Google Analytics 4 Certification Answers
Google Analytics 4 Certification Answers
To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
You will need a score of 80% or higher to pass.
If you end the assessment early or the timer runs out before you have answered enough questions correctly, you will not pass and will not be able to resume from where you left off.
You must wait 1 day before retaking this assessment if you failed your last attempt.
Some questions:
You just added a feature to your website allowing users to sign up for a newsletter. Now, you want to mark new sign-up events as conversions and create an audience for people who signed up.
What part of your Google Analytics 4 property helps you manage events, conversions, and audiences?
- Explore
- Configure
- Admin
- Advertising
You manage a retail website and customers arrive from many different places, like search engines, ads, and social media. You're interested in gaining insight to which of these is driving the most new customers and the most conversions.
Which dimension shows you where your website users arrived from, such as "organic search" or "referral"?
- Default channel grouping
- Event name
- Page title
- Google Ads campaign
You generate a report to show how many users are coming from various device types, like computers and mobile phones, over the past 30 days.
In this report, which of these is a "metric" in Google Analytics?
- Where users came from before reaching your site
- The device types, desktops and mobile phones
- The date range setting for the last 30 days
- How many users were on mobile phones
In this report, what is device type?
- A user
- An event
- A metric
- A dimension
- Google Ads can use these conversions to optimize your bids for ad placements
- Google Ads can use these conversions to adjust and optimize your ad copy
- Google Ads can use these conversions to generate new keyword ideas
- Google Ads can use these conversions to see industry benchmarking data
- Time decay
- Position-based
- Linear
- Data-driven
- Modify event
- Firebase
- Search Console
- Google Optimize
To gain insight into which pages new users open most often after they open your home page, you've created a new path exploration in Explore.
What's the default setting for who can see the exploration?
- Anyone in your property can access it and make edits.
- Only you can see it, but you can share it with the other users of the property for them to make edits.
- Only you can see it, but you can share it with the other users of the property in read-only mode.
- Anyone in your property can access it in read-only mode.
In this report, which of these is a “metric” in Google Analytics?
- How many users were on mobile phones
- The device types, desktops and mobile phones
- Where users came from before reaching your site
- The date range setting for the last 30 days
- Advertising
- Admin
- Explore
- Configure
You are in your Google Analytics property’s Explore section.
- Free form
- Segment overlap
- Funnel exploration
- Cohort explorations
- Session
- Event
- User
- Product
The page_view event is triggered whenever a website visitor views any page on your site.
- Modify event
- Import event
- Mark event as conversion
- Create event
- Google Analytics 4 properties
- Google Optimize
- Google Marketing Platform
- Universal Analytics properties
- Search Ads 360
- Search Console
- Google Optimize
- Google Ads
- Configure
- Reports
- Admin
- Explore
What do audience triggers allow you to do?
- Create new events based on an audience rule being satisfied
- Create new events based on existing event parameters
- Create new audiences based on specific events that are triggered
- Create new audiences based on predictive metrics
- Google Search Console
- Google signals
- Google Ads
- User-ID
You work for an online baseball card reseller and store data about each of your sales items offline.
Which of these features would let you upload a CSV file that contains item data to join with Analytics data?
- Data import
- Modify event
- Measurement Protocol
- HTTP request
Because you've set up your web data stream, your website is already feeding data to your Google Analytics property.
You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- Events can be associated with signed-in users to enable cross-device reporting
- Conversion reporting for the web data stream uses machine learning to distributes credit across channels
- Additional events are collected from your website without you needing to change your website's code
- Events from your mobile app can be combined with your existing website data
When Google Ads is linked to Google Analytics, how can it leverage audiences from Google Analytics?
- Audiences in Google Ads can be used to target ad campaigns
- Audiences in Google Ads can be used to see industry benchmarking data
- Audiences in Google Ads can be contacted for customer research
- Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
- Funnel exploration
- Segment overlap
- Free form
- Cohort explorations
- Analytics tag
- Firebase SDK
- Analytics SDK
- Google Ads
You collect data on your point-of-sale system that could complement the data you are sending to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google Analytics servers?
