Google Maps Platform Sales Fundamentals Credential Answers - English

Google Maps Platform Sales Fundamentals Credential Answers

Questions:

Getting started

How can the use of geospatial intelligence help drive growth?

Select the best answer.

• Enhances digital customer understanding, engagement, and experience across the entire customer lifecycle.
• Standardizes addresses across the world.
• Manages APIs in a more secure and scalable fashion.
• Provides a petabyte-scale, low cost analytics data warehouse that can scale to meet the needs of the business.

The Market Opportunity

Google Maps Platform: What is it?

When was Google Maps launched?

Select the best answer.

• 2005
• 2006
• 2007
• 2004

Google Maps Platform is divided into three distinct product categories. What are those categories?

Select the best answers.

• Visualizations
• Routes
• Locations
• Places
• Destinations
• Areas
• Maps
• Geographies

What are three competitive strengths of the Google Maps Platform?

Select the best answers.

• Global coverage
• Cross-platform support
• Speed and scale
• People love Google Maps

Google Maps Platform: How does it work?

A customer wants to know which Maps API is best for finding the distance between many locations on a map. What is the correct answer?

Select the best answer.

• Distance Matrix API
• Roads API
• Geolocation API
• Places API

A customer wants to reduce the number of erroneous delivery addresses that end-users provide on their website. Which API is best suited for this purpose?

Select the best answer.

• Streetview API
• Geolocation API
• Geocoding API
• Places Autocomplete API

Google Maps Platform: Use cases

Your customer would like to direct their customers and delivery drivers from point A and B as quickly and efficiently as possible. What can they use to lower costs, improve experiences, and optimize their workforce?

Select the best answer.

• Place and Autocomplete
• Layer custom data on top of Maps
• Geolocation and Geocoding APIs
• Directions, Distance Matrix, and Roads

Selling Google Maps Platform

You're preparing for a sales conversation with a customer experience manager for a regional healthcare clinic. During your research, you uncover that the manager's clinic has a non-Google digital maps implementation on their website. This customer is likely in which stage of Google Maps Platform readiness spectrum?

Select the best answer.

• Optimizing
• Landing
• Exploring
• Expanding

During your conversation with the customer experience manager of a healthcare clinic, you uncover that their day-to-day role involves managing their customer app, including troubleshooting and support. This customer is likely a...

Select the best answer.

• User buyer
• Executive buyer
• Budget-holder
• All of the above

Leading the sales conversation

You're preparing for a sales conversation with an eCommerce director for a clothing retailer. In your research, you uncover that this customer is an established customer with the Google Cloud team. Your next step is...

Select the best answer.

• Prepare your agenda for this upcoming call.
• Reach out to current Googlers at Google Cloud who manage this account.
• Reach out to former Googlers who now work for this retailer.
• Reach out to known partners who work with this retailer.

Pricing the opportunity

The Google Maps Platform pricing philosophy is driven by a series of key principles and considerations, including...

Select the best four answers.

• Fastest path to closing the sale
• Balance adoption and revenue
• Business model alignment
• Customer value
• Operational simplicity
• Terms of Service negotiations

The Google Maps Platform Terms of Service help protect the customer and Google Maps. Which of the following situations are not permitted under Google Maps Platform Terms of Service?

Select two answers.

• A manufacturer has approached you about improving its online ordering system and wants to integrate Google Maps Platform into its system to help improve asset tracking.
• A financial services firm is looking to integrate address Autocomplete into the location mapping feature of its application to improve user experience. The customer currently uses a different provider for its maps software but is open to replacing it with Google Maps Platform.
• Your customer has a food delivery service application and wants to integrate Google Maps Platform for a better customer experience. The application serves customers primarily in Singapore with expansion plans into Malaysia, Thailand, and Vietnam.
• A regional healthcare clinic with multiple locations has approached you about integrating Google Maps Platform on its website. The clinic's marketing team is requesting that any Google-related logos be removed so as not to detract from the website's newly updated look and feel.

Market Intelligence

Read Julio's objection and choose a response. Your choices affect whether the seller Ofelia handles the objection successfully. To complete this module, you must answer the scenario-based question correctly to move forward.

Hi Ofelia. I had a chance to think about your proposal. Implementing appointment setting on our Google Maps implementation can probably help us get to our business goal of 10% growth

Sounds like the solution Ofelia proposed is out of scope for the customer. How should Ofelia respond to Julio's objection?

• Ah, I understand. In the past when I've experienced scope issues, I've found that it's often an issue of prioritization. Is there any way you can get the team to prioritize this?
• Ah, I understand. I'm curious — since 90% of your conversions come from mobile, how will streamlining how visitors make appointments using Autocomplete impact your business goals for the year?

Reread Julio's response to your question.

Well, making appointments more seamless would definitely help drive foot traffic into our stores. But we only have one developer - Sonja - and she already has more projects than she can handle.

It looks as if Ofelia needs to continue digging deeper to discover the root of Julio's objection. How should Ofelia respond to Julio?

• There are never enough developers, right? Listen, I’ve led other customers through similar situations. It’s not an impossible ask for Sonja. The reason I’m pushing is that my research shows that 90% of your conversions are through mobile.
• Wow, that sounds like a lot of work for one person! I understand the resource constraints; however, studies have shown that conversions increase when people can more seamlessly engage with your brand. How would you feel if we partnered with Sonja to make this implementation as easy as possible for her?

Reread Julio's statement and choose a response.

That’d be great. Honestly, I’ve been saying for a while that I believe we’re losing customers due to customer experience on our site, but it just keeps dropping to the bottom of the priority list. I can bring it to our chief technology officer and see if he’ll bump this up in Sonja's task queue. But I don’t see that happening anytime soon.

Now that Ofelia has discovered the root cause of the objection, she needs to diffuse it. How should Ofelia respond?

• That must be frustrating, Julio. I understand why you feel can’t make an impact on the site. I really think we can help you. I think you’ll see a sharp increase in total site conversions to foot traffic if we follow through with a strategy I came up with for your team. Would you like to hear more about it and allow me to answer more of your questions?
• That must be frustrating, Julio. I understand why you feel like you can’t impact the site. Some of our other partners have felt the same way. However, companies like yours with significant web traffic who prioritized user experience found a dramatic increase in in-store foot traffic. I have some thoughts on how we can move forward partnering together.

Reread Julio's statement and choose a response.

I’m definitely interested in hearing your thoughts on this, Ofelia. To tell the truth, it would be a personal win for me to make this happen.

Now that Ofelia diffused the objection, she needs to deliver the right solution. How should Ofelia respond?

• I'd be happy to partner with you on this, Julio. We can have our internal team run a test of the implementation on your site first to make sure it's working for you. If it's a success, we can focus on improving customer experience using Autocomplete to drive more foot traffic in your stores.
• We really understand the resource load your developer is under and we'd like to help offset it. Resources aren't a problem for us. We can get an internal team to help you right away.

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