LinkedIn marketing solutions fundamentals certification exam answers

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This certification exam tests your knowledge in creating an ad campaign using LinkedIn’s targeting, measuring and analyzing your campaign’s performance, and optimizing your advertising goals. The certificate expires after 2 years.

You will have 60 minutes to answer 60 questions.
The question format is multiple choice and randomized. The passing score is 75%.
The exam tests application, with a mix of scenario-based, recall, and process questions.
You can retake the test up to 3 times.
Upon passing the exam, we will share steps to add the certificate to your LinkedIn profile.
The certification expires in 2 years.

Exam URL: training.marketing.linkedin.com/fundamentals-exam

Program URL: training.marketing.linkedin.com/page/certified-marketing-experts-program

Questions:

According to LinkedIn, what components should you consider when building a creative for ad campaigns? Select all that apply.

Copy
Net-new content
Format
Testing
Imagery

Ana wants to expand her reach beyond her current audience. Which Matched Audience should she consider? Select all that apply.

Contact Targeting
Lookalike Audiences
Company Targeting
Website Retargeting

According to LinkedIn, what is the first step to use LinkedIn Ads?

Post to your network
Create your first ad campaign
Set up your LinkedIn Page

Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?

Event Ads
Carousel Ads
Thought Leader Ads
Single Image Ads
Video Ads
Document Ads

Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn's best practice?

No, LinkedIn recommends a minimum of 10,000 email contacts
Yes, LinkedIn recommends at least 5,000 email contacts
No, LinkedIn recommends no fewer than 4,000 email contacts

How many members does LinkedIn have?

Less than 250 million
500 million
More than 900 million
750 million

Kerry wants to optimize her campaigns by better understanding the target audience for her ads. While running her last campaign, Kerry focused her targeting on Job Function. What can she use to see additional information about targeted individuals?

Audience Tracking
Campaign Demographics
Insights Tracking

What are best practices for Document Ads? Select all that apply.

Only use ungated documents
Avoid using URLs in your document
Create an attention-grabbing cover page
Keep the file size under 100 MB
Optimize the document for desktop and mobile

What can someone with the Creative Manager role do in Campaign Manager?

Change billing details
View and download campaign data and reports
Create and edit campaigns
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
Edit and add new creatives

What is LinkedIn Audience Network?

Serve your ads on LinkedIn's trusted network of third-party publishers where LinkedIn audiences engage
Leverage insights to help you build Lookalike Audiences
Use this demographics tool to refine your targeting strategy

Francois recently created his company's LinkedIn Page. According to LinkedIn, how many followers does his Page need to have to start having exponential growth?

200 followers
250 followers
50 followers
150 followers
100 followers

Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.

Creative Manager
Billing Admin
Campaign Manager
Account Manager
Viewer

What does every LinkedIn Ad campaign start with?

A budget
An objective
A report
An audience

Which factors does LinkedIn consider when determining auction winners? Select all that apply.

Competitive bid
Vertical
None of these
High click through rate (CTR)
Quality score

What is required to pay by Insertion Order?

A minimum spend of $50,000
You have a LinkedIn ad representative
A credit card

Leo launched a new ad campaign. After looking at the campaign performance in Campaign Manager, he wants to improve his ad creative. What should he do?

Change one element at a time
Completely overhaul the ad creative
Change two elements at a time

There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?

Advertiser C
Advertiser A
Advertiser B
None of them

What do you need to create an ad account? Select three.

Paid media admin access to a LinkedIn Page
A LinkedIn profile
A method of payment
Page admin access to a LinkedIn Page

You can upload up to 300,000 contacts for Contact Targeting.

TRUE
FALSE

LinkedIn recommends that you start low and optimize to find your ideal bid.

FALSE
TRUE

Juliette wants to capture her audience's attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?

Louisa noticed she is not spending her campaign budget. What should she consider doing? Select all that apply.

Set more competitive bids
Reduce her bid
Change her ad creative
Use LinkedIn Audience Network
Use Automated Bid
Enable Audience Expansion

Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider? Select two.

Lookalike Audiences
Company Targeting
Contact Targeting
Website Retargeting

Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?