- HTTP request
- Data import
- Measurement Protocol
- Modify event
Some of the events on your website are especially valuable to you — things like purchases or newsletter sign-ups.
If you wanted to mark these events as important and assign a value to them, what mark should you assign to them in your Google Analytics 4 property?
- Goals
- Custom events
- Conversion events
- Recommended events
- Google Ads
- Analytics tag
- Firebase SDK
- Analytics SDK
- IP address settings
- Consent Mode
- Data retention period
- Disable data collection
You are setting up Google Analytics and are asked to set up a data stream as part of the process.
Which of these describes a data stream?
- A data stream lives within an account and is the container for the data you collect from your apps and sites
- A data stream lives within Explore and, once defined, can be added to any exploration
- A data stream lives within a property and is a source of data from your app or website
- A data stream lives within Reports and lets you segment and compare your data
You're using Google Analytics for your website.
In which situation could you use the Engagement overview report?
- You're interested in seeing where users are coming from before landing on your website.
- You'd like insight into your users' interests they've express through their online browsing and purchase activities.
- You're interested in seeing which pages on your site are getting the most traffic.
- You're interested in monitoring user activity as it is happening on your site.
You would like to export your Google Analytics data to BigQuery to run queries and combine some of your offline data with Analytics data.
What type of Analytics property can export data to BigQuery?
- Standard or Analytics 360 properties using Universal Analytics
- Only Standard properties in GA4 or Universal Analytics
- Only Analytics 360 properties in GA4 or Universal Analytics
- Standard or Analytics 360 properties using GA4
- Name of a video watched on your site
- The devices users are on when watching a video on your site
- How many users opened the page containing a video on your site
- How many users viewed a video on your site
You want to know how various ads you've placed work together on the path to conversions.
Where in your Google Analytics 4 property can you find the "Conversion paths" report?
- Explore
- Reports
- Configure
- Advertising
- As events
- As views
- As hits
- As sessions
- Data-driven
- Last click
- First click
- Time decay
- Google Marketing Platform
- Firebase SDK
- Website tag
- Google Ads
To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days.
In this report, what is device type?
- An event
- A dimension
- A user
- A metric
Which of these structures represents a Google Analytics account's hierarchy?
- Property > Data stream > Account
- Data stream > Account > Property
- Account > Property > Data stream
- Property > Account > Data stream
You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase.
Which of these is an example of a predictive audience?
- You create an audience of users who started checking out but didn't complete the purchase
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who added items to their purchase wishlist
- You create an audience of users who are likely to purchase in the next seven days
- Subproperties
- Data streams
- Organizations
- Roll-up properties
- Conversion window
- Conversion events
- Conversion paths
- Conversion modeling
- That data will only be used for measurement purposes
- That data will only be available in the Reports and Explore sections
- That data will only be used for audiences in Google Ads
- That data will only be available in the Advertising section
- Subproperties
- Organizations
- Roll-up properties
- Data streams
After you've exported Google Analytics data to BigQuery, what can you do with your data?
- You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
- You can use conversions for ad campaign bidding, and audiences to target ad campaigns
- You can use audiences to target website experiments and test variants of your web pages
- You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
Whenever a website visitor views any page on your site, they trigger the page_view event.
What if you wanted to define a new event to trigger when visitors land on a particular page (e.g., the homepage)? Once you've navigated to Events in the Google Analytics interface, which option would you choose to make this happen?
- Import event
- Modify event
- Create event
- Mark event as conversion
You are the managing editor of a blog that features several contributing writers.
What could you use to report the writer's name on each article page?
- Custom table
- Custom metric
- Custom user parameter
- Custom dimension
You have already set up your web data stream and data is flowing into your Google Analytics property from your website.
You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?
