Microsoft Advertising Shopping Certification Exam Answers
Microsoft Advertising Shopping Certification Exam Answers
- Questions: 50 questions
- Time limit: You have unlimited time
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again
- Validity Period: 12 Months
Some answers:
Which of the following is a best practice for shopping campaign structures?
Select one option.
- Do not bid on granular product groups
- Break out product groups by value, then bid accordingly
- The more granular your product group, the lower the bid
- Bid higher on all product 'catch-all' product groups
Select one option.
- Custom product
- IDs Product type
- Custom labels
- Product category
Select one option.
- Product issues tab in the store summary page.
- Product performance tab in the store summary page.
- Feed issues tab in the store summary page.
- Store issues tab in the store summary page.
Organize the options in the correct order.
- Create a Microsoft Merchant center store
- Create and upload a product feed
- Claim their domain
- Create their shopping campaign
Select one option.
- Submit these updates via a product inventory update feed.
- Submit their full product feed every hour.
- Submit their full product feed to make these updates.
- Submit their full product feed with these updates when they reach the 30 day threshold.
Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?
Select all that apply.
- An offline only apparel retailer.
- An adult online retailer.
- An online cat products store.
- An online hair products retailer.
How is it generally recommended you bid on product SKU product groups?
Select one option.
- Reduce your bids
- Increase your bids
- Leave it the same
- Never bid on product SKU product groups
Which of the following bid strategies allow you to set your own bids?
Select all that apply.
- Manual cost per click
- Enhanced cost per click
- Target impression share
- Maximum clicks
Select one option.
- An 'excluded products' product group.
- An 'all feeds' product group.
- An 'all products' product group.
- A 'targeted products' product group.
What is the warning symbol when looking at product issues in the store summary page?
Select one option.
- A red circle
- An orange circle
- An orange triangle
Select all that apply.
- Price
- Availability
- Title
- Sale price
- Description
Select one option.
- Dynamic search ads
- Responsive search ads
- Product ads
- Expanded text ads
Select one option.
- Campaign B
- The platform will alternate.
- Neither because it is a duplicate conflict.
- Campaign A
What is the Microsoft Advertising product ad maximum file size for the product image?
Select one option.
- 3.9 MB
- 39 MB
- 3.9 GB
- 39 GB
Select one option.
- Product category
- Price
- Product type
- Condition
Select one option.
- Increase their bids
- Have lower bids and a low campaign priority setting
- Never bid on 'all products'
- Make their all products 'catch-all' bid double their item ID bids
Organize the options in the correct order.
- Enable the Shopping campaign into LIA
- Upload inventory information
- Provide store location data
- Upload online product information
Select all that apply.
- Pulls up-to-date product information from your website.
- Prohibits running ads for out-of-stock items.
- Allows you to keep running your ads for out of stock items.
The products rating feed file is contained in the shopping feed file.
Select whether the previous statement is true or false.
- True
- False
Select one option.
- Product dimension report
- Product partition report
- Product martch count report
- Product search term report
What does the non-targeted report in 'store issues' tell you?
Select one option.
- How many offers are not targeted with filters in a campaign.
- How many offers are targeted with filters in a campaign.
- How many offers are targeted with bids in a campaign.
- How many offers are not targeted with bids in a campaign.
Select one option.
- Price reduction
- Price drop
- 10% off
- Special offer
Which of the following are acceptable feed file types?
Select all that apply.
- XLS
- TXT
- ZIP
- GZ
Which of the following are useful Microsoft Advertisers reports for your shopping campaigns?
Select all that apply.
- Product partition report
- Product GTIN report
- Product dimesion report
- Product image report
Select one option.
- Bazaarvoice
- Reevoo
- Feefo
- Trustpilot
Select one option.
- Bing ads editor
- Microsoft Merchand Center
- Keyword planner
- Reports tab
Which of the following is an optional attribute when creating your product feed?
Select one option.
- Sale price
- Price
- Description
- Image link
Select one option.
- Product match count report
- Product partition report
- Product dimension report
- Product search term report
Select one option.
- Product dimension report
- Negative keyword conflict report
- Product partition report
- Search term report
Organize the options in the correct order.
- Create a campaign
- Select 'Campaign settings'
- Create Responsive Ad
- Select 'Sell products from your catalog'
- Choose your store market
- Select 'Smart Shopping'
Select one option.
- Product Issues tab in the store summary page.
- Product performance tab in the store summary page.
- Feed tab in the store summary page.
- Store issues in the store summary page.
