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Microsoft Advertising Native & Display Certification Exam Answers

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Microsoft Advertising Native & Display Certification Exam Answers

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Microsoft Advertising Native & Display Certification Exam Answers

  • Questions: 50 questions
  • Time limit: You have unlimited time
  • Pass rate: 80% or higher to pass
  • Retake period: If you don’t pass the assessment, you can take it again
  • Validity Period: 12 Months


Questions:


 

Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign.Which areas can Francois get insights into using the tool?

  • Reach estimations
  • Budget and bid suggestion
  • Audience composition

Explanation: The selected answer options, Reach estimations, Budget and bid suggestion, and Audience composition, are correct because the Microsoft Audience Network planner is a powerful tool designed to help advertisers optimize their campaigns. It provides Reach estimations, which allow advertisers to gauge how many potential users their campaign could reach based on targeting parameters, helping them plan their strategy. Additionally, the tool offers Budget and bid suggestions, assisting in setting the appropriate budget and bid levels to maximize campaign performance and cost-efficiency. Lastly, the Audience composition feature enables insights into the demographics, interests, and behaviors of the target audience, ensuring that the campaign is tailored effectively to the desired customer segments. These features work together to provide comprehensive support in campaign planning and execution.

 

Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?

  • Ensure they do not target too granularly.
  • Add image extensions to their campaign and account levels.
  • Set up UET and conversion tracking.
  • Always select enhanced CPC bid strategy.

Explanation: The selected answer options, Ensure they do not target too granularly, Add image extensions to their campaign and account levels, and Set up UET and conversion tracking, are correct because they provide key strategies to optimize search campaigns for multi-channel success. Ensuring they do not target too granularly helps avoid overly restrictive targeting, which can limit the campaign’s reach and effectiveness across multiple channels. Adding image extensions to their campaign and account levels enhances the visual appeal of ads, making them more engaging across different devices and platforms, which is crucial for multi-channel success. Setting up UET (Universal Event Tracking) and conversion tracking enables Martha to track user actions and measure campaign performance across various channels, allowing for better attribution and optimization of campaigns. These steps ensure that Martha’s campaigns are broad-reaching, visually compelling, and measurable, key elements for multi-channel success.

 

When advertising on the Microsoft Audience Network,you have the ability to exclude selected publisher partners where your ad appears

  • True
  • False

Explanation: The selected answer option, True, is correct because when advertising on the Microsoft Audience Network, advertisers have the ability to exclude specific publisher partners where their ads may appear. This feature provides advertisers with more control over where their ads are displayed, ensuring that they are shown on high-quality, relevant websites and apps that align with their campaign goals. By excluding selected publisher partners, advertisers can avoid placing ads on sites that may not be appropriate for their target audience or brand image, ultimately improving the effectiveness of their campaigns.

 

URL Tracking is only available in English speaking markets for the Microsoft Audience Network.

  • True
  • False

Explanation: The selected answer option, False, is correct because URL tracking for the Microsoft Audience Network is not limited to English-speaking markets. URL tracking is a feature available to advertisers in multiple regions and languages, enabling them to monitor and analyze the performance of their ads across different markets. This functionality helps advertisers gather valuable insights on user interactions and conversions, regardless of the language or geographic location, allowing them to optimize campaigns for various global audiences. Thus, URL tracking is accessible to all regions where the Microsoft Audience Network operates, not just English-speaking markets.

 

In dynamic remarketing,which of the following statements are true regarding past buyers lists?

  • They have past buyers automatically added
  • They are refreshed within minutes
  • They require customized universal event tracking set up correctly for that product
  • They ensure ads for that product are shown again to the buyer.

Explanation: The selected answer options, They have past buyers automatically added, They are refreshed within minutes, and They require customized universal event tracking set up correctly for that product, are correct because they describe key aspects of dynamic remarketing for past buyer lists. Past buyers are automatically added to the list as part of the dynamic remarketing process, ensuring that advertisers can target users who have already made purchases. These lists are refreshed within minutes, meaning that the system can quickly update and reflect any new buyer data, ensuring that the most current information is used for remarketing. Customized universal event tracking setup is required for that product because dynamic remarketing needs to track specific user actions on a website, and custom UET (Universal Event Tracking) tags help capture the necessary data for relevant product targeting. These steps are critical for creating effective dynamic remarketing campaigns that target previous buyers with personalized, relevant ads.