- Events can be associated with signed-in users to enable cross-device reporting
- Conversion reporting for the web data stream uses machine learning to distributes credit across channels
- Events from your mobile app can be combined with your existing website data
- Additional events are collected from your website without you needing to change your website's code
- Time decay
- First click
- Last click
- Data-driven
You manage a hardware store and you post a new how-to video on your website so that customers can learn how to properly use the tools that you sell. Google Analytics has a lot of data about user interactions with this video.
Which of these is considered a "user property" collected by Google Analytics?
- The language preference of users watching the video on your site
- Name of the video users can watch on your site
- How many users opened the page containing the video on your site
- How many users watched the video on your site
- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
- One property with one web data stream for your website and one app data stream for your app
- One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
- One property with a web data stream for your website and one property with an app data stream for your app
What data does the Realtime report show?
- Events that took place within the last 12 hours
- Events that took place within the last 8 hours
- Events that took place within the last 60 minutes
- Events that took place within the last 30 minutes
In which of these situations could you use the Engagement overview report in Google Analytics?
- You're interested in seeing where users are coming from before landing on your website.
- You'd like insight into your users' interests they've express through their online browsing and purchase activities.
- You're interested in monitoring user activity as it is happening on your site.
- You're interested in seeing which pages on your site are getting the most traffic.
You want to run queries and combine some of your offline data with Analytics data. To do so, you want to export your Google Analytics data to BigQuery.
What Analytics properties are able to export data to BigQuery?
- Standard or Analytics 360 properties using Universal Analytics
- Only Analytics 360 properties in GA4 or Universal Analytics
- Only Standard properties in GA4 or Universal Analytics
- Standard or Analytics 360 properties using GA4
- Monetization
- Engagement
- Acquisition
- Demographics
How can Google Ads use audiences from Google Analytics when the two are linked?
- Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
- Audiences in Google Ads can be contacted for customer research
- Audiences in Google Ads can be used to target ad campaigns
- Audiences in Google Ads can be used to see industry benchmarking data
- Segment overlap
- Funnel exploration
- Model comparison
- Conversion paths
How do Google Analytics 4 properties differ from Universal Analytics properties?
- Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
- Device-ID
- Predictive audiences
- Audience triggers
- User-ID
You're asked to set up a data stream in accordance with setting up Google Analytics.
What is a data stream?
- A data stream lives within Explore and, once defined, can be added to any exploration
- A data stream lives within an account and is the container for the data you collect from your apps and sites
- A data stream lives within Reports and lets you segment and compare your data
- A data stream lives within a property and is a source of data from your app or website
- Reports
- Admin
- Explore
- Configure
Your business has a website and an app, and you would like to analyze user journeys across these two platforms, as well as see how new users are arriving at your website and your app.
Which of these should you use for these insights?
- Google Optimize
- Google Analytics 4 properties
- Universal Analytics properties
- Google Marketing Platform
- You create an audience of users who added items to their purchase wishlist
- You create an audience of users who started checking out but didn't complete the purchase
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who are likely to purchase in the next seven days
- 35
- 60
- 14
- 7
- How many users viewed a video on your site
- Name of a video watched on your site
- The devices users are on when watching a video on your site
- How many users opened the page containing a video on your site
- Custom metric
- Custom user parameter
- Custom dimension
- Custom table
- You can use audiences to target website experiments and test variants of your web pages
- You can use conversions for ad campaign bidding, and audiences to target ad campaigns
- You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
- You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
You want to see the steps your users take toward a key conversion.
Which exploration technique lets you visualize the steps users take toward a key task or conversion and see how well they are succeeding or failing at each step?
- Cohort explorations
- Funnel exploration
- Free form
- Segment overlap
- Organizations
- Data streams
- Subproperties
- Roll-up properties
You decide to advertise online in a few different places to drive traffic to your website. You're in your Google Analytics 4 property and are interested in how these various ads work together on the path to conversions.
In this case, where can you find the "Conversion paths" report in your Google Analytics 4 property?
- Explore
- Reports
- Advertising
- Configure
- IP address settings
- Disable data collection
- Data retention period
- Consent Mode
You are looking for advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers' engagement.
