Hootsuite Enterprise Certification Course Answers

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https://en.certificationanswers.com/hootsuite-enterprise-platform-certification-answers/

This Hootsuite Platform certification course is designed and produced in consultation with social media marketing strategists and practitioners.

Exam contains 67 or 70 multiple choice questions.
You need to score at least 70% or 75% to pass.
You have 60 minutes to complete the exam.

Some questions:

Say you’re assigning an incoming Tweet to a member of the sales team - what’s the most efficient way to provide them with context about how to handle the tweet?

Use Hootsuite’s ‘Send to Email’ option in the Streams tab.
Send the team member a direct message using Hootsuite Chat.
Include a personalized note alongside the assignment.
Send the team member a Twitter direct nessage using the Hootsuite compose box.

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

text messages
email notifications
owl post deliveries
push notifications
calendar reminders

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links provide higher resolution previews of the webpage being linked to
owly links are perceived as more trustworthy than regular URLs
owly links are trackable, which means you can track how many people clicked it
owly links are prioritized by social networks
owly links use less characters than regular URLs

Which of the following statements about Hootsuite Tag Feature are true? (pick three)

tags are created by admins
you can add multiple tags per post
all users can manually tag posts
you can enter one tag per message
tags can be applied to outgoing messages only
tags can be applied to incoming social post only

Let’s say you have 15 LinkedIn posts for an upcoming campaign, and you’d like to schedule them evenly over a two week period. What’s the best way to accomplish this scheduling task using Hootsuite?

By using the calendar scheduling function in the Planner.
Schedule publishing dates for each post in the Composer.
In the Hootsuite Inbox, organize your outbound messages in the order they should publish.
Edit publishing date of individual posts in the LinkedIn Streams.
Allow Hootsuite Impact to automatically schedule publishing times.

Which of the following is a Hootsuite Enterprise feature that allows a user to log into a corporate network with just one username and password to gain access to all the software systems used by the company?

retinal scan and/or biometric database
Hootsuite teams
CCO account access
centralized password database
Single sign-on (SSO)
LastPass integration

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

team admin permissions for that report
partial editing rights
admin permissions for that report
full editing rights to that report

When onboarding new team members in Hootsuite Analytics, we recommend _____________________ to reduce the risk that something is changed incorrectly or accidentally.

giving them monitored admin level permissions
having them share a coworker’s credentials
sharing reports in read only form
creating dummy reports using fake social accounts

Single sign-on is a Hootsuite Enterprise feature that allows network administrators to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________.

efficient onboarding of new super-admins or admins
a greater risk to your company’s security
the need to maintain multiple credentials for multiple services
the security of all company data once someone has left the organization
an open standard data format for exchanging authentication and authorization data

In Hootsuite’s Promote feature, what are automation triggers use for?

Notifying you when your automated posts have exceeded your campaign budget.
Stopping an advertising campaign that is performing poorly.
Putting advertising dollars behind previously published organic posts that satisfy criteria you have defined.
Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them.

When using the composer, what’s the purpose of the social profile picker?

to select the social profiles to which you want to publish your message
to create a network specific search stream on your Hootsuite dashboard
to monitor account activity on your social networks connected to Hootsuite
to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

The data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live

24 hours
14 weeks
31 days
7 days

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Impact
Planner
Insights
Tabs and Streams
Analytics

When using Hootsuite’s Bulk Composer, all messages must be scheduled at least _______ ahead of when you plan to import the CSV file into Hootsuite.

1 hour
10 minutes
30 minutes
2 hours

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

@ symbol after the phrase
quotation marks around the phrase
ampersands before the phrase
Boolean operators after the phrase
asterisks around the phrase

Which of the following are reasons why you would want to use Hootsuite’s interaction history? (pick two)

To avoid asking customers questions they have already answered
To understand the historical context of conversations a customer has had with your brand, so you can tailor your response to them.
To keep track of internal conversations you’ve had with other team members in your Hootsuite organization about a specific client.
To quantify customer satisfaction based on sentiment analysis.
To automatically improve the copy on social posts based on the reception previous posts have received.
It provides regulated industries a detailed history of interactions for record keeping.