 

Francois is going to use the Microsoft Audience Network planner to gather more information for his campaign.Which areas can Francois get insights into using the tool?

  • Reach estimations
  • Budget and bid suggestion
  • Audience composition

 

Martha is looking to optimize their search campaigns to achieve multi-channel success. What are steps Martha can take in order to achieve this goal?

  • Ensure they do not target too granularly.
  • Add image extensions to their campaign and account levels.
  • Set up UET and conversion tracking.
  • Always select enhanced CPC bid strategy.

 

When advertising on the Microsoft Audience Network,you have the ability to exclude selected publisher partners where your ad appears

  • True
  • False

 

URL Tracking is only available in English speaking markets for the Microsoft Audience Network.

  • True
  • False

 

In dynamic remarketing,which of the following statements are true regarding past buyers lists?

  • They have past buyers automatically added
  • They are refreshed within minutes
  • They require customized universal event tracking set up correctly for that product
  • They ensure ads for that product are shown again to the buyer.

 

Marco is interested in tracking when people who were shown an ad and didn’t click on it, but still went on to purchase at a later date.Using which feature in the Microsoft Audience Network can Marco track this?

  • Publisher website report
  • Segment functionality
  • View through conversions
  • The dimensions tab

 

What are the standard dimensions of a mid-page unit or rectangle ad?

  • 300x250
  • 90x728
  • 728x90
  • 250×300

 

A unique audience target on the Microsoft Audience Network is LinkedIn Profile Targeting

  • Company
  • Industry
  • Tenure
  • Job function

 

What is best practice when gathering your images for multi-channel success?

  • Gathering your images early
  • Choose relevant images to your ad and brand
  • Gathering a single image
  • Gather at least 3 different images

 

If your campaign, ad group, or asset group does not have an ad schedule, the ad will serve based on the last schedule you set.

  • True
  • False

 

You are creating a Connected TV Ad campaign and are at the step where you need to create your ad groups.You decide that you want to use the advertiser’s own data to target and engage their existing customers.Which audience option should you choose?

  • Remarketing lists
  • Similar audiences
  • In-market audiences
  • Custom match lists

 

What are common display advertising key performance indicators?

  • Number of impressions delivered
  • Query share
  • Number search engine result page loads
  • Click-through rate

 

In display advertising,what does “M"or “mille"indicate?

  • Per 1,000 million ad impressions
  • Per 1,000 ad impressions
  • Per 10,000 ad impressions
  • Per million ad impressions

 

Contoso Fitness Company’s new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?

  • In Change History in the Microsoft Advertising User Interface.
  • Directly in the Microsoft Advertising User Interface in the campaign grid
  • In Settings in the Microsoft Advertising User Interface.
  • Through the Reporting tab.

 

What does CPC stand for?

  • Cost per completion
  • Clicks per campaign
  • Cost per click
  • Cost per campaign

 

Which of the following are best practices for images for the Microsoft Audience Network?

  • Rotate images every 3 weeks
  • Use lifestyle images
  • Use your company logo
  • Use at least 3 different images

 

When is a customer removed from a product searchers dynamic remarketing list?

  • When the customer adds the product to their shopping cart.
  • When the customer searches for the product.
  • When a customer views the product page.
  • When a customer purchases the product.

 

Which of the following are best practices for tagging your website to prepare for multi-channel management?

  • Implement UET
  • Ensure conversion goals are in place and up to date
  • Ensure the UET tag is implemented on all pages on your website
  • Do not implement look back windows

 

You can take advantage of audience ads with the Microsoft Audience Network by importing native & display campaigns from Facebook.

  • True
  • False

 

Which of the following are benefits of using the Audience Network Planner?

  • You can research the combinations of audience segments before creating an audience campaign.
  • You will see the exact performance you will achieve in clicks, impressions, and CTR.
  • You can choose which groups of people see your ads.
  • You can control the size of your audience.

 

At which levels can you add images to your search campaigns?

  • Ad group level
  • Keyword level
  • Account level
  • Campaign level

 

Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does “CPM” mean?