Which section would you open in your Google Analytics property?
- Configure
- Advertising
- Reports
- Explore
You've been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google Analytics servers?
- HTTP request
- Measurement Protocol
- Modify event
- Data import
- Firebase
- Google Optimize
- Modify event
- Search Console
- One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
- One property with a web data stream for your website and one property with an app data stream for your app
- One property with one web data stream for your website and one app data stream for your app
- Event name
- Google Ads campaign
- Default channel grouping
- Page title
What's a key difference between Google Analytics 4 properties and Universal Analytics properties?
- Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
You created a new option for your users to sign up for a newsletter on your website. You'd like to mark those new sign-up events as conversions, and create a new audience for those users who signed up.
Where in your Google Analytics 4 property can you manage your events, conversions, and audiences?
- Explore
- Configure
- Advertising
- Admin
- Google Marketing Platform
- Google Ads
- Website tag
- Firebase SDK
Which of these tasks can be done using audience triggers?
- Create new audiences based on predictive metrics
- Create new audiences based on specific events that are triggered
- Create new events based on an audience rule being satisfied
- Create new events based on existing event parameters
You work for an online vintage clothing retailer and store data about each of your sales items offline.
Which of these features allows you to upload a CSV file containing item data you want to join with Analytics data?
- HTTP request
- Measurement Protocol
- Modify event
- Data import
You've created a new path exploration in Explore to gain insight into the top pages that new users open after opening your home page. You're interested in sharing your findings with your colleague.
By default, who can see the exploration you just created?
- Anyone in your property can access it in read-only mode.
- Only you can see it, but you can share it with the other users of the property for them to make edits.
- Anyone in your property can access it and make edits.
- Only you can see it, but you can share it with the other users of the property in read-only mode.
Which events are accounted for in the Realtime report?
- Events that took place within the last 30 minutes
- Events that took place within the last 12 hours
- Events that took place within the last 60 minutes
- Events that took place within the last 8 hours
- Linear
- Data-driven
- Time decay
- Position-based
- Google signals
- Google Ads
- User-ID
- Google Search Console
- 35
- 14
- 60
- 7
- Admin
- Advertising
- Configure
- Explore
- Conversion modeling
- Conversion events
- Conversion paths
- Conversion window
- Engagement
- Monetization
- Acquisition
- Demographics
Which of these choices is a "user property" collected by Google Analytics?
- How many users watched the video on your site
- How many users opened the page containing the video on your site
- Name of the video users can watch on your site
- The language preference of users watching the video on your site
- Free form
- Segment overlap
- Funnel exploration
- Cohort explorations
- Search Ads 361
- Google Optimize
- Search Console
- Google Ads
- Google Ads can use these conversions to see industry benchmarking data
- Google Ads can use these conversions to optimize your bids for ad placements
- Google Ads can use these conversions to adjust and optimize your ad copy
- Google Ads can use these conversions to generate new keyword ideas
Which of these configurations show a Google Analytics account's hierarchical structure?
- Property > Data stream > Account
- Data stream > Account > Property
- Property > Account > Data stream
- Account > Property > Data stream
You manage a website and consider certain events as especially valuable — like when users sign up for your newsletter or make a purchase.
If you want to designate these events as important and assign them a value, how should you label these events in your Google Analytics 4 property?
- Goals
- Recommended events
- Custom events
- Conversion events
- Device-ID
- Audience triggers
- User-ID
- Predictive audiences
- As sessions
- As events
- As hits
- As views
- Organizations
- Data streams
- Roll-up properties
- Subproperties
- One property with a web data stream for your website and one property with an app data stream for your app
- One property with one web data stream for your website and one app data stream for your app
- One property with one web data stream for your website and two app data streams, one for iOS and the other for Android
- One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android
- Explore
- Configure
- Advertising
- Reports
You're currently using last-click attribution.
