Microsoft Advertising Native & Display Certification Exam Answers
Microsoft Advertising Native & Display Certification Exam Answers
- Questions: 50 questions
- Time limit: You have unlimited time
- Pass rate: 80% or higher to pass
- Retake period: If you don’t pass the assessment, you can take it again
- Validity Period: 12 Months
Some questions:
Select all that apply.
- User's credit card information
- Keywords
- Demographics
- Purchases
Which of the following can you apply to your Microsoft Audience Network campaign?
Select one option.
- Sitelink extensions
- Dynamic text insertion
- Ad customizers
- Remarketing lists
On the Microsoft Audience Network, wich products do not require age targeting?
Select one option.
- Fitness products
- Tatoos and body piercing
- Gambling
- Alcohol
Which of the following statements are true of view through conversions?
Select all that apply.
- It is based upon viewing an ad and a conversion happening later.
- It can help understand platform performance vs. other publishers.
- It is a powerful way to understand ad performance.
- It is a conversion that happens after a user clicks on an ad.
You can obtain images for your Microsoft Audience Network campaigns using which resources?
Select all that apply.
- Getty images
- Google import
- TikTok import
- Shutterstock images
Select all that apply.
- Clients can choose the specific context or location.
- Individual impressions are sold though real-time bidding.
- It is sold through an agreement, contact, or insetion order.
- Packages are pre-sold and guaranteed.
Which of the following are display advertising metrics?
Select all that apply.
- Cost per page
- Cost per action
- Cost per click
- Conversion rate
Which of the following brand safe sites are included in the Microsoft Audience Network?
Select all that apply.
- Microsoft Edge
- MSN
- Outlook.com
- Microsoft.com
In dynamic remarketing, which of the following statements are true regarding past buyers lists?
Select all that apply.
- They require customized universal event tracking set up correctly for that product
- They have past buyers automatically added
- They ensure ads for that product are shown again to the buyer
- They are refreshed within minutes
Select whether the previous statement is ture or false.
- True
- False
Select whether the previous statement is true or false.
- True
- False
Select one option.
- Conversions in my website
- Visits to my website
- Sell products from your catalog
- Visits to my business location
What is the aspect ratio of an ad?
Select one option.
- The ratio of dark to light
- The ration of light to dark
- The ratio of height to width
- The ratio of width to height
With Microsoft Advertising, you can use dynamic remarketing for which of the following?
Select all that apply.
- For Microsoft Audience Network campaigns
- Without customizing the standard universal event tracking tag
- Without a Microsoft Merchant Center Store
- For search campaigns
Organize the options in the correct order.
- Select your Facebook account
- Sign in to your Facebook account
- Access the Import Tab in the Microsoft Advertising User Interface
- Select 'Import from Facebook Ads'
In which of the following places are display ads shown?
Select all that apply.
- New websites
- The 'mainline' of search engine results pages
- Mobile apps
- Social media websites
Select all that apply.
- Location
- Age
- Gender
- Audience lists
Select all that apply.
- Bidding by name and email adress
- Bid only
- Target and bid
- Cost per acquisition bidding
Select all that apply.
- In the keyword planner
- Reports in the reports tab
- In the UI campaign/ad group table grid
- On Microsoft.com
Select one option.
- Ad distribution
- Goal type
- Goal category
- Campaign type
Select whether the previous statement is true or false.
- True
- False
Select one option.
- Cost per audience
- Cost per ad
- Cost per analysis
- Cost per action
Select one option.
- -90%
- -50%
- -100%
- -10%
Microsoft Audience Network brand-safe sites include MSN, Outlook.com and Microsoft.com.
Select wheter the previous statement is true or false.
- True
- False
Select wheter the previous statement is true or false.
- True
- False
Select wheter the previous statement is true or false.
- True
- False
Which buying models are used in the Microsoft Audience Network?
Select all that apply.
- Cost per acquisition
- Cost per click
- Cost per view (Video)
- Cost per thousand impressions
Select all that apply.
- Insurance
- Pharmaceuticals
- Surveillance
- Penny stocks
In the direct or guaranteed method of selling display advertising, how is pricing set?
Select one option.
- The price varies by impression.
- The price is fixed and agreed upon.
- The price is set in real time.
- The price is set in an auction.
In the programmatic method of selling display advertising, how is pricing set?
Select one option.
- The price of each impression is fixed and agreed upon.
- The price of each impression is guaranteed before the campaign.
