exam questions with 100% correct and verified answers to all 3 PXA certification exams:

Affiliate and Partnerships Industry - Fundamentals Certification Path

1. Select the correct answer. What is NOT an example of a partner?
2. Is this statement true or false? Attribution is the art and science of determining which partner or partners are responsible for driving a user to convert during a particular customer journey.
3. Select the correct answers. “Brand” is another name for ______. (Please select all that apply.)
4. Select the correct answers. What does CPA stand for?
5. Is this statement true or false? Retargeting ads are a type of display advertising.
6. Select the correct answer. Tracking technology attributes and credits sales to _________.
7. Is this statement true or false? The majority of Millennials trust traditional marketing.
8. Is this statement true or false? The vast majority of digital ad-spend goes to Facebook and Google.
9. Select the correct answer. Brands and partners reaching a mutual agreement on the best payout and terms to achieve the brand’s desired outcomes falls under which phase of the Partnerships Lifecycle?
10. Select the correct answer. “Recruitment” in the affiliate and partnerships industry refers to which of the following?
11. Select the correct answer. Which part of the Partnership Lifecycle would messaging partners about new products fall under?
12. Select the correct answer. In which scenario would an advertiser be mostly likely to use a CPL (Cost per Lead) payment model?
13. Is this statement true or false? Brands pay partners commission.
14. Select the correct answer. A shopper clicks on a paid search ad, then Partner A’s website, then organic search, then Partner B’s website, and then buys the product. Using last-click attribution, who would get the credit?
15. Select the correct answer. Which of the following would be an example of a partner in the retail vertical?
16. Select the correct answer. What is NOT a standard affiliate and partnerships KPI?
17. Select the correct answer. What are some common affiliate and partnerships KPIs?
18. Select the correct answer. The CPC payout model is most typically used in the following digital marketing channel:
19. Select the correct answer. How many impressions does CPM calculate the cost for?
20. Select the correct answer. An online beauty company selling makeup would most likely use which payout model in their partnerships program?
21. Select the correct answers. Partnerships make it easier for brands to ______.
22. Select the correct answers. What is an example of a partner in the subscription vertical?
23. Select the correct answers. “Tracking technology” is another name for ________.
24. Select the correct answer. What is the most common type of attribution method in the affiliate and partnerships industry?
25. Is this statement true or false? Rev share is the same as commission.
26. Is this statement true or false? Paid search, display, and paid social are examples of paid online marketing channels.
27. Select the correct answer. An influencer would be an example of a _____.
28. Select the correct answer. What is the main goal of display ads?
29. Select the correct answer. A mobile app company trying to get users to download their app would most likely use which payout model in their partnerships program?
30. Select the correct answer. “Partner” is another name for _____.
31. Select the correct answer. What entity tracks the sales between brands and publishers?

Affiliate and Partnerships Industry - Associate Certification Path

1. Publishers are solely responsible for ensuring that trademark fraud does not take place. Is this statement true or false?
2. Which of the following are reasons that trademark alerts are important?
3. Partners can bid on a brand’s trademarked keywords even if they don’t have the necessary permission from the brand. Is this statement true or false?
4. Which party should benefit the most as a result of media planning negotiations?
5. A setup fee is also commonly referred to as a(n) ___________ fee?
6. Brands need to finalize the ______ before initiating the media buying process to ensure that placements match up with any seasonal or brand-specific events.
7. What can a media buy can also be referred to as?
8. In media buying, RFP stands for __________________.
9. Which of the following is the correct formula for conversion rate?
10. Which of the following is the correct formula for AOV?
11. Which of the following is the formula that you would use to calculate incremental revenue lift?
12. What are important things to evaluate when analyzing an affiliate marketing program’s performance?
13. Reversals can be submitted at any time. Is this statement true or false?
14. How do we know that a particular affiliate drove a sale?
15. Which of the following are the main tracking components to understand?
16. Small pieces of data that are stored on a user’s device via their browser are called _______.
17. Which of the following represents a file of all products sold and their characteristics?
18. The public-facing commission rate that a program manager offers before negotiations is known as the ___________ commission rate.
19. What should a brand consider when setting its baseline commission rate?
20. Revenue is part of the KPI calculation for all of the following metrics, with the exception of ___________.
21. Which of the following is not a recommended step when assessing competitors’ affiliate programs?
22. Which of the following can a brand use to discover new partners?
23. Which type of publisher business model does Rakuten (https://www.rakuten.com/) primarily fall under?
24. Brands should prioritize setting up their Marketplace Profile as it is the first thing a partner will see when a brand invites them to join a program. Is this statement true or false?
25. Which of the following types of foundational affiliates provide cashback to the user as a reward for shopping through their site?
26. Which of the following incentives is most commonly given to a loyalty publisher in exchange for an increase in the cashback reward to the customer?
27. What are the drawbacks of working with influencers?
28. Why is it beneficial for a brand to offer unique promo codes to partners?
29. A program one-sheet should include all but which of the following?
30. All of the following are tactics that brands can use to incentivize stronger performance from their partners, except ___________.
31. Which of the following is not an affiliate partnership business model? Select the correct answer.
32. Open Rate is a KPI that evaluates the following kind of placement:
33. Which of the following is the correct formula for ROAS?
34. What type of data shows a list of individual actions or transactions?
35. Which of the following is an example of a content placement?
36. Which of the following are methods of data capture?
37. Which of the following is a traditional or foundational affiliate?
38. Which kind of partner would brands most likely choose to drive app downloads?

