How to Use Hootsuite - Platform Exam Certification Answers - English

How to Use Hootsuite - Platform Exam Certification Answers

Language: English

In this certification you have more possible questions that you get during the exam. Every time you take the exam you get random questions from the all possible questions list in a random order. Our PDF file contains ALL POSSIBLE questions.

• The exam contains 45 or 50 questions
• You need to score at least 75% to pass
• You have 60 minutes to complete the exam

Questions:

1. Hootsuite Platform Basics

What’s the first thing you need to do before scheduling posts and tracking engagement in Hootsuite?

Pick the best option

• Run a social listening report
• Connect your social accounts
• Invite team members
• Set up Analytics

Where in Hootsuite do you go to add or manage a social network?

Pick the best option

• Streams
• Accounts and Teams
• Engagement Hub
• Plan

What should you do if a social account gets disconnected in Hootsuite?

Pick the best option

• Contact the platform directly
• Reconnect it through the alert in your dashboard
• Wait 24 hours and try again
• Delete the account and start over

Before connecting your Instagram Business Account to Hootsuite, what should you do first?

Pick the best option

• Remove any linked Twitter accounts
• Check your access permissions on the connected Facebook Business Page
• Log out of all social media platforms
• A. Make sure your Instagram is set to public

What must you do to link your Instagram account to your Facebook Business Page?

Pick the best option

• Enable two-factor authentication
• Add your Instagram handle to your Facebook bio
• Create a new Instagram account through Facebook
• Use Linked Accounts in Facebook settings and log into your Instagram

Which of the following tasks can you complete in the Create workspace in Hootsuite?

Pick the best option

• View upcoming posts in a calendar format
• Analyze performance metrics across all campaigns
• Add captions, media, hashtags, and alt text
• Monitor competitor activity across social platforms

How can Hootsuite help you optimize posts before publishing?

Pick the best option

• It auto-deletes old posts from your publishing calendar
• It highlights competitors with high-performing content
• It creates weekly reports and trend alerts automatically
• It recommends posting times based on past performance

What can you do in the Plan view of Hootsuite?

Pick the best option

• Design graphics using Canva and add subtitles
• Optimize hashtags using AI-generated suggestions
• Schedule and manage all of your upcoming posts
• Create UTM parameters for shortened links

When should you use the mobile notification workflow instead of direct publishing?

Pick the best option

• When you need to use filters, stickers, or tag accounts
• When you want to schedule a regular Instagram post
• When you're posting a reel with a custom thumbnail
• When uploading a single video as a story or post

What is the first step to setting up your Hootbio page in Hootsuite?

Pick the best option

• Enter your page details and main URL
• Add your Instagram and Facebook handles
• Select your preferred font and layout style
• Choose a background image for your page

Where can you access OwlyWriter AI in Hootsuite?

Pick the best option

• Only inside the Analytics tab
• On the Homepage, in Create, and in Plan
• On the Content tab and Settings page
• Inside the Media Library and Planner

Which of the following is one of OwlyWriter’s AI-powered tools?

Pick the best option

• Filter comments by sentiment analysis
• Create and schedule weekly email campaigns
• Recommend influencers for brand partnerships
• Summarize blog content into social captions

What does Hootsuite’s Social Performance Score measure?

Pick the best option

• Audience demographics and brand sentiment analysis
• Paid ad impressions and cost per click
• Direct messages and customer service response time
• Organic metrics like views, comments, shares, and growth

Where can you go to explore a deeper breakdown of your Social Performance Score?

Pick the best option

• Engagement Streams
• Post Composer
• Analytics
• Content Library

What is one of the key features of OwlyGPT in Hootsuite?

Pick the best option

• Generates content ideas using real-time data
• Schedules posts based on time zones only
• Tracks paid ad performance across channels
• Creates and manages billing details for teams

2. Advanced Publishing

What happens if you save a draft without selecting a social account?

Pick the best option

• It is shared with everyone on your team
• It is only visible to you
• It disappears from your content calendar
• It is automatically scheduled for the next day

Where can you create and launch a paid ad in Hootsuite?

