LinkedIn marketing strategy certification exam answers with explanations - English

LinkedIn marketing strategy certification exam answers

This certification exam will test your knowledge in using LinkedIn's organic and paid advertising solutions throughout your media strategy. The certificate expires after 2 years.

• You will have 60 minutes to answer 60 questions.
• The question format is multiple choice and randomized. The passing score is 75%.
• The exam tests application, with a mix of scenario-based, recall, and process questions.
• You can retake the test up to 3 times.
• Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
• The certification will expire in 2 years.

Exam url: training.marketing.linkedin.com/marketing-strategy-exam

Program URL: training.marketing.linkedin.com/page/certified-marketing-experts-program

Questions:

• A company launched a thought leadership campaign. They promoted five different posts per industry, with a mix of client stories, data-driven thought leadership and innovative thinking. What is this a good example of? Select all that apply.
• Demand gen campaigns should be carried out…
• Alexandra is working on her company’s thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
• Can you require someone provides their work email address in a Lead Gen Form?
• LinkedIn offers Frequency Reporting to help you balance between ad redundancy and exposure.
• 95% of buyers are out of market at any given time.
• Vijeeth is launching a campaign, focused on brand awareness. Which leading metrics should he use? Select all that apply.
• What is maximum delivery bidding strategy?
• Which ad format lets you edit some Lead Gen Form fields in an active campaign?
• What are the key advantages of using LinkedIn for Conversion Tracking? Select all that apply.
• Joanna is running 4 creatives in one campaign but her client questioned the frequency rate. What should Joanna do?
• According to LinkedIn, how many members drive business decisions?
• How would you define Demand Generation?
• Maxime is running a video ad but he’s finding it isn’t leading to conversions. According to LinkedIn, how many video views does he need in 90 days to start building a retargeting audience?
• How would you define Lead Generation?
• Define a Marketing Qualified Lead (MQL).
• What type of conversions will I get with Offline Conversions?
• What are the steps involved in brand building? Select all that apply.
• Stronger brands experience more sensitivity to their pricing.
• How many website visitors do you need to activate a Website Retargeting campaign?
• A lead scoring model has different components that can be selected based on… Select all that apply
• In order to download leads, you would need the following access… Select all that apply.
• Alexander wants to see if he is driving the buying committee to his company’s website. How would he be able to see that data? Select all that apply.
• According to LinkedIn, anyone who watches at least 50% of your video ad is ready to be retargeted.
• Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
• According to LinkedIn, what are the top considerations for a successful brand awareness campaign?
• Amanda wants to increase website visitors. What should she explore? Select all that apply.
• Why would you use Audience Expansion?
• When should I use a Lead Gen Form?
• Reach Optimization is only available with the max delivery bidding option.
• Rafael is finalizing his creative for his advertising campaign. Which best practice should he follow?
• Banisha wants to understand her customers’ business priorities. Which ad type would help her gather those insights?
• What percentage of decision makers say that thought leadership can be effective in influencing their purchasing decisions?
• When setting up Conversion Tracking on your website, what is the conversion window?
• Your lead gen scoring model can be based on…
• Anika wants to reach a broad audience for her brand awareness campaign. Which targeting methods should she explore? Select all that apply.
• LinkedIn’s B2C audience has two times the buying power of an average web audience.
• Zhang Wei wants to build his lead gen audience but he doesn’t know where to start. Which tips would be useful? Select all that apply.
• According to LinkedIn, brand lift measures the impact your customer service has on how your brand is perceived.
• Sherry installed the LinkedIn Insight Tag to help her be more effective in reaching the buying committee. Why is this useful?
• What should you do if you’re seeing high engagement rates but low conversion? Select all that apply.
• How can you use LinkedIn Lead Gen Forms? Select all that apply.
• According to LinkedIn, what is the most important aspect for a creative to capture someone’s attention?
• What immediate result will I get with a Lead Gen Form?
• In Campaign Manager, which goals are available to select under the Conversions campaign objective? Select all that apply.
• Javier is setting up a lead generation campaign. How should he approach targeting?
• Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
• What are the benefits of using LinkedIn Lead Gen Forms? Select all that apply.
• Mallory is tracking her brand awareness campaign. What should she focus on to demonstrate the impact of her brand awareness investment? Select all that apply
• When should I use Conversion Tracking?
• According to LinkedIn, objective-based optimization is activated when you focus on maximum delivery and select reach or video views as an optimization goal.
• Giselle works for a new brand that has ambitious growth goals. As she sets up her first brand awareness campaign, which strategies should she consider? Select all that apply.
• According to LinkedIn, what are the main reasons why marketers run into difficulty driving leads and conversions? Select all that apply.
• Reach Optimization must be enabled to see forecasted results for both reach and frequency.
• Which tactics can you use to drive leads and track conversions? Select all that apply.
