Google UX Design Professional Certificate Answers

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Get started in the fast-growing field of user experience (UX) design with a professional certificate developed by Google. Learn the foundations of UX design, including empathizing with users, building wireframes and prototypes, and conducting research to test your designs.

Explore the foundational concepts of UX design, including user-centered design, the design process, and accessibility. Identify common job responsibilities of entry-level UX designers and other teams you might work with. And start developing a professional presence online.

This certification is part of Google Career Certificates .

Complete a Google Career Certificate to get exclusive access to CareerCircle, which offers free 1-on-1 coaching, interview and career support, and a job board to connect directly with employers, including over 150 companies in the Google Career Certificates Employer Consortium.

Certificate URLs:

grow.google/certificates/ux-design

coursera.org/google-certificates/ux-design-certificate

Questions:

Course 1 – Foundations of User Experience (UX) Design

Week 1 – Introducing user experience design

Which type of designer maintains a wide breadth of knowledge and responsibilities?

T-shaped
Generalist
Y-shaped
Specialist

What does a visual designer do?

Focus on the experience of a product and how it functions
Focus on how a product or technology looks
Focus on translating the design’s intent into a functioning experience
Focus on what it feels like for a user to move through a product

When designing a good user experience, what is a key task of the designer?

Making a user work hard to understand the product.
Confirming that the product matches the needs of the client above all else.
Connecting a specific emotion to the experience of using the product.
Leaving room for improvement in later versions,

What might be some day-to-day responsibilities of an entry-level UX designer?

Responding to incoming customer support tickets
Prototyping and information architecture
Pitching the product to prospective customers
Code debugging and back-end engineering

Which type of business is most likely to hire a specialist designer?

Large companies
Startups
Design agencies
Small business

Which of the options below is a common characteristic of freelancing in UX?

It requires working closely with a supervisor to learn more about the industry.
It requires limited responsibility.
It requires marketing your services to businesses to find customers.
It requires working with an experienced professional for around one or two years.

In UX design, what makes a product enjoyable?

The design is difficult to learn at first, but easy to understand as time goes on.
The designs are useful and marketable to people with diverse abilities and backgrounds.
The designs foster a positive connection by taking a user's thoughts and feelings into account.
The design is designed to function the same for everyone.

What is the fourth stage in the product development life cycle?

Brainstorm
Launch
Define
Test
Design

Fill in the blank: The user experience is _____.

how a person, the user, feels about interacting with or experiencing a product
the ability to understand someone else’s feelings or thoughts in a situation
a one-stop shop for the appearance of brands, products, and services
the framework of a website or how it’s organized, categorized, or structured

How does it benefit businesses to consider the user experience (UX)?

It helps businesses limit spending on pricey user research studies, by focusing on design first.
It helps businesses copy successful product ideas from competitors in their market segment.
It helps businesses create products that are usable and accessible to a wider range of customers.
It helps businesses make design decisions based on business plans, rather than user preferences

What does a T-shaped UX designer specialize in?

T-shaped designers specialize in a lot of areas of UX design.
T-shaped designers have a deep understanding of one kind of UX design and lack knowledge in other areas.
T-shaped designers specialize in one kind of UX design and have a breadth of knowledge in other areas.
T-shaped designers have knowledge in many areas but lack specialization.

What role do most UX designers begin their careers as?

Generalist
T-shaped
Y-shaped
Specialist

What is a specialist UX designer?

A designer who maintains a wide breadth of knowledge and responsibilities.
A designer with a deep understanding of a particular UX design role such as visual, interaction, or motion design.
A designer who specializes in one kind of UX design and has a breadth of knowledge in other areas.
A designer who has a deep understanding of one kind of UX design and lacks knowledge in other areas.

What does an interaction designer focus on in UX design?

Designing the experience of a product and how it functions
Translating the design’s intent into a functioning experience.
How a product or technology looks
What it feels like for a user to move through a product

Fill in the blank: If a user finds a product enjoyable to use, then the UX designer created a positive connection by considering the user’s _____ when making the product.

hobbies and interests
thoughts and feelings
personal background

Communicating effectively is part of an entry-level UX designer's day-to-day duties.

True
False

Why do startups usually hire UX generalists instead of specialists?

Startups have thousands of employees working on lots of different projects.
Startups expose designers to a lot of different industries and get to solve unique problems.
Startups have tight budgets and few employees.
Please review the video about UX design jobs at different types of companies.

What are some of the benefits a beginner UX designer might find working at a startup?

Startup companies allow employees to pick the projects they want to work on and manage their own schedule.
Startup companies allow employees to specialize in one specific skill and learn from expert colleagues.
Startup companies allow generalist UX designers to work with a wide range of clients.
Startup companies allow employees to make large contributions and guide the company towards growth.

Why are program managers necessary when working in UX design?

Program managers act as a bridge between interaction designers and engineers.
Program managers ensure the process of building a product goes smoothly from start to finish through the use of clear and timely communication.
Program managers translate the design’s intent into a functioning experience.
Program managers ensure the language within a product is clear.

A beginner UX designer is looking for a short-term work opportunity with not a lot of responsibility. Which of the following is a good option for them?

Working at a start-up
An entry level job
An internship
Freelancing

In UX design, what makes a product usable?

The design is beautiful to the intended audience.
The design, structure, and purpose of the product are clear to everyone.
The design is designed to function the same for everyone.
The design is difficult to learn at first, but easy to understand as time goes on.

Alex is working with a team to solve a problem for their users. The team will follow a process to bring their idea to reality. What is this process called?

Product development life cycle
Product creation life cycle
Design and development life cycle
Product development timeline

What is the second stage in the product development life cycle?

Define
Brainstorm
Launch
Design
Test

Shuffle Q/A 1

Is UX design applicable to physical products as well as digital products?

Yes
No
Sometimes

Which role represents a type of designer with broad knowledge in multiple areas of UX design, and a depth of knowledge in a single area?

T-shaped
Specialist
Stakeholder
Generalist

Week 2 – Thinking like a UX designer

Accessibility refers to the design of products, devices, services, or environments for people with disabilities. How might you improve the user experience of a product for users with disabilities? Select all that apply.

Design a separate version of the product with accessibility features
Add features that increase magnification
Focus on users without disabilities first
Include closed captions on videos

A designer is just starting the user-centered design process. What is the first thing they need to do?

Iterate on the design using what they’ve learned
Prototype with the wireframes they made
Understand how the user experiences the product or similar products
Ideate new solutions based off other problems

User-centered design begins with the step: understand. What is the second step of the process?

Iterate
Design
Evaluate
Specify

Which of the following is the correct order of the steps in the design thinking process?

Empathize, Ideate, Define, Prototype, and Test
Ideate, Define, Prototype, Empathize, and Test
Empathize, Define, Ideate, Prototype, and Test
Define, Ideate, Prototype, Empathize, and Test

In which phase of Design Thinking would a designer learn more about the user and their problems, wants, and needs?

Empathize
Test
Prototype
Ideate

When designing cross-platform experiences, which platform should you focus on first when you build a new product?

All platforms planned to launch
The platform that best meets your user’s needs
The platform that controls the largest market share
The designer’s favorite platform

Fill in the blank: When you start to build a new product, you should first design for a single platform that _____.

meets shareholder needs
creates a one-stop shop or the look of brands, products, and services
best meets your end user’s needs
most closely adapts to design best practices

Fill in the blank: Equity-focused design is both accessible and fair to _____ .

all genders, races, and abilities
the general public
all target users
the next billion users

High contrast mode makes the interface easier to see for people with low vision.

True

False

Assistive technology includes any product, equipment, or systems that can enhance learning, working, and daily living for people with disabilities. Which of the following assistive technologies can help people with limited vision? Select all that apply.

Motion tracking
Voice control
Screen readers
Switch

As a UX designer, one of the key challenges of getting to know your users is avoiding taking a narrow view of the user, or making assumptions that they have the same needs and wants as you do. To reach as many users as possible, which of the following questions should you understand about your user? Select all that apply.

Do my users have disabilities to consider–whether temporary, situational, or permanent?
Where are my users accessing the product or service?
How much are users willing to pay for the product service?
How familiar are my users with technology?

A designer completes the first three steps of the user-centered design process. This results in a design they hope will solve the end user’s problem. What is the final step in the process?

Prototype
Evaluate
Iterate
Ideate

When following the user-centered design approach, what should a designer do after completing initial user research to better understand the user?

Build on previous designs and make tweaks
Determine who your user is
Determine the most important user problem to solve
Test the design solution with real people

Design Thinking involves the following phases: empathize, define, ideate, prototype, and test.

True
False

In which phase of Design Thinking would a designer create an early model of a product that demonstrates its functionality?

Test
Prototype
Ideate
Empathize

What is a platform?

The design solution a designer uses to meet a user’s needs
The system a designer uses to create a functional and affordable design
The medium through which users experience a product
The screen size a designer selects to ensure the design is accessible for most users

Fill in the blank: Responsive web design allows a website to change automatically depending on _______.

the user’s connection speed
the cost of the device
the size of the device
whether the user is a customer

What does an equity-focused design approach seek to do?

Accommodate the needs of users with disabilities
Build products for one type of user, so the benefits can extend to many other types of users
Build products that meet the needs of specific individuals and groups who have been excluded in the past

True or false? Screen readers are one of the most common assistive technologies for people with limited vision

True
False

User experience should focus on the experience of existing users, and which other key group?

Users who are adapting to cloud-based technology
Users who are in the field of technology
Users who are about to become internet users
Users who are transitioning from desktop to mobile

People who do not identify as having a disability also benefit from the assistive technologies created for accessibility.

True
False

Shuffle Q/A 1

Fill in the blank: The term accessibility refers to the design of products, devices, services, or environments for _______.

People with motor disabilities
People with vision disabilities
People with special access to premium features
People who are deaf or hard of hearing

Which of the following is the correct order of the steps in the user-centered design process?

Understand, Specify, Design, Evaluate
Specify, Understand, Design, Evaluate
Evaluate, Design, Specify, Understand
Design, Specify, Understand, Evaluate

Week 3 – Joining design sprints

Which of the following should you ask in a design sprint retrospective? Select all that apply.

What is the next project?
What can be improved?
Who will attend the next meeting?
What went well?

What is a retrospective?

An early model of a product that demonstrates functionality
A time-bound process, with five phases typically spread over five full 8-hour days
A team of creatives hired to build a marketing campaign
A collaborative critique of the team’s design sprint

A design team is in the middle of a design sprint. They have gone through the understand and ideate phases. What do they need to do next to progress in the sprint?

Decide which solution to build
Imagine multiple designs
Test their ideas
Request feedback from stakeholders

When planning a sprint, it’s important to establish the rules of the sprint. The rules make sure everyone is on the same page and focused. Which of the following is another reason to set the rules before the sprint?

The rules set the budget for a sprint.
The rules set the tone for a sprint.
The rules allow for the removal of a participant.
The rules highlight the performance of valuable participants.

As an entry level UX designer my role in design sprint planning is to set the goals.

True
False

A design team is exploring many possible solutions to a design challenge. What is the next phase in their design sprint?

Ideate
Understand
Test
Decide

Do design sprints help teams prioritize a profit-driven path to market for their designs?

Yes. Design sprints prioritize a design’s fiscal viability. They help teams identify a profit-driven path to market.
No. Design sprints prioritize the user. They help teams create a path to market, but they put the user before profit.
Sometimes. Design sprints may help teams identify a profit-driven path to market. The team needs to choose between a user-first approach and a profit-first approach.

In this step of planning a design sprint, ground rules are established in advance to set the tone for the sprint, get everyone on the same page, and help your team stay focused.

Establish sprint rules.
Call in the experts
Gather supplies
Find the right space

In a sprint brief, what section includes what the team wants to create by the end of the sprint?

Key deliverables
Outputs
Key creations
Products

Identify questions you should ask during a design sprint retrospective. Select all that apply.

What went well?
What’s in the next sprint?
What can be improved?
What are my duties?

How do design sprint retrospectives help a team address areas for improvement?

Retrospectives provide the opportunity to retry a design sprint and start tasks from scratch.
Retrospectives identify the most efficient team members and assign them management roles.
Retrospectives pinpoint the team members who did not sufficiently complete their tasks.
Retrospectives ensure the team has sufficient resources and tools to do better next time.

Which is the first step in a design sprint?

Ideate
Test
Delegate
Understand

A design sprint is important because:

Design sprints allow stakeholders to tell you their needs so that you can design solutions for them.
Design sprints are an effective, time-saving method that focuses on users to define the solution to a problem.
Design sprints allow you to determine what worked well and what went wrong during a sprint cycle.

What’s the best way to plan a design sprint?

