Hootsuite Enterprise Certification Course Answers

Hootsuite Enterprise Certification Course Answers

This Hootsuite Platform certification course is designed and produced in consultation with social media marketing strategists and practitioners.

• Exam contains 67 or 70 multiple choice questions.
• You need to score at least 70% or 75% to pass.
• You have 60 minutes to complete the exam.
  

Questions:
 

‘Hootsuite Organizations’ is

• A consulting service provided by Hootsuite to Enterprise clients
• Hootsuite’s parent company
• A platform to compose messages across all of your channels
• A network of partner companies that make apps for the Hootsuite platform
• A collaboration tool for teams to collectively manage social media activities

To manage and coordinate the social media activities of a team of people within Hootsuite, you’ll need to use

• Hootsuite Organizations
• Google’s Teams plug-In
• Hootsuite Collaboration feature
• Account provisioning

Which one of the following are use cases Hootsuite Organizations? Pick three.

• Specify team members permissions
• Limit access to social network passwords
• Plan the content publishing schedule in a calendar format
• Control off-brand or offensive posts

The top of the ‘Hootsuite Organizations’ structure is the

• Admin level
• Ow.ly level
• Executive level
• Super-admin level

Hootsuite’s interaction history feature is best described as:

• A shared memory about the exchanges a customer has had with your organization
• A feature that automates customer support responses on social
• A history of all of your actions in Hootsuite
• A feature that instantly DM’s clients who request information about your product

Which of the following best describes message tagging in Hootsuite?

• A method of categorization for visual assets in the content library
• Privately tagging someone in an outgoing social post without it being publicly displayed
• A method of categorizing outbound and inbound posts for internal purpose
• A categorization feature HR teams can use when sharing new job posting through the Hootsuite dashboar

Which of the following statements about Hootsuite’s message tag features are true? (pick three)

• All users can manually tag posts
• You can add multiple tags per post
• Tags can be applied to outgoing messages only
• Tags can be automated or manual

What’s the difference between a Stream and a Board?

• Streams provide account analytics, Boards are where geo-searches are performed
• Boards are for searching for conversations, whereas streams are for publishing content
• Streams display content from your social networks, and Boards house a collection of streams
• Streams are for searching for conversations, whereas Boards are for publishing content to your audiences

_______ are created within ________, similar to how you would create individual files within a broader file folder.

• Tabs; social networks
• Messages; columns
• Streams; Boards
• Engagements; planner

Where in the dashboard would you engage with your audience and the social media content published by others?

• In streams
• In the composer
• In planner
• In the content library

Which Hootsuite feature allows you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate?

• Comment trackers
• App plug-ins
• Search streams
• Internal tags

How do you ensure that an exact phrase gets searched for in a search stream, rather than the individual words in the phrase?

• quotation marks around the phrase
• Boolean operators after the phrase
• ampersands before the phrase
• asterisks around the phrase

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

• With Hootsuite, you can see the contents of private profiles, providing thorough and accurate customer insights
• With Hootsuite, you can benefit from the ‘auto-engagement’ feature that interacts with your followers more accurately than social networks’ native AI functionality
• With Hootsuite, you can efficiently engage with your audience across all social networks in one place
• With Hootsuite, you can more accurately estimate the dollar value of a like, share, and retweet

Sometimes, exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, what can you create to stay on top of the conversation?

• A comment stream
• A new tag
• A geo-targeted auto-response
• A private message stream

When it comes to content curation, what are two key benefits of setting up an advanced search within streams?

• You can boost directly from the post
• You can target a specific phrase
• You can exclude unwanted content
• You can see the content of private profiles

What’s the best way to stregthen streams search functionality to find more even relevant content to share?

• Social advertising spend
• Audience sentiment reports
• Additional app add-ons
• A competitive analysis

What three actions can you take in Hootsuite Composer?

• search for mentions of your company name
• schedule when your post should publish
• Add alt-text to make the content more accessible
• convert a web address into a shortened, trackable owly link

Which Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook?

• Inbox
• Streams
• Composer
• Content Library

If you’re posting to more than one social account, how do you make sure the right accounts are mentioned in each post?

• It is not possible to mention more than one username in composer
• Edit the captions by network to @ mention the right username
• Edit each post natively to fit the network directly after publishing
• It is not possible to post to more than one social account in composer

When you upload a video, Hootsuite automatically formats it for each network. True or false?

• True
• False

In the Composer, there are 3 ways you can attach an image. What are they?

• uploading it directly from your computer
• uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
• inserting an image from an Instream Tweet
• picking an image from the Media Library

Which of the following are the benefits of publishing to Instagram using Hootsuite? Pick three.

