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Google Ads Video Advertising Certification Exam Answers

Google Ads Video Advertising Certification Exam Answers

https://www.certificationanswers.com/en/category/google-ads-video-advertising-certification-assessment-answers/


This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.

Google Ads Video Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 50 questions randomly from 150 possible questions pool.


Score 100% in last review.


Questions:

True or false? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube.

True

False

Which of the following is not an example of Detailed Demographics?

Car ownership status Homeownership status Marital status Parenting stages

You want to find new, high-value customers using their data. Which audience solution should you use?

Affinity Customer Match In-Market

Similar Audiences

You want to re-engage with people from your CRM database that bought something from your website in the past six months. Which audience solution should you use?

Affinity

Custom Affinity Customer Match In-Market

You want to reach people who are searching for content about the Manchester United Football Club. Which audience solution should you use?

Custom Affinity Customer Match Detailed Demographics

The four essential freedoms that define YouTube’s values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong.

Which of the following is not a top reason why users choose YouTube?

To connect with a community To engage with creators

To upload photos

To watch rich and diverse content

Which of these is not an example of Advanced Audiences?

In-market Life events Males 21-34

How can you create video ads to maximize effectiveness on YouTube?

Build from the ground up rather than modifying your TV spot

Cut your TV spot into :30 and :15 video ads

Rebuild your TV spots into :30, :15, and :06 video ads Repurpose your TV spots on YouTube – it's all video

How can you produce video ads to perform well on YouTube?

Frame tightly and pace moderately Frame tightly and pace quickly Frame widely and pace moderately Frame widely and pace quickly

According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen?

25%

40%

55%

70%

Which is a best practice for creating effective bumper ads?

Build a single bumper ad to convey your entire message Cut down your :30 TV spot

Don't include branding

Focus on a single product, feature, or brand message

Which report shows how long a video was watched in aggregate?

Analytics report Audience report

Audience retention report

Watch time report

Which YouTube storytelling technique describes when a video ad changes based on a person's viewing context?

Tease, amplify, echo

The direct shot The follow-up The mini-series

Your client is an online car marketplace. Which audience solution can help your client's campaign reach people in the car buying process?

Consumer patterns Custom affinity audiences In-market audiences

Life Events

Match each ad format to its primary marketing objective. Drag and drop each item into the correct box.

1. TrueView for action

2. Bumpers

3. TrueView discovery

4. Masthead

Consideration (3)

Awareness (4)

Action (1)

Awareness (2)

Match each type of TrueView ad to its bidding approach.

1. TrueView for reach

2. TrueView discovery

3. TrueView for action

4. TrueView in-stream

CPM (1)

CPV (4)

CPA (2)

CPA (3)

True or False? TrueView ads on Google Video Partners drive as much lift in ad recall as TrueView on YouTube.

Where does a YouTube masthead ad unit run?

Across specific sites within the Google Display Network

YouTube homepage YouTube search results page YouTube watch page

Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices?

Bumpers Masthead TrueView discovery TrueView in-stream

Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties?

YouTube mobile app Google Display Network Google Search

All of the above

Online conversions measured for TrueView for action come from three different events. Match each event to its correct conversion type.

1. Click-through conversion

2. Video engagement

3. View-through conversion

User clicks on an element of the ad and converts within 30 days (1) User sees an impression of the ad and converts within 24 hours (3) User watches 10 seconds of the ad and converts within three days (2)

What type of advertiser is a good fit for TrueView for action?

Advertiser looking to improve their brand image

An advertiser who’s looking for brand impact such as driving Brand Lift metrics

An advertiser who’s looking to drive clicks to their website for on-site conversions

An advertiser who’s looking to maximize reach and cares about driving views

YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. What two elements are necessary for its success?

Advertiser must have run video ads before Advertiser must use DV360 for measurement Intent-rich audiences

Lower funnel measurement

Which two Google audience solutions use first-party data? (Choose two.)

Select All Correct Responses

Remarketing

Custom Affinity Detailed Demographics Similar Audience

Leigh is the marketing manager for a makeup brand releasing a new line of mascara. They have an extensive customer list and would like to use customer data to reach past customers with their new product. Leigh needs to create a Customer Match audience. What's the three-step process for creating a Customer Match audience?

Parse data, format files, and create reports

Upload data, match the data, and create audience lists Categorize inputs, distribute values, and assign traits Create fields, file translation, and input customer roles

Which YouTube Analytics report can give you the average view duration for all of the videos on your brand's channel?