Getting Started with Influencer Partnerships - Certification Path

The program’s cost per engagement benchmark refers to:

• The number of views.
• The dollar amount spent per engagement
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

What does return on investment (ROI) refer to?

• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.

The program’s total impressions benchmark refers to:

• The number of views.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

What does conversion rate refer to?

• The percentage of clicks that result in the desired action.
• The profit generated relative to the total amount of money put in the program.
• The gross revenue generated by every dollar of advertising spend.
• The percentage of viewers who clicked a link.

What does click through rate refer to?

• The profit generated relative to the total amount of money put in the program.
• The percentage of viewers who clicked a link.
• The percentage of clicks that result in the desired action.
• The gross revenue generated by every dollar of advertising spend.

Reposting content on social media, using content in email marketing, and amplification are all ways of repurposing content. Is this statement true or false?

• True
• False

If your company goals are to increase traffic and conversions, you should be concerned with the following metrics:

• Clicks, sales, sign-ups, and downloads
• Impressions, engagement, and conversation
• Sentiment, Saves, Shares, Pins

If a brand wants to focus their influencer program on personal storytelling and brand credibility, which KPIs would they use to measure the success of the campaign?

• Impressions
• Average Order Value
• Engagement
• Conversation

Which payment models are best to use in a once-off campaign?

• Affiliate performance model
• Product gifting/seeding
• Content retainers (fixed fees)
• Pay-per-post

What is the main benefit of the Nano influencer tier?

• Reach and accessibility
• High performance
• Engagement and affordability
• Inexpensive content generation

In the affiliate payment model, influencers are paid out on a commission basis rather than in a fixed-fee capacity. Is this statement true or false?

• True
• False

A brand which has identified the influencers that work well for it should look into the content retainer payment model. Is this statement true or false?

• False
• True

If your goals are tied to reach and branding, you should consider using:

• Micro influencers
• Megawatt influencers

What is the main benefit of the Mid-tier influencer?

• They are effective at driving credibility and education around the brand
• They offer inexpensive content generation
• They guarantee high performance
• They ensure engagement and affordability

If your company goals are to increase consideration and intent, you should be concerned with the following metrics:

• Sentiment, Saves, Shares, Pins
• Impressions, engagement, and conversation
• Clicks, sales, sign-ups, and downloads

What is the main benefit of the Megawatt influencer tier?

• They ensure engagement and are affordable
• They offer mass awareness
• They guarantee reach and accessibility
• They offer inexpensive content generation

Which payment models are best to use with brand ambassadors (i.e. influencers with whom you work on a long-term basis)?

• Pay-per-post
• Product gifting/seeding
• Content retainers (fixed fees)
• Affiliate performance model

Choose the best example of the pay-per-post model.

• Brand pays a fee for each app download the influencer drives
• Brand pays the influencer for a single post
• Brand sends the influencer a custom PR package with gifts
• Brand pays a monthly fee to an influencer

What is the main benefit of the Micro influencer tier?

• Impressions scale with resource investment
• Reach and accessibility
• Engagement and affordability
• High performance

When is it best to use the content retainer model?

• When engaged in ambassador-ship or long-term partnerships
• When engaged in once-off campaigns

If your company goals are to increase brand awareness, you should be concerned with the following metrics:

• Impressions, engagement, and conversation
• Clicks, sales, sign-ups, and downloads

What types of content should you be focusing on if your goal is brand traffic and conversion?

• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links
• Long Form Video Content (YouTube, IGTV), Pinterest

Which statement is true for Mid tier influencers?

• They have the highest reach
• They are typically used for gifting or seeding campaigns
• They are the most expensive influencer tier
• They are generally rising creators with category credibility

Which statement is true for Nano influencers?

• They are effective at driving credibility, engagement, and topic education
• They are typically used for gifting or seeding campaigns
• They have the highest reach
• They generate strong impressions and conversion

Which statement is true for Macro influencers?

• They are typically used for gifting or seeding campaigns
• They are digital natives with mature and extensive platform reach
• They are great at generating grassroots awareness, engagement and conversation
• They provide the highest number of non-cash influencers hired

What types of content should you be focusing on if your goal is brand awareness?