Target the company
Create a Lookalike Audience
Run a Contact Targeting campaign

What are the types of paid media admins? Select three.

Demand Gen manager
Page admin
Sponsored Content poster
Lead Gen Forms manager
Landing Pages manager

A LinkedIn Page is where you can communicate with your followers who are current and prospective customers.

FALSE
TRUE

Keith wants to understand how his campaign performs across the funnel. He adds the LinkedIn Insight Tag onto his site for tracking. What is that tracking called for LinkedIn Ads?

Conversion Tracking
Website Tracking
Insights Tracking

Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?

Yes
No
I don't have enough information

Stanley has access to LinkedIn Recruiter. Which additional objective will he see in Campaign Manager?

Talent leads
Job applicants
Recruitment

Which targeting attributes are inferred?

Language
Demographics
Job Experience
Company
Interests and Traits
Education
Location

Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.

Website conversions

Website visits

Job applicants

Brand awareness

Engagement

Video views

Lead generation

Engaging a LinkedIn Content and Creative Marketing Partner can drive higher engagement and more conversions.

TRUE
FALSE

According to LinkedIn, how many different ad creatives should you include in your first ad campaign?

1 to 2
6 to 7
4 to 5
3

All budget options have lifetime pacing.

FALSE
TRUE

Why is it useful to leverage your own data when building target audiences? Select all that apply.

Reach existing customers
Engage with members who have interacted
Connect with qualified prospects
None of these

The Insight Tag is a prerequisite for Website Retargeting.

FALSE
TRUE

What is Campaign Manager?

LinkedIn's ad management platform where you can only make revisions to ads
LinkedIn's ad management platform where you can create, launch, and evaluate the performance of your LinkedIn ad campaigns
LinkedIn's ad management platform where you can only review campaign performance

LinkedIn Pages have page admin and paid media admin roles.

TRUE
FALSE

Campaign Manager will suggest a bid range that makes your content more likely to be seen.

FALSE
TRUE

What can someone with the Billing Admin role do in Campaign Manager?

Edit and add new creatives
Create and edit campaigns
View and download campaign data and reports
Oversee overall account actions, including managing users, creating campaigns, and editing campaigns
Change billing details

LinkedIn ad formats are broadly divided into which four categories? Select four.

Lead Gen Forms
Conversion Ads
Considerations Ads
Text Ads
Dynamic Ads
Sponsored Content
Sponsored Messaging
Awareness Ads

What is the media library?

A repository of LinkedIn Live Events
A repository of ads live on LinkedIn now
A single location for uploading, managing, removing, and selecting media for ad creation
A repository of stock imagery to help you create ad campaigns

How does the AND-OR feature work?

"AND" narrows and further refines targeting, while "OR" increases to include members who meet one criterion or another
Both "AND" and "OR" expand the audience
Both "AND" and "OR" narrow the audience
"AND" increases to include members who meet one criterion or another while "OR" narrows and further refines targeting

What is a Text Ad?

An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop
An ad format that allows you to promote your message directly in the LinkedIn feed
An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed

According to LinkedIn, what are 2 ways to improve your targeting strategy?

Impressions and clicks
Awareness and conversion
Reach and relevance

LinkedIn supports full-funnel objectives grouped into 3 areas. Select those 3 areas.

Awareness, Conversion, Retention
Awareness, Consideration, Lead Generation
Awareness, Consideration, Conversion
Awareness, Engagement, Adoption

Greg wants to optimize his ad campaigns with Audience Insights. How can Audience Insights help him?

Reach engaged audiences
Refine his audience
Tailor his ad campaign
None of these
All of these

Feng launched a new ad campaign. He realized the ads' images are cropped on mobile. Which tool should he use to avoid this in the future?

Image tool
Format tool
Size tool
Preview tool

According to LinkedIn, what are targeting best practices? Select all that apply.

Start broad with your targeting

Avoid inferred attributes

Split campaigns by region

Tailor content to your segments

Align your audience to your target personas

LinkedIn uses on a second-price auction, which means you will pay a penny above the second-highest price.

TRUE
FALSE

According to LinkedIn, what are the three main reasons it’s an effective advertising solution? Select all that apply.