- The price of each impression can vary significantly in a real time bidding auction.
- The price of each impression remains constant throughout the campaign.
In which pricing model does an advertiser pay for every thousand impressions?
Select one option.
- Cost per view
- Cost per mille
- Cost per acquisition
- Cost per click
Select all that apply.
- Desktops
- Smartphones
- Tablets
- Smart TVs
Which of the following is a way to gather images for your Microsoft Audience Network campaign?
Select one option.
- Remarketing lists
- Expanded text ads
- Universal event tracking tags
- Shopping campaigns
What are the primary lengths, or durations, of video ads?
Select all that apply.
- 6 seconds
- 15 seconds
- 30 seconds
- 60 seconds
Select one option.
- Sponsored content
- Contoso Fresh Food's website
- A Bing search engine result page
- Sponsored articles
Which of the following are best practices when setting up your campaign?
Select all that apply.
- Limit site and device exclusion at launch, and optimize after based on key performance indicators.
- Each campaign represents a specific audience your are targeting.
- Start with low bids and low daily budgets.
- Add 3 - 5 images per ad group.
Contoso Cameras wants to run image based ads across the brand safe properties of the MSN website, the Microsoft Edge browser, and Outlook.com. Which ad solution from Microsoft Advertising should Contoso Cameras use?
Select one option.
- Dynamic Search Ads
- Product ads with Microsoft Shopping
- Microsoft Audience Network Audience Ads
- Flyer extensions
Select all that apply.
- Industry
- Company
- Job function
- Tenure
Select one option.
- Viewable cost per mille
- Volume cost per mille
- Viewable cost per million
- Volume cost per million
Select all that apply.
- The accepted file types are JPG, PNG, or GIF.
- The image must be high resolution.
- The image must adhere to the Microsoft Audience Network policy.
- The text must be both embedded in and overlay the image.
Select one option.
- Cost-per completed visit
- Clicks-per completed visit
- Cost-per completed view
- Clicks-per completed view
Why is the Microsoft Audience Network brand safe?
Select all that apply.
- All ads follow strict Microsoft editorial guidelines.
- Integral Ad Science (IAS) protection is layered on.
- Ads serve alogside user generated content.
- There is full site transparency and opt-out functionality.
Select one option.
- 1 Image
- 2 Images
- 3 Images
- 5 Images
Select one option.
- 1 - 14 days
- 1-60 days
- 1- 90 days
- 1- 180 days
Select one option.
- Ads featuring the same pair of running shoes are shown to the customer.
- Ads showing shoes from a competitor are show to the customer.
- Ads showing socks from the shoe company are shown to the customer.
- Ads featuring similar running shoes are shown to the customer.
When using the Facebook import tool, you can import multiple campaigns at a time.
Select whether the previous statement is true or false.
- True
- False
Select one option.
- Segment functionality
- View through conversions
- Publisher website report
- The dimensions tab
Select all that apply.
- Image extensions
- Auto-retrieval via your website
- Auto-retrieval via the internet
- Shutterstock
Where can you use the Facebook Import tool?
Select one option.
- Only in the United States
- All countries globally
- Only in the United States on Canada
- Countries where Microsoft Audience campaigns are available
Select all that apply.
- Build a keyword list.
- Identify their key success metrics.
- Evaluate their bidding strategy.
- Gather their campaign images.
How many types of Dynamic Remarketing lists are available to an advertiser?
- 10 lists
- 5 lists
- 3 lists
- 1 list
Online video ads are not classified as display advertising.
Select whether the previous statement is ture or false.
- True
- False
In the programmatic method of selling display advertising, wich statements describe pricing?
Select all that apply.
- It is sold automatically through a digital marketplace.
- A set number of impressions is pre-sold.
- It takes place through an auction.
- Each impression can vary in price.
Which of the following are forms of display advertising?
Select all that apply.
- Native ads
- Video ads
- Display ads
- Expanded text ads
Select all that apply.
- In Change History in the Microsoft Advertising User Interface
- Directly in the Microsoft Advertising User Interface in the campaign grid
- In Settings in the Microsoft Advertising User Interface
- Through the Reporting tab
Why is display advertising effective?
Select all that apply.
- It builds brand awareness.
- It is a text-only format.
- You only ever pay when someone clicks on your ad.
- It drives conversions.
What are common display advertising key performance indicators?
Select all that apply.
- Click-through rate
- Query shade
- Number search engine result page loads
- Number of impressions delivered
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