Review or engage in user research, talk with experts, find a common space, create the necessary pace in order to meet our goals in the most efficient way possible.
Listen to stakeholders and look at competitors, to avoid mistakes and build a better product.
Set who will work on what and when are the key goals of sprint planning. Only by knowing what we are doing and when it is due, can we be successful.

In the fourth phase of a design sprint, what task would an entry-level UX designer typically perform?

Confirm the design challenge
Develop design ideas
Test the prototype
Create a prototype

In the Understand phase of a design sprint, designers get a clear picture of the design challenge. What phase would come next?

Ideate
Test
Prototype
Decide

Can design sprints help teams validate ideas and solve critical design challenges?

Yes. In design sprints teams can validate ideas, and solve design challenges, through prototyping and testing ideas with customers.
No. In design sprints teams can either solve critical design challenges or validate ideas, but not both.
Sometimes. In design sprints teams can test and iterate on existing design solutions, but may not have enough time to solve immediate design challenges.

In this step of planning a design sprint, you create icebreakers relevant to the sprint to motivate your team, put them in the right mindset, and help them get comfortable with each other.

Gather supplies
Call in the experts
Plan introductions
Establish sprint rules

What should be included in a design sprint brief? Select all that apply.

Design sprint challenge
Resources
Team introductions
Project overview

Shuffle Q/A 1

Fill in the blank: In a design sprint retrospective, the team works together to review and critique what happened in the sprint _____.

the team is currently completing
the team will complete at project end
the team just finished
the team is about to start

A designer has a design challenge they would like to solve as quickly as possible. What process might be helpful to quickly solve this problem?

Design ideation
Ideation and testing
Design sprint
Exploration and prototyping

Week 4 – Integrating research into the design process

Which of the following are areas that a UX researcher focuses on? Select all that apply.

User needs

User motivations

User behaviors

Client behaviors

A UX researcher is working with designers on a mobile app and wants to answer the question “How should we build it?” Which type of research can best help the researcher answer this question?

Design

Foundational
Post-launch

Why is empathy an important trait for a UX researcher?

It helps researchers understand someone else’s feelings or thoughts in a situation.

It helps UX researchers adapt to working with a range of people, personalities, and work styles.
It helps UX researchers stay focused on the goal of the project as well as solve problems practically.

A design team is building a website for home cooks looking to make an impressive meal for friends and family. They did research and decided on a website that helps users plan and cook a multi-course meal. The design team needs to know how they should build the website. At this stage, what kind of research in the product development lifecycle should they employ?

Post-launch research

Design research

Foundational research

Which type of bias is the collection of attitudes and stereotypes associated with people?

Recency bias
- Primacy bias

Implicit bias

Confirmation bias

The recency bias refers to bias where it’s easier for a person to recall the last thing heard in an interview or conversation. Identify a method that can help overcome recency bias.

Identify and articulate assumptions before interviews or conversations and survey large groups
- Practice active listening and ask open-ended questions
- Reflect on our own behaviors

Take detailed notes or recordings and interview each participant the same way

Consider the following scenario:

The research team designs and fields a survey that asks users to rate—on a numeric scale—their favorite fitness apps. They also conduct targeted interviews with fitness enthusiasts, to understand their needs. The research team uses their findings to inform design and marketing decisions.

What type of research is the team conducting? Select all that apply.

Primary research

Secondary research

Qualitative research

Quantitative research

Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method?

Usability study

Surveys
Key performance indicator
Interviews

Consider the following scenario:

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users' experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content — rather than talk radio and news — so they ask a series of questions about how users interact with this content.

How can the researcher avoid the impact of confirmation bias? Select all that apply.

Conduct interviews several times in the product development lifecycle

Interview a large group of users with diverse perspectives

Ask open-ended questions and actively listen to respondents

Hire an outside research team to conduct the interviews

UX research focuses on understanding user behaviors, needs, and motivations through observation and feedback.

True
False

A design team finished developing a product and successfully pushed it to the market! Now they want to know what users think. Which type of research can best help the team answer their question?

Scientific
Design
Post-launch

There are three key qualities that UX researchers usually possess. Which of these qualities helps UX researchers practically solve problems and reach goals?

Collaboration
Empathy
Pragmatism

Which of the following research methods evaluates a product by testing it on users?

Secondary research
Interviews
Surveys
Usability studies

A design team has finished developing a cat-sitter application for mobile users and they’ve launched the app. After multiple iterations of testings and prototypes, the team wants to see how real users have interacted with their product. At this stage, what kind of research in the product development life cycle should they employ?

Foundational research
Post-launch research
Design research

Which type of bias is an overestimation of the number of people who will agree with an idea or design?

False consensus bias
Primacy bias
Sunk cost fallacy
Confirmation bias

The recency bias refers to bias where it’s easier for a person to recall the last thing heard in an interview or conversation. Identify a method that can help overcome recency bias.

Practice active listening and ask open-ended questions
Reflect on our own behaviors
Take detailed notes or recordings and interview each participant the same way
Identify and articulate assumptions before interviews or conversations and survey large groups

Consider the following scenario:

To decide what type of fitness app to design, the research team designs a survey to learn about gaps in the marketplace. They survey a group of fitness enthusiasts, and ask users to rate—from 1 (strongly dislike) to 5 (strongly like)—the top fitness apps on the market. Using this numeric data, the researchers calculate the average likability rating for each app.

What type of research is the team conducting?

Usability research
Qualitative research
Quantitative research
Secondary research

Imagine that a design team needs to evaluate a mobile app prototype before the next design iteration. They want to learn about user pain points and fix any problems before the product launches. What is the most appropriate research method?

Interviews
Usability study
Key performance indicator
Surveys

Which research method allows in-depth feedback and firsthand interaction, but only measures how easy it is to use a product?

Exams
Interviews
Usability study
Surveys

When developing a product, what benefits does interview research provide for design teams? Select all that apply.

Observe how users interact with a product
Understand what users think and why
Ask follow-up questions about the user’s experience
Uncover the preferences of a large group of users

Consider the following scenario:

Imagine that a UX designer creates an app for saving, organizing, and streaming podcasts. To learn about users' experiences with their product, the designer conducts interviews with a select group of target users: podcast enthusiasts. The research team has a hypothesis that podcast enthusiasts prefer long-form, polished content—rather than talk radio and news—so they ask a series of questions about how users interact with this content.

How can the researcher avoid the impact of confirmation bias? Select all that apply.

Ask open-ended questions and actively listen to respondents
Conduct interviews several times in the product development lifecycle
Hire an outside research team to conduct the interviews
Interview a large group of users with diverse perspectives

Shuffle Q/A 1

A UX researcher is gathering information about a previously completed website and wants to answer the question “Did we succeed?” Which type of research can best help the researcher answer this question?

Design
Foundational
Post-launch

Why is pragmatism an important trait for a UX researcher?

It helps researchers understand someone else’s feelings or thoughts in a situation.
It helps UX researchers adapt to working with a range of people, personalities, and work styles.
It helps UX researchers stay focused on the goal of the project as well as solve problems practically.

Course 2 – Start the UX Design Process: Empathize, Define, and Ideate

Week 1 – Empathizing with users and defining pain points

Which of the following is an example of a pain point? Select all that apply.

Discovering the chat function on a site is switched off during the posted hours of operation.
Unresponsive touch screen options
Struggling to read the small text in an app.
Receiving an update via email about a product’s availability

How can an empathy map help UX designers understand a user’s perspective?

It can help UX designers market a product to a different group of users
It can help UX designers assume what users want.
It can convey to UX designers what users think, say, feel, and do to understand what users actually need from a product.
It can help UX designers solve problems they think users have.

Which of the following is an example of a process pain point?

User faces difficulty adding an item to an online shopping cart
User is unable to find answers to a question on their own
User cannot select or click a website navigation link
User encounters a paywall pop-up in the middle of a digital article

Most pain points fall into one of four categories: product, financial, process, or support.

True
False

Week 3 – Defining user problems

Fill in the blank: A problem statement is a(n) _____.

set of constraints identified in the user research plan

clear description of the user's need that should be addressed

educated guess about what the solution to a design problem might be
actionable series of steps captured in an empathy map

A problem statement follows a simple formula. It starts with the name of the user, a short description of the user’s characteristics, and which of the following components? Select all that apply.

Explanation of why the user has the need

Summary of the user’s demographic profile
- Outline of the user’s experience with the design

Description of the user’s need

Beyond establishing goals, what can effective problem statements help UX designers do? Select all that apply.

Set benchmarks for success

Understand constraints

Define deliverables
Identify target users

After crafting a problem statement, a designer begins to brainstorm design solutions. They should document these in a hypothesis statement, which reflects their best educated guess on what the solution to the design problem might be.

True

False

In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. These questions allow designers to address a problem from what perspective?

The design team’s perspective
- The problem’s perspective

The user’s perspective

The developer’s perspective

Imagine that a designer is ready to build a value proposition for their new photo organizing app. To start, they clearly describe how the product addresses users’ pain points. Which value proposition research question does this answer?

What does the product do on the backend?
- What target users should the design consider?
- What features should the product include?

Why should the user care?

Consider the following scenario:

A designer starts to develop the value proposition for their new mobile photo app. First, they create a list of the product’s features and benefits. Second, they explain the value of the product. They identify that their main feature—free unlimited photo storage—resolves the major pain point for users. They pair a user persona with this value proposition and determine that it delivers real value.

What is the next step the designer needs to take to develop a value proposition?

Begin market research to set a product price
- Release a beta version of the app to collect user feedback

Review the official value proposition list

Revise user personas based on the value proposition

A designer reaches the final stage of building value propositions. They review their official value proposition list. Using this list, how can they make sure their product stands out from the competition? Select the two that apply.

Remove value propositions that are offered by competitors

Create new value propositions to align with the competitor's product

Identify their product’s unique value propositions

Schedule a round of user research to validate their value propositions

What are some common human factors that influence design? Select all that apply.

Income
Fear
Misjudgment
Prejudice
Impatience

Consider the psychological concepts explored in this lesson. Which of the following is an example of a mental model?

Using a key to turn the ignition of a car to start it
Driving a car
Parking a car in a garage

Fill in the blank: You test a new children’s game with a group of users. Some are able to reach the end of the game, while others quit after a few turns. The children who are able to finish the game enjoy the experience because of the positive _____.

feedback loop
value proposition
human outcome
reinforcement

Weekly Challenge 3: Define user problems

What is the key attribute of a strong problem statement?

Action-oriented
Open-ended
Design-focused
Human-centered

Which of the following is an example of a strong problem statement?

Sadia is a technology enthusiast that uses desktop and mobile devices, and wants to stay up-to-date on the most relevant technology releases.
Users browse in the mobile app store because they may want to purchase a mobile game or productivity app.
Lawrence is a painter who needs a way to find the best deals on art supplies, because he wants to save money on the cost of his materials.
Kwame has lots of friends in his address book, and he is confused about how to organize his contacts when he gets a new phone.

How can an effective problem statement help a UX designer establish goals?

By reviewing previous design iterations, and why these did not meet user needs
By telling the designer what the user really needs, which defines the goal clearly
By explaining how target users currently satisfy their needs, which sets a benchmark
By explaining findings from user research, which establishes a hypothesis

After crafting a problem statement, a designer begins to brainstorm design solutions that may solve the user’s problem. How should the designer document possible design solutions?

In a mind map
In a research plan
In a success benchmark
In a hypothesis statement

What action should you take when you identify a pain point in your product?

Ask your team to collaborate on a list of possible user needs
Define the problem as something that your UX team can solve
Write user stories again to find out what users need from your product
Create more user personas to understand who your users are

In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “where” question?

Where does the user go after they experience the problem?
Where is the product that the user frequently uses located?
Where is the user when they are using the product?
Where does the user want to be when they experience the problem?

Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement?

The user, Avery, is a fine arts enthusiast that lives in a major city. Avery goes to museums several times a month. Avery wants an easy way to secure timed museum tickets. Avery wants to buy tickets on their smartphone, while on-the-go exploring the city on weekend afternoons.

Why
- Where
- What

When

Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they clearly explain the offering the product provides to users. Which value proposition research question does this answer?

What does the product do?
Why should the user care?
What features should the product include?
What target users should the design consider?

Imagine that a designer starts to develop the value proposition for their new mobile photo app. For the first step, they list all of the app’s benefits and features, like free unlimited photo storage and social media integration. What is the second step the designer needs to take?

Explain the value of the product
Develop a high-fidelity prototype of the app
Review the official value proposition list
Create user personas for the target user group

A designer is developing the value proposition for a product. How can they connect the features and benefits of a product to the needs of their users?

Provide as many features as possible, so that benefits reach the most diverse audience
Pair user personas with value propositions that meet their greatest pain points
Select features that meet design best practices and test these with real users
Test the app prototype with designers to learn if features meet common user problems

Shuffle Q/A 1

Fill in the blank: To write a problem statement, you include the name of the user, their characteristics, and a description of _____.

the user’s need
the user’s design expectations
the user’s preferred product features
the user’s target demographic

Can an effective problem statement help UX designers set benchmarks for success?