Right audience
Right engagement
Right message
Right environment

Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?

$3,000 USD per month for 2 of the last 12 months

There is no minimum

$5,000 USD per month for 3 of the last 12 months

$1,000 USD per month

James has a large audience size and low delivery. What could he do to increase delivery? Select three.

Review bids

Review content

Review bid strategy

Enable Audience Expansion

Use the AND-OR feature

Which targeting attributes are provided by members? Select six.

Gender

Company

Language

Age

Job Experience

Location

Education

Interests and Traits

What is cost cap bidding?

Get the most results possible with your full budget

Set a maximum cost per key result

Get the most results with your bid while controlling your bid in the auction

Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?

Four images

Three images

One image

Two images

Five images

Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.

Pick specific relevant skills

Exclude certain job seniorities who are not decision makers

Choose the job function for decision makers

Select US as the location

Santosh is launching his first ad campaign on LinkedIn and he's resource constrained. What should he consider as he designs his ad creative? Select all that apply.

Develop a strong video ad campaign

Reuse content he already has

Use the same image with different headlines to create more than one ad creative quickly

Use a variety of formats to pique his audience's interest

What does the AND-OR feature do? Select all that apply.

Narrows audience

Expands audience

Test different ad creatives

Which roles are available in Campaign Manager? Select all that apply.

Account Manager

Viewer

Billing Admin

Campaign Manager

Creative Manager

Which ad types are considered Sponsored Content? Select all that apply.

Event Ads

Thought Leader Ads

Single Image Ads

Carousel Ads

Video Ads

Document Ads

Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.

Optimize ad creatives

Add Lookalike Audiences based on those who converted

Use Campaign Demographics to understand which audience is engaging

Test LinkedIn Lead Gen Forms

Checking his landing page to ensure it's clear

Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.

Upload new multimedia

Fill in the details

Collect his ad content

Preview his ads

What is manual bidding (Enhanced)?

Get the most results possible with your full budget

Set a maximum cost per key result

Get the most results with your bid while controlling your bid in the auction

Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?

Video views

Lead generation

Engagement

Website visits

Message Ads are only effective for driving conversions.

TRUE

FALSE

In Campaign Manager, which 2 metrics are associated with Brand Awareness? Select two.

Video views

Impressions

Engagement with posts

Website visits

Reach

Lead generation forms

Website conversions

People can only find your LinkedIn Page through search.

FALSE

TRUE

Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.

TRUE

FALSE

Which types of budgets can you choose?

None of these

Daily budget only

Daily and lifetime budget

Lifetime budget only

Aditya is running a Video Ad campaign and he wants to drive conversions. What should he do?

Retarget video viewers

Pause Video Ads since those can only be used for Brand awareness

Run a different Video Ad campaign

Nicolas wants to use Audience Attributes. What could that include? Select all that apply.

Demographics

Interests and Traits

Job Experience

Education

Website retargeting

Lookalike Audiences

Company

What is the difference between Awareness and Consideration?

Awareness increases deeper engagement that builds a relationship while Consideration increases visibility and share of voice

Awareness increases visibility and share of voice while Consideration leads to purchase decisions

Awareness increases visibility and share of voice while Consideration increases deeper engagement that builds a relationship

What can someone with the Account Manager role do in Campaign Manager?

Edit and add new creatives

Change billing details

View and download campaign data and reports

Create and edit campaigns

Oversee overall account actions, including managing users, creating campaigns, and editing campaigns

Louis is looking to reach decision makers at IT companies. How should he target? Select all that apply.

Age

Years of experience

Seniority

How long do contact lists take to process?

36 hours

24 hours

48 hours

12 hours

What time zone do LinkedIn Ads use?

Greenwich Mean Time (GMT)

Universal Time Coordinated (UTC)

Pacific Standard Time (PST)

Eastern Standard Time (EST)

Which metrics are available in Campaign Manager? Select all that apply.

Reach and frequency

Engagement metrics

None of these

Overall impressions

Clicks

Budget

Conversions and leads

Text Ads appear on desktop and mobile.

TRUE

FALSE

Which are Matched Audience Targeting types? Select all that apply.