Which of the following statements is true about shopping campaigns?
Select all that apply.
- Search queries are matched to keywords.
- Ads are created from product feed data.
- Bidding is based on products.
- Advertisers bid on keywords.
or
- Ads are automatically created from your website content.
- Ads are created from product feed data.
- Ads do not contain images.
- Ads do not require a store name.
or
- Advertisers bid on keywords.
- Ads are created from product feed data.
- Bidding is based on products.
- Search queries are matched to keywords.
Select one option.
- In the Summary tab in their Microsoft Merchant Center Store.
- In the Import tab in their Microsoft Merchant Center Store.
- In the Feeds tab in their Microsoft Merchand Center Store.
Select one option.
- Using the reporting tab in the Microsoft Advertising User Interface
- Via the keyword planner
- Via universal event tracking tag
- Via Microsoft Advertising editor
Product ads contain which of the following?
Select all that apply.
- Sitelink extensions
- Product price
- A product image
- An online cat products store.
Clicks on product ads are charged on what basis with Microsoft Advertising?
Select one option.
- Cost per click
- Cost per acquisition
- Cost per thousand impressions
Which of the following are examples of product ad enhancements?
Select all that apply.
- Product condition.
- Merchant promotions
- Free shipping
- Product weight extension
Select whether the previous statement is true or false.
- True
- False
Select all that apply.
- They are identified as an adult advertiser.
- Contoso Widgets' domain has been correctly verified.
- There is no real privacy policy on their website.
- They are attempting to claim an unverified domain.
Select all that apply.
- They sould use promotion text in the images.
- Their images should not contain watermarks.
- Their images should contain a 'pop' effect using a white background.
- Their images should have a maximum size of 220px by 220px.
Which of the following Share of Voice attributes can you include in the product dimension report?
Select all that apply.
- Benchmark click-through rate
- Impression share
- Each of your competitor's individual bids on that product
- Benchmark bids
When looking at product issues in the store summary, what is the symbol for an error?
Select one option
- An orange circle
- A red circle
- An orange triangle
How does Microsoft Advertising define impression share?
Select one option.
- The total number of impressions.
- The number of times your ad is shown.
- The percentage of time your ads shows up higher thatn your competitors.
- The number of times an ad is shown divided by the total number of impressions.
Select one option.
- Target return on advertising spend
- Enhanced cost per click
- Maximize clicks
Which of the following statements about the redirect URL attributes in a product feed file is true?
Select all that apply.
- It should eventually link to the same landing page as the link/mobile link columns.
- Is the URL of the landing page where the customer eventually ends up.
- The redirect link may be placed in the link or mobile link columns.
- It will override URLs in the link and mobile link attribute columns.
Select all that apply.
- Import via Google Search Console
- Via universal event tracking tag
- Upload a CSV of the website pages via file transer protocol to the Microsoft Advertising User Interface.
- Using Bing Webmaster Tools
Both Product_Type and Product_Category attributes recognize which sign as their delimiter?
Select one option.
- "<" (Less than)
- "_" (Underscore)
- "-" (Hyphen)
- ">" (Greater than)
How can using the Google Merchant Center import tool benefit an advertiser?
Select all that apply.
- Enables an advertiser to import product offers.
- Enables an advertiser to use one feed file for Google and Microsoft Advertising.
- Enables an advertiser to import search campaigns and feed files in one import.
- Enables an advertiser to keep fresh data.
Select one option.
- 1 Day
- 7 Days
- 30 Days
- 60 Days
Select whether the previous statement is true or false.
- True
- False
Which of the following are required attributes when creating a shopping feed?
Select all that apply.
- Product category
- Description
- Price
- Product type
How many custom label attributes can you add for each product?
Select one option.
- 4 Labels
- 5 Labels
- 10 Labels
- 14 Labels
Select all that apply.
- Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
- Contoso Kitchen Supplies will be charged on cost per click basis.
- The ad expands into a pop up description of the product within the search engine results page.
- The searcher will be set to the Contoso Kitchen Supplies' website.
The store name in a product ad is taken from the advertiser's product feed.
Select whether the previous statement is true or false.
- True
- False
Select one option.
- In the Microsoft User Interface: Import, Product inventory feed.
- In the Microsoft User Interface: Tools, Sared library, Product inventory feed.
- By setting up an automated feed from 'Google my Business'.
- By creating a local product feed in Microsoft Merchand Center.
Select all that apply.
- Reports tab
- Campaign grid
- Microsoft Merchand Center
- Settings tab
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