- Funnel exploration
- Model comparison
- Conversion paths
- Segment overlap
- Events can be associated with signed-in users to enable cross-device reporting
- Events from your mobile app can be combined with your existing website data
- Additional events are collected from your website without you needing to change your website's code
- Conversion reporting for the web data stream uses machine learning to distributes credit across channels
What distinguishes Google Analytics 4 properties from Universal Analytics properties?
- Google Analytics 4 properties use "events" as the foundation for data collection and reporting, while Universal Analytics uses "sessions" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "dimensions" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "dimensions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
- Google Analytics 4 properties use "sessions" as the foundation for data collection and reporting, while Universal Analytics uses "events" as the foundation for data collection and reporting.
- User-ID
- Predictive audiences
- Device-ID
- Audience triggers
What can you do with audience triggers?
- Create new audiences based on predictive metrics
- Create new audiences based on specific events that are triggered
- Create new events based on existing event parameters
- Create new events based on an audience rule being satisfied
- Admin
- Configure
- Reports
- Explore
You've just set up an option on your website for your users to sign up for a newsletter. You want to count those new sign-up events as conversions and create an audience for users who signed up.
Which part of your Google Analytics 4 property lets you manage events, conversions, and audiences?
- Explore
- Configure
- Admin
- Advertising
- User-ID
- Google signals
- Google Search Console
- Google Ads
You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data.
Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?
- Advertising
- Configure
- Admin
- Explore
You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co-worker.
Who can see this new path exploration, by default?
- Anyone in your property can access it in read-only mode.
- Anyone in your property can access it and make edits.
- Only you can see it, but you can share it with the other users of the property for them to make edits.
- Only you can see it, but you can share it with the other users of the property in read-only mode.
- Website tag
- Google Marketing Platform
- Firebase SDK
- Google Ads
- Organizations
- Subproperties
- Roll-up properties
- Data streams
The data you collect on your point-of-sale system could complement data that your website and app sends to Google Analytics.
Which feature allows for the collection and sending of events directly to Google Analytics servers?
- Modify event
- Measurement Protocol
- Data import
- HTTP request
- As sessions
- As hits
- As views
- As events
You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days.
In this report, what is device type?
- A metric
- A dimension
- A user
- An event
What can you find in the Realtime report?
- Events that took place within the last 30 minutes
- Events that took place within the last 60 minutes
- Events that took place within the last 8 hours
- Events that took place within the last 12 hours
- 14
- 60
- 7
- 35
What can Google Ads do with audiences from Google Analytics when these two services are linked?
- Audiences in Google Ads can be used to adjust geotargeting of ad campaigns
- Audiences in Google Ads can be contacted for customer research
- Audiences in Google Ads can be used to see industry benchmarking data
- Audiences in Google Ads can be used to target ad campaigns
- You're interested in seeing which pages on your site are getting the most traffic.
- You're interested in monitoring user activity as it is happening on your site.
- You'd like insight into your users' interests they've express through their online browsing and purchase activities.
- You're interested in seeing where users are coming from before landing on your website.
You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement.
Which section of your Google Analytics property contains this?
- Advertising
- Configure
- Reports
- Explore
- Conversion modeling
- Conversion paths
- Conversion window
- Conversion events
You manage a blog that has a few contributing authors.
What could you use to report the name of the author on each article page?
- Custom user parameter
- Custom dimension
- Custom metric
- Custom table
You have an event on your website that triggers when users watch a video.
Which of these is an example event parameter?
- Name of a video watched on your site
- How many users viewed a video on your site
- The devices users are on when watching a video on your site
- How many users opened the page containing a video on your site
You are in the Explore section of your Google Analytics property and would like to customize metrics and dimensions in a table format.
Which exploration technique should you use?
- Segment overlap
- Cohort explorations
- Free form
- Funnel exploration
You want to create new audiences for your eCommerce site by segmenting users according to parameters that make sense for your business, like those who've made a purchase.
Which of these approaches would provide you with a predictive audience?