Retargeting

Lookalike Targeting

Account Targeting

None of these

Email Contact Targeting

Boosted posts are billed through your LinkedIn Page.

TRUE

FALSE

Can you exclude existing customers when you run a Contact Targeting campaign?

Yes

Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.

TRUE

FALSE

Sonya is using Website Retargeting to recapture her visitors' interest. Which ad format should she consider? Select all that apply.

Retarget with tailored Sponsored Content

Retarget with the same ad creative

Retarget with personalized Sponsored Message

Pierre wants to reach a similar audience as his past purchasers. What should he consider using?

Lookalike Audiences

LinkedIn Audience Network

Audience Expansion

List upload

Afiya needs to target small companies from a specific set of industries. What is the best way to do this? Select all that apply.

Target by job experience

Target by industry

Target by company size

Target by interests

What can someone with the Campaign Manager role do in Campaign Manager?

View and download campaign data and reports

Create and edit campaigns

Change billing details

Edit and add new creatives

Oversee overall account actions, including managing users, creating campaigns, and editing campaigns

Joanna is developing her win-back strategy, focused on converting previous customers who stopped using the brand. Which targeting method is recommended?

Company Targeting

Lookalike Audiences

Contact Targeting

Sophie is working on her ads' creative design. Which elements should she consider while developing ad creatives for LinkedIn? Select all that apply.

Use bold, complimentary colors and shapes

Use negative space

Use a clear font

Find or create surprising or unexpected photos

What is a Single Image Ad?

An ad format that allows you to promote your content directly in the LinkedIn feed

An ad format that creates an interactive story with swipeable series of cards in the LinkedIn feed

An ad format that consists of a headline, brief text, and an optional image and appears on the right rail on desktop

If your ad is rejected, which ad formats can you edit directly in Campaign Manager? Select two.

Which of the following is not a billing option in Campaign Manager?

Quarterly Invoicing
Monthly Invoicing
Credit Card

Which method is used by LinkedIn to determine which ads are shown?

An optimized bidding method that gives preference to the best bid
An auction system based on a relevancy score
An auction system based on bids, combined with a relevance score
A maximum bidding method where bids are reviewed and validated

Judi wants to serve ads to professionals who have visited her website. What is her first step?

Install the Insight Tag on her website
Create a conversion action
Create a website audience
Create a campaign

When optimizing your targeting strategy, what are the two key elements you should think of?

Conversions and Leads
Cost and Engagement
Forecast and Audience
Reach and Relevance

There is a minimum spend to qualify for Monthly Invoicing.

False
True

At a minimum, how often should you evaluate your campaigns?

Weekly
Monthly
Quarterly

Isabelle is not getting many matches from her business emails. What could she do?

Make sure she’s also targeting by company name in addition to uploading her contact list
Target the company instead of the individual and layer on extra attributes to narrow her audience
Wait 24 hours for the system to process the external data

Frederico is launching a new product line and wants to drive awareness. Which metrics are key to measuring performance? Select all that apply.

Reach
Frequency
CPM

Alessandra won an auction where her bid price was $25, and the second highest price was $24. How much will she pay?

$24.01
$24
$25
$24.50

Ciara wants to see which types of professionals are visiting her website. Where does she find this information?

Matched Audiences
Conversions
Website Demographics
Campaign Demographics

What is the recommended way to track conversions?

Event-specific image pixel
Insight Tag

Ally is checking her Website Demographics and identifies certain visitors who left the product page without making a purchase. What could she do to drive customers down the funnel?

Use Website Retargeting to remind them to purchase when they log into LinkedIn
Create a Brand Awareness campaign to give them more information about her products
Use Conversion Tracking to motivate them to purchase

What are the three things you need to do to succeed in your auctions? Select all that apply.

Strive for relevant and engaging content
Ensure a consistent Conversion Rate
Optimize to achieve and maintain a high Click-Through Rate
Bid enough to be competitive

Which ad format would you use if you wanted to include multiple unique call-to-action buttons that act like a choose-your-own-path experience?

Carousel Ad
Single Ad
Message Ad
Conversation Ad

Which of the following ad formats appear when you select Engagement as your marketing goal in Campaign Manager? Select all that apply.