The view demographic report The frequency report

The audience retention report

The watch regularity report

Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer.

1 People who frequent fast-food restaurants 2 People who have recently gotten married

3 People who are searching reviews on lawn mowers 4 People who blog about hunting

Custom Affinity audiences (4) In-Market audiences (3)

Consumer Patterns (1)

Life Event (2)

Running a creative experiment using Brand Lift is an excellent way to get the information you need. What's the first step?

Write an ad script Create a persona Connect to API Draft a hypothesis

Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane's YouTube campaign?

Customer Match audience Affinity Audience

Similar Audience

Custom Affinity audience

Julian has a client interested in increasing awareness with their YouTube campaign. Which three YouTube audience solutions should he recommend?

In-Market, Life Events, and Custom Infinity Demographics, Affinity, and Custom Affinity Conversion, In-Market, and Remarketing Customer Match, Remarketing, and Tastes

What are the two types of bidding available for TrueView for action to help drive conversions? (Choose two.)

Target on-page position Enhanced cost-per-click Target return on ad spend Maximize conversions Target cost-per-acquisition

The YouTube masthead is effective for advertisers with which goal?

Replace TV campaigns and achieve maximum reach. Target audiences in a time of decision-making.

Focus on high-impact placement for high visibility.

Drive actions within their website.

Which statement is true about non-skippable in-stream ads?

Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are six-second ads that show before a video.

Non-skippable in-stream ads are most similar to ads shown on TV.

Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred.

YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Which is a result driven by a YouTube advertising campaign to achieve action?

Purchase intent Ad recall Unique reach

Online conversions

Your client is interested in testing six-second bumper ads. What are two tips you can share with them about these ads? (Choose two.)

Budget time to establish the ad and stick the landing.

Only use your TV ad to make a bumper.

Focus on a single, simple purpose.

Build for large screens.

Which statement is true about bumper ads?

They're bought on a cost-per-view basis. They run outside of a video stream.

They can be purchased through Google Ads or Google Preferred.

They're a 15-second, skippable, in-stream ad format.

Which value proposition do Custom Intent audiences offer advertisers?

They extend the reach of display campaigns to YouTube and help influence customers during post-purchase interactions. They extend the reach of search campaigns to YouTube and help influence customers during active purchase decisions. They extend the reach of print campaigns to YouTube and help businesses with trust building among potential customers.

They extend the reach of television campaigns to YouTube and help influence problem identification and purchase timing.

What are the tested benefits of bumper ads?

Bumper ads have higher resolution, faster load times, and more impressions. Bumper ads are effective, efficient, and help businesses reach new people. Bumper ads are half the cost, easier to create, and they last forever.

Bumper ads are auto-generated, run in all languages, and guarantee results.

Aaron's client is an architect who'd like to use YouTube to reach more potential customers. The client believes one generic ad should be enough to do the job, but Aaron knows that's a questionable approach. What can Aaron tell the client about ad relevance on YouTube to change his mind?

Viewers seeing relevant ads had larger transactions on average than those served generic ads. Viewers can remember relevant ads twice as long as those aimed at generic audiences.

Viewers pay three times more attention to relevant ads than those aimed at generic audiences.

Viewers served relevant ads were five times more likely to write an online review of the business.

As it offers the most attentive audience and proven results, YouTube is becoming advertisers' first choice for building their brands. What's another reason advertisers choose YouTube?

YouTube campaigns require no management.

YouTube has the smallest number of advertisers in each vertical. YouTube refunds advertising spend if no conversion goals are met. YouTube is powered by Google data and tools.

Which TrueView ad format is optimized for lift in ad recall?

TrueView for reach TrueView in-stream TrueView for action TrueView discovery

Match each YouTube Platform innovation with its description.

(1) Premiers

(2) Stories

(3) YouTube Go

(4) VR180

(5) Mobile live streaming

Engages audience more casually and frequently through short mobile videos (2)

Gives viewers a front-row seat to watch live and chat in real time or catch it on-demand after (5) Provides audience with more immersive and engaging experiences (4)

Builds anticipation of a video release by providing an upcoming watch page (1)

Lets users know when they’re connected to Wi-Fi, so they can download videos for offline use (3)

Which is a key benefit of bumper ads?

They can be purchased by CPD or CP.C

They're most successful with computer-based viewers. They provide highly accurate real-time data.

They deliver comparable brand impact to TrueView for advertisers.