Pick the best option

• Directly from Create and Plan
• Only through the Facebook Ad Manager
• Only from the Analytics dashboard
• From the Streams tab or Inbox view

What must you do if your ad targets a regulated industry in the U.S.?

Pick the best option

• Use only automated placements and exclude keywords
• Use only Meta-suggested audiences
• Submit a signed policy compliance form
• Declare the industry type to meet Facebook’s policies

Which of the following is true when formatting your bulk upload file?

Pick the best option

• You must add emojis and media before uploading
• Each post must include at least one hashtag
• Posts must be scheduled at least 10 minutes ahead
• You can only upload links that contain tracking codes

What happens to posts scheduled during a suspension?

Pick the best option

• They are deleted and must be rewritten
• They are automatically rescheduled for the next day
• They remain suspended and must be manually rescheduled
• They go live once the suspension ends

3. Analytics

What is the main purpose of Hootsuite Analytics?

Pick the best option

• Create and edit design assets for posts
• Track performance and optimize your strategy
• Monitor real-time mentions across the web
• Schedule posts across different time zones

What can you do in Post Performance?

Pick the best option

• Create ad campaigns across multiple platforms
• Compare your posts with competitor content
• Track billing history and user login activity
• Customize your view by date range and key metrics

What does the "Can Read" permission allow when sharing a Hootsuite Analytics report?

Pick the best option

• Edit the report but not change permissions
• Share the report with external partners
• Delete the report from the shared workspace
• View the report without making changes

How does Best Time to Publish help you fill scheduling gaps?

Pick the best option

• By showing when your audience was active, but you weren’t
• By hiding poor-performing posts in the feed
• By disabling posts that don’t get high reach
• By auto-posting during low-engagement times

What is the purpose of Hootsuite’s Industry Benchmarking tool?

Pick the best option

• Track paid promotion reach in your niche
• Compare your social performance to industry averages
• Set budget goals for future social campaigns
• Track ad spend across all competitor brands

4. Hootsuite Mobile & App Directory

Which of the following can you do when publishing from the Hootsuite Mobile app?

Pick the best option

• Manage billing details for team subscriptions
• Upload media, tag posts, and shorten links with Owly
• Create posts only for Instagram Stories
• Schedule posts using a desktop-only interface

What does the Plan feature in the Hootsuite Mobile app allow you to do?

Pick the best option

• Monitor brand sentiment in real time
• View, edit, and schedule posts from your phone
• Manage ad spend and campaign budgets
• Compare social trends across regions

How can you access the App Directory in Hootsuite?

Pick the best option

• By scrolling or searching from your dashboard
• From the Content Library tab
• Only through the mobile app
• Through the Analytics reports page

How can you access the App Directory in Hootsuite?

Pick the best option

• By scrolling or searching from your dashboard
• From the Content Library tab
• Only through the mobile app
• Through the Analytics reports page

Where can you go to explore curated app collections recommended by social media experts?

Pick the best option

• reports.hootsuite.com
• settings.hootsuite.com
• trends.hootsuite.com
• apps.hootsuite.com

What is the first step to get started with the Hootsuite Mobile app?

Pick the best option

• Set up team roles and permissions
• Download the app and log in with your credentials
• Import your existing calendar from desktop
• Enable notifications for all social networks

6. Platform exam

Let's say that you want to put paid advertising dollars behind any post you've published in the past week that contains the word "excellent", has an image, an received over 500 likes. Which feature in Hootsuite's Promote tool would you use to accomplish this?

• Post Performance
• Automation Triggers
• Audience Discovery
• Build Audience

With Hootsuite Ads, what are the two main ways you can pay to promote your published organic content? Pick two.

• Automated Boosting
• Recommended Promotions
• Intelligent Cost Per Click
• Single Post Boosting

In Hootsuite Ads, what are automation triggers used for?

• Putting advertising dollars behind your published posts that meet the criteria you have specified
• Automatically stopping an advertising campaign that falls below a certain threshold of performance
• Analyzing the performance of past posts in bulk, to recommend candidates for paid promotion
• Notifying you when your automated posts have exceeded your campaign budget

You need to send one social post to Facebook and Instagram simultaneously, and track link clicks within each post. You also need to share the results of this test with a colleague.