- You create an audience of users who added items to their purchase wishlist
- You create an audience of users who are likely to purchase in the next seven days
- You create an audience of users who made a purchase in the last 30 days
- You create an audience of users who started checking out but didn't complete the purchase
What should you mark these events as in your Google Analytics 4 property?
- Goals
- Recommended events
- Conversion events
- Custom events
You have Ads Personalization enabled for your property, but want to exclude specific events.
What does this mean for the data for those events?
- That data will only be available in the Advertising section
- That data will only be available in the Reports and Explore sections
- That data will only be used for measurement purposes
- That data will only be used for audiences in Google Ads
Users are finding and visiting your website from a variety of different places, including search engine results and social media.
Which section within Reports in Google Analytics can give you insight into where your users are coming from before visiting your website?
- Monetization
- Acquisition
- Engagement
- Demographics
- Google Ads can use these conversions to adjust and optimize your ad copy
- Google Ads can use these conversions to generate new keyword ideas
- Google Ads can use these conversions to optimize your bids for ad placements
- Google Ads can use these conversions to see industry benchmarking data
- Data streams
- Roll-up properties
- Subproperties
- Organizations
- Last click
- Data-driven
- Time decay
- First click
- Search Console
- Search Ads 362
- Google Ads
- Google Optimize
Your team manages a retail website that customers arrive at from a variety of places including social media, ads, and search engines.
Which of these dimensions would you look at to determine whether your website traffic was coming from "organic search," "referral," or other areas?
- Page title
- Google Ads campaign
- Event name
- Default channel grouping
- Google Optimize
- Modify event
- Search Console
- Firebase
- IP address settings
- Disable data collection
- Consent Mode
- Data retention period
- Universal Analytics properties
- Google Optimize
- Google Marketing Platform
- Google Analytics 4 properties
You want to start collecting and reporting insights in Google Analytics for your website.
What do you need to implement in order to start collecting and sending this data to Google Analytics?
- Analytics SDK
- Google Ads
- Analytics tag
- Firebase SDK
- Session
- User
- Event
- Product
- Segment overlap
- Funnel exploration
- Free form
- Cohort explorations
What is something you can do with your data when you export your Google Analytics data to BigQuery?
- You can use conversions for ad campaign bidding, and audiences to target ad campaigns
- You can use SQL to query your data to answer questions and gain insights into your products, users, and channels
- You can use audiences to target website experiments and test variants of your web pages
- You can access app-specific reports such as crash data, notification effectiveness, and deep-link performance
Which Analytics properties can export data to BigQuery?
- Only Standard properties in GA4 or Universal Analytics
- Standard or Analytics 360 properties using Universal Analytics
- Only Analytics 360 properties in GA4 or Universal Analytics
- Standard or Analytics 360 properties using GA4
In this report, which of these is considered a "metric" in Google Analytics?
- How many users were on mobile phones
- The date range setting for the last 30 days
- The device types, desktops and mobile phones
- Where users came from before reaching your site
- Modify event
- Create event
- Mark event as conversion
- Import event
While looking through your data, which of these is a "user property" collected by Google Analytics?
- The language preference of users watching the video on your site
- How many users opened the page containing the video on your site
- How many users watched the video on your site
- Name of the video users can watch on your site
- Position-based
- Linear
- Time decay
- Data-driven
You sell items online and store data about each item offline.
- Data import
- Measurement Protocol
- Modify event
- HTTP request
Which of these definitions describe a data stream as it relates to Google Analytics?
- A data stream lives within Reports and lets you segment and compare your data
- A data stream lives within a property and is a source of data from your app or website
- A data stream lives within an account and is the container for the data you collect from your apps and sites
- A data stream lives within Explore and, once defined, can be added to any exploration
What model represents the hierarchical structure of a Google Analytics account?
- Data stream > Account > Property
- Property > Account > Data stream
- Property > Data stream > Account
- Account > Property > Data stream
- User
- Product
- Event
- Session
Which report can you use to find this insight?
Conversion paths
Funnel exploration
Model comparison
Segment overlap
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