  • Clicks per month
  • Cost for every million ad impressions
  • Clicks per mille
  • Cost for every 1,000 ad impressions

 

Which of the following are true for UET?

  • You should add conversion goals to optimize the effectiveness of UET.
  • UET stands for Universal Event Tracking.
  • You should add UET to all website pages.
  • UET is not recommended when extending search campaigns to Audience Ads.

 

With the Audience Planner you can view the makeup of the audience you defined, broken down by Interest (in-market audience).

  • True
  • False

 

The website administrator for Taylor’s Hiking Equipment’ is customizing their UET tag to pass parameters for Dynamic Remarketing on a new hiking boot ad. In what order should the following steps be taken to complete this task?

  • Paste the basic JavaScript UET tag into all website pages.
  • Collect the values for the product ID and page type parameters.
  • Customize additional UET code to include product ID and page type parameter values.
  • Paste customized UET code into all website pages.
  • Validate with UET tag helper.

 

Which buying models are used in the Microsoft Audience Network?

  • Cost per click
  • Cost per thousand impressions
  • Cost per acquisition
  • Cost per view (video)

 

Which of the following audience segments can you target or exclude with the Audience Network Planner?

  • Job function
  • Industry
  • Gender
  • Age

 

In order for a report file to display rows for Search, Content, and Audience Ads in your Microsoft Audience Network campaign, which column must be selected?

  • Ad distribution column
  • Impressions
  • Account
  • Ad destination

 

What are the benefits of extending your search campaigns to Audience Ads?

  • Unified management
  • Enhanced signals
  • Audience Ad bid modifier
  • Strong ROI

 

Where do Connected TV ads reach their audiences?

  • Smart TVs
  • Connected devices while streaming media
  • Tablets
  • Desktops

 

What is the number of data points Microsoft Advertising processes on a daily basis?

  • 2 Billion
  • 20 Million
  • 20 Billion
  • 2 Million

 

Erica wants to add dynamic remarketing to a Microsoft Audience Network campaign. Which steps must Erica take before implementing dynamic remarketing?

  • Create a Microsoft Merchant Center Store.
  • Upload image or catalog.
  • Implement a universal event tracking tag.
  • Create a search advertising campaign.

 

Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?

  • 1 - 14 days
  • 1-90 days
  • 1- 180 days
  • 1-60 days

 

You are advertising multiple new hair products your salon has begun to sell. Your goal is to boost the amount of traffic to your site to showcase these products. Which of the following bid models should you use to achieve this?

  • CPV
  • CPM
  • CPC

 

Why is display advertising effective?

  • It builds brand awareness
  • It drives conversions.
  • You only ever pay when someone clicks on your ad.
  • It is a text-only format.

 

For reporting, which column should you add to see separate rows for search, content, and audience ad metrics?

  • Ad customization
  • Network
  • Audience
  • Ad distribution

 

Gabriella is using inline performance reports for her Microsoft Audience Network campaigns. Which of the following can Gabriella see inline?

  • Ad schedule
  • Demographics
  • Customer IP address
  • Customer Income

 

Which of the following brand safe sites are included in the Microsoft Audience Network?

 

Which statement best describes an ad impression?

  • A single time a user arrives on a landing page after clicking an ad.
  • A single view of an ad by one individual.
  • A single click of an ad by one individual.
  • A single time a web page loads.

 

Mario is looking to collect audience data on his recent Video Ads campaign using the Audience Network Planner. Mario sees that there is no current data available even though the audience segment selected has been active for 2 weeks. What are the steps he should take to find data on the ad?

  • Video ads are not permitted when using the Audience Network Planner. Mario must choose a different ad format.
  • Wait 24 to 48 hours.
  • Broaden his targeting to increase the audience size.

 

What is a difference between audience marketing and search marketing?

  • Search marketing uses a CPM (Cost per mille) model.
  • Audience marketing tells Microsoft Advertising what kind of people you want to see your ads.
  • With audience ads, you decide which keywords you want your ads to appear for.

 

Which parameters are required in universal event tracking for dynamic remarketing in audience ads?

  • Product name
  • Page name
  • Page type
  • Product ID

 

Which types of feed-based ads are supported in the Microsoft Audience Network?