Yes. Problem statements explain the user’s need, which helps designers benchmark a successful design solution.
No. Problem statements address the process of solving a design problem, and do not address how to set success benchmarks.
Sometimes. Problem statements may address benchmarks for success later in the design process, after prototype development and user testing.

Week 4 – Ideating design solutions

A competitive audit would be useful in which of the following scenarios?

Team Y is in the process of developing a real estate app. The app allows users to identify available properties on the housing market. There’s a long list of other real estate apps available on mobile and computer platforms.
Team X is in the process of developing an original mobile and computer app. The app helps people who are nonverbal or cannot speak and find willing speakers to help them navigate a situation that requires verbal interaction. There are no other apps like it.
Team Z is trying to create a product that automatically dispenses facial tissue when a user sneezes. There may be one or two similar products trying to launch on the market.

What are characteristics of a direct competitor? Select all that apply.

Extends different products to the same users and end users
Has users and end users that are similar
Offers similar services, products, or features
Focuses on different audiences with similar products

Course 3 – Build Wireframes and Low-Fidelity Prototypes

Week 1 – Storyboarding and wireframing

What are some key benefits of considering accessibility in UX design? Select all that apply.

Addresses societal structures and products rather than a person’s ability
Creates solutions that often help everyone
Ensures underrepresented and excluded groups are taken into account

Which phase of the design sprint helps the team find solutions to build on?

Prototype
Test
Decide
Ideate
Understand

What can a researcher learn when they properly empathize with users during user research?

The needs, behaviors, and motivations of their users
The hopes, dreams, and assumptions of their users
The wants, desires, and fears of their users
The opinions, feelings, and biases of their users

Which of the following are examples of pain points? Select all that apply.

Being asked to submit credit card information when no payment is required
Receiving the same response to three different questions from an automated chatbot
Struggling to interact with a button on a mobile app’s homepage because it’s extremely small
Completing the checkout process for a food delivery app

Which of the following statements about user personas is true?

A persona is a real user who provides real reviews on a product.
Personas can help identify patterns of behavior in users.
UX designers should avoid creating backstories for personas
Personas are modeled after the characteristics of the UX designer.

Which of these user stories includes a type of user, an action, and a benefit?

I want a bookshelf so I have somewhere to store my book collection.
As a scientist, I want access to my colleagues’ published research.
As a yoga instructor, I want to create a consistent class schedule so that my clients know how to confidently plan their weekly exercise.
As a chef, I want access to the freshest ingredients and the highest-quality cooking utensils.

Fill in the blank: Designing products with accessibility and inclusivity in mind ensures that you _____.

create an identical experience for all users
focus on creating one solution for as many people as possible
create a different solution for every single user.
include solutions that benefit specific individuals, which improves the user experience for all users.

Which of the following is a complete problem statement?

Hakim is an accountant who needs to collect expense reports from their coworkers.
Akiko is a construction consultant who is building a skyscraper.
Angelo needs a toolbox and shingles to fix the leak in their roof.
Bella is a dance choreographer who needs to create a practice video because some of their students have school during the day and can’t attend lessons in person.

Identify the steps of the ideation process in the correct order.

Documenting ideas, brainstorming, focusing on quantity, questioning obvious solutions, gathering a diverse team, and evaluating the ideas.
Brainstorming, documenting ideas, focusing on quantity, gathering a diverse team, questioning obvious solutions, and evaluating the ideas.
Gathering a diverse team, brainstorming, documenting ideas, questioning obvious solutions, focusing on quantity, and evaluating the ideas.

You’re a UX designer working on a gaming app in a competitive market space. You want to figure out what your competitors’ strengths and weaknesses are, and how to create a better product. What should you do?

Contact each company directly
Conduct a competitive audit
Create a marketing plan
Conduct informal research online

Week 2 – Creating paper and digital wireframes

What does information architecture (IA) do?

Visually describes and explores a user’s experience with a product
Organizes content to help users understand where they are in a product, and where the information they want is.
Inspires architecture-related UX designs
Creates a basic outline of a digital experience, like an app or website

How does information architecture (IA) support the wireframe creation process?

Makes the final product easy to use
Provides clearer direction and understanding
Provides a detailed view of the final product
Organizes an app into lines and rectangles

Fill in the blank: Information architecture helps engineers _____.

create new designs
make designs look better
understand user needs
organize data

Test your knowledge on Gestalt Principles

Fill in the blank: Similarity, proximity, and common region are examples of Gestalt Principles. Designers can use these principles to _____ content so it is visually pleasing and easier to understand.

evaluate
organize
recognize

You are developing a website for a clothing resale company. On the homepage, you choose to display the top-selling brands, by logo, in the center of the page. The logos are grouped with a border around them. Which of the following Gestalt Principles apply in this scenario?

Similarity
Common region
Proximity

To adhere to the Gestalt principle of proximity, what should a designer do?

Make elements that have a similar function look similar
Use borders to group elements together
Put elements closer together

Fill in the blank: Gestalt principles describe how humans _____ similar elements, recognize patterns, and simplify complex images when they perceive objects.

disassemble
create
describe
group

Week 3 – Building low-fidelity prototypes

You demonstrate an early product model's scrolling and click functionality to stakeholders before it goes to engineering. What are you demonstrating?

A prototype
A design type
A wireframe
A storyboard

What is the most significant difference between a wireframe and a prototype?

Time
Cost
Interactivity
Fidelity

What is the goal of creating a low-fidelity prototype?

Make it easier for engineers to value the design
Create a complex and interactive design that’s ready for development
Make designs testable to collect and analyze feedback early on
Create a complex and static design to show stakeholders

Course 4 – Conduct UX Research and Test Early Concepts

Week 1 – Planning UX research studies

What are some key benefits of considering accessibility in UX design? Select all that apply.

Ensures underrepresented and excluded groups are taken into account
Addresses a11y ideas
Addresses societal structures and products rather than a person’s ability
Creates solutions that often help everyone

Which phase of the design sprint helps the team find solutions to build on?

Test
Understand
Prototype
Decide
Ideate

What can a researcher learn when they properly empathize with users during user research?

The needs, behaviors, and motivations of their users
The opinions, feelings, and biases of their users
The hopes, dreams, and assumptions of their users
The wants, desires, and fears of their users

Which of the following are examples of pain points?

Struggling to interact with a button on a mobile app’s homepage because it’s extremely small
Receiving the same response to three different questions from an automated chatbot
Completing the checkout process for a food delivery app
Being asked to submit credit card information when no payment is required

You are designing a life-coaching app for people between the ages of 21 and 30. After conducting research with a diverse set of users, you discover that established professionals are three times more likely to use life-coaching services than those at the beginning of their careers. Which of the following is an example of a complete user persona for your user group?

Rita Dieguez, a 24-year-old who identifies as non-binary from Manaus, Brazil.
Nistha Dube, a 29-year-old engineer and foodie from Chennai, India, who makes viral cooking videos on the weekends. Nistha has been thinking about how to balance their career and their passion for food, but they also want to make more time for their mental health in their schedule.
Michael Embery, a 22-year-old from Indianapolis, Indiana who has a busy work schedule.
Liz Fontaine, a 27-year-old veterinarian who enjoys video games

Which of the following user stories is complete?

I want a bookshelf so I have somewhere to store my book collection.
As a scientist, I want access to my colleagues’ published research.
As a yoga instructor, I want to create a consistent class schedule so that my clients know how to confidently plan their weekly exercise.
As a chef, I want access to the freshest ingredients and the highest-quality cooking utensils.

Fill in the blank: Designing products with accessibility and inclusivity in mind ensures that you _____.

focus on creating one solution for as many people as possible
create a different solution for every single user.
include solutions that benefit specific individuals, which improves the user experience for all users.
create an identical experience for all users

Which of the following is a complete problem statement?

Angelo needs a toolbox and shingles to fix the leak in their roof.
Hakim is an accountant who needs to collect expense reports from their coworkers.
Akiko is a construction consultant who is building a skyscraper.
Bella is a dance choreographer who needs to create a practice video because some of their students have school during the day and can’t attend lessons in person.

Identify the steps of the ideation process in the correct order.

Brainstorming, documenting ideas, focusing on quantity, gathering a diverse team, questioning obvious solutions, and evaluating the ideas.
Gathering a diverse team, brainstorming, documenting ideas, questioning obvious solutions, focusing on quantity, and evaluating the ideas.
Documenting ideas, brainstorming, focusing on quantity, questioning obvious solutions, gathering a diverse team, and evaluating the ideas.

You’re a UX designer working on a gaming app in a competitive market space. You want to figure out what your competitors’ strengths and weaknesses are, and how to create a better product. What should you do?

Create a marketing plan
Contact each company directly
Conduct informal research online
Conduct a competitive audit

Which of the following scenarios would be most appropriate to use a close-up storyboard?

You begin creating a new finance management app. You need to demonstrate when and how a user might interact with it during a normal work day.
You are in the middle of the design process for a grocery delivery app. You want to pitch some ideas to the team about how the user could use it and benefit from it.
You create an app that connects people who are interested in gardening via a social forum. You want to implement an inbox feature and test whether or not users find it easy to use.

Which of the following UX tools and processes demonstrate the basic structure and layout of a design without including specific visual details?

Ideation exercises
Low-fidelity designs
High-fidelity designs
Wireframes

You are working on an app that connects users to tree removal services in their local area. You have already created paper wireframes and now it’s time to build the design on the computer. What is the next step?

Create digital wireframes
Create a high-fidelity prototype
Create high-fidelity mockups
Create a low-fidelity prototype

How is a prototype different from a wireframe?

A prototype is a single screen that shows all the details that will go into a final design. A wireframe is a set of interactive design solutions made up of many prototypes and demonstrates how the entire design works.
A prototype is an interactive representation of a complete design solution that shows stakeholders how it will work. A wireframe is a single screen with basic elements that establishes the structure of a page.
A wireframe is an interactive representation of a complete design solution that shows stakeholders how it will work. A prototype is a single screen with basic elements that establishes the structure of a page.
Wireframes and prototypes are both interactive representations of how a design works.

Identify the benefit of using paper prototypes in the design process

Paper prototypes are inexpensive and convey complex visual details
Paper prototypes allow rapid iterations and require low commitment
Paper prototypes require large amounts of time and resources to produce
Paper prototypes are polished and represent a final design solution

Fill in the blank: _____ is the collection of attitudes and stereotypes we associate to people without our conscious knowledge.

Recency bias
Implicit bias
Sunk cost fallacy
Primacy bias

Week 2 – Conducting research with usability studies

Why are usability studies important for UX research?

They provide user feedback that helps the design team make improvements to the user experience.
They allow designers a final opportunity to get user feedback before production.
They solicit positive feedback from users.

In unmoderated usability studies, participants test out the prototypes without human guidance. What are some benefits of an unmoderated usability study? Select all that apply.

Participants remain fully engaged as they complete the activities.
Participants complete the tasks on their own time and in their own space.
Participants operate the product in a real-world environment.
Participants may feel more comfortable giving feedback without others around.

Which of the following is a limitation of a moderated usability study?

The moderator guides the participant through the study.
The moderator can influence participants.
The moderator can build rapport with participants.
The moderator can follow up in real time.

Test your knowledge on usability study best practices

When conducting a usability study for a UX design prototype, what are some components that should be included? Select all that apply.

Sufficient sample of participants
List of tasks for participants to complete
Assumptions of participant reactions
Follow-up prompts or questions for participants

A UX team is building an app for a pharmacy pick-up service. They want to test a prototype in an unmoderated usability study. What should the researcher pay attention to while viewing the video of the participants?

How each user responds to the tasks they are asked to perform
How the app’s code was written
How well the app performed for the users who successfully completed each task
How the app looks in the video

During a moderated usability study, what techniques should you employ to effectively communicate with participants? Select all that apply.

Ask leading questions
Repeat participant feedback for clarity
Expand participant feedback with follow-up questions
Ask open-ended questions

Test your knowledge on potential biases during interview moderation

A UX researcher is conducting a usability study for a banking app. Some of the participants include people over the age of 60. The researcher assumes the participants will have difficulty using some of the app’s features due to their age. What type of bias is the researcher displaying?

Serial position effect
Social desirability bias
Friendliness bias
Implicit bias

At the beginning of a usability study, the moderator establishes a very strong rapport with the participants. As a result, the participants provide only positive feedback on the design prototype. What type of bias are the study participants displaying?

Friendliness bias
Serial position effect
Implicit bias

A designer conducts a usability study to get feedback on a map feature for a delivery app. One of the interview questions asks, “Did you like using the map feature to track your deliveries?” Which type of bias may occur if participants provide only favorable feedback?