Why is it beneficial for Team Admins to add multiple content libraries within Hootsuite?

if you need to schedule more than 100 messages at a time, you’ll need to create and separate content banks
to get better curation results from Hootsuite’s content curation algorithm
to supply different teams with shareable content relevant to their functions, and reduce clutter for other teams
to more efficiently search social networks for mentions of your company’s handle or branded hashtags
to more accurately catalog incoming social messaging based on fan/follower type

You can access Hootsuite’s Campaign tool in

the Composer, in the sidebar
Hootsuite Ads, under Campaign
Hootsuite Insights, under Analytics
the Content Library, in the Composer
Planner, under the Publisher tab

Which Hootsuite feature provides you with a log of previous conversations with customers from your social accounts?

message log
customer profiles
tracking pixels
notification centre
interaction history

Say you’re an escalation expert on a customer support team, and a complaint has been directed to you to address. The upset customer claims they’ve tried to resolve their issue with your company numerous times, with no luck. Which of the following is the best feature to refer to, before responding to the customer?

Interaction History
Hootsuite Insights
Team and time metrics report
Vanity URLs
Hootsuite Impact

Let’s assume you’re part of an organization that receives a high volume of incoming messages on social media. You need to route those messages to the appropriate team members to address. You also need to monitor and report on how efficiently those team members are resolving these issues. Which two Hootsuite features would you need to accomplish this? Pick two

Message Assignments
Team and time metrics Reports
Hootsuite Impact
Post performance Templates
Hootsuite Composer
Team Permissions

Let’s assume you’re running two separate social media campaigns announcing new products. You need to monitor each campaign's performance to understand which product is driving more website traffic. Which Hootsuite are most relevant to this task? (Pick two)

Content Campaigns
Link Settings
Hootsuite Ads
Hootsuite Inbox
Promote
Message Assignments

Say you’re the admin of a financial services organization that’s highly regulated on social media. What Hootsuite tools would be useful for ensuring all outgoing social posts are on brand, correct, and fall within industry regulations? (Pick three)

Content Library
Message Approvals
Team Permissions
Link Settings
Analytics Reports
Hootsuite Insights

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

Hootsuite App Store
Hootsuite Library
Partner Upgrades
Add-ons
Hootsuite Plug-ins
App Directory

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

Hootsuite Impact tab
App Directory
Hootsuite App Store
Explore tab
Partner Library

What is the most popular and loved feature of Hootsuite?

the ability to schedule and publish messages to multiple accounts at once
the ability to automate all your social media activities (i.e., Autopilot)
social media analytics and metrics
geo-locating conversations and geo-targeting messages

Why would you want to add someone to a Twitter list in Hootsuite?

to send targeted direct messages in bulk
to block them from commenting or re-sharing your posts
to create a focused feed of similar users such as industry influencers, advocates, or competitors
to boost the SEO of your posts
to group together your published tweets by topic for easier reference

To access a bank of pre-approved resources that allows seamless social sharing in Hootsuite, use the

Hootsuite Impact
RSS feed
Hootsuite resource cloud
suggested content stream
content library
enterprise campaigns feature

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

create a new stream and click the plus sign
press “command N” for new and begin typing
exit planner and open the Composer from the top right corner
click on a time slot and choose new post/new pin

The Hootsuite Inbox (pictured below) is meant for:

all the options in this list
displaying posts assigned to you, so you can action or re-assign them.
getting a quick overview of the private messages your team has had with a user.
displaying unassigned comments, so you can assign them to the appropriate person or team.

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Assignments is a feature exclusive to Hootsuite Mobile.
Assignments functionality is available in desktop dashboard only.
Assignments made from your desktop dashboard will be visible on mobile, and vice versa.
Assignments made from Mobile are not visible in the desktop dashboard.