Yvette owns a jewelry store and has decided to create a YouTube advertising campaign to drive online sales of her new wedding band designs. Since she's new to YouTube advertising, she doesn't know which bidding type she should choose for her campaign. Which bidding type will Yvette have to use for her TrueView for action campaign?

Max Conversions

Target cost-per-acquisition Target cost-per-view Enhanced cost-per-click

What are the four video ad sequencing frameworks advertisers can use to tell great stories on YouTube?

Bumper, Trailer, Banner, Cross-Promotion Demographic, Device, Conversion, Goal Signals, Context, Sequence, Immersion Teaser, Premise, Promotion, Attraction

What information can YouTube Analytics provide about where people are watching your videos?

Bounce rate and sessions Date of visit and restarts Engagement and drop-off Traffic source and device

Dylan's client produces documentaries. The client wants to understand what makes YouTube so appealing to users. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. What's another reason users choose YouTube?

Users choose YouTube for rich and diverse content. Users choose YouTube for its lengthy free-trial period. Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms.

A YouTube advertiser is looking to drive direct response objectives. Reyna, a YouTube Googler, explains that YouTube for action combines formats powered by Smart Bidding with intent-rich audiences and measurement capabilities that can help turn engagement on YouTube into the actions that matter most. What actions does YouTube drive for advertisers?

YouTube drives actions focused on upselling, reselling, barter dealing, and price-matching sales. YouTube drives actions focused on apps, website activity, lead generation, and offline store visits. YouTube drives action based on the time of visit, page views, downloads, and IP address lookups.

YouTube drives action based on bounce rates, return visits, scanned items, and cookie delivery.

Which video format is available on Google Video Partners?

Video masthead TrueView in-stream YouTube home feed TrueView discovery

YouTube audience solutions help brands reach the most attractive prospects by tapping into real-time data and powerful signals. This gives brands the tools they need to be more effective storytellers. What's another benefit of using YouTube audience solutions?

Lower budget cap Free Google credits Cross-device reach

What's a key benefit of TrueView in-stream?

Its billing method is based on target CPM.

It helps advertisers maximize views.

It optimizes for impressions instead of views. It optimizes for highly efficient reach.

Google Video Partners are partnerships formed through which Ad service?

Google Search Ads Google Shopping

Google Tag Manager 360

Google Ad Manager

Arturo has explained to a client who sells electronics that YouTube's detailed demographic audiences can impact their advertising efforts. He knows detailed demographics help advertisers reach audiences based on quantifiable characteristics that matter to the client. What are two of these quantifiable characteristics? (Choose two.)

Past purchases Homeownership status Device type

Household income

Music preference

In Google's ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

Film ads that have a depressing emotional factor to gain sympathy. Increase your ad's pacing to capture attention and keep it longer. Use video shots from movies and television shows to get attention. Leverage the power of audio in your ads to lift brand awareness. Force a user into a sign-up or e-mail capture to exit the ad display.

Which one of Google’s data-driven marketing tools helps analyze what people are searching for on YouTube?

Google Optimize Google Trends Think with Google Google Surveys

Audra is marketing manager for a concert venue. She's tasked with creating a YouTube campaign reaching fans of the musicians they've already booked for the summer. Which YouTube audience solution could Audra choose to reach these users?

Detailed Demographic Custom Affinity Determinant List Program Candidate

When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these "lowest funnel" audiences is comprised of users who've already interacted with your brand, but for some reason didn't convert?

In-Market Audiences Similar Audiences

Custom Intent Audiences for YouTube

Remarketing or Customer Match

Which of YouTube’s awareness ad formats is designed to show video ads on websites outside of Youtube?

Bumper ads TrueView for reach Outstream video Video masthead

What's one of Google and YouTube’s awareness products?

Google Signals Custom Affinity Intent Audiences Bumper Ads

What counts as a view-through conversion in a TrueView for action campaign?

User sees just an impression of the ad and converts within three days. User clicks on an element of the ad and converts within 24 hours.

User sees just an impression of the ad and converts within 24 hours.

User clicks on an element of the ad and converts within three days.

Match the TrueView ad format with its corresponding bidding type. (Not all options are used.)

1 TrueView for action 2 TrueView discovery 3 TrueView in stream 4 TrueView for reach

CPV (2)

CPV (3)

CPA (1)

CPM (4)

Based on the ABCDs of designing YouTube ads, how does Google recommend that you open with impact?