Implicit bias
Serial position effect
Social desirability bias

Test your knowledge on bias during interviews

Which of the following is a good example of an open-ended interview question?

Was the product easy to use?
Did you enjoy the designs?
Would you recommend this product to a friend?
What tasks were difficult to understand or accomplish, and why?

Implicit bias is the tendency for people to answer questions in a way that will be viewed favorably by others.

True
False

Fill in the blank: To reduce the chance of designer biases leading you down the wrong path, you should define the _____ criteria before conducting interviews.

digital
design
research
fidelity

Week 3 – Analyzing and synthesizing research results

Fill in the blank: Researchers need to transition data they receive from observations to insights. To do this, they first need to _____ all the data from the usability study in one place.

analyze
gather
organize
categorize

Once researchers identify common themes in the data, what is the next step?

Create an affinity diagram to organize the data for each theme.
Develop a hypothesis for a product improvement based on each theme.
Identify outliers and compare them to the common themes.
Write an insight that tells the design team how to improve the product based on each theme.

When UX designers synthesize data, what are they doing? Select all that apply.

Collecting assumptions about users
Evolving their understanding of user problems
Combining ideas to draw conclusions
Understanding methods of data collection

What is the difference between traditional and field research?

Traditional research focuses on collecting first-hand observations, while field research prioritizes data collection.
Field research focuses on collecting first-hand observations, while traditional research concentrates on compiling data.
Traditional research focuses on defining trends in the marketplace, while field research collects data on those trends.
Field research focuses on quality checking potential design features, while traditional research observes them.

Test your knowledge on strong insights

Which of the following are qualities of strong insights? Select all that apply.

Inspire direct action
Easy to understand
Increase empathy for the user experience
List observations
Answer research questions

A designer is gathering insights from a recent usability study for a new website design. Which of the following insights is grounded in real data?

Users should be able to create a user account by scrolling to the account creation link.
Most users successfully created a user account using the icon at the top of the page.
Most users made the moderator feel happy about the study’s outcome by providing only positive feedback.
Users typically can find the home page of a website.

Consider the following scenario:

A team is developing an online service that allows users to rent out tricycles in major cities, and they want to know how to improve the user experience. They conduct a usability study and discover that users like the idea of renting a tricycle. However, users find it inconvenient that the service is only accessible on desktop computers. Users say that if they were wandering the city, it would be nice to go to a storefront or kiosk for checkout.

Based on this scenario, which of the following is considered a strong insight?

Users think that it is inconvenient that they can only rent tricycles.
Users like that the app allows tricycle rentals.
Users want the added option of renting tricycles at a physical location
Users want more convenient features.

How do strong insights relate to a research question?

They answer the research question
They refute the research question
They suggest an alternative research question
They allow researchers to change the research question

Week 4 – Sharing research insights for better designs

Which of the following are best practices to deliver persuasive presentations? Select all that apply.

Avoid pauses
Make eye contact
Use a conversational tone
Incorporate stories
Be concise

Imagine that you have organized insights from a usability study led by your design team. Now, you want to create a presentation to share with your stakeholders. Identify the sections you should use to organize the slides. Select all that apply.

Participant profiles
Insights and recommendations
Themes
Appendix
Study details

When creating deliverables to share insights with stakeholders, what tool helps designers develop some of the content for presentations or reports?

Research plan
Wireframe
Affinity diagram
Prototype

Course 5 – Create High-Fidelity Designs and Prototypes in Figma

Week 1 – Starting to create mockups

What are some key benefits of considering accessibility in UX design? Select all that apply.

Addresses a11y ideas
Addresses societal structures and products rather than a person’s ability
Ensures underrepresented and excluded groups are taken into account
Creates solutions that often help everyone

Which phase of the design sprint helps the team find solutions to build on?

Understand
Test
Ideate
Decide
Prototype

What can a researcher learn when they properly empathize with users during user research?

The opinions, feelings, and biases of their users
The wants, desires, and fears of their users
The needs, behaviors, and motivations of their users
The hopes, dreams, and assumptions of their users

Which of the following are examples of pain points?

Completing the checkout process for a food delivery app
Being asked to submit credit card information when no payment is required
Receiving the same response to three different questions from an automated chatbot
Struggling to interact with a button on a mobile app’s homepage because it’s extremely small

You are designing a life-coaching app for people between the ages of 21 and 30. After conducting research with a diverse set of users, you discover that established professionals are three times more likely to use life-coaching services than those at the beginning of their careers. Which of the following is an example of a complete user persona for your user group?

Michael Embery, a 22-year-old from Indianapolis, Indiana who has a busy work schedule.
Nistha Dube, a 29-year-old engineer and foodie from Chennai, India, who makes viral cooking videos on the weekends. Nistha has been thinking about how to balance their career and their passion for food, but they also want to make more time for their mental health in their schedule.
Rita Dieguez, a 24-year-old who identifies as non-binary from Manaus, Brazil.
Liz Fontaine, a 27-year-old veterinarian who enjoys video games

Which of the following user stories is complete?

As a chef, I want access to the freshest ingredients and the highest-quality cooking utensils.
I want a bookshelf so I have somewhere to store my book collection.
As a yoga instructor, I want to create a consistent class schedule so that my clients know how to confidently plan their weekly exercise.
As a scientist, I want access to my colleagues’ published research.

Fill in the blank: Designing products with accessibility and inclusivity in mind ensures that you _____.

create a different solution for every single user.
include solutions that benefit specific individuals, which improves the user experience for all users.
create an identical experience for all users
focus on creating one solution for as many people as possible

Which of the following is a complete problem statement?

Angelo needs a toolbox and shingles to fix the leak in their roof.
Hakim is an accountant who needs to collect expense reports from their coworkers.
Bella is a dance choreographer who needs to create a practice video because some of their students have school during the day and can’t attend lessons in person.
Akiko is a construction consultant who is building a skyscraper.

Identify the steps of the ideation process in the correct order.

Brainstorming, documenting ideas, focusing on quantity, gathering a diverse team, questioning obvious solutions, and evaluating the ideas.
Documenting ideas, brainstorming, focusing on quantity, questioning obvious solutions, gathering a diverse team, and evaluating the ideas.
Gathering a diverse team, brainstorming, documenting ideas, questioning obvious solutions, focusing on quantity, and evaluating the ideas.

You’re a UX designer working on a gaming app in a competitive market space. You want to figure out what your competitors’ strengths and weaknesses are, and how to create a better product. What should you do?

Conduct a competitive audit
Create a marketing plan
Conduct informal research online
Contact each company directly

Week 2 – Applying visual design principles to mockups

A designer develops a website for a local bakery and wants to direct users to its online ordering page. They add a bright orange “Place an Order” button to the homepage with a white background. What visual weight variable did the designer incorporate in the app?

Motion
Color
Size
Image

When deciding what to emphasize in your design, what key questions should you ask? Select all that apply.

How frequently should I include the emphasis?
Where should I place the secondary sections?
Where do I want to draw the user’s attention?
What are the user’s goals?

Hierarchy is important in UX design because it makes clear to the user _____ and what action to take.

where to focus first
where to find the homepage
what is least important
what needs the least attention

Which of the following is an example of hierarchy?

A website’s homepage that opens up with a large image at the top and, as users scroll down the page, the other like images gradually become smaller.
A website’s navigation bar alternates between different colors for each subject
A website that features a consistent color scheme
A website’s homepage adds bold color to the heading text

Test your knowledge on scale and proportion

Which visual design principle is used to explain the size relationship between a given element and the other elements in a design?

Containment
Proportion
Scale
Emphasis

If a designer reviews the navigation bar on a mockup and considers replacing one of the five icons, which visual design elements will best help them keep the design consistent and balanced? Select all that apply.

Scale
Proportion
Emphasis
Hierarchy

Fill in the blank: If one element in your proportionate design increases in size, then the other elements should _____.

stay the same size so the original elements stay proportionate
also increase in size at the same rate in order to remain proportionate
shrink in size to place emphasis on the resized element
move in the design to prevent any potential crowding

Test your knowledge on unity and variety

A design team builds a prototype for a local farm’s website. They incorporate a consistent color scheme, complementary fonts, and consistent spacing in the design. What visual design principle is this an example of?

Variety
Unity
Hierarchy
Proportion

If used effectively, variety can create visual interest and break up monotony. Which example is the best use of variety?

Add emojis to the end of each sentence in a social media post
Apply an orange background to normal weather events on a weather app
Use different colors from the brand’s color palette in a website’s background
Apply bold text to all content on a webpage

Test your knowledge of Gestalt Principles

Which Gestalt Principle states that elements that are close together appear to be more related compared to elements spaced farther apart?

Common region
Proximity
Similarity

Consider the following scenario:

Emile is creating an app that lets people rent bicycles. Users can check in, check out, and pay for their rental with it. Emile wants users to associate the brand color—vermillion red—with the check-out process by indicating successful progress with check marks in this color. Emile wants to make buttons, such as “Next” and “Complete Order” to follow the same theme. Which Gestalt principle is this comparable to?

Similarity
Common region
Proximity
Visual balance

The closure principle describes that when a user looks at an incomplete object, they subconsciously complete the image in their mind to see the whole, completed object. Which of the following graphics best depicts the closure principle?

A design team wants to add a new, secret page on their app that only observant users will be able to find. They only want to change one element of the current design. Which visual design strategy would best allow them to adjust just one element of the current design and draw visual attention to the secret page?

Asymmetry
Proximity
Symmetry
Common region

Week 3 – Exploring design systems

What are some key benefits of using a design system? Select all that apply.

Allows teams to scale and update designs

Helps designers and developers work together more effectively

Creates consistency for designers and users

Identifies gaps in competitor designs

Which of the following is a collection of elements and components that make up part of the design system?

Sticker collection
- UI sheet

Sticker sheet

Mockup

Which of the following statements are true about a company's design system?

It is a user-facing guide that provides the brand’s mission and values.
- It is where all the high-fidelity prototypes are saved.

It can be used by multiple teams including designers and developers.

It should not be shared with anyone but the UX designers.

Fill in the blank: Defining the styles in a design system for core visual design elements help companies _____. Select all that apply.

improve the user’s experience

develop more products
- distribute multiple brands

express their brand consistently

Fill in the blank: If a design team is working on multiple projects all at the same time, a design system creates _____ and helps the design team align.

consistency

scalability
user conversions
user interest

Beyond offering visual elements to copy and paste, what else might an open-source design system provide? Select all that apply.

Guides on how to use the design elements effectively

Links to outside resources like downloadable fonts and icons

A library of every color palette that passes WCAG accessibility standards
A guide for typical user flows

At what point of the design process is a sticker sheet useful?

Before any design decisions like color palette or typography are made

When designers are working on mockups

Once final designs are completed and delivered
During the user research phase

When a designer makes a change to a component in a sticker sheet, what happens to each instance of that component?

They get deleted.
- They revert to the original version.
- They remain the same.

They get updated according to the same change.

Is a component made up of elements?

Yes, a component will generally have multiple elements.

No, an element is made up of many components.
Maybe, a component and an element can have many different parts.

Which feature in Material Design adds layering and depth to your interface?

Sticker sheet
- Material theme

Elevation

Assets

Which of the following visual elements are included in a design system? Select all that apply.

Color
Typography
Wireframes
Iconography

A design team sets up a design system for an upcoming product launch. The design system includes visual styles, usage guidelines, _____, and support codes to ensure all elements in their design carry through to the final product.

branding
graphics
UI patterns

One benefit of a design system is that it creates consistency for designers and users. When designers have a specific set of elements to work from, they can increase the speed of production, decrease inconsistencies, and focus on innovative solutions that focus on the user.

True
False

Test your knowledge on features of open-source design systems

Which of the following examples represent the best use of the app bar title on a desktop?

What pages in a public design system can new designers access for additional information and download baseline design kits for Figma and Adobe XD?

Develop
Components
Design
Resources

How does a robust design system support a designer's day-to-day work?

Design systems create consistent guidelines for colors and images that help with brand recognition.
Design systems are only useful to experienced designers, not to people new to the field.
Designs systems are scalable as an organization grows.
Design systems provide a strict guideline that never changes

Test your knowledge on working with design systems in Figma

You are creating an alternative design for an app using the Material Baseline Design Kit in Figma. You find a style for the navigation bar you’d like to add to the app. You copy the selected style from the _____ page and paste it to the new page.

Material Theme
Cover
Sticker Sheet
Getting Started

A designer begins a new project by reviewing the elevation section in the Material Baseline Design Kit in Figma. Which of the following design features should they apply a higher elevation to? Select all that apply.

Page background
Alerts
Buttons
Navigation

Including a design system in your case study showcases the creative and strategic design choices you’ve made while enriching your portfolio for future job opportunities.