• Scheduling and rescheduling multiple posts in advance
• Quickly responding to Instagram comments alongside other social engagements
• Reviewing Instagram analytics alongside your other social accounts
• Adding location tags and swipe-up links to your post from within the Composer

Which two methods can be used when publishing an Instagram Business post in Hootsuite?

• Proxy Publishing and the Manual Publishing workflow
• Direct Notifications and Auto-publishing
• Direct Publishing and Mobile Notification workflow
• Auto-publishing and the Manual Publishing workflow

When managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this?

• Business profiles that are linked to Hootsuite are more discoverable on Instagram natively
• Business profiles allow you to upload videos that are more than 60 seconds long
• You can publish directly to Instagram without using your phone or the Instagram app
• Profile metrics for Personal Instagram accounts require 10K+ followers

Which Hootsuite feature allows you to enter a topic to generate fresh ideas and copy for your social posts?

• Post Insights
• Hoot GPT
• Media Composer
• OwlyWriter AI

Hootbio allows you create and manage a customizable link page for your social accounts within Hootsuite. Why is this useful? Pick two reasons.

• It allows you to create one master link to access and follow all your social accounts
• It can expand your reach by bringing followers from one account over to another
• It can improve customer care by providing easily accessible support details
• It allows you to add links directly to your Instagram posts within the captions

What are two of the biggest perks of using TikTok in Hootsuite, rather than natively? Pick two.

• Hootsuite gives you a daily overview of what’s trending on TikTok
• Hootsuite provides in-depth analytics data so you can prove your strategy works
• Hootsuite lets you schedule anytime in the future, TikTok does not
• Hootsuite lets you use trending TikTok sound and effects in composer

What type of TikTok account do you need to use it effectively in Hootsuite?

• A personal account
• An influencer account
• A business account
• An established account

Hootsuite’s content library allows team members to:

• Purchase royalty free stock images for use in social campaigns
• Automate the sharing of relevant news stories via Hootsuite’s AI engine
• Share pre-approved resources to the accounts connected to their dashboard
• Share content automatically from trusted websites and blogs

Hootsuite’s content library is located:

• Under the Engagement tab
• Under the Assignments tab and in Inbox
• In the planner and within compose
• In Amplify and in Enterprise Streams

Which Hootsuite Composer feature would you use to track click throughs of a link you want to publish?

• Link Settings
• Post tracking
• Message tags
• Ow.ly shortener

Let’s say you want to monitor all the comments on a specific YouTube video. To do this, create a ‘My Videos’ stream, find the video, and then select ‘___________________’.

• Geo-search
• Create Comment Stream
• Monitor playlist
• YouTube Search

Why would you want to add a moderate stream for YouTube in your Hootsuite Dashboard?

• to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
• to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
• to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define
• to approve or delete incoming comments on your channel or specific videos

What Twitter feature could you use to group together similar people and topics to keep up with activity.

• Twitter lists
• Twitter spaces
• Twitter groups
• Twitter streams

Using Google Authenticator with Hootsuite decreases the chance of your account being compromised. Why is this?

• Because Google Authenticator overrides your Hootsuite password and becomes your primary sign-in method
• Google Authenticator includes proprietary biometrics to ensure only the designated user(s) can access it
• Google Authenticator requires the users to have a second unique password, in addition to their Hootsuite password
• It is unlikely that a third party will gain access to both your Hootsuite password and the device you use to run Google Authenticator

If you don’t have access to your Google Authenticator App, you can still sign in to your Hootsuite account by

• Login to Authenticator via desktop
• Having a confirmation email sent to your Hootsuite account email
• Answer three personal security questions
• Having a super-admin validate your identity instead

To get the most out of Instagram with Hootsuite, what must you do first?

• Go to Instagram natively and tap the Hootsuite icon in your settings
• Create a brand new Instagram account, linked to Hootsuite
• Populate your Instagram account with a bio, profile picture, and at least 5 images or videos
• Connect your Instagram Business account to your Facebook Business Page

What happens if you try to connect your personal Instagram account to your Facebook Business Page, in Facebook?

• You’ll receive an error message, outlining what steps you need to take next
• Your Instagram account will be connected to your personal Facebook profile, rather than your Business Page
• Your personal Instagram account will automatically convert into a business account
• Nothing, there are no differences between using Instagram personal and business accounts in Hootsuite

When setting up an Instagram account in Hootsuite, there are two locations the account can live. What are they?

• In streams, or in channels
• In Insights, or within assignments
• Under Accounts in the planner, or in settings
• In an Organization, or as a personal channel

Say you’re managing Instagram for an organization, and don’t have access to its Facebook Page. How would you finish the setup process?

• Connect the Instagram account to your own personal Facebook profile instead
• Ask the owner of the Facebook Page to add you as an Admin or Editor to their page
• Assign Instagram/facebook responsibilities to someone authorized to manage the pages
• Request Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite only

Anything you want to do in Hootsuite can be found in the ________.