Promise a deal, argue for value, and make an appeal or demand. Front-load the story arc, focus on framing, and use familiar faces. Use fast pacing of video, frequent use of audio, and free giveaways.

Use the psychology of viewer, power of recall, and proper time for action.

Lou's client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube Intent audience solution did Lou suggest to his client?

Life Events audiences Buy Signal audiences Core Customer audiences Custom Intent audiences

YouTube and Google Video solutions are specifically tuned to your business' marketing objectives. They can increase awareness by keeping your brand at the top of customers' minds. They can boost consideration by inviting customers to engage with your brand during high-intent moments. What other marketing objective can YouTube and Google video solutions fulfill?

They can spur meaningful actions you can measure.

They can entice users to provide their information. They can forecast reductions in pricing for keywords. They can reduce unwanted clicks from competitors.

Google created the ABCDs of YouTube to provide advertisers with a set of guidelines to follow to develop high-impact creatives. You Attract users from the very beginning and Brand naturally. Lastly, you Direct them by stating clearly what you want them to do. Which recommendation did we leave out?

Communicate with the viewer through third-party software. Connect with the viewer through emotion and storytelling. Create a connection by placing a cookie on their device.

Coordinate secondary marketing channels to follow-up.

Aimee's been researching YouTube as a way to promote her content. She was amazed by YouTube's reach and the infrastructure of innovation the platform is committed to building. Plus, she loves the freedom creators are given on YouTube to express themselves. As a creator, what's another reason Aimee should choose YouTube?

YouTube creators are given lower keyword costs in search marketing auctions. YouTube creators can earn income by sharing ads alongside their content. YouTube creators can sign up for use of Google-owned HD camera systems.

YouTube creators can use platform tools to build their own brand's website.

Which storytelling method entices users with short ads, reinforces their interest with longer ads, and then repeats the messaging to prompt action?

Promise, sell, recall Introduce, inform, inspire Capture, act, retarget Tease, amplify, echo

Which type of Google Audience Signal reaches consumers on YouTube based on their consumption habits?

In-Market audiences Consumer Patterns Custom Affinity audiences

To assist advertisers using YouTube, Google created a set of recommendations based on successful campaigns, known as the ABCDs. Match each recommendation with its meaning.

(1) Be clear on what the audience should do.

(2) Open YouTube ads with impact.

(3) Tap into emotion, audio, and pacing.

(4) Brand naturally and with purpose.

Direct (1)

Connect (3)

Attract (2)

Brand (4)

After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. What are two characteristics of Detailed Demographics? (Choose two.)

Homeownership status

Music preference Pet ownership Education

Leigh's client, a car dealership, asks her to reach highly qualified consumers ready to make a purchase. Which Intent audience on YouTube should Leigh use?

Qualified audiences Consumer audiences Custom Affinity audiences In-Market audiences

What are two events that store visits for TrueView for action come from? (Choose two.)

Users who clicked on an element of the ad and entered a store location within 30 minutes. Users who watched 30 seconds of the ad and visited a store location within 10 days.

Users who clicked on an element of the ad and entered a store location within 30 days. Users who watched 10 seconds of the ad and visited a store location within 30 days.

Users who purchased a product in the past and visited a store location within 30 days.

How does an advertiser benefit from using Think with Google?

Think with Google can discover the top questions their target audience is asking.

Think with Google can browse case studies showing how past ad campaigns have succeeded.

Think with Google can find the right nomenclature of trending search queries. Think with Google can ask the audience directly if your idea is on track.

Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. She's uncertain which type of bidding she should choose for her TrueView for action campaign. She has a year's worth of conversion data, but she's not comfortable with that cost-per-acquisition. Which bidding type would be best in this scenario?

Min cost-per-conversion Target cost-per-conversion Target conversion share

Google has created a set of recommendations called ABCDs you can use to drive performance in your YouTube ad campaigns. What does ABCD stand for?

Automatic, Bold, Callout, Disrupt Audience, Bait, Connect, Divert Attract, Brand, Connect, Direct

Attract, Baseline, Call-to-action, Distract

Which two are ideal advertisers for Custom Intent audiences? (Choose two.)

Advertisers labeled enterprise with budgets that exceed $100,000. Advertisers using conversion tracking in their video campaigns. Advertisers who want improvement without installing conversion tags. Advertisers looking to expand their non-brand search campaigns.

Advertisers with only video campaigns and a budget of at least $500.