True
False

Weekly challenge 3: Explore design systems

What is a design system?

Guidelines established by company management that designers and developers need to adhere to.
Existing wireframes that a designer can use to jumpstart a new product.
The code a developer uses to write a product that a UX designer has created.
A series of reusable elements and guidelines that allow teams to design and develop a product following predetermined standards.

Consider the following scenario:

Gabriel is a designer at a small company. Gabriel's team gets a request for a project with a tight deadline. Using the design system, the team delivers a product design that impresses the management team and is delivered on time.

What is the result of implementing a design system?

Implemented an approach for managing the client
Established consistency
Scaled the product
Saved time

Week 4 – Participating in design critique sessions

A designer is receiving feedback. What are some of the benefits they can hope to receive? Select all that apply.

A better understanding of their comfort level with design

Identifying how their personal values and biases can influence a design

A warning if designers are touching base with users often enough

Brainstorming new questions or ideas

Leo provided feedback on Cain’s design, suggesting an entirely new color palette. Cain didn’t agree with the suggestion and didn't appreciate the comments, especially since the palette was not the part of the design requested for a critique. How can Leo modify this approach to provide better feedback?

Support the feedback with a reason

Advise other ways Cain should change his design

Describe problems with the design, not offer solutions

Use the approach consistently, since Leo provided a fair critique

What are the advantages of hosting a design critique session? Select all that apply.

Design critique sessions are a great opportunity for designers to practice giving feedback to other team members

Design critique session increase team camaraderie
- Design critique sessions decrease tension between colleagues

Design critique session are a chance for many people to come together to exchange ideas and make a collective choice on a design direction, in person or remotely

After a design critique session, a designer begins integrating feedback into their design. First, the designer implements the most important feedback from the session. Some of the feedback will require input from a specialist. The designer chose not to implement feedback that didn’t align with the design plans. Finally, the designer began implementing the feedback into the design. Which action did the designer forget?

Create a spreadsheet that identifies high-priority issues with the design
- Identify options for new designs

Review and synthesize feedback

Consult colleagues on design choices

What are some advantages of receiving feedback as a UX designer? Select all that apply.

Matches the designer’s personal bias

Improves the design

Builds confidence and skills

Broadens the designer’s perspective

When synthesizing feedback from a design critique session, what are some things a designer should do?

The designer should always make the decision alone on whether or not to implement a piece of feedback.
- The designer should let that reviewer know that their suggestion was unnecessary when their feedback is not applied as an action item.
- The designer should make sure that every piece of feedback is somehow implemented into the designs.

The designer should start by identifying themes in the feedback from multiple reviewers.

A designer is reviewing notes from a design critique. One piece of feedback was that the layout of the product page was confusing. What are some possible actions the designer should take? Select all that apply.

Save that feedback for later and move on to something else
- Iterate on the product page design

Follow-up with the reviewer on what specifically was confusing

Start over with a new product page design

As a new UX design team member, which example is a best practice for giving feedback for a design?

Offer no feedback until it’s been approved by a superior

Consider the role of the person receiving feedback

Provide feedback based on personal preferences
Offer solutions rather than identifying problems

A UX designer is preparing to get feedback about a mobile app they are almost finished designing. They are comfortable with the team and looking forward to presenting their work. Which of the following is a helpful question for the design to consider about the feedback process?

Am I being too sensitive about the feedback that I’m receiving?
- Am I sure that it’s worthwhile to ask for feedback at this stage?

Am I checking in regularly with other team members to get feedback on my designs?

Am I ready to receive feedback from people who don’t know the project?

A design team plans a critique session for their latest prototype. They ask one of the members to be prepared to share the design and remain actively engaged in the session to ensure that the feedback is clearly understood. What role is this an example of?

Facilitator
- Notetaker

Presenter

Reviewer

Fill in the blank: A critique session is a common feedback activity where designers present their work to team members. Participants can play one of three main roles: _______, presenter, or reviewer.

trainer
facilitator
creator
designer

What are the benefits of hosting a design critique session? Select all that apply.

They provide an opportunity to understand why one team member’s design style is better than another’s.
They can help new designers identify different perspectives to consider design problems from.
They are an opportunity for people to come together to exchange ideas and make a collective choice on a design direction, in person or remotely.
They are a great opportunity for a new designer to practice giving feedback to other team members.

Florence is preparing for the first design critique session for a new product with a few team members. Identify the questions that could help them prepare for questions during the presentation.

Are you a good designer?
What’s the best approach in taking advantage of the end user you’re trying to reach?
What problem are you trying to solve?
What aspects of your designs are you seeking feedback on?

Test your knowledge on implementing feedback from crit sessions

Why is it important to have design critique (crit) sessions?

So team members can critique the presenter’s performance and offer feedback
So team members can define design objectives for the product
So team members can come together to exchange ideas and make a collective choice on a design direction
So team members can assign tasks for upcoming project phases

What is the presenter’s role in a design critique session? Select all that apply.

To share their designs with the group
To prepare for the presentation ahead of the session
To challenge the reviewers’ feedback
To process and take action on the reviewers’ feedback

You just completed your first design critique session. You review the notes and reflect on the feedback you received. What questions should you consider before you take any further action? Select all that apply.

How can I synthesize the feedback from the critique session?
How can I incorporate all the reviewers’ feedback in my actions?
What feedback do I want to take action on to improve my designs or the user experience?
Where should I focus my attention during the next phase?

When addressing feedback from a design critique session, what kinds of requests should a designer take action on? Select all that apply.

Feedback on the design’s functionality
Feedback related to the design’s accessibility
Feedback on design style choices based on the reviewers’ preferences
Feedback on any design element’s inconsistencies

Weekly challenge 4: Participate in design critique sessions

Receiving feedback from a diverse audience is one of the goals of soliciting feedback.

True
False

When giving feedback, it’s important to provide a reason for the feedback and describe problems rather than provide solutions. Which of the following is another helpful tip when giving feedback?

Suggest more research to gather more data
Adjust the feedback for each situation
Limit the feedback to address only major issues
Support the feedback with intuitions and feelings

Week 5 – Creating high-fidelity prototypes

Fill in the blank: A high-fidelity prototype must have visual elements, navigation, and _____.

wireframes
outlines
placeholders
interactions

When finalizing the navigation for a high-fidelity prototype, what questions should the designer ask? Select all that apply.

At which point does the user journey end?
What color should be used for the navigation-related icons?
How easy is it to locate navigation-related icons?
How does a user get from one screen to the next?

A designer builds a high-fidelity prototype in Figma and wants to make it interactive. What is the first step to making a design element interactive?

Add the interaction and animation
Indicate the destination
Make the interaction that connects the hotspot to the destination
Select the item for the hotspot

When creating a high-fidelity prototype in Figma, what happens directly after the designer adds the interaction details?

Adjust the animation
Lay out the mockups
Share the work
Connect the screens

Fill in the blank: Screens should be laid out in the order of the user flow because the first connection a designer makes will be the starting frame for the prototype. This is the first ___ they want a user to take in the app.

view
completion
action
pass

Test your knowledge on gestures and motion

What are some common gestures used to navigate mobile apps? Select all that apply.

Clap
Tap
Scroll
Swipe
Zoom

Why are gestures and motion important in UX design?

They help enrich the user experience and increase usability.
They help users move between devices.
They help users identify visual elements.
They help users make decisions about an action required in a design.

A design team wants to add a gesture and motion to a reservation page of a hotel app. They apply animation to the select button on the page for room types. Which of the following is the best example of a gesture and motion when a user reserves a room?

Tapping the select button and the room total appears at the top of the page in a basket icon
Tapping the select button and a separate reservation summary page holds the reservation
Swiping the select button and the user remains on the same page
Swiping the select button and the app closes

A designer working on an app for an online retailer finishes adding interaction details for an action in Figma. They need to adjust the animation for adding an item to a shopping cart. What are some options for the animation settings? Select all that apply.

Close down
Instant
Move out
Slide in

Week 6 – Testing and iterating on designs

What is an insight?

An assessment that allows participants to complete core tasks in a product without direct supervision
A step-by-step examination of a group of users and their needs
An assessment of how easy it is for participants to complete core tasks in a product
An observation that helps a designer understand the user or their needs from a new perspective

What are the four steps in turning observations into actionable insights? Select all that apply.

Find peculiarities in data
Gather data in one place
Organize the data
Find themes in the data
Come up with insights

Consider the following scenario:

During a usability study for a fast-food app, many participants had trouble completing their order. Multiple participants noted that the color contrast of the interface made it difficult to find the “Complete Order” button. Some participants with visual impairments could not differentiate between the different lines, buttons, and negative space in the app. The designers grouped these types of observations under the theme “Color.”

What kind of insight can the designers draw from these “Color” observations, and how can they improve their app?

The participants had trouble completing their order because the buttons weren’t responsive
The participants had difficulty navigating the app because of the color palette. The designers need to make the app more accessible by updating the colors to have higher contrast.
The pictures on the fast-food ordering app were not clear enough for participants, so the designers need to replace the images.

Consider the following scenario:

Designers conducted a usability study for an app they’re developing for a hospital. The app is meant to help patients fill out their paperwork on a computer or from their phone. The designers collected multiple helpful insights to improve their design. One particular insight stood out: The available selection for illnesses and symptoms wasn’t expansive enough.

Based on this feedback, what can the team do to improve their design?

Keep the selections as they are, but include an open text box for detailed descriptions of their visit.
Add selections and symptoms that are common to the region that the hospital operates in.
Include expansive selections and an “Other” section, so patients can accurately describe the reason for their visit to the hospital.

Test your knowledge on handing off designs

Jean-Marie is a UX designer at a design agency. They have just finished their designs. The agency’s lead engineer has requested the design specifications. What can Jean-Marie do to successfully prepare the design for the engineering team?

Finalize every aspect of the designs before sharing it with the team
Send the engineering team a list of problem areas that are not yet addressed in the design
Email an engineer and begin working on the next project
Provide the design system, mockups, prototypes, and specifications

Mona just finished their designs in Figma and is preparing to send them off to production. What can she do to successfully deliver them to the engineering team? Select all that apply.

Create thumbnails that include hyperlinks, specifications, and requirements for the design
Set the file permissions to view only
Test and share the prototypes
Exclude color schemes

There’s no singular “right” way to send designs off to production. Procedures can vary by company and depend on how teams prefer to conduct the development process. Which of the following is true when you’re ready to deliver your design to the engineering team?

Send the engineering team a detailed list of problem areas that are not yet addressed in the design
Leave the designs incomplete when you send them to the engineering team
Provide the design system, mockups, prototypes, and specifications
Begin working on the next design project

An entry-level designer is responsible for deciding how the hand-off process flows for their organization.

True
False

When design and engineering teams work together simultaneously to complete a product, what is one challenge they might face?

Coordinating a project hand-off
Slowing down project timelines
Identifying areas that have to be redone as they design and engineer
Establishing a project deadline

Test your knowledge on case studies in UX portfolios

Fill in the blank: A case study is a(n) ____ of a design project that typically includes the project goals and objectives, your role in the project, the process your team followed, and the outcome of the project.

summarized presentation
data-driven report
observation
rubric

Why are case studies beneficial to have in a portfolio? Select all that apply.

Allows UX designers to understand users and their needs from a new perspective
Helps designers turn observations into actionable insights
Demonstrates a designer’s willingness to collaborate with a team
Serves as a visible demonstration of design knowledge

Harjot is organizing a case study of the website they designed for a local architect. The architect specializes in designing futuristic, eco-conscious homes for clients looking to build from the ground up. What type of information should Harjot include in the case study for their portfolio? Select all that apply.

A hero image
Goals and objectives
The client’s phone number and email
Highlight challenges

How should case studies be presented in a portfolio? Select all that apply.

Case studies should include every aspect of the design and the design process.
Case studies should be presented in a way that’s concise and engaging.
Case studies should be visually appealing.
Case studies should be presented as straightforward as possible.

Course 6 – Responsive Web Design in Adobe XD

Week 1 – Empathize with the user and define the user problem

What is the primary purpose of responsive web design?

Allows a website to change automatically depending on the size of the device
Allows designers to more easily test web design prototypes
Organizes, categorizes, and structures a website
Helps researchers make more informed design decisions

Optional - Test your knowledge on problem statements

What are the components of a problem statement? Select all that apply.

Insight
User needs
User characteristics
Location
Name

Consider the following sentence: “Andre is a competitive eater who needs to find an app that will balance their competitive billiards schedule because they are planning a special event next month.”

Is this an example of a good problem statement?

Week 2 – Ideate solutions to the user’s problem

Imagine that you kickstart the ideation process to translate issues your users experience into opportunities for design. You choose an ideation method that encourages designers to explore ideas, stay open-minded, and collaborate. Which method does this reflect?

