LinkedIn marketing solutions fundamentals certification exam answers with explanations - English

LinkedIn marketing solutions fundamentals certification exam answers with explanations

This certification exam tests your knowledge in creating an ad campaign using LinkedIn’s targeting, measuring and analyzing your campaign’s performance, and optimizing your advertising goals. The certificate expires after 2 years.

• You will have 60 minutes to answer 60 questions.
• The question format is multiple choice and randomized. The passing score is 75%.
• The exam tests application, with a mix of scenario-based, recall, and process questions.
• You can retake the test up to 3 times.
• Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
• The certification expires in 2 years.

Exam URL: training.marketing.linkedin.com/fundamentals-exam

Program URL: training.marketing.linkedin.com/page/certified-marketing-experts-program

Questions:

• Nicolas wants to use Audience Attributes. What could that include? Select all that apply.
• Kai wants to boost his company’s LinkedIn Page posts with paid media. According to LinkedIn, which steps should he take? Select five.
• What is Campaign Manager?
• Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
• What is required to pay by Insertion Order?
• Juliette wants to capture her audience’s attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?
• What do you need to create an ad account? Select three.
• What is LinkedIn Audience Network?
• A mix of organic and paid content can increase the likelihood of conversion by 61%.
• In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.
• People can only find your LinkedIn Page through search.
• Which ad types are considered Sponsored Content? Select all that apply.
• Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.
• What is a Carousel Ad?
• What time zone do LinkedIn Ads use?
• You can upload up to 300,000 contacts for Contact Targeting.
• Feng launched a new ad campaign. He realized the ads’ images are cropped on mobile. Which tool should he use to avoid this in the future?
• Santosh is launching his first ad campaign on LinkedIn and he’s resource constrained. What should he consider as he designs his ad creative? Select all that apply.
• According to LinkedIn, what are 2 ways to improve your targeting strategy?
• Why is it useful to leverage your own data when building target audiences? Select all that apply.
• Sonya is using Website Retargeting to recapture her visitors’ interest. Which ad format should she consider? Select all that apply.
• Sophie is working on her ads’ creative design. Which elements should she consider while developing ad creatives for LinkedIn? Select all that apply.
• How many days does LinkedIn recommend you wait before making improvements to a campaign?
• How many members does LinkedIn have?
• Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
• Which metrics are available in Campaign Manager? Select all that apply.
• Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.
• Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider?
• What can someone with the Creative Manager role do in Campaign Manager?
• According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.
• All budget options have lifetime pacing.
• There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
• William has low impressions on his campaigns. Which tactics should he consider using to increase his reach? Select five.
• Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?
• LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.
• Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?
• Engaging a LinkedIn Content and Creative Marketing Partner can drive higher engagement and more conversions.
• Which billing options are available with LinkedIn Advertising? Select all that apply.
• Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?
• Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.
• Can you exclude existing customers when you run a Contact Targeting campaign?
• If your ad is rejected, which ad formats can you edit directly in Campaign Manager? Select two.
• James has a large audience size and low delivery. What could he do to increase delivery? Select three.
• What does every LinkedIn Ad campaign start with?
• What is manual bidding (Enhanced)?
• Which factors does LinkedIn consider when determining auction winners? Select all that apply.
• Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
• Message Ads are only effective for driving conversions.
• Which roles are available in Campaign Manager? Select all that apply.
• Campaign Manager columns cannot be customized.
• Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.
• According to LinkedIn, what are targeting best practices? Select all that apply.
• Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?
• LinkedIn Pages have page admin and paid media admin roles.
• What is a Single Image Ad?
• Which targeting attributes are provided by members? Select six.
• What is cost cap bidding?
• Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.
• Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?
• What is a Text Ad?
• Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
• What can someone with the Account Manager role do in Campaign Manager?
• How long does it take for ads to be reviewed?
• What is the difference between Awareness and Consideration?
• LinkedIn ad formats are broadly divided into which four categories? Select four.
• Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
• A LinkedIn Page is where you can communicate with your followers who are current and prospective customers.
• What are best practices for Document Ads? Select all that apply.
• Andrea wants to reach more members with similar professional characteristics. What should she consider? Select all that apply.
• What do Offline Conversions do?
• Kerry wants to optimize her campaigns by better understanding the target audience for her ads. While running her last campaign, Kerry focused her targeting on Job Function. What can she use to see additional information about targeted individuals?
• Campaign Manager will suggest a bid range that makes your content more likely to be seen.
• What is the media library?
• How does the AND-OR feature work?
• Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
• Text Ads appear on desktop and mobile.
• Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.
• What can someone with the Viewer role do in Campaign Manager?
• According to LinkedIn, companies that post 4 times per week see a 2x lift in engagement with their content.
• How long do contact lists take to process?
• Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.
• You do not need a LinkedIn Page to set up a LinkedIn Ads campaign.
• According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.
• Which are Matched Audience Targeting types? Select all that apply.
• The Insight Tag is a prerequisite for Website Retargeting.
• Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
• Francois recently created his company’s LinkedIn Page. According to LinkedIn, how many followers does his Page need to have to start having exponential growth?
• What can someone with the Campaign Manager role do in Campaign Manager?
• What is the minimum target audience size allowed on the platform?
• Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?
• What is maximum delivery bidding (Automated)?
• What are the types of paid media admins? Select three.
• Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?
• Lucia is not getting many matches from her clients’ business emails on LinkedIn because they signed up with their personal addresses. What should she do?
• Which types of budgets can you choose?
• With Audiences, you can use your data to retarget website visitors or reach known contacts and accounts. What does that include? Select all that apply.
• A company wants to promote its leaderships’ posts to communicate through a trusted voice to build brand equity and stay top-of-mind. Which ad type should they use?
• LinkedIn recommends that you start low and optimize to find your ideal bid.
• How many companies does LinkedIn recommend you include when running a Company Targeting campaign?
• Which targeting attributes are inferred?
• According to LinkedIn, how many different ad creatives should you include in your first ad campaign?
• What does the AND-OR feature do? Select all that apply.
• Dynamic ad formats are broadly divided into which categories? Select three.
• According to LinkedIn, what is the first step to use LinkedIn Ads?
• Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?
• Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.
• Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn’s best practice?
• LinkedIn uses on a second-price auction, which means you will pay a penny above the second-highest price.
• Juan needs to create a sponsored content post. Which type of access does he need on the company’s LinkedIn Page?
• What can someone with the Billing Admin role do in Campaign Manager?
• Boosted posts are billed through your LinkedIn Page.

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