Which Hootsuite features should you use? Pick three.

• Hootsuite Analytics
• Hootsuite Amplify
• Owly Link Shortener
• Create

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and X accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which Hootsuite features would you use? Pick three.

• Inbox
• Amplify
• Streams
• Bulk Composer

What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go? Pick three.

• Hootsuite Mobile App

• Create
• Plan
• Alerts

What do you use the Plan feature for?

• To view and manage scheduled posts
• To monitor what’s being said on your social accounts
• To create analytics reports on post performance
• To see which organization you’re a part of

Why is Create such a popular Hootsuite feature?

• It allows you to schedule and publish posts to multiple accounts at once
• It allows you to geo-locate conversations happening online
• It allows you to automate all your social media activities
• It allows you to monitor social media analytics and metrics

What are three ways you could use Hootsuite Streams?

• To manage organizations, promote posts, and geo-search topics
• To monitor your feed, respond to mentions, and review scheduled posts
• To automate conversations, create posts, and follow new accounts
• To follow hashtags, export reports, and view analytics

Anything you want to do in Hootsuite can be found in the ________.

• Header
• Navbar
• Streams
• Settings

When setting up an Instagram account in Hootsuite, there are two locations the account can live. What are they?

• In an Organization, or as a personal channel
• In Streams, or in Channels
• In Plan or Create
• In Insights, or within Assignments

What happens if you try to connect your personal Instagram account to your Facebook Business Page, in Facebook?

• Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page
• You’ll receive an error message, outlining what steps you need to take next
• Nothing, there are no differences between using Instagram personal and business accounts in Hootsuite
• Your personal Instagram account will automatically convert into a business account

To get the most out of Instagram with Hootsuite, what must you do first?

• Create a brand new Instagram account, linked to Hootsuite
• Populate your Instagram account with a bio, profile picture, and at least 5 images or videos
• Go to Instagram natively and tap the Hootsuite icon in your settings
• Connect your Instagram Business account to your Facebook Business Page

Say you’re managing Instagram for an organization, and don’t have access to its Facebook Page. How would you finish the setup process?

• Connect the Instagram account to your own personal Facebook profile instead
• Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only
• Assign Instagram responsibilities to someone authorized to manage the pages
• Ask the owner of the Facebook Page to add you as an Admin or Editor to their page

A report in Hootsuite Analytics has a flexible, interactive interface. What can you drag and drop up to 100 of?

• Trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMaps
• Overviews, which are pre-set collections of metrics data
• Campaigns, which are targeted at a social media objective or goal
• Tiles, which are individual displays of a specific metric

When sharing analytics data with team members using Hootsuite Analytics, one way to safeguard the integrity of the data you’re sharing is to

• Share reports in read-only form
• Only share drafts of reports
• Click the lock icon on outgoing reports and PDFs
• Provide Super-Admin access to all team members

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them an exported pdf?

• Reports include a chat bot that offers personalized recommendations
• Reports show a real-time overview of your teams scheduled posts
• Reports feature an ROI calculator that grades your company’s social activities relative to your social media objectives
• Reports provide your colleagues with continuous access to updated data

What are some benefits of using the Post Performance area within Hootsuite Analytics? Pick three.

• You can sort published posts by likes
• You can sort published posts by comments
• You can sort published posts by author
• You can sort published posts by stakeholders

The reports section in Hootsuite Analytics is

• A fully customizable display of your social accounts’ metrics
• Where you connect social media accounts to Hootsuite
• Where you set the parameters for a social media campaign
• Where you undertake multivariate audience testing to determine optimal ad placement

The Post Performance area within Hootsuite Analytics is the best place to

• Review metrics for your published posts, by network
• Get a professional critique of your social media strategy
• Produce a pie chart of your social share of voice
• Build social posts out of previously published posts

What are some of the benefits of using Hootsuite Analytics? Pick three.