Hootsuite Mobile is useful for teams because of the following functionality:

Assignments and Approvals
Campaigns and Content Library
Content Library and Online Education
Search and Assignments
Approvals and Campaigns

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

reports include a qualitative analysis report indicating what you should do more of (and less of)
activities relative to your defined social media objectives
reports feature a built-in ROI calculator that grade your company’s social
reports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to them
reports provide your colleagues with continuous access to real time data, whenever they want it

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Insights
Team Metrics
Streams
Compose
Planner
Inbox & Settings
Impact

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

Message Assignments
Content Library
Planner
Engagement
Streams
Composer

Which of the following is not a benefit of using Hootsuite Analytics?

a highly visual, customizable interface
it’s more efficient to gather metrics data in one place, rather than several different sources
metrics data that are updated in real-time
highly accurate estimates of the monetary value of each like, retweet, share, and new follower

Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook?

Contests
Composer
Assignments
Streams
Impact
Content Library

Using Google Authenticator with Hootsuite decreases the chance of your account being compromised. Why is this?

Google Authenticator includes proprietary biometrics to ensure only the designated user(s) can access it.
Authenticator cross-references the IP address on file with the address making the access request.
It is unlikely that a third party will gain access to both your Hootsuite password AND the device you use to run Google Authenticator.
Google Authenticator requires the users to have a second unique password, in addition to their Hootsuite password.
Because Google Authenticator overrides your Hootsuite password and becomes your primary sign-in method.

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

business account
certified account
paid account
premium account
personal account

When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link
put into a ‘Post-Approvals Queue’ for review by your organization’s designated Hootsuite administrator
commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences
blocked from your feed

Which description below best describes the action you would undertake in this dialog box?

creating a stream
sharing account permissions with your team
composing a message for your audience
adding an Instagram account to Hootsuite
scheduling a post

An effective way of increasing the protection of your online accounts in Hootsuite is to add a second layer of security to the login process. This process is called

secure login
two-step verification
biometric ids
organization approvals
email linking
Hootsuite access codes

Hootsuite Publisher is an area of the dashboard that gives social media managers:

the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export them
the ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr
insights into publishing analytics, such as click-through rates, impressions, and CPCs
the ability to track response times to incoming social posts

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

the social data feature in Hootsuite Insights
the insights feature of Hootsuite Analytics
the metrics module in Hootsuite Social Data
the reports feature within Hootsuite Analytics
the analytics module in Hootsuite Metrics

Vanity URLs are

a web address within a set of sub-domain names associated with certain industry segments
a customizable, branded URL that lets you track click-through statistics
one that contains a custom domain suffix, such as .io .ly .ing .love
a set of re-direct links provided to your organization’s administrator by Hootsuite

Using Hootsuite’s Campaign tool, you can keep track of how outgoing campaign posts are performing using

Campaign Impact
Vanity URLs
Link Settings
Metric Streams
Owly UTMs

When publishing to Pinterest from Hootsuite, you must include two items, which are:

a scheduled time and a photo
a photo and a link
a target audience and a link
a caption and a photo

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

search
moderate
replies
published comments
YouTube Engagement

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

App Directory
Account Settings
Engagement Streams
Quick Search
Message Composer

Which of the options below best describe the action being undertaken in the visual?

publishing a social media message to several social media accounts
running an analytics report to demonstrate ROI
adding a social network to your Hootsuite dashboard
assigning an incoming social message to a team member for a response
giving a top performing organic social post a paid boost
creating a new stream for engaging with your audience

Adding a new Hootsuite user to your Twitter account.
Creating a stream to search a network for specific terms.
Adding a stream to publish Twitter messages.
Creating a Hootsuite Analytics board around mentions.

What’s the difference between a stream and a tab?

Steams display content from your social networks, and Tabs house a collection of streams.
Streams provide account analytics, Tabs are where geo-searches are performed.
Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.
Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

to automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settings
to vet incoming comments on your channel or specific videos by approving or deleting them
to curate non-offensive video content that will resonate with the broadest possible cross-section of your audience
to view analytics on your YouTube channel and videos
to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.