• Header
• Sidebar
• Settings
• Streams

What do you use the Planner feature for?

• To view and manage scheduled posts
• To create analytics reports on post performance
• To see which organization you’re a part of
• To monitor what’s being said on your social accounts

Why is the composer such a popular Hootsuite feature?

• It allows you to schedule and publish posts to multiple accounts at once
• It allows you to monitor social media analytics and metrics
• It allows you to geo-locate conversations happening online
• It allows your to automate all your social media activities

What are three ways you could use Hootsuite Streams?

• To manage organizations, promote posts, and geo-search topics
• To follow hashtags, export reports, and view analytics
• To automate conversations, create posts, and follow new accounts
• To monitor your feed, respond to mentions, and review scheduled posts

Say you’re assigning an incoming Tweet to a member of the sales team - what’s the most efficient way to provide them with context about how to handle the tweet?

• Use Hootsuite’s ‘Send to Email’ option in the Streams tab.
• Send the team member a direct message using Hootsuite Chat.
• Include a personalized note alongside the assignment.
• Send the team member a Twitter direct nessage using the Hootsuite compose box.

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

• text messages
• email notifications
• owl post deliveries
• push notifications
• calendar reminders

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

• owly links provide higher resolution previews of the webpage being linked to
• owly links are perceived as more trustworthy than regular URLs
• owly links are trackable, which means you can track how many people clicked it
• owly links are prioritized by social networks
• owly links use less characters than regular URLs

Which of the following statements about Hootsuite Tag Feature are true? (pick three)

• tags are created by admins
• you can add multiple tags per post
• all users can manually tag posts
• you can enter one tag per message
• tags can be applied to outgoing messages only
• tags can be applied to incoming social post only

Let’s say you have 15 LinkedIn posts for an upcoming campaign, and you’d like to schedule them evenly over a two week period. What’s the best way to accomplish this scheduling task using Hootsuite?

• By using the calendar scheduling function in the Planner.

• Schedule publishing dates for each post in the Composer.
• In the Hootsuite Inbox, organize your outbound messages in the order they should publish.
• Edit publishing date of individual posts in the LinkedIn Streams.
• Allow Hootsuite Impact to automatically schedule publishing times.

Which of the following is a Hootsuite Enterprise feature that allows a user to log into a corporate network with just one username and password to gain access to all the software systems used by the company?

• retinal scan and/or biometric database
• Hootsuite teams
• CCO account access
• centralized password database
• Single sign-on (SSO)
• LastPass integration

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

• team admin permissions for that report
• partial editing rights
• admin permissions for that report
• full editing rights to that report

When onboarding new team members in Hootsuite Analytics, we recommend _____________________ to reduce the risk that something is changed incorrectly or accidentally.

• giving them monitored admin level permissions
• having them share a coworker’s credentials
• sharing reports in read only form
• creating dummy reports using fake social accounts

Single sign-on is a Hootsuite Enterprise feature that allows network administrators to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________.

• efficient onboarding of new super-admins or admins
• a greater risk to your company’s security
• the need to maintain multiple credentials for multiple services
• the security of all company data once someone has left the organization
• an open standard data format for exchanging authentication and authorization data

In Hootsuite’s Promote feature, what are automation triggers use for?

• Notifying you when your automated posts have exceeded your campaign budget.
• Stopping an advertising campaign that is performing poorly.
• Putting advertising dollars behind previously published organic posts that satisfy criteria you have defined.
• Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them.

When using the composer, what’s the purpose of the social profile picker?

• to select the social profiles to which you want to publish your message

• to create a network specific search stream on your Hootsuite dashboard
• to monitor account activity on your social networks connected to Hootsuite
• to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live

• 24 hours
• 14 weeks
• 31 days
• 7 days

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

• Impact
• Planner
• Insights
• Tabs and Streams
• Analytics

When using Hootsuite’s Bulk Composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite.

• 1 hour
• 10 minutes
• 30 minutes
• 2 hours

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

• @ symbol after the phrase
• quotation marks around the phrase
• ampersands before the phrase
• Boolean operators after the phrase
• asterisks around the phrase

Which of the following are reasons why you would want to use Hootsuite’s interaction history? (pick two)

• To avoid asking customers questions they have already answered
• To understand the historical context of conversations a customer has had with your brand, so you can tailor your response to them.
• To keep track of internal conversations you’ve had with other team members in your Hootsuite organization about a specific client.
• To quantify customer satisfaction based on sentiment analysis.
• To automatically improve the copy on social posts based on the reception previous posts have received.
• It provides regulated industries a detailed history of interactions for record keeping.

Why is it beneficial for Team Admins to add multiple content libraries within Hootsuite?

