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Google Analytics for Beginners Exam Answers - Analytics Academy

Google Analytics for Beginners Exam Answers 


Analytics Academy shows new users how to create an account, implement tracking code, and set up data filters. You'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. The course will also demonstrate how to analyze basic Audience, Acquisition, and Behavior reports, and set up goals and campaign tracking.

The language of the answers are in English.

Some questions:

Introducing Google Analytics

Assessment 1


Using tracking code, Google Analytics can report on data from which systems?

(select all that apply)

E-commerce platforms

Mobile Applications

Online point-of-sales systems

Systems not connected to the Internet


To collect data using Google Analytics, which steps must be completed?

Install Google Analytics software on your desktop

Create an Analytics account

Add the Analytics tracking code to each page of your site

Download the Analytics app


The Analytics tracking code can collect which of the following?

Language the browser is set to

Type of browser

User’s favorite website

Device and operating system


When will Google Analytics end a session by default?

After 30 minutes, regardless of user activity on your website

Once the user opens another browser window

When a user is inactive on your site for 30 minutes or more or closes a browser window

At noon every day


Once Google Analytics processes data, it’s stored in a database where it can’t be modified.




Which represents the hierarchical structure of a Google Analytics account from top to bottom?

View > Account > Property

Property > Account > View

Account > View > Property

Account > Property > View


A user with “edit” permissions at the Account level will automatically have “edit” permissions at which other levels?






To locate a property's Analytics tracking code, which sequence of steps should be followed?

“Admin” tab > “Tracking Code” > “Tracking Info”

“Admin” tab > “Tracking Info” > “Tracking Code”

“Reporting” tab > “Audience Reports” > “Tracking Code”

“Audience Reports” > “Settings” > “Tracking Code”


To use Analytics to collect website data, what must be added to the website page HTML?

PHP tracking code

Google Analytics account number only

Google Analytics tracking code

A permissions button


Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?

Immediately after the opening <head> tag of your website

Immediately before the closing </head> tag of your website

Immediately after the opening <body> tag of your website

Immediately before the closing </body> tag of your website


When a new view is created, what data will be included?

Data from before the view was created

Data from after the view was created

Data from before and after the view was created

No data


A deleted view can be recovered by account administrators within how many days?






What are the options for filtering data in Google Analytics?

Exclude data from a view

Include data in a view

Modify which data appears in your reports

All of the above


Why is it important to keep one unfiltered view when using filters with Google Analytics?

To ensure you can always access the original data

In order to configure Goals

In order to use a filter for multiple views

There is no reason to have an unfiltered view


In which order does Google Analytics filter data?

Alphabetical order by filter name

The order in which the filters were last edited

The order in which the filters are applied

Randomized order


When a filter is applied to a view, what data is affected?

Data from before the filter was created

Data from after the filter was created

All the data available in a view

None of the data available in a view

The Google Analytics layout

Assessment 2

What feature would be used to compare two date ranges in a report?

Hourly, Day, Week, Month views in the time graph

Real-time reports

Date range comparison

Account selector

What does the “Users” metric measure?

The total number of visits to your website

Users that had at least one session on your site in the given date range

Users that landed on the homepage of your website

Users who have signed up to an email newsletter on your website

What is the “Bounce Rate” in Google Analytics?

The number of times unique users returned to your website in a given time period

The percentage of sessions in which a user exits from your homepage

The percentage of total site exits

The percentage of visits when a user landed on your website and exited without any interactions

What is a “dimension” in Google Analytics?

The total amount of revenue a business has made in a given date range.

An attribute of a data set that can be organized for better analysis.

A comparison of data between two date ranges.

A report that offers information about your audience.

What is a “metric” in Google Analytics?

A dimension that can help you analyze site performance.

The dates in your date range.

A segment of data separated out in a report for comparison.

The numbers in a data set often paired with dimensions.

What is a “secondary dimension” in Google Analytics?

An additional widget you can add to a dashboard for more specific analysis.

An additional metric you can add to a report for more specific analysis.

An additional dimension you can add to a report for more specific analysis.

A visualization that allows you to view understand the impact of your data.

Which Google Analytics visualization compares report data to the website average?

Pivot view

Comparison view

Performance view

Percentage view

How can the amount of data in a sampled Google Analytics report be increased?

Apply additional filters

Remove the Secondary Dimension

Choose “Faster response” in the sampling pulldown menu

Choose “Greater precision” in the sampling pulldown menu

When selecting “Share Template Link” in the dashboard, what will be shared?

Dashboard only

Data only

Dashboard and data

Neither dashboard nor data

When a dashboard is shared, users can edit the dashboard configuration.

3.1 Audience reports

Under Audience, in the Demographics Overview report, which Age Group brought in the highest number of users?





Under Audience, in the Geo > Location report for the country of India, what region brought in the highest number of users?





Under Audience, in the Mobile Overview report, what percentage of sessions came from mobile devices?