  • Shopping
  • Real estate
  • Autos
  • Vacation rentals

 

Which video ad type appears in the video player pre-roll, mid-roll, or post-roll?

  • Both
  • Outstream
  • In-stream

 

Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they’re performing across a variety of devices. For which devices can they pull this performance data?

  • Smart TVs
  • Desktops
  • Tablets
  • Smartphones

 

Images are the only format of Display advertising.

  • True
  • False

 

Microsoft Audience Network Ads are based on an image or video. When using images, what is the minimum number needed to begin?

  • 1 Image
  • 5 Image
  • 2 Images
  • 10 Images

 

In the programmatic method of selling display advertising, how is pricing set?

  • The price of each impression remains constant throughout the campaign.
  • The price of each impression is fixed and agreed upon.
  • The price of each impression can vary significantly in a real time bidding auction.
  • The price of each impression is guaranteed before the campaign.

 

Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?

  • Goal category
  • Campaign type
  • Goal type
  • Ad distribution

 

Adjusting bid strategies to your desired KPIs is a way of optimizing your campaigns for multi-channel success.

  • True
  • False

 

Microsoft Audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.

  • True
  • False

 

The Contoso Daily News newspaper is selling display ads on its website using the direct or guaranteed method of selling display advertising. Which statements describe this selling model?

  • Individual impressions are sold through real-time bidding.
  • Clients can choose the specific context or location of where their ads are placed.
  • Clients don’t manage their ad campaigns.
  • It is sold through an agreement, contract, or insertion order.

 

Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?

  • Programmatic sales model
  • Cost per thousand impressions sales model
  • Guaranteed sales model
  • Search advertising sales model

 

When creating an audience ads campaign you need to decide the keywords you want your ad to appear for.

  • True
  • False

 

Video captions are a supported video asset in the Microsoft Advertising Audience Network.

  • True
  • False

 

What are the standard dimensions of a leaderboard ad?

  • 300x250
  • 250x300
  • 90x728
  • 728x90

 

Who does Microsoft partner with to provide over 300 million free, commercially licensed images for use when creating audience ads?

  • Getty Images
  • Shutterstock
  • iStock

 

Fernando is creating ad copy for his Microsoft Audience Network Ad for a new line of blazers he is marketing. What is the character limit for the long headline Fernando can write?

  • 60 Characters
  • 90 Characters
  • 30 Characters

 

Customers who have seen a brand’s ad on both the search and audience network visit the site 2.8x more than those who are only exposed to an ad on Bing.

  • True
  • False

 

Adding image extensions is a key element in optimizing your campaigns for multi-channel success. What is the image size you need to get started?

  • 1200 x 628 pixels
  • 1200 x 600 pixels
  • 628 x 1200 pixels
  • 600 x 1200 pixels

 

Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does “CPA” stand for?

  • Cost per action
  • Cost per audience
  • Cost per ad
  • Cost per analysis

 

Which set of ad dimensions represent common standard interactive advertising bureau (IAB) ad specifications?

  • 300 x 300
  • 300 x 250
  • 728 x 90
  • 728 x 900

 

A customer is searching for a new pair of running shoes. They add a pair of shoes to their cart but then leave the site. Which scenario occurs as a result of dynamic remarketing?

  • Ads featuring similar running shoes are shown to the customer.
  • Ads showing shoes from a competitor are shown to the customer.
  • Ads showing socks from the shoe company are shown to the customer.
  • Ads featuring the same pair of running shoes are shown to the customer.

 

Richard is creating a dynamic remarketing campaign on the Microsoft Audience Network and is setting the membership duration to 30 days for shopping cart abandoners. What is the minimum number of abandoners needed in this period for the remarketing to work?

  • 1000 users
  • 100 users
  • 200 users
  • 300 users

 

Microsoft Audience Network Video Ads can run up to how many seconds?

  • 60 Seconds
  • 90 Seconds
  • 120 Seconds
  • 20 Seconds

 

What is optional when setting your bid and budget when creating an Audience Ad campaign?

  • Providing ad copy.
  • Selecting ad schedule if wanting to show ads on certain days or times of day
  • Setting a default bid
  • Providing at least one image.

 

Which of the following can you apply to your Microsoft Audience Network campaign?