Text Ad
Video Ad
Single Image Ad

Victor is running a Conversion campaign. Which targeting options are recommended to reach his objective? Select all that apply.

Lookalike Audiences
Website Retargeting
Interest Targeting
Uploaded List

Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn’s recommendation, how long should he let the ads run before making optimizations?

At least a week
There is no minimum recommended time before optimizing
Two months
A couple of days

What does LinkedIn recommend you do before you start promoting with paid ads? Select all that apply.

Monitor the impact of your organic posts using Company page analytics
Understand what your campaign goal is
Post at least 150 times on your LinkedIn Page

Which is better in your ads: stock images or real images from your business?

Real images from your business, because they are more genuine
Stock images, because they are usually better quality and more expressive images

What is the definition of Reach in campaign reporting?

The number of opens for the ads divided by the number of sends
The average number of impressions served to each unique user
The unique number of people exposed to at least one impression
The amount of clicks in your campaign divided by the number of impressions

Why should you create a LinkedIn Page? Select all that apply.

Because your LinkedIn Page is the first place members go on LinkedIn to learn about your products and services
Because an active LinkedIn Page makes your company more searchable
Because you need a LinkedIn Page to set up LinkedIn ad campaigns

Why is it important to choose the right objective in Campaign Manager?

Because your campaign objective determines your targeting options
Because your campaign objective guarantees your performance
Because your objective determines your campaign settings and how LinkedIn optimizes it to ensure success

How much would you pay if you win an auction?

The bid price I offered
The average of the two highest bid prices
The bid price offered by the second-highest bidder plus 3%
The bid price offered by the second-highest bidder plus one cent

Priyanka selected Brand Awareness as her objective in the Campaign Manager. Which ad types could she select to use? Select all that apply.

Single Image Ad
Video Ad
Carousel Image Ad
Conversation Ad

Peter wants to target the buying committee of a select group of companies. Which step should he take?

Combine a target company list and leverage Job Function and Job Seniority too
Select Member Interests in addition to Job Function
Combine an email contact list with targeting attributes, such as Company Industry

Can you customize the columns of your Campaign Manager reporting dashboard?

Jimmy wants to see the type of professionals who are seeing and engaging with his ads. Where does he find this information?

Matched Audiences
Website Demographics
Conversions
Campaign Demographics

Laura is running an ad campaign to promote her company’s live demo. She is seeing a high engagement rate but low registration numbers. Which of the following optimizations are recommended? Select all that apply.

Focus on brand awareness and send Message Ads to her potential customers
Implement Conversion Tracking to help LinkedIn optimize the campaign
Check the offer landing page and ensure that the offer is clear and the page is mobile optimized

What LinkedIn Page privileges do you need to run your ads?

Recruiter Posters access
Publisher access
Sponsored Content Posters access
Campaign Manager access

Which campaign objective should you choose from Campaign Manager if your objective is Engagement?

Conversion
Awareness
Consideration

Yolanda wants to increase awareness of her organization with Software Engineers. Which of the metrics below should she primarily focus on?

Reach, Frequency, Campaign Demographics
Reach, Frequency, Conversions
Campaign Demographics, Clicks, Click-through Rate
Website Clicks, Video Views, Conversions

Which of the following targeting actions can you not do with LinkedIn Campaign Manager?

Target specific companies
Retarget website visitors
Target members by household income
Upload lists of contacts

Which ad format would you primarily use if you wanted to tell an interactive story?

Text Ad
Dynamic Ad
Carousel Ad

When setting up targeting, it’s recommended that you use Job Seniority and Years of Experience instead of age.

False
True

Which targeting tools can you use to reach more similar audiences? Select all that apply.

Audience Expansion
Retargeting
Lookalike Audiences

What is the difference between using AND or OR targeting?

Targeting using OR is not recommended when Audience Expansion is enabled
Targeting using AND works with any attribute, while targeting using OR doesn’t work with interests
Targeting using AND widens your results, while targeting using OR narrows them
Targeting using AND narrows your results, while targeting using OR widens them

Which targeting categories can you use when choosing your audience attributes in Campaign Manager? Select all that apply.