• In marketing, the terms ‘Demand Generation’ and ‘Lead Generation’ are interchangeable.
• All three stages in the funnel (Awareness, Consideration, Conversion) are important when planning brand building campaigns.
• Nadine recently launched a lead generation campaign. However, her sales team is not satisfied with the leads quality. What should she do? Select all that apply.
• According to LinkedIn, on average how many pieces of content does someone see prior to being in-market?
• Ravi wants to collect leads with the most efficiency, what objective should he use?
• Thomas is exploring marketing automation tools. What are some of the benefits? Select all that apply.
• Ji-Won has a small audience size in his forecasting tool. Which LinkedIn targeting features can he use to expand his audience size? Select all that apply.
• When creating a Lead Gen Form, you can use any type of URL.
• Brand equity improves… Select all that apply.
• According to LinkedIn, how much of the buyer’s purchase journey is completed before contacting the vendor?
• On a LinkedIn post, when is the copy truncated?
• What are some ways you can set up a successful lead scoring model? Select all that apply.
• What are the benefits of targeting broadly? Select all that apply.
• Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert.
• The retargeting audience LinkedIn creates automatically excludes conversions.
• When should I use Offline Conversions?
• According to LinkedIn, brand awareness campaigns can also improve hiring.
• What is lead scoring?
• Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
• Which Ad Formats support Lead Gen Forms? Select all that apply.
• Brand strategies build mental availability with future buyers.
• Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?
• Lead Gen Forms drive 5x higher conversion than landing pages.
• How many assets do you need when creating your Lead Gen Form?
• What is the 95-5 rule?
• Anthony has over 500 forms opened but not submitted over the past 90 days. According to LinkedIn, does he have enough to begin building a retargeting audience?
• Which of the following funnel stages apply to brand marketing? Select all that apply.
• A LinkedIn Marketing Partner can help you create a lead gen model.
• When working with LinkedIn Marketing Partners, if you don’t see your CRM or marketing automation platform listed:
• Kevin wants to measure brand sentiment. What are two ways he could explore through LinkedIn?
• Rodrigo is creating a Lead Gen Form that includes 5 fields. Does this align with LinkedIn’s best practice?
• Why is it important to share the length of your sales cycle with your LinkedIn representatives?
• A company wants to distribute its latest white paper and gather potential buyers’ data. They create an ad with a form, targeting key decision makers. Which type of campaign are they running?
• What is considered long-form content?
• What are the greatest drivers of growth in B2B and B2C? Select all that apply.
• LinkedIn’s campaign objectives support which stages in the marketing funnel? Select all that apply.
• Maria wants to set up a Website Retargeting campaign. What will she need to do before creating a campaign?
• Lead scoring is a methodology for ranking leads to determine their sales-readiness.
• Laila is creating a Lead Gen Form with a mix of custom questions that are multiple choice and open text. Does this align with LinkedIn’s best practices?
• Wati is exploring using LinkedIn Audience Network to drive brand awareness. Would this be a good idea?
• What actions contribute to lead scoring? Select all that apply.
• Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
• What type of conversions will I get with Conversion Tracking?
• Thought leadership content can earn decision makers’ trust, influencing them to… Select all that apply.
• Andrea is creating a 1,000 word blog post. Which type of content is this considered to be, according to LinkedIn?
• You can edit all fields in a Lead Gen Form even if it’s already assigned to an active campaign.
• How does LinkedIn define ‘mental availability’?
• Sara is starting to build her brand awareness campaign. Which ad formats should she consider? Select all that apply.
• A campaign with the lowest cost-per-click (CPC) will always drive the highest ROI.
• Before creating an ad in Campaign Manager, what is the first step to creating a lead generation campaign?
• Lead Gen Forms are customizable, prefilled forms that allow members to share their LinkedIn profile data with advertisers.
• Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select two.
• Brand equity requires the company to build mental availability with the prospective customer.
• When measuring brand lift on LinkedIn, test results and statistical strength can continue to fluctuate for how many days after your scheduled end date?
• Sales representatives are 7x more likely to have a meaningful conversion with leads if they respond within the first hour.
• According to LinkedIn, which ad type is not recommended for brand awareness campaigns?
• According to LinkedIn, which three questions should you consider when deciding what the ideal customer looks like? Select three.
• Bidding by video views optimizes for video views. How does LinkedIn define video views?
• Mohammad wants to nurture leads but he isn’t sure what is the best approach with LinkedIn. Which should he consider? Select all that apply.
• Afiya is measuring brand lift for her LinkedIn campaign. What happens when she sets up a lift test? Select two.
• According to LinkedIn, what are the four Thought Leadership Personas? Select all that apply.
• Single Image Ads, Event, and LinkedIn Company Page audiences can be used for lead gen retargeting campaigns.
• Scott is focused on building his company’s brand. What should he focus on?
• Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
• Mei-Ling is creating thought leadership content to help with her brand awareness. Which tips does LinkedIn recommend? Select three.
• What are the advantages of thought leadership? Select all that apply.

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