  • Dynamic text insertion
  • Remarketing list
  • Ad customizers
  • Sitelink extensions

 

Which of the following are image specifications for the Microsoft Audience Network?

  • The maximum file size for an image is 5SMB
  • Images must conform to Microsoft Advertising policies
  • Images must be relevant to the Ad and landing page
  • Use high-resolution images only

 

Which of the following are image requirements when creating an Audience Ad campaign?

  • Animated GIFs must be supplied
  • PNG file type
  • Text must be embedded in the images you supply
  • High resolution

 

Microsoft Audience Network brand-safe sites include MSN, Outlook.com, and Microsoft.com.

  • True
  • False

 

Which elements are mandatory when setting up your Microsoft Audience Network Ad?

  • Business name
  • Long headlin
  • URL
  • Image or video

 

Anica is using Dynamic Remarketing and wants to treat product viewers and cart abandoners differently. Anica can use different bid modifiers for each of these audiences.

  • True
  • False

 

What does vCPM stand for?

  • Viewable cost per mille
  • Volume cost per mille
  • Viewable cost per million
  • Volume cost per million

 

In the direct or guaranteed method of selling display advertising, how is pricing set?

  • The price is set in real time.
  • The price varies by impression.
  • The price is set in an auction.
  • The price is fixed and agreed upon.

 

When creating a new campaign on the Microsoft Audience Network, in what order are the 4 steps completed? Organize the options in the correct order.

  • Budget and Bids
  • Campaign Settings
  • Ad Groups, Audience and Targets
  • Ads

 

In which of the following places are display ads shown?

  • News websites
  • The ‘mainline’ of search engine results page
  • Social media websites
  • Mobile apps

 

With Microsoft Advertising, you can use dynamic remarketing for which of the following?

  • For search campaigns
  • Without a Microsoft Merchant Center Store
  • Without customizing the standard universal event tracking tag
  • For Microsoft Audience Network campaigns

 

In dynamic remarketing, which of the following statements are true regarding past buyers lists?

  • They require customized universal event tracking set up correctly for that product
  • They have past buyers automatically added
  • They ensure ads for that product are shown again to the buyer.
  • They are refreshed within minutes

 

Microsoft Audience Network Campaign performance data can be viewed by day and hour in the ad schedule tab in the Microsoft Advertising Ul.

  • True
  • False

 

What is the minimum video duration requirement for your video asset to serve on the Microsoft Audience Network?

  • 5 seconds
  • 6 seconds
  • 15 seconds
  • 16 seconds

 

When advertising on the Microsoft Audience Network, you have the ability to exclude selected publisher partners where your ad appears.

  • True
  • False

 

You need at least 2 images (wide/rectangle images, sized at 1200 x 628 pixels) to get started with Microsoft Audience Ads.

  • True
  • False

 

If you are already advertising on Google or Facebook, you can import those campaigns into Microsoft Advertising. Which of the following statements are true when importing accounts from these publishers?

  • You can import multiple Facebook ads accounts at a time.
  • You can only import one Facebook ad account at a time.
  • You can import multiple Google ads at a time.
  • You can only import one Google ad account at a time.

 

Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?

  • By using a shopping feed file as the basis for creating Audience Ads campaigns.
  • By extending search campaigns to Audience Ads with Multi-Channel Management
  • By creating audience ads campaigns from scratch.
  • By extending shopping campaigns to Audience Ads.

 

When using the Audience Network Planner how does it describe the audience size? Estimated overall figures: the estimated monthly audience (number of people, per month, in the audience you defined).

  • The number of people, per week, in the audience you defined.
  • The number of people, per year, in the audience you defined.
  • The number of people, per day, in the audience you defined.
  • The number of people, per month, in the audience you defined.

 

Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?

  • Microsoft Audience Network Audience Ads
  • Dynamic Search Ads
  • Flyer extensions
  • Product ads with Microsoft Shopping

 

What is the correct order of steps to create an online video ad campaign?

  • Choose a campaign
  • Add videos
  • Create ad groups
  • Select a goal

 

Which of the following are display advertising metrics?

  • Conversion rate
  • Cost per action
  • Cost per click
  • Cost per page


 

More certification answers: https://en.certificationanswers.com/exams-answers/

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