How Might We
Empathy
Prototype
Wireframing

Which ideation method involves brainstorming ideas under a specified time limit?

How Might We
Competitive audit
Crazy Eights

Test your knowledge on website structures

Which website structure allows users to follow their own path because content is linked in several ways?

Matrix model
Database model
Hierarchical model
Sequential model

Hermes wants to create a web page design for a research database that makes it easy for users to search for information. Which website structure should they use?

Sequential model
Matrix model
Database model
Hierarchical model

Javier starts work for a new client. The client wants Javier to design the look of a website plug-in for the quizzes on their educational platform. They want students to see one question at a time rather than the whole quiz. They want a simple yet modern look. What type of structure model should Javier use?

Hierarchical model
Matrix model
Database model
Sequential model

What are the advantages of using common website structures? Select all that apply.

Timeless design
Improved navigation
Meet user expectations
Tested and effective

Week 4 – Create and test a low-fidelity prototype

Fill in the blank: A designer is developing a retail website and wants to test how well users can add items to the cart. The designer creates a _____ to get feedback on the early design.

high-fidelity design
wireframe
design framework
prototype

A design team is developing a new app for a photo editor. They want to discuss design options with stakeholders before proceeding to the next phase. How should the team use wireframes at this point of the design stage?

To explore and compare multiple ideas quickly before committing to a final design.
To identify and solve problems related to the function of the app.
To develop the interactive version of the final product.
To test the design’s functionality and navigation.

Test your knowledge on modifying designs based on research findings

As designers work to analyze and synthesize results from their research, what is the next step they should take after finding themes in the data?

Organize the data
Make improvements to the design
Gather all data from the usability study in one place
Come up with insights

You receive feedback from your usability study on your gym locator app prototype. Some users reported they could not find the map view to locate gyms in their selected city. Which design modification aligns best with this feedback?

Add a link to the Google search page
Add a map view option to the search results page
Add a filter based on a gym’s amenities
Add a sort option to the gym locations’ list view by distance

Week 5 – Create and test a high-fidelity prototype

What are common elements in a mockup? Select all that apply.

Color
Typography
Iconography
Outline

Which of the following is an advantage of a high-fidelity mockup?

High-fidelity mockups help designers map out a product during the early stages of design development.
High-fidelity mockups allow designers to make multiple iterations without affecting the design’s functionality.
High-fidelity mockups help designers test the product’s functionality.
High-fidelity mockups can offer designers a basic outline of a product or screen.

What design characteristics make a mockup different from a wireframe?

A mockup is a static, high-fidelity design that closely matches the final product.
A mockup is an outline or sketch of a product.
A mockup is clickable or highly interactive.
A mockup includes minimal details and color.

Test your knowledge on working with design systems

Which of the following is a basic component of a design system? Select all that apply.

Editorial styles
Visual styles
Guidelines
UI components

A design team is creating mockups for a website, and wants these mockups to incorporate solutions for multiple pages. A teammate proposes the creation of a design system to ensure consistency. Which of the following is another benefit of a design system?

Design systems house single-use elements.
Design systems help designers create scalable designs and increase efficiency.
Design systems allow designers to develop standards as they move through the process.
Design systems help separate the product from the brand identity.

Test your knowledge on creating a homepage in Adobe XD

Fill in the blank: When creating a mockup in Adobe XD, you can add images easily by creating a ___ first, then dropping the image inside of it.

text box
line
drawing
shape

When creating a mockup in Adobe XD, where can you find the alignment tool?

Artboard
Components tab
Property inspector
Assets panel

What is the assets panel in Adobe XD?

A collection of the elements and preferences created in a design.
A static high-fidelity design used as a representation of a final product.
An order of typefaces and fonts used to create divisions to aid users in where to focus and find information.
A feature used to move or resize an element from a stack, and automatically move the rest of the elements, to preserve the defined spacing between elements.

Test your knowledge on web accessibility

Imagine a designer is creating a responsive high-fidelity webpage that should be accessible to people with disabilities. They place markers next to interactive UI elements on the page. What method is the designer using?

Traversal order
Labels
Annotations
Hierarchical headings

Imagine a designer is creating a responsive high-fidelity webpage that should be accessible to people with disabilities. They apply a method to scale the size of the text based on its importance on the page. What method is the designer using?

Labels
Hierarchical headings
Annotations
Traversal order

Imagine a designer is creating a responsive high-fidelity webpage that should be accessible to people with disabilities. They apply a method to add descriptive language to the interactive UI elements on the site. What method is the designer using?

Annotations
Hierarchical headings
Traversal order
Labels

Test your knowledge on usability studies

What are the main goals when conducting usability studies for high-fidelity prototypes? Select all that apply.

Identify areas to iterate on the prototype and improve the design
Define the design problem
Determine the design solution
Understand how users will interact with the final product

A designer wants to test a high-fidelity design and conduct a usability study. Which of the following is an example metric that can be used to measure the design’s success?

Start time
User error rate
Color saturation

Week 6 – Document design work and search for jobs

A design team completes their high-fidelity prototype of a responsive website. They are ready to hand off the designs. The next step is coding the user-facing interface and the website’s architecture. Who will do these tasks?

The design and implementation teams

Front-end and back-end developers

Different members of the UX team
An outside company

Which team member writes code for the user-facing interfaces?

Back-end developer
- UX designer

Front-end developer

UX engineer

Fill in the blank: In Adobe XD, you can upload to the cloud from the _____ panel.

design
- file

assets

upload

If you share an Adobe XD project and want everyone to be able to access it, what type of access permission should you select?

Only Invited People
- Anyone With Password
- Only User Testing

Anyone With The Link

A design team completes a final prototype of a pet adoption app in Adobe XD, and wants to share their work with the development team and client. Before they publish the prototype on the cloud, they name the file. Which of the following example file names reflects best practices?

PetAdoptionApp-Version-Final

App-Version
App-To-Test-Review
For-Review

Fill in the blank: Not only should a case study be visually appealing, it also needs to be _____.

fun to read

easy to skim

password protected
extremely detailed

What are the components of a case study?

- Project pitch deck and summary

design team’s objective

project burndown chart

beta test feedback

-Project budget and timeline

designer’s project tasks

makeup of the team followed

stakeholder feedback

- Project background and research

design team’s budget

process user testing followed

product manager feedback

- Project goal and objectives

designer’s role in the project

process the team followed

project outcome

Fill in the blank: A case study needs to tell recruiters what they need to know _____.

as quickly and efficiently as possible

in a simple, animated deck or video
while highlighting key industry trends
with short descriptions, rather than images

True or False? When a recruiter or hiring manager considers you for a job, they’ll expect to find case studies in your portfolio.

True

False

Imagine a designer sends their portfolio to a recruiter for a potential job opportunity. One of the designer’s case studies discusses in detail the surveys, interviews, and user testing the designer did during the project. Which case study component is this an example of?

Target user
- Project goal and objectives

Research conducted

Challenges and constraints

Fill in the blank: Case studies are the major components of a portfolio because they are a _____.

collection of reviews from your previous clients and stakeholders
- reflection of what you as a designer can improve on
- simple overview of your wireframes and prototypes

visual demonstration of your ability to see an idea through from beginning to end

When building websites, what type of team members are crucial in building the UX team’s vision? Select all that apply.

Data scientist
Front-end
Back-end
Program manager

Fill in the blank: Designers provide mockups, prototypes, and ____ so the engineering team can begin the coding process.

research reports
wireframes
case studies
specifications

How does a designer determine when their designs are final before sending them off to the engineering team?

If the design passes usability studies and participants seem mostly satisfied with the design, then it’s ready to be delivered to the engineering team.
As long as assets have been finalized and the designer believes the product looks good, then it’s ready for the engineering team.
If the designs are true representations of the intended user experience, assets are finalized, and users are able to interact with the designs without external guidance, then it’s ready for the engineering team.
As long as design specifications have been finalized, then it’s ready to be delivered to the engineering team.

Test your knowledge on portfolio case studies

What are the typical components of a case study? Select all that apply.

Project goal and objectives
Usability study participant profiles
Outcome of the project
Designer’s role in the project
Process the team followed

Fill in the blank: You complete a case study on your latest design project and add it to your portfolio. You should present your case study in a clear and _____ way to tell recruiters what they need to know as quickly and efficiently as possible.

concise
informal
exhaustive
complex

Fill in the blank: Sharing case studies in your portfolio is important because case studies are a visual demonstration of your _____. Select all that apply.

ability to see an idea through from start to finish, despite challenges
willingness to collaborate with a team
design knowledge
interests and hobbies

You complete a design project for a photo sharing app and want to create a case study for your portfolio. What should you include in the case study to show recruiters you would be a strong candidate for a UX design role? Select all that apply.

Rough drafts of every idea
Sketches, wireframes, and final polished designs
Disagreements with team members
Explanation of learnings from the design process

Weekly challenge 6: Document design work and search for jobs

A design team completes their high-fidelity prototype of a responsive website. They confirm that the designs represent the expected user experience. What is the next step for the design team?

Sharing the designs with stakeholders
Confirming design choices with potential users
Handing off the designs to developers and engineers
Writing the code for the front-end interface

What is the difference between a back-end developer and a front-end developer?

There is no difference, the only task that changes is what a developer is working on.
A back-end developer writes code to enhance website accessibility; a front-end developer writes code to streamline information architecture.
A back-end developer writes code for the digital product’s architecture and data storage based on the UX sitemap and functionality; a front-end developer writes code for the user-facing elements based on UX designer specifications.
A back-end developer writes code for user interactions that are seen by the end user; a front-end developer writes code for website architecture that is rarely seen by the end user.

When you want to share a project and receive feedback on the design, what choice should you make under the “View Settings” menu?

Development
User Testing
Design Review
Presentation

Course 7 – Design a User Experience for Social Good & Prepare for Jobs

Week 1 – Starting the UX design process: empathize, define, ideate

What is the objective of the Crazy Eights exercise?

To validate your product design

To come up with rough sketches of your future product

To make final decisions about future visual designs
To establish a clear user flow

What is the difference between progressive enhancement and graceful degradation in UX design?

Progressive enhancement is designing for older devices first and newer devices later. Graceful degradation is designing for newer devices first and older devices later.
- Progressive enhancement is designing for newer devices first and older devices later. Graceful degradation is designing for older devices first and newer devices later.

Progressive enhancement is designing from the smallest screen to the largest screen. Graceful degradation is designing from the largest screen to the smallest screen.

Progressive enhancement is designing from the largest screen to the smallest screen. Graceful degradation is designing from the smallest screen to the largest screen.

Which of the following is the best design solution to accommodate the next billion users (NBU)?

A website consistent across all devices and screen sizes

A mobile-only app
A desktop-only website
A website only compatible with Android devices

Why should designers take a mobile-first approach when designing solutions for new potential users?

Focusing on mobile users first offers a quicker path to a product’s launch.

Using a mobile-first approach is best for global users, since most people use a mobile phone to access the internet.

Prioritizing mobile users ensures access for those with access to other devices.
Adopting a mobile-first approach converts mobile users to desktops users.

Fill in the blank: One of the four Cs, _____ ensures a uniform design so users can expect it to feel familiar across devices and products.

Complementary
- Continuity
- Context

Consistency

A designer wants to build a store locator app that requires access to a user’s location while in use. Which app type would be the best option for this build?

Responsive web app
- iOS app

Dedicated mobile app

Android app

Review the journey map for user persona Shane: Shane is ready to pick up books from the library, but is unsure of the process to complete this action. Based on this pain point, you provide detailed instructions for Shane to test their ability to pick up the books. Which row in the journey map should include those instructions?

Feeling Adjective
- Improvement Opportunities
- Action

Task List

Problem statements help designers propose a specific, measurable solution that addresses the user’s goals and pain points. Which of the following is a quality of a great problem statement?

Human-centered

Open-ended
Detail-oriented
Single-minded

A design team is working on an app for a government information tool and suggests this problem statement: Casey just moved to the area and needs to get information about setting up utilities because he doesn’t know who to contact. What element is missing in the problem statement?

User need
- User name

User characteristics

Insight

Consider the following persona and answer the following question:

Which of the following is a good user story based on this user persona?

As a social person and busy professional, I want to adjust my work hours, so that I can check out books before the library closes.

As a busy professional and avid book lover, I want to be able to reserve books in advance, so that I can pick them up based on my schedule.

As a professional and avid reader of political thrillers, I want to build another bookshelf, so I can collect more books.

Fill in the blank: When outlining your goals in a competitive audit, you should include your users, _____, and the product’s industry.

a list of the competitors

specific information about your product

the competition’s goals
how your product can beat the competition

You decide to design a global communication app for a mobile device first. Which of the following factors contribute to your decision?