• if you need to schedule more than 100 messages at a time, you’ll need to create and separate content banks
• to get better curation results from Hootsuite’s content curation algorithm
• to supply different teams with shareable content relevant to their functions, and reduce clutter for other teams
• to more efficiently search social networks for mentions of your company’s handle or branded hashtags
• to more accurately catalog incoming social messaging based on fan/follower type

You can access Hootsuite’s Campaign tool in

• the Composer, in the sidebar
• Hootsuite Ads, under Campaign
• Hootsuite Insights, under Analytics
• the Content Library, in the Composer
• Planner, under the Publisher tab

Which Hootsuite feature provides you with a log of previous conversations with customers from your social accounts?

• message log
• customer profiles
• tracking pixels
• notification centre
• interaction history

Say you’re an escalation expert on a customer support team, and a complaint has been directed to you to address. The upset customer claims they’ve tried to resolve their issue with your company numerous times, with no luck. Which of the following is the best feature to refer to, before responding to the customer?

• Interaction History
• Hootsuite Insights
• Team and time metrics report
• Vanity URLs
• Hootsuite Impact

Let’s assume you’re part of an organization that receives a high volume of incoming messages on social media. You need to route those messages to the appropriate team members to address. You also need to monitor and report on how efficiently those team members are resolving these issues. Which two Hootsuite features would you need to accomplish this? Pick two

• Message Assignments
• Team and time metrics Reports
• Hootsuite Impact
• Post performance Templates
• Hootsuite Composer
• Team Permissions

Let’s assume you’re running two separate social media campaigns announcing new products. You need to monitor each campaign's performance to understand which product is driving more website traffic. Which Hootsuite are most relevant to this task? (Pick two)

• Content Campaigns
• Link Settings
• Hootsuite Ads
• Hootsuite Inbox
• Promote
• Message Assignments

Say you’re the admin of a financial services organization that’s highly regulated on social media. What Hootsuite tools would be useful for ensuring all outgoing social posts are on brand, correct, and fall within industry regulations? (Pick three)

• Content Library
• Message Approvals
• Team Permissions
• Link Settings
• Analytics Reports
• Hootsuite Insights

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

• Hootsuite App Store
• Hootsuite Library
• Partner Upgrades
• Add-ons
• Hootsuite Plug-ins
• App Directory

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

• Hootsuite Impact tab
• App Directory
• Hootsuite App Store
• Explore tab
• Partner Library

What is the most popular and loved feature of Hootsuite?

• the ability to schedule and publish messages to multiple accounts at once
• the ability to automate all your social media activities (i.e., Autopilot)
• social media analytics and metrics
• geo-locating conversations and geo-targeting messages

Why would you want to add someone to a Twitter list in Hootsuite?

• to send targeted direct messages in bulk
• to block them from commenting or re-sharing your posts
• to create a focused feed of similar users such as industry influencers, advocates, or competitors
• to boost the SEO of your posts
• to group together your published tweets by topic for easier reference

To access a bank of pre-approved resources that allows seamless social sharing in Hootsuite, use the

• Hootsuite Impact
• RSS feed
• Hootsuite resource cloud
• suggested content stream
• content library
• enterprise campaigns feature

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

• create a new stream and click the plus sign
• press “command N” for new and begin typing
• exit planner and open the Composer from the top right corner
• click on a time slot and choose new post/new pin

The Hootsuite Inbox (pictured below) is meant for:

• all the options in this list

• displaying posts assigned to you, so you can action or re-assign them.
• getting a quick overview of the private messages your team has had with a user.
• displaying unassigned comments, so you can assign them to the appropriate person or team.

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

• Assignments is a feature exclusive to Hootsuite Mobile.
• Assignments functionality is available in desktop dashboard only.
• Assignments made from your desktop dashboard will be visible on mobile, and vice versa.
• Assignments made from Mobile are not visible in the desktop dashboard.

Hootsuite Mobile is useful for teams because of the following functionality:

• Assignments and Approvals

• Campaigns and Content Library
• Content Library and Online Education
• Search and Assignments
• Approvals and Campaigns

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

• reports include a qualitative analysis report indicating what you should do more of (and less of)
• activities relative to your defined social media objectives
• reports feature a built-in ROI calculator that grade your company’s social
• reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
• reports provide your colleagues with continuous access to real time data, whenever they want it

Select the 4 features that are available on Hootsuite Mobile: (pick four)

• Insights
• Team Metrics
• Streams
• Compose
• Planner
• Inbox & Settings
• Impact

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

• Message Assignments
• Content Library
• Planner
• Engagement
• Streams
• Composer

Which of the following is not a benefit of using Hootsuite Analytics?

• a highly visual, customizable interface
• it’s more efficient to gather metrics data in one place, rather than several different sources
• metrics data that are updated in real-time
• highly accurate estimates of the monetary value of each like, retweet, share, and new follower

Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook?

