Microsoft Advertising Native & Display Certification Exam Answers

They require customized universal event tracking set up correctly for that product
They have past buyers automatically added
They ensure ads for that product are shown again to the buyer
They are refreshed within minutes

The Microsoft Audience Network has a partnership with Shutterstock to make images avaiable for advertisers that do or do not have their own assets to use for their ads.

Select whether the previous statement is ture or false.

True
False

Denise is running dynamic remarketing campaigns on the Microsoft Audience Network. She can also use this feature for her search campaigns.

Select whether the previous statement is true or false.

True
False

Frank is creating a shopping feed-based audience campaign for his online store, Frank's Tools. After selecting 'Create Campaign' in the Microsoft Advertising User Interfase, what should Frank select next?

Select one option.

Conversions in my website
Visits to my website
Sell products from your catalog
Visits to my business location

What is the aspect ratio of an ad?

Select one option.

The ratio of dark to light
The ration of light to dark
The ratio of height to width
The ratio of width to height

With Microsoft Advertising, you can use dynamic remarketing for which of the following?

Select all that apply.

For Microsoft Audience Network campaigns
Without customizing the standard universal event tracking tag
Without a Microsoft Merchant Center Store
For search campaigns

Nick is logged into the Microsoft Advertising User Interface and wants to import his campaigns from Facebook into the Microsoft Audience Network. What is the correct order in which these steps need to be taken to complete the import?

Organize the options in the correct order.

Select your Facebook account
Sign in to your Facebook account
Access the Import Tab in the Microsoft Advertising User Interface
Select 'Import from Facebook Ads'

In which of the following places are display ads shown?

Select all that apply.

New websites
The 'mainline' of search engine results pages
Mobile apps
Social media websites

Claudine wants to import campaigns from Facebook into the Microsoft Audience Network. Which targets can be imported using the Facebook Import tool?

Select all that apply.

Location
Age
Gender
Audience lists

Amanda is applying targeting to her Microsoft Audience Network campaign. Which types of bidding are available?

Select all that apply.

Bidding by name and email adress
Bid only
Target and bid
Cost per acquisition bidding

Monica wants to view the performance of her Microsoft Audience Network campaigns. What are ways in which Monica can do this?

Select all that apply.

In the keyword planner
Reports in the reports tab
In the UI campaign/ad group table grid
On Microsoft.com

Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?

Select one option.

Ad distribution
Goal type
Goal category
Campaign type

Microsoft Audience Network Campaign performance data can be vieweb by day and hour in the ad schedule tab in the Microsoft Advertisign UI.

Select whether the previous statement is true or false.

True
False

Tailspin Toys wants to use a CPA metric to measure the effectiveness of its display advertising campaigns. What does "CPA" stand for?

Select one option.

Cost per audience
Cost per ad
Cost per analysis
Cost per action

When extending a search campaign to the Microsoft Audience Network, what is the maximum audience ads negative bid adjustment?

Select one option.

-90%
-50%
-100%
-10%

Microsoft Audience Network brand-safe sites include MSN, Outlook.com and Microsoft.com .

Select wheter the previous statement is true or false.

True
False

Microsoft audience Network offers a detailed publisher report showing every domain driving traffic to your campaigns.

Select wheter the previous statement is true or false.

True
False

To get started with the Microsoft Audience Network, Contoso Snacks will need a minimum of 3 images: a 1200 x 628, a 300 x 250, and a 728 x 90.

Select wheter the previous statement is true or false.

True
False

Which buying models are used in the Microsoft Audience Network?

Select all that apply.

Cost per acquisition
Cost per click
Cost per view (Video)
Cost per thousand impressions

What content is disallowed in the Microsoft Audience Network creative acceptance policy but allowed in the Search policy?

Select all that apply.

Insurance
Pharmaceuticals
Surveillance
Penny stocks

In the direct or guaranteed method of selling display advertising, how is pricing set?

Select one option.

The price varies by impression.
The price is fixed and agreed upon.
The price is set in real time.
The price is set in an auction.

In the programmatic method of selling display advertising, how is pricing set?

Select one option.

The price of each impression is fixed and agreed upon.
The price of each impression is guaranteed before the campaign.
The price of each impression can vary significantly in a real time bidding auction.
The price of each impression remains constant throughout the campaign.

In which pricing model does an advertiser pay for every thousand impressions?

Select one option.

Cost per view
Cost per mille
Cost per acquisition
Cost per click

Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they're performing across a variety of devices. For which devices can they pull this performance data?

Select all that apply.

Desktops
Smartphones
Tablets
Smart TVs

Which of the following is a way to gather images for your Microsoft Audience Network campaign?

Select one option.

Remarketing lists
Expanded text ads
Universal event tracking tags
Shopping campaigns

What are the primary lengths, or durations, of video ads?

Select all that apply.

6 seconds
15 seconds
30 seconds
60 seconds

Contoso Fresh Food is running a Microsoft Audience Network campaign. When you click on one of their ads, where are you redirected?

Select one option.

Sponsored content
Contoso Fresh Food's website
A Bing search engine result page
Sponsored articles

Which of the following are best practices when setting up your campaign?

Select all that apply.

Limit site and device exclusion at launch, and optimize after based on key performance indicators.
Each campaign represents a specific audience your are targeting.
Start with low bids and low daily budgets.
Add 3 - 5 images per ad group.

Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com . Which ad solution from Microsoft Advertising should Contoso Cameras use?

Select one option.