• Metrics are shown in a highly visual, customizable interface

• It lets you review your accounts’ social metrics in one dashboard
• You can create customizable, shareable reports for stakeholders
• You’ll see estimates of the monetary value of social engagements

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows

• Automated notifications that alert you to a decline in social ROI
• Suggested copy for creating high-performing posts
• Metrics for posts published both natively and through Hootsuite
• Your social share of voice for keywords and hashtags

What is Hootsuite Inbox is used for? Pick three.

• Responding directly to comments made on a thread

• Assigning incoming comments to the right team or person
• Saving a collection of regularly used responses so you can reply faster
• Creating new content to improve brand awareness

In Hootsuite Inbox you can view ____________ on connected social media accounts.

• Private messages only
• Public comments only
• Both public and private messages
• All engagements, views, and comments

In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. What is this useful for?

• Understanding the full context of the most recent exchange
• Targeting paid advertisements to the user more accurately
• Feeding data into Hootsuite chatbot for more human-like responses
• Gathering marketing analytics on the user’s behavior

A customer contacted your company via an X direct message, seeking support for a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

• History Tracker
• Engagement Streams
• Hootsuite Inbox
• Conversation Context

Why is it beneficial to see the times your audience was active, but you weren’t?

• You can focus on engagement instead of publishing around those times
• You can schedule team members to be online during those times
• You can avoid posting around those times
• You can schedule content during those times

Which features are available on the Hootsuite Mobile app? Pick three.

• Streams
• Plan
• Create
• Analytics

What is Hootsuite’s ever-growing library of partner integrations is called?

• Hootsuite Plug-ins
• Partner Apps
• Hootsuite Content Library
• App Directory

Which of the following is an important step to take when scheduling posts using the Bulk Composer?

• Inputing your posts into a text document using Microsoft Word
• Ensuring you’re using a supported format for the time and date
• Converting the document into Hootsuite’s .hoot format to upload
• Ensuring your calendar is connected to Hootsuite via API

What type of TikTok account do you need to use it effectively in Hootsuite?

• A personal account
• An established account
• A business account
• An influencer account

Where is the best place to vet and preview scheduled posts created in Bulk Composer?

• Streams
• Plan
• Analytics
• Insights

When using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled before the CSV file is uploaded into Hootsuite?

• 5 hours
• 10 minutes
• 30 minutes
• 2 hours

Which of the following are the benefits of publishing to Instagram using Hootsuite? Pick three.

• Quickly responding to Instagram comments alongside other social engagements
• Scheduling and rescheduling multiple posts in advance
• Adding location tags and swipe-up links to your post within Create
• Reviewing Instagram analytics alongside your other social accounts

How would you create a variation of a post, without altering the original?

• Duplicate a draft
• Create a variant
• Add new campaign
• Create V2

Which Hootsuite feature allows admins to hit pause on all your scheduled posts during a crisis?

• Admin organizations
• Manual publisher
• Suspend posts
• Account settings

Can you still share a new post if you’ve suspended all posts?

• No, all posts must be unsuspended to create and schedule a new post
• Yes, by manually creating and scheduling a post and confirming your action
• Yes, by editing a previously scheduled post Plan
• No, suspending posts removes all permissions for all users except admins and super admins

Hootbio allows you create and manage a customizable link page for your social accounts within Hootsuite. Why is this useful? Pick two reasons.

• It allows you to create one master link to access and follow all your social accounts
• It allows you to add links directly to your Instagram posts within the captions
• It can expand your reach by bringing followers from one account over to another
• It can improve customer care by providing easily accessible support details

When managing Instagram with Hootsuite, you'll need to use a Instagram Business account. What is one benefit of this?

• Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
• Profile metrics for Personal Instagram accounts require 10K+ followers
• Business profiles allow you to upload videos that are more than 60 seconds long
• You can publish directly to Instagram without using your phone or the Instagram app

What’s the difference between a Stream and a Board?