3.2 Acquisition reports

Under Acquisition in the All Traffic > Source/Medium report, filtering by “referral” traffic, what website sent the highest numbers of users?





Under Acquisition in the All Traffic > Channels report, which three channels had the highest number of new users?

Social, Direct, Referral

Social, Display, Branded Paid Search

Organic Search, Social, Direct

Social, Display, Generic Paid Search

Under Acquisition in the All Traffic > Referrals report, for users that came from the source “google.com” which referral path had the most sessions?




3.3 Behavior reports

Under Behavior using the All Pages report, which of these Page Titles has the most Pageviews?





Under Behavior using the Site Content > Content Drilldown report, which content section of the Google Merchandise Store has the highest percentage of pageviews?





Under Behavior using the Site Content > Exit Pages report, what is the percentage of exits from the shopping cart page URI “/shop.axd/Cart”?




Basic Reporting

Assessment 3

What setting must be enabled to view data in Demographics and Interests Reports?

Content Grouping

Advertising features

User permissions on the view

In-Page Analytics

What report would best help identify potential browser issues with website traffic?

The Active Users report

The New vs Returning report

The Browser & OS report

The Source/Medium report

What report shows what mobile devices were used to view a website?

The Exit Pages report under “Site Content”

The Landing Page report under “Site Content”

The Engagement report under “Behavior”

The Devices report under “Mobile”

Which Traffic Source dimensions does Google Analytics automatically capture for each user who comes to your site?

Source, Keyword, Campaign name

Source, Medium, Keyword

Source, Medium, Campaign name

Medium, Keyword, Campaign name

Which “sources” are available in Google Analytics?




Which “mediums” are available in Google Analytics?





Which "channels" are available in the default Channels report?

Organic Search




What report can show how particular sections of website content performed?


Content Drilldown

Frequency and Recency

Top Events

What report lists the website pages where users first arrived?

Events > Pages

All Pages

Exit Pages

Landing Pages

What report should be used to check if users are leaving from important pages on your website?

Landing Pages report

All Pages report

Exit Pages report

Pages report under Events

4.2 Tracking campaigns with the URL Builder

Under Acquisition in the Campaigns > All Campaigns report, how many new users were brought in by the “AW - Accessories” campaign?





Under Acquisition in the Campaigns > All Campaigns report, what is the source and medium for the “AW - Apparel” campaign?

google / search

newsletter / email

google / cpc

bing / cpc

Under Acquisition in the Campaigns > All Campaigns report, which of these were top 10 keywords used in the “AW - Accessories” campaign?

google sticker store

google shopping

google merch

(not set)

4.3 Using Goals to measure business objectives

Under Conversions in the Goals Overview report, what was the conversion rate for the goal “Purchase Completed (Goal 1 Conversion Rate)”?





Under Audience in the Geo > Location report, what country had the highest conversion rate for the goal “Purchase Completed (Goal 1 Conversion)” ?

United States


United Kingdom


Under Acquisition in the All Traffic > Source/Medium report, what source/medium brought in the highest number of goal completions for the goal “Purchases completed (Goal 1 Completions)”?

flowdock.com / referral

google / organic

(direct) / none

4.4 Measuring AdWords campaigns

Under Acquisition in the AdWords > Campaigns report, which campaign had the most clicks?

AW - Electronics

All Products

AW - Apparel

AW - Accessories

Under Acquisition in the AdWords > Campaigns report, which campaign had the highest CPC?

Under Acquisition in the AdWords > Keywords report, which keyword had the highest CPC?

google store opening

android shirts

buy google socks

google chrome t shirt

Basic Campaign and Conversion Tracking

Assessment 4

Which three tags does Google Analytics require for accurate campaign tracking?

Medium, Source, and Content

Medium, Source, and Campaign

Campaign, Content, and Term

Source, Content, and Term

Which tags are standard Google Analytics campaign parameters?





To quickly generate campaign tags, what tool should be used?

The Measurement Protocol

The Segment Builder

The URL Builder

The Goal Selector

Which formats may be used to add a custom campaign parameter to a URL?




googlemerchandisestore.com/?utm_campaign = fall sale

Which are examples of Goals in Google Analytics?

Making a purchase

Signing up for a newsletter

Completing a successful Google search

Submitting a contact information form

When creating a Goal in Google Analytics, which are required?

Goal Name

Goal Type

Goal Slot ID

Goal Funnel Visualization

If the Google Merchandise Store sets up a URL goal of “/thankyou” and a Match Type of “Begins with”, which of the following pages on googlemerchandisestore.com will count as goals?




AdWords lets users advertise on which properties?

Google Search

Google Display Network

DoubleClick Campaign Manager

Google AdSense

Enabling auto-tagging does what?

Adds Analytics tags to campaign URLs

Adds AdWords tags to campaign URLs

Adds campaign hyperlinks to website pages

Adds Analytics tracking code to website pages

What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions?



Bid Adjustments

Destination URLs

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Google Analytics for Beginners Exam Answers - Analytics Academy

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