• Long Form Video Content (YouTube, IGTV), Pinterest
• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

Generally speaking, the higher the reach of the influencer, the higher their rate. Is this statement true or false?

• True
• False

Which statement is true for Megawatt influencers?

• They have the highest reach
• They are typically used for gifting or seeding campaigns
• They have the lowest reach
• They are effective at driving credibility, engagement, and topic education

“Evergreen” content refers to content that can be repurposed and reused at a later time. Is this statement true or false?

• False
• True

What are the minimum required components required for amplification?

• Amplification budget
• Call to action (CTA)
• Influencer content
• Trackable links
• Your target audience
• Usage rights

When planning your program, why does the number and type of posts you would utilize vary from platform to platform?

• Influencers might prefer one platform over another.
• Different platforms have different capabilities.
• Posting on certain platforms have differing costs.

In an influencer brief, what is the purpose of a scope of work?

• It clarifies the deliverables the influencer is contracted to complete.
• It gives the influencer a starting point and communicates how you want to be represented.
• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It clarifies a theme or idea you want the influencer to express in their own words.

Which of the following factors would have an effect on the cost of running an influencer program?

• Influencer fees
• Usage rights
• Exclusivity
• KPIs

In an influencer brief, what is the purpose of a campaign message?

• It gives the influencer a starting point and communicates how you want to be represented.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It provides specific requirements not covered in the other components that need to be adhered to.
• It clarifies the deliverables the influencer is contracted to complete.

In an influencer brief, what is the purpose of a “Do’s and Don’ts” section?

• It clarifies the deliverables the influencer is contracted to complete.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It gives the influencer a starting point and communicates how you want to be represented.
• It provides specific requirements not covered in the other components that need to be adhered to.

An influencer should have at least 100 000 followers to be considered a useful brand partner. Is this statement true or false?

• False
• True

What is the main benefit of the Macro influencer tier?

• They offer reach and accessibility
• They have mature audiences and extensive reach, great for generating strong impressions and conversions
• They guarantee high performance
• They ensure engagement and affordability

Which of the following are influencer grouping factors?

• Partnership models
• Social media outlet
• Content types
• Tiers

Influencer tiers refer to the influencer’s…

• Partnership size
• Gross income
• Follower size
• Net income

In an influencer brief, what is the purpose of a providing an influencer with examples/inspiration?

• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It gives the influencer a starting point and communicates how you want to be represented.
• It provides them with an idea of how you don’t want to be represented.
• It clarifies the deliverables the influencer is contracted to complete.

Amplification involves boosting content using paid ads. Is this statement true or false?

• True
• False

In an influencer brief, what is the purpose of a timeline?

• It provides specific requirements not covered in the other components that need to be adhered to.
• It clarifies a theme or idea you want the influencer to express in their own words.
• It clarifies when influencers must submit drafts, when to expect feedback, when to go live.
• It clarifies the deliverables the influencer is contracted to complete.

What types of content should you be focusing on if your goal is consideration and intent?

• Static Photo Content (Instagram), Short form video (TikTok, Reels), Twitter
• Long Form Video Content (YouTube, IGTV), Pinterest
• Instagram Stories with Swipe Ups, Blog Posts with tracking links, YouTube description box links

Which statement is true for Micro influencers?

• They generate strong impressions and conversion
• They are the most expensive influencer tier
• They are great at generating grassroots awareness, engagement, and conversation
• They are digital natives with mature and extensive platform reach

The program engagement rate benchmark refers to:

• The dollar amount spent per engagement.
• The number of views.
• The dollar amount spent per 1,000 impressions.
• The percentage of potential customers who interacted with the content.

The program’s cost per mille benchmark refers to:

• The percentage of potential customers who interacted with the content.
• The dollar amount spent per engagement.
• The dollar amount spent per 1,000 impressions.
• The number of views.

What does return on ad spend (ROAS) refer to?

• The profit generated relative to the total amount of money put in the program.
• The percentage of clicks that result in the desired action.
• The percentage of viewers who clicked a link.
• The gross revenue generated by every dollar of advertising spend.

When referring to influencer grouping factors, “partnership models” refers to:

• The various types of content used by influencers to promote brands
• The various types of platforms used by influencers to publish content
• The way a brand partners with an Influencer
• The influencers follower size, typically measured with Instagram

Which is NOT an advantage of using influencers to support your brand?

• Increased time spent on finding the correct influencer(s) for your brand
• Increased potential top-of-funnel traffic
• Increased awareness and trust in your brand

Opt-in influencer platforms, manually searching social media, and reaching out to talent agencies are all viable ways to find and cast influencers. Is this statement true or false?

• False
• True

A scope of work is a formal document that provides direction to the influencer about how the work should be performed. Is this statement true or false?

• True
• False

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