Hootsuite Social Media and You Certification Course Answers

Hootsuite Social Media and You Certification Course Answers

https://en.certificationanswers.com/hootsuite-foundations-of-social-advocacy-certification-answers/

Social media is increasingly the go-to way of connecting in our digitally-driven world. There are 4.4 billion active social media users today, and platforms are rapidly evolving to keep up with demand

Exam:

• Exam contains 24 or 25 multiple choice questions.
• You need to score at least 80% to pass.
• You have 30 minutes to complete the exam.

Some questions:

What will most organizations provide to help employees avoid thorny or embarrassing situations on personal social media networks? 

• Corporate Goals and Strategies
• Social Media Guidelines/Policy
• Corporate Values Statements
• Social Media Objectives and Tactics

What is the best way to handle a comment from a troll on your post?

• Reply with a question to learn more
• Delete it and block the account
• Report the comment to the network
• Ignore the comment

When you’re starting a new social account, which of the following elements is the most important to make a good first impression with your audience?

• Workplace 
• Highlights 
• Profile Photo
• Bio

Your bio is an opportunity to let people know who you are and what you’re about. What kind of information might you include in your bio? Pick three. 

• Your interests and hobbies
• The company you work for 
• Your contact information 
• The city you live or work in

What can you do to show potential followers that you’re active and engaged on the network

• State that you’re a power user in your bio 
• Post self-promoting content daily
• Buy followers to grow your following 
• Regularly share valuable content 

Pick two ways you can show respect to your fellow social media users, in a way they will appreciate.

• Saying thanks when someone reshares your content 
• Responding to comments quickly 
• Removing followers who have a different point of view
• Resharing content from a private account so more people see it

What can you do to generate respect and build your reputation over time? 

• Allocate a budget to promote posts weekly 
• Reshare content that you’ve seen perform well elsewhere 
• Be consistent in your actions and content 
• Post the same content across all your networks

While social media can be a powerful platform to share your personal interests or amplify your company’s presence, you should also participate in meaningful conversations that may not directly benefit or revolve around you. What is a consequence of constantly pushing one-way content? 

• You could be flagged as a spam account and deleted
• Your business will develop a bad reputation
• You may attract trolls through the algorithm 
• Your self-focus will cause followers to lose interest

Sharing public posts or brand content is generally considered fair game, but if it’s from a personal or private account, ask for permission first. Either way, what step is non-negotiable when it comes to resharing content? 

• Alternating it with your own content 
• Crediting the original creator
• Writing a new caption stating your view
• Deleting from your profile after one month

Misunderstandings on social media can come with the territory. If it happens, what’s the best course of action to take?

• Tell your side of the story by going live to your network
• Start an authentic conversation, or apologize
• Block them from commenting on anything else
• Get people on your side in the comments section 

Where is the best place on your Instagram profile to showcase content related to a side hustle or hobby you want to surface to potential followers? 

• Bio
• Highlights
• Archives 
• Stories 

If your goal is to grow your Instagram followers quickly, what setting should your profile be on? 

• Public
• Private 

What are the best features to use to boost your public account’s discoverability on Instagram? Pick three. 

• Hashtags 
• Tags
• Sponsorship
• Geotags 

What’s one way to strengthen relationships with your existing and potential followers, and build engagement on your content? 

• Sharing all your posts on your story
• Asking friends to reshare your content
• Sponsoring 1 post every week 
• Responding to comments and replies

LinkedIn is a great tool for showcasing your career and achievements. How else can this network help you succeed in your field? 

• Crowdsourcing solutions to professional challenge
• Sharing short, engaging videos related to your hobbies
• Connecting you with highschool friends you’ve lost touch with
• Suggesting competitive companies you may want to follow

How can you use linked in to support your friends and colleagues in their careers, and deepen your professional connections? Choose three.

• By reaching out about professional milestones
• By reciprocating recommendations and endorsements
• By connecting with colleagues you haven’t met yet
• By resharing content or accomplishments they’ve posted

Changing which of the following Facebook settings will help you control your image by requiring your approval before your image is shared?

• Location alerts
• Changes in relationship status
• Tags from your friends
• Public vs. Private account

Which of the following is a best practice when sharing articles on Facebook? 

• Share your interpretation in a thoughtful caption
• Always ask for permission before resharing a news article
• Be consistent and share at least one timely article a day
• Tag 4 friends you think would be interested in reading your post

Sometimes you may want to highlight one of your Twitter tweets for a longer period, for example, a piece of work or shout out that you’re particularly proud of. What can you do to maximize the tweet’s visibility?

• Retweet your tweet
• Set Tweet as Cover Photo
• Pin it to the top of your profile 
• Set to Hourly Auto-Publish for 24 hours 

What is one Twitter feature that helps you highlight your personal brand or niche to your following?

• Creating your own hashtag to grow grassroots followers
• Retweeting from accounts you love every hour
• Tagging your followers in your tweets
• Creating tailored lists for followers to check out

What can you add to your text tweets to reinforce the tone and help tell your story? Pick two. 

• Your location
• Emojis
• Animated gifs
• Tags

If you want to position yourself as a thought leader, what kind of content should you be intentionally sharing? Select all that apply.

• Sparks conversation 
• Solves a problem 
• Tells a story 
• Innovative

Which social marketing tactic can you use to uncover opportunities to add your voice and demonstrate thought leadership in online communities? 

• Trial and error 
• Social listening
• Analytic data
• Targeted posts 

What method should you use to segment your content into a variety of groups to keep your audience engaged?  

• Content Index
• Rule of Thirds
• Highlights
• POEM

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