Hootsuite Diversity, Equity and Inclusion on Social Media Certification Answers

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Hootsuite DEI on Social Media Certification Answers

In Diversity, Equity, and Inclusion on Social Media Certification, you’ll learn what diversity, equity, inclusion and accessibility (DEI&A) looks like on social media, and how to successfully implement it into your strategy on social.

You have 15 minutes to complete the quiz
The quiz contains 10 multiple-choice questions
You need to score at least 80% to pass

Questions:

What are two ways to make social media content more accessible?

Using an unusual font or filter to make the content stand out from other posts
Using camel case for all hashtags
Using contrasting colors to allow everyone to see the content clearly
Creating light-colored infographics with light-colored font

What is an example of non-inclusive imagery on social?

Images that consistently depict white, able-bodied people in more authoritative roles
Images that include different types of families and financial well-being
Images that show people with disabilities living life in a way that is natural for the average person
Images that you have sought feedback on from underrepresented groups before posting

In this example, a company affords everyone the opportunity to work on the top floor once a week because it has the best view. But the elevator is broken so they must take the stairs. This means employees with disabilities are not able to get there, even though they have been invited.
What is this an example of?

Inequality
Inequity
Exclusion
Elimination

What’re two steps your team can take to better integrate accessibility into your social media strategy?

Discuss what works for your team internally and implement accessibility rules based on the collective knowledge
Make staying abreast of changes in accessibility standards part of a social media manager's job responsibilities
Schedule an annual meeting with the company’s leadership team to decide on the accessibility plan for the next year
Make sure accessibility is part of your overall social media policy

What is one way brands can make social media a more inclusive space for the LGBTQ2+ community?

Pretend to have more diversity in your organization to appear inclusive
Focus on content for Pride month above all other days of significance
Get involved in inclusive campaigns such as adding pronouns to bios
Add brighter colors to social content, even if they’re not brand colors

Before you dive into planning and executing an inclusive social media strategy, what should you do?

Adjust your social advertising parameters to reach a wider audience
Understand and clarify your company’s position on social justice and social impact issues
Create DEI and Accessibility standards for social, separate from existing company documentation
Wait for a celebration day or month to occur so you can piggyback on it on social

What is the following an example of?
Representing a wide range of social and cultural characteristics and identities both in your content and in your brand team.