Demographics
Company
Education
Interests

Is your bid price always the price that you pay?

No, because of LinkedIn’s second-price auction method
Yes, but only if I win the auction

Ebony is looking to track downloads on an eBook her team has created. Her website’s policy takes 6 to 9 months to get new tracking tags implemented, but she needs to promote this eBook starting next week. Which product should she use with her ads to track downloads?

Website Retargeting
Conversion Tracking
Website Demographics
Lead Gen Forms

Stephen has been running a Sponsored Content campaign for one month and has four creatives live. Two of the creatives are showing a very low CTR and a very high CPL. What could he do next?

Increase the bid for underperforming creatives
Pause underperforming creatives
Adjust targeting
Pause the campaign

Sofia wants to find new audiences that have similar attributes to her existing customers. Which targeting method would she use?

Lookalike Audiences
Audience Attributes

Why is it not recommended to use age or gender as targeting attributes?

Because they are not interesting professional traits for LinkedIn audiences
Because these attributes cannot be tracked on Campaign Demographics
Because they are inferred and can reduce your audience size by potentially 50% or more

Tunde is running a Brand Awareness Campaign to reach buyers who are not yet familiar with her brand. Which targeting option should she use for this campaign objective? Select all that apply.

Website Retargeting
Lookalike Audiences
Lead Gen Retargeting
Audience Attributes

Which feature in Campaign Manager allows you to reach professional audiences on trusted third-party apps and sites outside of the LinkedIn platform?

Lookalike Audiences
Audience Expansion
Matched Audiences
LinkedIn Audience Network

Which of the following is not a marketing objective that you can meet with LinkedIn ads?

Drive conversions
Drive awareness
Increase the sales closing ratio
Increase consideration

Can you target all the LinkedIn members that work in a certain company?

No
Yes, if there are at least 300 employees in the audience

In addition to language and location, how many layers of targeting attributes does LinkedIn recommend you include when setting up your campaign?

No more than 2 to 3
No more than 7 to 8
There is no such recommendation regarding targeting attributes
No more than 4 to 5

Paola has installed the Insight Tag and created different website audiences for her key website pages. Now, she wants to find new possible customers with similar profiles to her website visitors based on what she sees in Website Demographics. Which targeting method would she use?

Audience Attributes
Account Targeting

Which Column view would you choose in the Campaign Manager reporting dashboard if you want to focus on how many people Clicked, Reacted, Shared, or Commented on your Ads?

Video
Conversions & Leads
Engagement
Performance
Sponsored Messaging

When you’re just starting to build a target audience, what do we recommend as the first step?

Decide the language of your creatives
Create up to 3 audience templates
Create a clear target audience persona
Upload your emails and accounts contact lists to Matched Audiences

Matthias is running an ad campaign to encourage customers to try his product. Which of the following is the clearest call to action?

Read More
Click Here
Request Demo
See More

What is the perfect mix of brand awareness and conversion campaigns?

It will vary depending on your brand and industry
50/50
60/40
None of the above

Can you exclude a contact list from your campaign with Matched Audiences?

Which of the following campaign objective categories should you choose from in Campaign Manager if you want to increase the number of downloads of your white paper?

Conversion
Awareness
Consideration

Which demographics in the Campaign Manager reporting dashboard would help you better understand your site’s audience and reach your ideal prospects?

Website Demographics
Campaign Demographics

Eliza has 2 different pieces of creative to advertise the same webinar. One has an image of the webinar’s speakers, and the other is an infographic. Her KPI is conversions based on webinar signups on her website. How should Eliza determine the best creative?

Run each creative in separate campaigns, targeting separate audiences
Target the creatives to the same audience and monitor performance for the highest conversion rate and lowest Cost Per Conversion
Run the creative she likes best
Target the creatives to the same audience and monitor performance for the highest number of clicks and CTR

What do you need prior to creating a lookalike audience in Campaign Manager?

A live campaign running for 60 days
The Audience Expansion feature activated
A contact list or website audience

Raquel is looking to use her current audience to reach more people. What could she do?