• Streams are for searching for conversations, Boards are for publishing content to your audiences
• Boards are for searching for conversations, Streams are for publishing content
• Streams provide account analytics, Boards are where geo-searches are performed
• Streams display content from your social networks, Boards house a collection of streams

_______ are created within ________, similar to how you would create individual files within a broader file folder.

• Messages; Columns
• Engagements; Plan
• Tabs; social networks
• Streams; Boards

Which Hootsuite feature allows you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate?

• Search Streams
• Internal tags
• App plug-ins
• Comment trackers

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

• With Hootsuite, you can use ‘auto-engagement’ to interact with followers better than the social networks’ native AI functionality
• With Hootsuite, you can see the contents of private profiles, providing thorough customer insights
• With Hootsuite, you can more accurately estimate the dollar value of a like, share, and retweet
• With Hootsuite, you can efficiently engage with your audience across all social networks in one place

When it comes to content curation, what are two key benefits of setting up an advanced search within Streams?

• You can boost directly from the post
• You can exclude unwanted content
• You can target a specific phrase
• You can see the content of private profiles

You’re a social media manager running a Halloween campaign to drive online sales of a new product line. You compose and schedule 15 Instagram posts in advance, spreading them out strategically over seven days.

When posts publish, you want continuous, automated reporting on performance metrics delivered to yourself and team members so the future scheduled posts can fine-tuned before they publish.

Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick two.

• Plan
• Insights
• Analytics
• Create

Which Hootsuite feature would you use to draft and schedule a post with two images to X and Facebook?

• Inbox
• Content Library
• Create
• Streams

What permission do you need to enable so your team can ajust report parameters?

• Custom
• Default
• Can edit
• Unlimited permissions

To give access to a Hootsuite Analytics report to your colleagues you need to use the share button to

• Enter their name or email address
• Auto-populate an internal CRM message
• Create a custom owly link to share
• Open a printer friendly version of the board

You have 30 new posts to publish for the month ahead, in addition to all the other “business as usual” social posts already scheduled in that month, on multiple networks.

Which Hootsuite tools would you use to manage this task? Pick two.

• Plan
• Create
• Analytics
• Inbox

Which two methods can be used when publishing an Instagram Business post in Hootsuite?

• Proxy publishing and the manual publishing workflow
• Direct notifications and auto-publishing workflow
• Auto-publishing and the manual publishing workflow
• Direct publishing and mobile notification workflow

What three actions can you take in Hootsuite Create?

• Convert a web address into a shortened, trackable owly link
• Search for mentions of your company name
• Add alt-text to make the content more accessible
• Schedule when your post should publish

The Hootsuite Bulk Composer enables you to

• "Bulk-approve" large numbers of posts composed by team members across your org
• Add metadata to all YouTube videos in a previously published playlist
• Send out hundreds of personalized direct messages to your X and LinkedIn followers
• Schedule up to 350 posts at once, including existing scheduled posts

If you're posting to more than one social account, how do you make sure the right accounts are mentioned in each post?

• It is not possible to mention more than one username in Create
• Edit the captions by network to @ mention the right username
• Edit each post natively to fit the network directly after publishing
• It is not possible to post to more than one social account at a time

What are two of the biggest perks of using TikTok in Hootsuite, rather than natively? Pick two.

• Hootsuite lets you use trending TikTok sound and effects in Create
• Hootsuite lets you schedule anytime in the future, TikTok does not
• Hootsuite provides in-depth analytics data so you can prove your strategy works
• Hootsuite gives you a daily overview of what’s trending on TikTok

Which Hootsuite feature allows you to enter a topic to generate fresh ideas and copy for your social posts?

• Content Library
• Post Insights
• OwlyWriter AI
• Hoot GPT

What is a report template in Hootsuite Analytics?

• A preset collection of tiles, organized by social network
• A tool for monitoring the social media conversations happening in your area.
• A tool for building social posts out of previously published posts
• An individual display of one specific metric

The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

• 24 hours
• 31 days
• 14 weeks
• 7 days

When you upload a video, Hootsuite automatically formats it for each network. True or false?

• True
• False

Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. Which feature in Hootsuite’s Promote tool would you use to accomplish this?

• Audience Discovery
• Build Audience
• Automation Triggers
• Post Performance

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