Which Hootsuite Composer feature would you use to track click-throughs of a link you want to publish?

Ow.ly shortener
Link Settings
Message tags
Post tracking
Geo-targeting
UTM Medium

If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use?

Direct Publishing
Mobile Notification

What Hootsuite feature allows you to delegate incoming social messages to be responded to by the most appropriate team members or teams?

Message analytics
Hootsuite’s team flow
Assignments
Approvals
Internal tagging

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

your home country
specific social networks
private profiles or closed networks
specific physical locations or regions
pre-set topic areas

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.
Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.
Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

Scheduling when your Instagram post should publish.
Selecting the image you’d like to publish.
Adding links you’d like to publish with your image.
Publishing the image to your Instagram account.

Which of the following best describes ‘post-tagging’ in Hootsuite?

privately tagging someone in an outgoing social post without it being publicly displayed
a categorization feature HR teams can use when sharing new job posting through the Hootsuite dashboard
a method of categorization for visual assets in the content library
specifying that an outgoing social post only be viewable by authorized, logged-in members of your Hootsuite Organization (i.e., for internal networking and collaboration)
a method of categorizing outbound and inbound posts for internal purposes

Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts?

It allows you to focus on a specific element of an image to draw the viewer’s attention.
It reduces the image size to allow it to load faster in your user’s feeds.
You can set preset photo ratios to display for different audiences.
It crops images to meet specific requirements of different social networks.
It allows you to quickly remove red eye and blemishes.

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

Publish the message to a social network, then click ‘assign to team or colleague’.
Assign the message to a social network the team or team member manages, then click ‘Save Draft’.
@Mention the team or team member in the drafted message before saving.
Save the message as a draft and then find it in the collaboration board with that team.

Within a Hootsuite Analytics report, you can add a tile, which is:

a tool for tracking the posts and conversations happening in your area.
a pre-set display of line charts, tables, and tree maps.
a pre-set campaign template, targeted at specific social media objectives.
an executive-level overview of common, aggregated metrics.
an individual display of a specific metric.

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

save a composed message as a draft
send a direct message to a user
retweet and favourite
search for hashtags or keywords
like and reply

The Post Performance area within Hootsuite Analytics is the best place to

determine your social share of voice
review published posts by network and performance
get a professional critique of your social media strategy
create details analytics reports

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

Download a ‘Past Scheduled’ report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties
Enable email notifications for failed messages under 'Preferences'
Regularly check Publisher’s ‘Rejected’ tab
Review Past Scheduled calendar view in Publisher for entries colored red

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

Message Cascade
Duplicate a Draft
Compose Array
Draft Variation

Within Hootsuite Inbox you can view ____________ on connected Twitter, Facebook, and LinkedIn accounts.

public comments
private messages
all reactions, views, and comments
both public and private messages

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

create and copy a custom owly link which you can then share
auto-populate an internal CRM message
open a printer friendly version of the report
share it via email

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

Twitter groups
Twitter lists
Hootsuite groups
Twitter streams
Twitter spaces

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

can only be used in one stream at a time.
contains additional security features
contains additional security features
can be integrated across your entire dashboard, rather than just within a stream.

To determine the ROI of your social media activities, which Hootsuite product would you use?

Hootsuite Metrics
Hootsuite Social ROI
Hootsuite ROI Calculator
Hootsuite Analytics
Hootsuite Solutions

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

tabs and streams
the composer
the apps directory
the content library

The main benefit of Hootsuite’s interaction history feature is that it creates

a shared memory for all team members about the exchanges a customer has had with your organization
automated responses based on past customer interactions
charts of your customer’s preferred social networks
separate message logs by team member interaction

Say a customer leaves a comment on your Facebook page, complaining about a product issue. What’s the best way to ensure this is addressed by the right team?