• Contests
• Composer
• Assignments
• Streams
• Impact
• Content Library

Using Google Authenticator with Hootsuite decreases the chance of your account being compromised. Why is this?

• Google Authenticator includes proprietary biometrics to ensure only the designated user(s) can access it.
• Authenticator cross-references the IP address on file with the address making the access request.
• It is unlikely that a third party will gain access to both your Hootsuite password AND the device you use to run Google Authenticator.
• Google Authenticator requires the users to have a second unique password, in addition to their Hootsuite password.
• Because Google Authenticator overrides your Hootsuite password and becomes your primary sign-in method.

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

• business account

• certified account
• paid account
• premium account
• personal account

When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

• automatically posted to the social network you choose, with a pre-scripted message and a trackable link

• put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator
• commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
• blocked from your feed

Which description below best describes the action you would undertake in this dialog box?

• creating a stream
• sharing account permissions with your team
• composing a message for your audience
• adding an Instagram account to Hootsuite
• scheduling a post

An effective way of increasing the protection of your online accounts in Hootsuite is to add a second layer of security to the login process. This process is called

• secure login
• two-step verification
• biometric ids
• organization approvals
• email linking
• Hootsuite access codes

Hootsuite Publisher is an area of the dashboard that gives social media managers:

• the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them

• the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr
• insights into publishing analytics, such as click-through rates, impressions, and CPCs
• the ability to track response times to incoming social posts

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

• the social data feature in Hootsuite Insights
• the insights feature of Hootsuite Analytics
• the metrics module in Hootsuite Social Data
• the reports feature within Hootsuite Analytics
• the analytics module in Hootsuite Metrics

Vanity URLs are

• a web address within a set of sub-domain names associated with certain industry segments
• a customizable, branded URL that lets you track click-through statistics
• one that contains a custom domain suffix, such as .io .ly .ing .love
• a set of re-direct links provided to your organization’s administrator by Hootsuite

Using Hootsuite’s Campaign tool, you can keep track of how outgoing campaign posts are performing using

• Campaign Impact
• Vanity URLs
• Link Settings
• Metric Streams
• Owly UTMs

When publishing to Pinterest from Hootsuite, you must include two items, which are:

• a scheduled time and a photo
• a photo and a link
• a target audience and a link
• a caption and a photo

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

• search
• moderate
• replies
• published comments
• YouTube Engagement

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

• App Directory
• Account Settings
• Engagement Streams
• Quick Search
• Message Composer

Which of the options below best describe the action being undertaken in the visual?

• publishing a social media message to several social media accounts
• running an analytics report to demonstrate ROI
• adding a social network to your Hootsuite dashboard
• assigning an incoming social message to a team member for a response
• giving a top performing organic social post a paid boost
• creating a new stream for engaging with your audience

What’s the difference between a stream and a tab?

• Steams display content from your social networks, and Tabs house a collection of streams.

• Streams provide account analytics, Tabs are where geo-searches are performed.
• Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.
• Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

• to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
• to vet incoming comments on your channel or specific videos by approving or deleting them
• to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
• to view analytics on your YouTube channel and videos
• to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.

Which Hootsuite Composer feature would you use to track click-throughs of a link you want to publish?

• Ow.ly shortener
• Link Settings
• Message tags
• Post tracking
• Geo-targeting
• UTM Medium

If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use?

• Direct Publishing
• Mobile Notification

What Hootsuite feature allows you to delegate incoming social messages to be responded to by the most appropriate team members or teams?

• Message analytics
• Hootsuite’s team flow
• Assignments
• Approvals
• Internal tagging

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

• your home country
• specific social networks
• private profiles or closed networks
• specific physical locations or regions
• pre-set topic areas

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

• Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
• When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
• Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
• Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
• Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

• Scheduling when your Instagram post should publish.
• Selecting the image you’d like to publish.
• Adding links you’d like to publish with your image.
• Publishing the image to your Instagram account.

Which of the following best describes ‘post-tagging’ in Hootsuite?

• privately tagging someone in an outgoing social post without it being publicly displayed
• a categorization feature HR teams can use when sharing new job posting through the Hootsuite dashboard
• a method of categorization for visual assets in the content library
• specifying that an outgoing social post only be viewable by authorized, logged-in members of your Hootsuite Organization (i.e., for internal networking and collaboration)
• a method of categorizing outbound and inbound posts for internal purposes

Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts?

• It allows you to focus on a specific element of an image to draw the viewer’s attention.
• It reduces the image size to allow it to load faster in your user’s feeds.
• You can set preset photo ratios to display for different audiences.
• It crops images to meet specific requirements of different social networks.
• It allows you to quickly remove red eye and blemishes.

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

• Publish the message to a social network, then click ‘assign to team or colleague’.
• Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
• @Mention the team or team member in the drafted message before saving.
• Save the message as a draft and then find it in the collaboration board with that team.