Users will be at home or work when they access the product

Users will be located in emerging markets

Users will be in a metropolitan area
Users will have reliable internet access

What is limited in the Crazy Eights exercise?

Creativity

Time

Shape
Space

A designer wants to design for the smallest and most basic version of their site, like for a mobile phone. What approach should they use?

Dedicated desktop web design
- Dedicated mobile app design

Progressive enhancement

Graceful degradation

What is the primary device type designers should consider when designing for the next billion users (NBU)?

A desktop
- A smartwatch
- A smart television

A mobile phone

If the majority of users accessing a site are likely to use a mobile device, what are some best practices for building a site with these users in mind? Select all that apply.

Limit the access to only what’s available on both mobile and desktop devices.
- Keep the mobile site consistent with the same content as the desktop site.

Provide features that take advantage of the unique benefits of mobile phones.

Organize the site so it’s easy for users to find what they want.

You design a banking app for mobile and desktop devices that can alert users about large deposits or withdrawals. The mobile notifications provide limited information in one sentence, while the desktop notifications provide complete details. Which of the four C’s do these features represent?

Consistency
- Continuity

Context

Complementary

A design team is working on a design project for a bill pay app. They have to design the app quickly and with a limited budget. Which of the following app types would work best in this scenario?

Dedicated mobile app
- iOS app

Responsive web app

Android app

Review the journey map for user persona Shane: Shane was able to reserve books, but was frustrated with the limited quantity of books they were allowed to reserve. Which row in the journey map would include Shane’s pain points?

Improvement Opportunities
- Task List
- Action

Feeling Adjective

Fill in the blank: Problem statements are a succinct way to reference a user’s needs. They also help designers _____.

develop a design system
- build wireframes and prototypes

establish the intent of a design

create a user group

Consider the following persona and user story:

"As a busy professional and avid book lover, I want to be able to reserve books in advance, so that I can pick them up based on my schedule.”

What component of the user story addresses the persona’s goal to access books they want to read when they arrive at the library?

Demographic

Action
Benefit
Role

What question should you ask when deciding which device to design for first?

How much do users pay for internet access, cellular access, or wi-fi signal?

Where will users be when they access the product?

Where will users go once they access the app or website?
When will users access the product?

What is the difference between bottom-up design and top-down design?

Bottom-up design means designing for the smallest version of your site and embellishing designs for larger screen sizes. Top-down design means designing for a large screen and working down toward a smaller screen.

Bottom-up design means designing for a large screen size and embellishing designs for smaller screen sizes. Top-down design means designing for a small screen and working up toward a larger screen.
Bottom-up design means designing for the device users access the least and embellishing designs later for devices users access the most. Top-down design means designing for the device users access the most and working down to devices users access the least.

Fill in the blank: When designing solutions for a large global audience, designers should take the _____ approach.

data-first

mobile-first

desktop-first
design-first

You design a music streaming app for laptops, desktops, and mobile phones. Users can start a playlist from their laptop or desktop and listen to it on mobile phones, or vice versa, as long as the devices are attached to the same account log-in. Which of the four Cs does this feature represent?

Complementary
- Consistency
- Context

Continuity

A design team is working on a design project for a bill pay app. They have to design the app quickly and with a limited budget. Which of the following app types would work best in this scenario?

Android app
- iOS app
- Dedicated mobile app

Responsive web app

A problem statement helps designers create the vision for the design. Which of the following is an example of a strong problem statement?

Rachel needs an app for a music library.
- A teenager needs a scheduler app because they participate in a lot of extra-curricular activities.

Joshua is a new business owner who needs a tool for tracking expenses easily while on-the-go because he travels a lot for business.

Lynn wants a smart device-enabled recipe app to help with cooking meals.

Consider the following persona and complete the user story:

Fill in the blank: As a busy professional and book lover, I want to be able to _____, so that I can pick them up based on my schedule.

collect more political thrillers
- check out books before the library closes

reserve books in advance

Imagine you’re designing an app to help users learn how to effectively manage their money. It features short and straightforward articles, tools, and reminders. Since the app is intended for those on-the-go, which design philosophy should you consider?

Mobile-first design
Sequential model
Matrix model
Graceful degradation

Regardless of current trends, the most important things a designer should consider are the users and the context of their needs.

True
False

You design a product for users based in emerging international markets and want to use the mobile-first approach. What is an advantage for using this approach?

It allows you to start with a desktop version and then adapt it to smaller screens.
It allows you to embellish your designs with advanced features.
It allows you to scale back your design at a later time.
It allows you to design for users based on the devices they use or can access most easily.

Fill in the blank: In graceful degradation, you design from the largest screens to the smallest screens. However, in progressive enhancement you design _____.

from the top to the bottom
from the least expensive product to the most expensive product
from the smallest screen to the largest screen
from the most complex version to the most basic version

Imagine you are designing a learning tool for young readers for the local public library’s computer lab. Consider the user and identify which design philosophy works best for this tool.

Bottom-up
Graceful degradation
Progressive enhancement
Mobile-first

Test your knowledge on designing across devices

Farha is creating a mobile version of a large company’s recently announced desktop application and wants to keep the brand familiar across platforms. Which of the four Cs does this adhere to?

Consistency
Context
Complementary
Continuity

To design effectively across platforms, identify a few key ideas a designer should be mindful of. Select all that apply.

Context of use
Content layout
Input methods
Device materials

Test your knowledge on problem statements

Why are problem statements used to inform designs?

Problem statements are a succinct and clear way for designers to reference user needs.
Problem statements help stakeholders understand the design process.
Problem statements provide information on problems designers are having.
Problem statements add a context to help users define their problems.

Which sentence is considered a problem statement?

Eunice is a skier and beer aficionado who needs an app that keeps track of work projects because they have many new responsibilities at work.
Ahmed is a video game concept artist and dessert lover who wants to discover professional cooking classes because he wants to learn how to make fine desserts at home.
Anders is a pediatrician and adores their chinchilla who needs an app that provides a convenient way to order toys, food, and supplies from local and chain pet stores.
As a new dad, I want a quick and nontoxic way to disinfect my baby’s bottles and toys.

Test your knowledge on competitive audits

When conducting a competitive audit, what step occurs after a designer creates a list of their product’s competitors?

Outline the goals
Analyze findings
Identify specific features for comparison
Summarize findings

Fill in the blank: Competitive audits help designers understand what user needs are already being met in the marketplace and how their designs can _____.

challenge previous design approaches
beat out the competition
improve on current solutions
inspire competitors

Weekly challenge 1: Design across devices

Fill in the blank: Designing for one screen first allows you to validate your product design, establish a clear user flow, and _____.

connect a user’s journey with your product
understand what needs of your users are already being met in the marketplace
make decisions about the visual design of your product going forward
develop the code needed for your product’s functionality

What should you have to get started with the Crazy Eights exercise?

User story
Design platform
Problem statement
Design solution

Week 2 – Creating wireframes and low-fidelity prototypes

Fill in the blank: A wireframe is a(n) ____ of a product or a screen.

outline or sketch
illustration
explanation or critique
analysis or interpretation

Imagine you’ve recently started a new design project and you’re in the midst of wireframing. You’ve decided to use an inexpensive method that will allow you to iterate and explore ideas quickly. Which method is this?

High-fidelity wireframes
Digital low-fidelity wireframes
Paper wireframes

Test your knowledge on planning usability studies

Why is it important to create a research plan before conducting a usability study? Select all that apply.

It outlines each part of a usability study from start to finish
It helps the UX team understand how easy it is for participants to complete tasks
It outlines research goals for participants to see
It is more likely to yield valuable information

Imagine you’re preparing to conduct a usability study. Which part of the research plan considers critical measures of progress toward an end goal?

Detailed research questions
Research goals
Key performance indicators
Methodology

When planning a usability study, what question should you ask when determining key performance indicators (KPIs)?

Why are we conducting this research?
What’s a sign that we are making progress toward our ultimate goal?
What questions should I ask the participants?
How will I collect and analyze data?

Imagine you are planning a usability study for a local drop-in daycare center’s app. You need to find study participants who would provide the best metrics for the project. Which participant would be the best candidate for the study?

Ronnie is a parent who lives 40 miles away from the center and does not travel very far from their home.
Ingrid lives in the same area of the center and does not have any children, but they plan to adopt a child within the next three years.
Casey is a parent of twin toddlers and lives near the center. They work from home but sometimes the twins’ childcare provider is unavailable when they need help during the day.

Test your knowledge on conducting usability studies

Nua is outlining a usability study. The team wants to interview as many people as they can within a two month timespan. Since the product is a new version of one they’ve already created, they’re more concerned about keeping costs low by recording participants. What type of usability study should be conducted?

Unmoderated
Complementary
Moderated
Mobile

Choose the correct definition of a usability study.

An assessment of a competitors’ strengths and weaknesses
A series of experiences a user has as they interact with a product to achieve a specific goal
A research method that assesses how easy it is for participants to complete core tasks in a product
An easily understood chart that explains everything designers have learned about a user

Test your knowledge on analyzing and synthesizing research results

Step one of turning observations into insights requires a designer to gather the data. Which should the designer do next?

Organize the data
Come up with insights based on themes
Gather the data from the usability study
Hypothesize trends in data

What is the third step of turning observations into insights?

Come up with insights based on themes
Gather the data from the usability study
Organize the data
Identify common themes and patterns

Week 3 – Creating mockups and high-fidelity prototypes

What should high-fidelity mockups include?

Interactive components and transitions

Visual and UI elements

Digital and paper-based wireframes
Front- and back-end site code

What do mockups allow designers to do?

Refine a design’s information architecture
- Identify a target user’s needs and pain points
- Incorporate complex interactions and animations

Bring designs to life using visual design elements

You are in a meeting with a client. The client is unclear about what makes a mockup different from a wireframe. What can you tell the client?

Wireframes are static images that provide an overview of the layout and hierarchy of the webpage. Mockups are static, high-fidelity designs with visual and UI elements.

Wireframes are interactive designs that closely represent the final product. Mockups are static images without a lot of detail or color.
Wireframes are static, high-fidelity designs that closely represent the final product. Mockups are static images that provide an overview of the hierarchy of the webpage.
Wireframes are static designs with visual and UI elements. Mockups are static images that provide an overview of the layout and hierarchy of the webpage.

A designer creates a mockup of a website homepage for a local business. They take time to arrange, organize, and place elements like text and images, making sure important elements stand out. What aspect of visual design are they adding to the mockup?

Layouts

Symbology
Typography
Iconography

You are creating a mockup of a food delivery mobile app. While creating the mockup you add in text and decide on a few fonts. What aspect of visual design are you adding?

Layouts

Typography

Iconography
Symbology

Fill in the blank: When creating a design system in Figma, you will use a(n) _____.

assets panel

visual system

sticker sheet
button kit

A team of UX designers is interested in receiving feedback. They are presenting a static, high-fidelity representation of the final state of their product. What is this representation known as?

Wireframe
- Prototype
- Sketch

Mockup

How can designers employ the iconography visual design element to enhance a mockup?

Organize text and typefaces to make language legible, readable, and visually appealing
- Arrange text and images to organize simple user journeys, and make content easy to find

Compile images, shapes, and symbols to create an association with a subject or idea

Mix, match, and contrast colors and text to communicate a core theme

Fill in the blank: When creating a design system, you can download a _____ to help get a head start on your designs.

prototype template

UI kit

color checker
style locator

You are nearing the end of a project. Your client is excited to review what you’ve built and has asked you to present some mockups. What are mockups?

Low-fidelity outlines showing the basic structure of the product
Static, high-fidelity representations of the the final state of the product
Interactive, high-fidelity representations of the product
Hand-drawn, low-fidelity images of what the product might look like

What elements in a mockup give designers a better idea about the final state of the website or app?

Interactions and transition elements
Triggers and motion elements
Functionality and sound elements
Visual and UI elements

You are working on a mock design project for your portfolio. Why might you create a mockup for your portfolio in addition to wireframes and sketches?

Mockups refine a design’s information architecture.
Mockups show analysis of a user’s needs and pain points.
Mockups bring designs to life using visual design elements.
Mockups incorporate complex interactions and animations.

A mockup shows static, high-fidelity designs with visual and UI elements. How is this different from a wireframe?

Wireframes are static, high-fidelity designs that closely represent the final product.
Wireframes are interactive designs that closely represent the final product.
Wireframes are interactive designs that represent an early version of the product.
Wireframes are static images that provide an overview of the layout and hierarchy of the product.

A designer creates a mockup of a website homepage for a youth services nonprofit. They incorporate elements that add hierarchy to the visual design and content, make text easier to read, and add visual style in line with the brand identity. What visual design element are they using?

Layouts
Typography
Symbology
Iconography

You are creating a mockup of a food delivery mobile app. While creating the mockup you add in elements, including images and symbols associated with food and speedy delivery. What aspect of visual design are you adding?