Assign it to the customer support team
Set up a reminder using Hootsuite reminders
Send it to Hootsuite’s message extension feature
Create a dedicated EverNote stream, beside the stream in which the message initially appeared
Add a detailed note in Hootsuite Notes

When publishing a post through Hootsuite Composer that contains a link, you can apply link settings. Link settings let you (pick two)

adjust the font and colors of your link
turn your link into a button or image
add UTM parameters to your link for tracking
show a preview of the webpage within the post
select a preset link shortener

You can do all of the following actions in the Composer, except:

schedule when your message should publish
convert a web address into a shortened, trackable owly link
track character count limits for the social networks your posting to
pick the social profiles to which you want to publish your message
search for mentions of your company name

If you don’t have access to your Google Authenticator App, you can still sign in to your Hootsuite account by

none of the options in this list
shake your device three times and make a wish
hold your device to your retina for retinal scan
answer three personal security questions
having a confirmation email sent to the email address associated with your Hootsuite account
login to Authenticator via desktop
having a super-admin validate your identity instead

The reports feature in Hootsuite Analytics is:

where you set up user-generated content contests
you undertake audience testing to determine the best ad product to purchase
where you set the parameters for a Hootsuite social media campaign
a fully customizable, real-time display of social metrics data
a location search stream, with geocode set for your specific location

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

turning on the ‘Approvals Queue’, which would require admin approval of each RSS feed post
specifying the demographics of who should receive RSS feed updates (e.g., by age, gender, occupation, etc)
specifying under 'Preferences' the RSS feed topics you’d like excluded
setting the frequency that Hootsuite checks for new content to once a day, rather than once an hour

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

Content Library and Online Education
Approvals and Campaigns
Campaigns and Content Library
Assignments and Approvals
Search and Assignments

Hootsuite’s content library allows team members to

purchase royalty-free stock images for use in social campaigns
keep a record of all incoming social messages from fans and followers, as well as responses
share content automatically from trusted websites and blogs
easily share pre-approved resources to the accounts connected to their dashboard
automate the sharing of relevant news stories via Hootsuite’s AI engine, based on previous publishing history

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

Playlist
Create Comment Stream
YouTube Search
Geo-search

You’re using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What’s the best way to do this?

Provide a link to the partner’s website in the post.
@mention the partner organization in the post.
Follow their LinkedIn Company Page after you It publish the video.
Tag the partner’s faces in the video.

A customer reached out via Twitter via Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. What Hootsuite feature would you use to see this conversation and any previous interactions this user has had with your organization via Twitter.

History Tracker
Hootsuite Inbox
OwlMonitor
Hootsuite History
Engagement Streams

With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)

Organic Performance Promotion
Automated Boosting
Recommended Promotions
Single Post (Manual) Boosting
Enhanced Cost Per Click

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

auto-assignment
private message stream
external tag
geo-targeted auto-response
comment stream

When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?

a gentle owl hoot
push notification
email
calendar reminder
text message

If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience.

Mobile Notification
Direct Publishing

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

suggested copy for creating high performing posts
your share of voice for keywords and hashtags
anticipated trends for your future posts, based on past performance
stats for posts published both natively and through Hootsuite

When using the Composer in Hootsuite's Mobile app, which options are available for sending your message?

schedule a custom time only
send now, auto-schedule, or schedule a custom time
send now or schedule a custom time
send now only
Hootsuite Mobile does not allow publishing - only engagement functionality

There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?

from the drop down menu in a search stream
from within the calendar view in the Publisher
from within the Compose box (manual and auto-schedule)
using the bulk uploader

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

retweet and favourite
search for hashtags or keywords
publish an outgoing message with photos
like and reply
send a direct message to a user

To drive traffic to a new web page, you want a web address that’s short, simple, trackable, and reflective of your brand. Achieve this by using a

a batch of custom redirect link
Owly link
custom top-level domain suffixes
enterprise URL
vanity URL

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

shares
all of the options in this list
comments
reach
engagement rate

Which of the following actions can NOT be done in the Hootsuite Planner feature?

perform a geo-search
rescheduling a post
viewing tags
composing a message
editing a message