Within a Hootsuite Analytics report, you can add a tile, which is:

• a tool for tracking the posts and conversations happening in your area.
• a pre-set display of line charts, tables, and tree maps.
• a pre-set campaign template, targeted at specific social media objectives.
• an executive-level overview of common, aggregated metrics.
• an individual display of a specific metric.

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

• save a composed message as a draft

• send a direct message to a user
• retweet and favourite
• search for hashtags or keywords
• like and reply

The Post Performance area within Hootsuite Analytics is the best place to

• determine your social share of voice
• review published posts by network and performance
• get a professional critique of your social media strategy
• create details analytics reports

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

• Download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
• Enable email notifications for failed messages under 'Preferences'
• Regularly check Publisher’s ‘Rejected’ tab
• Review Past Scheduled calendar view in Publisher for entries colored red

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

• Message Cascade
• Duplicate a Draft
• Compose Array
• Draft Variation

Within Hootsuite Inbox you can view ____________ on connected Twitter, Facebook, and LinkedIn accounts.

• public comments
• private messages
• all reactions, views, and comments
• both public and private messages

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

• create and copy a custom owly link which you can then share
• auto-populate an internal CRM message
• open a printer friendly version of the report
• share it via email

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

• Twitter groups
• Twitter lists
• Hootsuite groups
• Twitter streams
• Twitter spaces

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

• can only be used in one stream at a time.
• contains additional security features
• contains additional security features
• can be integrated across your entire dashboard, rather than just within a stream.

To determine the ROI of your social media activities, which Hootsuite product would you use?

• Hootsuite Metrics
• Hootsuite Social ROI
• Hootsuite ROI Calculator
• Hootsuite Analytics
• Hootsuite Solutions

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

• tabs and streams

• the composer
• the apps directory
• the content library

The main benefit of Hootsuite’s interaction history feature is that it creates

• a shared memory for all team members about the exchanges a customer has had with your organization
• automated responses based on past customer interactions
• charts of your customer’s preferred social networks
• separate message logs by team member interaction

Say a customer leaves a comment on your Facebook page, complaining about a product issue. What’s the best way to ensure this is addressed by the right team?

• Assign it to the customer support team
• Set up a reminder using Hootsuite reminders
• Send it to Hootsuite’s message extension feature
• Create a dedicated EverNote stream, beside the stream in which the message initially appeared
• Add a detailed note in Hootsuite Notes

When publishing a post through Hootsuite Composer that contains a link, you can apply link settings. Link settings let you (pick two)

• adjust the font and colors of your link
• turn your link into a button or image
• add UTM parameters to your link for tracking
• show a preview of the webpage within the post
• select a preset link shortener

You can do all of the following actions in the Composer, except:

• schedule when your message should publish
• convert a web address into a shortened, trackable owly link
• track character count limits for the social networks your posting to
• pick the social profiles to which you want to publish your message
• search for mentions of your company name

If you don’t have access to your Google Authenticator App, you can still sign in to your Hootsuite account by

• none of the options in this list
• shake your device three times and make a wish
• hold your device to your retina for retinal scan
• answer three personal security questions
• having a confirmation email sent to the email address associated with your Hootsuite account
• login to Authenticator via desktop
• having a super-admin validate your identity instead

The reports feature in Hootsuite Analytics is:

• where you set up user-generated content contests
• you undertake audience testing to determine the best ad product to purchase
• where you set the parameters for a Hootsuite social media campaign
• a fully customizable, real-time display of social metrics data
• a location search stream, with geocode set for your specific location

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

• turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post
• specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc)
• specifying under 'Preferences' the RSS feed topics you’d like excluded
• setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

• Content Library and Online Education
• Approvals and Campaigns
• Campaigns and Content Library
• Assignments and Approvals
• Search and Assignments

Hootsuite’s content library allows team members to

• purchase royalty-free stock images for use in social campaigns
• keep a record of all incoming social messages from fans and followers, as well as responses
• share content automatically from trusted websites and blogs
• easily share pre-approved resources to the accounts connected to their dashboard
• automate the sharing of relevant news stories via Hootsuite’s AI engine, based on previous publishing history

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

• Playlist
• Create Comment Stream
• YouTube Search
• Geo-search

You’re using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What’s the best way to do this?

• Provide a link to the partner’s website in the post.
• @mention the partner organization in the post.
• Follow their LinkedIn Company Page after you It publish the video.
• Tag the partner’s faces in the video.

A customer reached out via Twitter via Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. What Hootsuite feature would you use to see this conversation and any previous interactions this user has had with your organization via Twitter.