Symbology
Iconography
Layouts
Typography

How can designers employ the typography visual design element to enhance a mockup?

Organize text and typefaces to make language legible, readable, and visually appealing
Mix, match, and contrast colors and text to communicate a core theme
Compile images, shapes, and symbols to create an association with a subject or idea
Arrange text and images to organize simple user journeys, and make content easy to find

A UX designer is ready to create mockups for a client presentation. Where should they build the mockups?

In the same design tool they used to build the wireframes
In a new design tool
In a different design tool from their earlier design iterations
In the draft section of a design tool

Fill in the blank: When creating a design system in Adobe XD, you will use a(n) _____.

visual system
button kit
asset panel
sticker sheet

Shuffle Q/A 1

Fill in the blank: When UX designers and collaborators want a better idea of the final state of a website or app, they can review _____.

mockups
low-fidelity prototypes
digital wireframes
case studies

What is the difference between wireframes and mockups?

Wireframes are static, high-fidelity designs that closely represent the final product. Mockups are static images that provide an overview of the hierarchy of the webpage.
Wireframes are interactive designs that closely represent the final product. Mockups are static images without a lot of detail or color.
Wireframes are static designs with visual and UI elements. Mockups are static images that provide an overview of the layout and hierarchy of the webpage.
Wireframes are static images that provide an overview of the layout and hierarchy of the webpage. Mockups are static, high-fidelity designs with visual and UI elements.

Week 4 – Designing a complementary responsive website

What is the focal point on this website?

The headers, which inform the user about how to find key information
The arrows, which are blue, and direct users where to find more details
The navigation bar, which is clearly anchored at the top of the page
The images, which draw a user’s attention to the categories

In a responsive website design, the content that's above the fold should include the most important information for the user flow.

True
False

A designer creates a website with individual rows stacked on top of each other. Within each row, the designer includes a series of columns. What website layout is the designer using?

Asymmetrical layout
Grid of cards layout
Tiered layer cake layout
Featured image layout

Test your knowledge on creating wireframes

Imagine that a designer creates wireframes for a mobile responsive website. Then they want to create wireframes for the companion desktop site and its larger screen size. They start with the mobile wireframe, and plot it on dot paper. What steps come next? Select all that apply.

Apply a template that matches the project specifications
Add elements and components to the wireframes
Create wireframes for smaller screen sizes
Scale up the wireframes two or three times larger

What should a designer do with text when scaling up a wireframe from mobile to desktop?

Revise the site’s information architecture
Increase the size of the text
Adopt a desktop-friendly typeface
Reposition text below the hero image

Fill in the blank: Designers can _____, scale, and resize content in wireframes for different screen sizes.

rearrange
undo
fold
contain

Optional - Test your knowledge on planning and conducting usability studies

What is the goal of a usability study?

Determine how product features can accommodate a participant’s design preferences
Share rough design sketches to generate participant feedback early in the design process
Develop a research plan and confirm the correct sample size of participants
Assess how easy it is for participants to complete core tasks in a product

A UX designer creates a website for a regional health nonprofit. They plan a usability study, recruit participants, and conduct the study. Then, they iterate on the initial design, and share the updated website with their client. What step did the designer skip in conducting this study?

Establish the website’s information architecture
Write a research report
Analyze and synthesize observations
Decide which product to test

How many times is it appropriate to conduct usability studies?

One usability study is sufficient
Twice, once before the project begins and after the product is released
As many times as needed

Test your knowledge on designing mockups

Mockups should adhere to visual design principles, and include design elements like typography, color, and iconography.

True
False

Imagine a design team is building a mockup of a responsive website. Based on preliminary marketing research, they know a significant proportion of users will access the website using smartphones and tablets. What principles should they apply to improve cross-platform design? Select all that apply.

Reach out to the back-end developers to ask about changing website architecture
Resize text, icons, images, buttons, and navigation bars to fit better on a responsive grid
Wait until user research is complete before deciding on typography, color, and iconography
Consider how to change design elements and components to fit a new screen size

When creating mockups of a responsive website, the design team should create mockups for various screen sizes.

True
False

Test your knowledge on UX portfolio case studies

Imagine that you finish this program, and compile a concise and engaging case study about your responsive website to add to your portfolio. The case study includes the project goals and objectives, your role, the insights you gained through research, and what you learned from the project. What’s missing from this case study? Select all that apply.

Challenges and constraints
Outcome of the project
Feedback on the project
Design process and artifacts

When developing a case study, what artifacts should you include from a project? Select all that apply.

Wireframes
Prototypes
Design sketches from previous projects
Final designs

Week 5 – Building a professional presence

You are working on your design portfolio. You choose to include case studies that highlight your skills in the UX design field. Who is likely to review this in your job search?

Social media connections
- Stakeholders and SMEs
- Potential users

Hiring managers

A designer is working on their portfolio. They are exploring how to demonstrate who they are and what makes them interesting. What term describes this content?

About me
- Client testimonials
- Past experiences

Personal branding

It’s important for designers to include a personal statement to reinforce their professional presence online. What should a personal statement highlight?

The list of projects a designer has completed

The things a designer does, and what they stand for

The differences between a designer’s personal and professional life

A UX designer is getting started on their professional social media presence. They know that social media can help them connect with potential employers, but what is another way they can use social media?

Request to meet virtually with important people in the field of UX
- Post funny videos found across the internet
- Ask hiring managers about unlisted job openings

Learn about new ideas and concepts in the field

Which popular online community for UX designers focuses on long-form writing?

Medium

Instagram
Facebook

A designer is interested in updating their existing online profiles as they start a job search. They have already done a Google Search on their name and reviewed the results. What is another step they can take to improve their online presence?

Create new profiles that are geared towards their career.
- Remove any information that is not relevant to UX design

Make their personal profiles and photo albums private.

Ask their friends and family to delete old comments.

A design team wants to gather feedback on some fun design experiments they’ve been exploring in-house. What online community would be a good place to do that?

LinkedIn
- Medium
- Twitter

Dribbble

You have gotten some feedback on your portfolio site that notes the language on your home page is a little vague. What is something you can do to fix this?

Add a longer explanation to the “About Me” page
- Include specific testimonials at the top of the page
- Link out from the home page to LinkedIn

Add your professional specialty above the fold

A designer is deciding how to describe their work in their online portfolio. Should they include technical language and buzzwords, since the target audience includes people from the UX design industry?

Sometimes. They should use technical language if they can do so confidently, but conversational language if they are inexperienced.
- Yes. They should write content that appeals only to industry professionals, recruiters, and hiring managers.

No. They should write content that is friendly, conversational, and aligns with their personal brand.

Identify a tip a designer should consider when creating descriptions for their website.

Use complicated language
- Include complex depictions of projects

Inject personality

Add jargon

How does a portfolio help UX designers find work in their field? Select all that apply.

A portfolio includes a 1-page summary on why a designer would be a good fit for an open position.
A portfolio can highlight a UX designer’s skills during the job application process.
A portfolio showcases a designer’s understanding of UX design principles.

What is a design portfolio?

A collection of social media posts that demonstrate a designer’s work history
A collection of work that demonstrates a designer’s skills during the job application process
A collection of design work that includes the top designers in a field
A collection of professional references complete with phone numbers

Test your knowledge on building an online presence

Fill in the blank: A _______ is a one- or two-sentence phrase that describes what you do and what you stand for.

personal brand
personal statement
tagline

How can your presence in online design communities help you gain exposure to UX design? Select all that apply.

You can engage with other UX designers by liking or commenting on their community posts.
You can follow the profiles of non-UX design professionals.
You can post your designs and receive feedback from experienced UX designers.

Why do recruiters check your social media profiles when considering you for a job? Select all that apply.

To learn about your interests outside of work
To confirm your work and educational background
To test your knowledge of UX design
To assess if you have a strong professional network

Weekly challenge 5: Build a professional presence

How can a portfolio be used to help further a designer’s career?

To showcase a complete record of their job history
To showcase their professional references
To showcase examples of their work to hiring managers

What innovation has simplified and streamlined the creation of websites with website builders?

Copy/paste editors
Simple code editors
WYSIWYG editors
Online HTML editors

When including case studies in a design portfolio, which of the following questions should they answer?

What process did the designer follow?
What biases did the designer include?
What UX design online communities are featured in the case study?
Who were the designer’s mentors?

Personal branding is essential to demonstrating a designer’s values, unique skills, and personality. What are the benefits of creating a personal brand? Select all that apply.

A personal brand allows recruiters and potential employers to understand who you are, and learn about your passions and your strengths.
A personal brand can help you match with companies that share your values.
A personal brand helps you stand out from the crowd.
A personal brand allows you to blend in with the rest of the design community.

What is a personal statement?

A visual prompt that tells the user to take action
A one- to two-sentence phrase describing what a designer does and what they stand for
A summary of a designer’s work and long-term goals

Week 6 – Finding a UX job

A UX designer can begin their career at what type of company? Select all that apply.

Advertising agency
Large company
Design agency
Production company
Start-up

Why is it important for an entry-level designer to present their portfolio to potential employers? Select all that apply.

Present a roadmap on where they want to be in their career
Provide transparency on their work history
Prove they have the skills and potential to get the work done
Show they are open to continuous learning

Test your knowledge on preparing for UX interviews

What are some key tips for building rapport with an interviewer? Select all that apply.

Be curious
Be defiant
Be yourself
Be genuine

Why should you be curious to build rapport with your interviewer? Select all that apply.

Creates more opportunities to learn about the person you’re communicating with
Leads to having better, more insightful questions
Professional representation of a designer’s personal brand
Identifies other opportunities that may be available if this role doesn’t fit

Identify actions a designer should take to prepare themselves before an interview. Select all that apply.

Build rapport with interviewers
Build a knowledge base about the company
Determine and prepare answers to common interview questions
Explore requirements and expectations
Build a narrative

Test your knowledge on strategies to answer interview questions

Consider the following scenario: UX designer Sadé is asked a complex, multi-tiered question during an interview: “Describe the design process for this project. What challenges did you overcome? ”

Which method is the best approach to this interview question?

STAR
Elevator pitch

Review the following interviewee’s response to an interview question:

I’m Alonso, and I’m an experienced educator, manager, and mentor. I have decades of experience in public and private education. I’ve also helped hospitals and corporations such as Seattle Children’s and Microsoft create learning curriculums for their employees. I love being an educator, and helping to make knowledge more accessible for everyone. Your company’s motto “You never truly stop learning” is a creed I live by each day.

What is this an example of?

Panel
STAR method
Whiteboard
Elevator pitch

Test your knowledge on panel and whiteboard interviews

What is a panel interview?

A group’s assessment of a designer’s skills, experience, and work ethic
A strategic method of answering questions
A real-time, practical demonstration of a designer’s skills
An assessment of multiple candidates

During a panel interview, what might be expected of a designer? Select all that apply.

Showcase their portfolio
Answer questions about their experience and skills
Showcase any coding knowledge
Offer a practical demonstration of their skills

A whiteboard interview gives interviewers a chance to assess a designer’s knowledge, thought processes, design capabilities, and communication skills.

True
False

Test your knowledge on creating a business plan

Imagine you decide to start your own freelance UX design business and get to work on your business plan. When creating a business plan, what questions should you answer as you build it? Select all that apply.

Who’s your competition?
What problem are you solving for your clients?
What’s your brand identity?
What type of employer do you prefer?

Which of the following could be a business path for a freelance UX designer?

Sole ownership
Partnership
Design agency
Freelance marketplace

Which of the following is NOT typically included in a business plan?

Website
Competition
Brand identity
Business expenses

Test your knowledge on working as a freelancer

You explore freelancing opportunities and want to develop a business plan. What factors should you consider when determining your rate? Select all that apply.

People skills
Your personal expenses
Market rate for similar services
Your business expenses

As you start your freelancing career, you create a social media page for your new business. What are some ways to attract clients through social media? Select all that apply.

Post examples of your work
Post your new company’s social media on your personal page profiles
Post other interests on your company profile
Ask friends and family to promote your page on their social media pages

Fill in the blank: When offering services pro bono, avoid _____ by preparing a new scope of work that includes rates for additional work.

networking
scope creep
pitching
paid work

You have a client interested in your work and they send you a request for proposal to determine if you can work together on a future project. You review the scope of work that outlines the project. What components in the scope of work should you pay attention to? Select all that apply.

External work
Project needs
Budget
Timelines

What is a statement of work (SOW)?

A list of expenses and profit margins that add up to an appropriate cost for services.
A legally binding document that lists detailed deliverables, due dates, and a payment schedule.
A list of expected payment dates and any upfront costs and contingencies.
A document that outlines the project a designer will complete.

More certification answers in: https://en.certificationanswers.com/exams-answers/

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