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

uploading it directly from your computer
picking an image from the Media Library
uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
insert an image from an Instream Tweet

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

Comment trackers
Internal tags
Search streams
Analytics
Plug-ins

Hootsuite’s content library is located

within streams for Facebook and Twitter only
under the Publisher tab and within the Composer
in Amplify and in Enterprise Streams
under the Assignments tab and in Inbox
under the Engagement tab

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

to guide your team’s social media tactics to do more of what’s working
to supply colleagues with data required for bulk uploader entries
to demonstrate the ROI of your social media efforts to more senior leadership in your company
to provide colleagues with relevant content to publish with the composer
to provide more accurate geo-location search results in your streams

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

the Hootsuite Surveillance feature
internal/external tagging
geo-search streams
geo-targeted messages
Hootsuite campaigns
location tags

Publishing to Pinterest with Hootsuite saves time because:

it guarantees your pin will receive more engagement than posting natively.
it automatically edits any image you upload into a more ‘pin-able’ version.
you can schedule and post to multiple accounts and boards at the same time.
the Composer window suggests popular content for you to repin.

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

templates, which are individual displays of a specific metric
campaigns, each of which are targeted at a social media objective or goal
tiles, which are individual displays of a specific metric
overviews, which are pre-set collections of metrics data
trendwatchers, which are pre-set displays of line charts, tables, and tree maps

Let’s say you want to categorize outgoing and incoming social posts to organize a high volume of information flowing through your social accounts. Which Hootsuite feature would achieve this?

hootags
message assignments
Post-tagging
messaging bookmarks
hashtag streams
social pixels

Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:

targeting paid advertisements to the user more accurately.
feeding data into Hootsuite chatbot for more human-like responses.
understanding the full context of the most recent exchange, so you can reply appropriately.
gathering marketing analytics on the user’s behaviour.

Why would you use Tags in Hootsuite? (pick two)

to privately tag someone in an outgoing social post without it being publicly displayed
To monitor campaign and event activity
To let a specific team know when a post needs their attention
To categorize in-stream posts to measure volume and sentiment
All of these

What is the advantage of connecting an Instagram business account with Hootsuite, as opposed to a personal Instagram account?

You can publish longer videos.
Business accounts get increased organic reach.
You can publish single-image posts directly from the Hootsuite dashboard.
Hootsuite offers business accounts additional privacy features.

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

Schedule the publishing time when composing the draft, cross-referencing with a calendar.
Do not schedule them which will trigger Hootsuite to automatically assign a time
Use the Auto-Publisher, and set the cadence for everyone 12 hours.
Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.
Use Hootsuite’s Bulk Compose feature.

Assignments is an Enterprise feature that allows Hootsuite users to:

track outgoing social messages with URL parameters
delegate specific social messages to certain members of your team
onboard new team members by assigning them time-sensitive training exercises
assign a branded, trackable URL to an existing web address
organize Hootsuite team members into a structure that parallels that of your organization’s

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it?

Scheduling when your Instagram post should publish.
Compose the text you’d like to accompany the image.
Publishing the image to your Instagram account.
Selecting the image you’d like to publish.
Including a shortened Owly link that will accompany the post.

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

App Directory
Engagement Streams
Publisher
Notifications
Analytics

Which of the following is a Hootsuite Enterprise feature that uses SAML for provisioning account access?

Hootsuite teams
CCO account access
centralized password database (CPD)
LastPass integration
retinal scan and/or biometric database
single sign-on (SSO)

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.