Use the Manual Bid option
Enable Audience Expansion
Set more competitive bids
Increase daily budget

Nicole has a campaign targeting HR professionals, which is seeing a lower conversion rate than previous campaigns she has run. Using Campaign Demographics, she notices that her conversions are all coming from members at companies with more than 500 employees. What should Nicole do next?

Narrow her current campaign targeting to include HR employees at companies with more than 500 employees
Create a website audience
Stop her campaign

Which of the following is a mandatory targeting field within audience setup in Campaign Manager?

Job Title
Audience Expansion
Company Size
Location

Xavier wants to optimize his Website Conversions campaign to generate more conversions at a more efficient cost. Which of the metrics should he primarily focus on?

Reach
Cost Per Click
Cost Per Conversion
Conversions

Which sentence best describes Campaign Manager?

It is LinkedIn’s tool to create ad campaigns and engage with different audiences
It is LinkedIn’s ad management tool to create, launch, and evaluate the performance of your LinkedIn ad campaigns
It is LinkedIn’s tool to check campaign performance in addition to Campaign Creator, LinkedIn’s tool to create campaigns

Can you exclude people that studied at a certain university from your campaign?

Which of the following Matched Audience targeting techniques can you use in Campaign Manager? Select all that apply.

Lookalike Targeting
Account Targeting
Your CRM data
Hashtag Targeting
Website Retargeting

LinkedIn ads allows you to reach the largest global community of professionals.

True
False

When will a Matched Audiences campaign begin serving?

Immediately
Once the Matched Audience has been processed, which can take up to 96 hours
Once the Matched Audience has been processed, which can take up to 48 hours

Louise is running an ad campaign that is not reaching its budget. What changes can she make? Select four.

Use the Manual Bid option
Increase the daily budget
Use the LinkedIn Audience Network
Use the Maximum delivery (Automated) bidding option
Enable Audience Expansion
Set more competitive bids

Which new features do you have access to when you install the LinkedIn Insight Tag? Select all that apply.

Website Demographics
Conversion Tracking
Audience Expansion
Retargeting
Campaign Demographics

Which filter would you select in Campaign Manager reporting dashboard if you want to rapidly see all your Single Image campaigns?

Status
Objective
Type

Your Conversion campaign is set up using “Last Touch - Last Campaign.” A user is shown ads from two different campaigns and then performs your conversion action. How will the conversion be attributed?

A conversion would not be attributed
One conversion against both campaigns
Two conversions against the campaign the user saw most recently
One conversion against the campaign the user saw most recently

Which ad format would you use if you wanted to deliver a direct personalized message?

Message Ad
Video Ad
Single Image Ad

Which of the following billing options doesn’t require a minimum spend?

Credit Card
Insertion Order
Monthly Invoicing

Tomas is running a follower ad campaign. Which metric should he primarily focus on to determine the campaign’s success?

Average CPM
Cost Per Result
Reach
Average CTR

Why do we recommend your campaigns have at least 4 to 5 different creatives?

To target different audiences to different creatives
To be able to select a different bidding model on each one
To minimize content fatigue

LinkedIn Pages is a free way to establish your brand on LinkedIn.

False
True

How is Maximum Delivery (Automated) Bid determined?

It prioritizes certain ads over others based on the ad formats used
It optimizes the budget to focus on the campaign objective selected
It allows you to bid on a CPC basis

Which of the following is a best practice to save time while setting up targeting for new campaigns?

Forecast results based on your targeting criteria
Make a checklist template with your preferred targeting criteria
Use targeting templates to pre-save and reuse audiences

Which feature in the Campaign Manager reporting dashboard would you use if you want to visualize how your campaigns are performing over time?

Performance Chart
Campaign Demographics
Campaign Groups
Website Demographics

How frequently should you post on your LinkedIn Page to see a 2x lift in engagement with your content?

Daily
Monthly
Every other week
Twice a month

When setting up a conversion action, are you able to modify the conversion window?

Which of the following is a targeting option? Select all that apply.

Company Growth Rate
Member Groups
Member Skills
Your Company Followers
Company Connections

Is it recommended to always build custom content for a LinkedIn ad?

Yes, new content is always recommended to get the maximum impact on your campaign
No, you can also repurpose existing content, such as social posts or customer case studies