• History Tracker
• Hootsuite Inbox
• OwlMonitor
• Hootsuite History
• Engagement Streams

With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)

• Organic Performance Promotion
• Automated Boosting
• Recommended Promotions
• Single Post (Manual) Boosting
• Enhanced Cost Per Click

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

• auto-assignment
• private message stream
• external tag
• geo-targeted auto-response
• comment stream

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

• a gentle owl hoot
• push notification
• email
• calendar reminder
• text message

If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience.

• Mobile Notification
• Direct Publishing

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

• suggested copy for creating high performing posts
• your share of voice for keywords and hashtags
• anticipated trends for your future posts, based on past performance
• stats for posts published both natively and through Hootsuite

When using the Composer in Hootsuite's Mobile app, which options are available for sending your message?

• schedule a custom time only
• send now, auto-schedule, or schedule a custom time
• send now or schedule a custom time
• send now only
• Hootsuite Mobile does not allow publishing - only engagement functionality

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

• from the drop down menu in a search stream

• from within the calendar view in the Publisher
• from within the Compose box (manual and auto-schedule)
• using the bulk uploader

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

• retweet and favourite
• search for hashtags or keywords
• publish an outgoing message with photos
• like and reply
• send a direct message to a user

To drive traffic to a new web page, you want a web address that’s short, simple, trackable, and reflective of your brand. Achieve this by using a

• a batch of custom redirect link
• Owly link
• custom top-level domain suffixes
• enterprise URL
• vanity URL

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

• shares
• all of the options in this list
• comments
• reach
• engagement rate

Which of the following actions can NOT be done in the Hootsuite Planner feature?

• perform a geo-search
• rescheduling a post
• viewing tags
• composing a message
• editing a message

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

• uploading it directly from your computer
• picking an image from the Media Library
• uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
• insert an image from an Instream Tweet

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

• Comment trackers
• Internal tags
• Search streams
• Analytics
• Plug-ins

Hootsuite’s content library is located

• within streams for Facebook and Twitter only
• under the Publisher tab and within the Composer
• in Amplify and in Enterprise Streams
• under the Assignments tab and in Inbox
• under the Engagement tab

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

• to guide your team’s social media tactics to do more of what’s working
• to supply colleagues with data required for bulk uploader entries
• to demonstrate the ROI of your social media efforts to more senior leadership in your company
• to provide colleagues with relevant content to publish with the composer
• to provide more accurate geo-location search results in your streams

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

• the Hootsuite Surveillance feature
• internal/external tagging
• geo-search streams
• geo-targeted messages
• Hootsuite campaigns
• location tags

Publishing to Pinterest with Hootsuite saves time because:

• it guarantees your pin will receive more engagement than posting natively.
• it automatically edits any image you upload into a more ‘pin-able’ version.
• you can schedule and post to multiple accounts and boards at the same time.
• the Composer window suggests popular content for you to repin.

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

• templates, which are individual displays of a specific metric
• campaigns, each of which are targeted at a social media objective or goal
• tiles, which are individual displays of a specific metric
• overviews, which are pre-set collections of metrics data
• trendwatchers, which are pre-set displays of line charts, tables, and tree maps

Let’s say you want to categorize outgoing and incoming social posts to organize a high volume of information flowing through your social accounts. Which Hootsuite feature would achieve this?

• hootags
• message assignments
• Post-tagging
• messaging bookmarks
• hashtag streams
• social pixels

Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

• targeting paid advertisements to the user more accurately.
• feeding data into Hootsuite chatbot for more human-like responses.
• understanding the full context of the most recent exchange, so you can reply appropriately.
• gathering marketing analytics on the user’s behaviour.

Why would you use Tags in Hootsuite? (pick two)

• to privately tag someone in an outgoing social post without it being publicly displayed
• To monitor campaign and event activity
• To let a specific team know when a post needs their attention
• To categorize in-stream posts to measure volume and sentiment
• All of these

What is the advantage of connecting an Instagram business account with Hootsuite, as opposed to a personal Instagram account?

• You can publish longer videos.
• Business accounts get increased organic reach.
• You can publish single-image posts directly from the Hootsuite dashboard.
• Hootsuite offers business accounts additional privacy features.

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

• Schedule the publishing time when composing the draft, cross-referencing with a calendar.
• Do not schedule them which will trigger Hootsuite to automatically assign a time
• Use the Auto-Publisher, and set the cadence for everyone 12 hours.
• Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.
• Use Hootsuite’s Bulk Compose feature.

Assignments is an Enterprise feature that allows Hootsuite users to:

• track outgoing social messages with URL parameters
• delegate specific social messages to certain members of your team
• onboard new team members by assigning them time-sensitive training exercises
• assign a branded, trackable URL to an existing web address
• organize Hootsuite team members into a structure that parallels that of your organization’s

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it?

• Scheduling when your Instagram post should publish.
• Compose the text you’d like to accompany the image.
• Publishing the image to your Instagram account.
• Selecting the image you’d like to publish.
• Including a shortened Owly link that will accompany the post.