Assignments
Content Library
Approvals Queue
Publisher
Engagement

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

you have scheduled it or clicked 'Publish'
you have admin permissions or higher
you have approval from a Super-Admin
you have unlocked the draft for editing

The purpose of the social profile picker in the composer is to

pick the social networks for which you’d like to generate a statistics report about your publishing efforts
select the social networks you’d like to monitor for activity relevant to your brand
identify the social networks to which you’d like to publish your message
select or deselect your existing social networks you’d like to connect to with your Hootsuite account

Hootsuite’s Two-Step Verification process uses Google Authenticator, which is a mobile app that provides

a captcha to prove you’re not a robot
any of these options
a secure, unique link to the Hootsuite dashboard
an identity verification text message
a simple skill testing question
a time-sensitive password

Hootsuite’s interaction history feature is best described as

a shared memory for all team members about the exchanges a customer has had with your organization
a feature that automates customer support responses
a way to monitor Snapchat DM’s
a feature that instantly DM’s clients who request information
An annotatable list of the exchanges a customer has had with a competitor

A significant benefit of Hootsuite’s single sign-on is the security it brings to which process?

mobile publishing process
background check process
all the options in this list
off-boarding process
on-boarding process
message approvals process

You can keep track of how outgoing campaign posts are performing by adding UTM parameters to your link. Keep in mind, UTM parameters are public-facing and

can not be shortened
Un-editable
must be 50 characters or less
expire after 30 days
case sensitive

Hootsuite’s Campaign tool is useful when

integrating a traditional media campaign with digital
managing campaign content from the Hootsuite mobile app
running multiple campaigns at once
collaborating with agencies and external clients

The purpose of the social profile picker in the composer is to:

select or deselect your existing social networks you’d like to connect to with your Hootsuite account
select the social networks you’d like to monitor for activity relevant to your brand
pick the social networks for which you’d like to generate a statistics report about your publishing efforts
identify the social networks to which you’d like to publish your message

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

search stream
'My Content Finder'
filter videos
suggested content
content curation tab

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

‘Can Edit’
‘Custom’
‘Default’
‘Unlimited Permissions’
‘Super-Admin’

Single sign-on is a feature that lets network administrators _________________, ensuring the security of all company data.

instantly lock any internal data to prevent accidental leaks
quickly share login credentials for an entire organization to share
automatically flag users who pose a security threat
quickly revoke employee access to every service in the corporate network

Hootsuite’s content library allows team members to

purchase royalty-free stock images for use in social campaigns
keep a record of all incoming social messages from fans and followers, as well as responses
share content automatically from trusted websites and blogs
easily share pre-approved resources to the accounts connected to their dashboard
automate the sharing of relevant news stories via Hootsuite’s AI engine, based on previous publishing history

Which of the following is not a feature of Hootsuite?

the ability to fully automate your social media marketing activities (i.e., the 'Autopilot' feature)
the ability to schedule and publish messages to multiple accounts at once
the ability to monitor conversations and engage with your audience across multiple social networks
geo-locating conversations and geo-targeting messages

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

campaigns
Publisher calendars
streams
content libraries
message approvals

See the visual below. Why is the action being taken here important?

Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case.
Without performing this action (at least once), you can’t take any actions within the Hootsuite dashboard.
Publishing messages is how you’ll engage your audience.
Running reports is a vital part of demonstrating ROI.

Which Hootsuite Enterprise functionality brings additional security to the off-boarding process?

assigned administration
background check
single sign-on
biometric id
automatic message redirects
security profiles

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

ensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm)
convert the document into Hootsuite’s .hoot format and upload
input the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR format
input your messages into a text document using an up to date version of Microsoft Word

_______ are created within ________, similar to how you create individual files within a broader file folder.

Libraries; Engagement
Engagements; Publisher
Streams; tabs
Tabs; social networks
Arrows; columns

The Hootsuite Bulk Composer allows you to:

approve large numbers of posts composed by junior team members
schedule up to 350 messages at one time, including existing scheduled messages
generate large amounts of SEO friendly copy, based on social marketing goals
send out hundreds of personalized direct messages to your Twitter lists
publish the same message across hundreds of social media networks at once
add background music to all the YouTube videos in a playlist

Let’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

Post Performance
Audience Discovery
Automation Triggers
“Build Your Own” audience
Organic Performance Promotion

Hootsuite’s Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor:

All of the options in this list
Under “Edit Asset” in the Content Library.
In the Promote area, for editing creative for paid ads.
In the Composer, after selecting a photo to post.

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