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

• App Directory
• Engagement Streams
• Publisher
• Notifications
• Analytics

Which of the following is a Hootsuite Enterprise feature that uses SAML for provisioning account access?

• Hootsuite teams
• CCO account access
• centralized password database (CPD)
• LastPass integration
• retinal scan and/or biometric database
• single sign-on (SSO)

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

• Assignments
• Content Library
• Approvals Queue
• Publisher
• Engagement

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

• you have scheduled it or clicked 'Publish'
• you have admin permissions or higher
• you have approval from a Super-Admin
• you have unlocked the draft for editing

The purpose of the social profile picker in the composer is to

• pick the social networks for which you’d like to generate a statistics report about your publishing efforts
• select the social networks you’d like to monitor for activity relevant to your brand
• identify the social networks to which you’d like to publish your message
• select or deselect your existing social networks you’d like to connect to with your Hootsuite account

Hootsuite’s Two-Step Verification process uses Google Authenticator, which is a mobile app that provides

• a captcha to prove you’re not a robot
• any of these options
• a secure, unique link to the Hootsuite dashboard
• an identity verification text message
• a simple skill testing question
• a time-sensitive password

Hootsuite’s interaction history feature is best described as

• a shared memory for all team members about the exchanges a customer has had with your organization
• a feature that automates customer support responses
• a way to monitor Snapchat DM’s
• a feature that instantly DM’s clients who request information
• An annotatable list of the exchanges a customer has had with a competitor

A significant benefit of Hootsuite’s single sign-on is the security it brings to which process?

• mobile publishing process
• background check process
• all the options in this list
• off-boarding process
• on-boarding process
• message approvals process

You can keep track of how outgoing campaign posts are performing by adding UTM parameters to your link. Keep in mind, UTM parameters are public-facing and

• can not be shortened
• Un-editable
• must be 50 characters or less
• expire after 30 days
• case sensitive

Hootsuite’s Campaign tool is useful when

• integrating a traditional media campaign with digital
• managing campaign content from the Hootsuite mobile app
• running multiple campaigns at once
• collaborating with agencies and external clients

The purpose of the social profile picker in the composer is to:

• select or deselect your existing social networks you’d like to connect to with your Hootsuite account
• select the social networks you’d like to monitor for activity relevant to your brand
• pick the social networks for which you’d like to generate a statistics report about your publishing efforts
• identify the social networks to which you’d like to publish your message

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

• search stream
• 'My Content Finder'
• filter videos
• suggested content
• content curation tab

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

• ‘Can Edit’
• ‘Custom’
• ‘Default’
• ‘Unlimited Permissions’
• ‘Super-Admin’

Single sign-on is a feature that lets network administrators _________________, ensuring the security of all company data.

• instantly lock any internal data to prevent accidental leaks
• quickly share login credentials for an entire organization to share
• automatically flag users who pose a security threat
• quickly revoke employee access to every service in the corporate network

Which of the following is not a feature of Hootsuite?

• the ability to fully automate your social media marketing activities (i.e., the 'Autopilot' feature)

• the ability to schedule and publish messages to multiple accounts at once
• the ability to monitor conversations and engage with your audience across multiple social networks
• geo-locating conversations and geo-targeting messages

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

• campaigns
• Publisher calendars
• streams
• content libraries
• message approvals

See the visual below. Why is the action being taken here important?

• Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
• Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.
• Publishing messages is how you’ll engage your audience.
• Running reports is a vital part of demonstrating ROI.

Which Hootsuite Enterprise functionality brings additional security to the off-boarding process?

• assigned administration
• background check
• single sign-on
• biometric id
• automatic message redirects
• security profiles

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

• ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
• convert the document into Hootsuite’s .hoot format and upload
• input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
• input your messages into a text document using an up to date version of Microsoft Word

_______ are created within ________, similar to how you create individual files within a broader file folder.

• Libraries; Engagement
• Engagements; Publisher
• Streams; tabs
• Tabs; social networks
• Arrows; columns

The Hootsuite Bulk Composer allows you to:

• approve large numbers of posts composed by junior team members
• schedule up to 350 messages at one time, including existing scheduled messages
• generate large amounts of SEO friendly copy, based on social marketing goals
• send out hundreds of personalized direct messages to your Twitter lists
• publish the same message across hundreds of social media networks at once
• add background music to all the YouTube videos in a playlist

Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

• Post Performance
• Audience Discovery
• Automation Triggers
• “Build Your Own” audience
• Organic Performance Promotion

Hootsuite’s Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor:

• All of the options in this list

• Under “Edit Asset” in the Content Library.
• In the Promote area, for editing creative for paid ads.
• In the Composer, after selecting a photo to post.
• What are the advantages of native integrations?
  

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