Miranda, a Google video specialist, is recommending YouTube to an advertiser who's looking to drive direct response objectives. With over two billion logged-in monthly users and the highest viewability and audibility on the web at 95%, YouTube is a place to drive action. What else makes YouTube ideal for driving action?

Over 70% of global shoppers purchased products they discovered on YouTube. Over 60% of global shoppers purchased products they discovered on YouTube. Over 40% of global shoppers purchased products they discovered on YouTube. Over 80% of global shoppers purchased products they discovered on YouTube.

Based on Google's analysis of bumper ads, what caused a significant increase in ad recall?

When the bumper ad showed for 10 seconds. When the bumper ad was skippable.

When consumers viewed a bumper ad three or more times.

When the bumper ad was shown on the right frame.

Which type of Google Audience Signal can identify people who are actively researching with the intent to buy?

Custom Affinity audiences In-Market audiences Consumer Patterns

Which video ad sequencing framework is focused on where a viewer is and what they're doing when they interact with a YouTube ad?

Concept Consume Conduct Context

Janice's advertising agency landed a client who'd like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. They're mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. What percentage of YouTube watch-time is on mobile devices?

75% of YouTube watch-time happens on mobile devices. 60% of YouTube watch-time happens on mobile devices. 25% of YouTube watch-time happens on mobile devices.

Google does not share device watch-time metrics for YouTube.

Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. She told her employer that users choose YouTube for the rich and diverse content. What two other reasons can Lori provide for why users choose YouTube? (Choose 2.)

Users can directly engage with the creators they care about. Users can search for specific ads.

Users can search for specific job opportunities.

Users can connect with a community.

Ramone's client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. She wants to know more about Affinity Audiences before committing any resources. Which of the following isn't a step Google uses to build an Affinity Audience for YouTube?

Surveys to validate results Machine learning to scale

Signals to understand audience characteristics

Emails to sign users up

Based on Google's ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? (Choose two.)

Trick viewers into thinking they're watching something different. Break the fourth wall in your ad by speaking directly to viewers. Offer free and discounted goods or services to entice ad viewers. Use humor to boost ad recall, brand awareness, and viewership. Slow down your ad's pacing and take your time communicating.

Aside from conversion tracking, what's a requirement for using store visits?

The advertiser must have multiple physical locations in eligible countries.

The advertiser must have at least 25 employees at each listed location. The advertiser must spend $50,000 on Google Ads and YouTube monthly. The advertiser must have at least 10 video ads currently in their account.

Which of YouTube’s awareness ad formats can use the CPD bidding approach?

Masthead Bumper ads Outstream video

TrueView for reach

Jasmine's client is interested in adding YouTube to their online marketing strategy. They'd like a

first-party data audience solution that lets them find new customers who share characteristics with their existing ones. What would be the ideal first-party data audience solution for this client?

Remarketing via Google Tags

Similar Audiences Custom Intent audience Customer Match audience

As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they're in their "Personal Primetime." When is she trying to reach her audience?

In highly engaged moments when her audience needs YouTube content that's general and popular. In moments when her audience is engaged in content delivered at night, similar to when they watch TV. In highly engaged moments when her audience is at home, not distracted by the world around them.

What constitutes a video engagement conversion in a TrueView for action campaign?

User watches 10 seconds of the ad and converts within seven days. User sees an impression of the ad and converts within 24 hours.

User watches 10 seconds of the ad and converts within three days.

User watches the entirety of the ad and coverts within 30 days.

Amy's latest YouTube advertising campaign was a tremendous success. She saw more activity than she anticipated, but she's not certain where all of it came from. She knows this data would help her improve her future performance. How can Amy get the information she needs from YouTube Analytics?

She can review the sources tied to each click. She can download the traffic sources report. She can download the referrer category report. She can check the inbound social media report.

What's a key benefit of bumper ads?

Low skip rate

Reach to outside sites High signal value

High audience attention

An effective bumper ad created, according to Google's best practices, includes a combination of branding, audio, and breaking the fourth wall — or speaking directly to the camera. What does Google recommend you avoid using in your bumper ad?

Actors, animals, and comedy

Text slides, subtitles, and voice-overs Products, services, and domain Graphics, promotions, and music

Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She's using Custom Affinity to reach users who recently searched for bike helmets or downloaded a

bike-related app. Which elements build Sara's Custom Affinity audience?

Calculations, returns, website SSL, and app store visits

App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Preferences, visits, website FTP, and total app updates

Which TrueView ad format is billed on a CPM basis?

TrueView for reach TrueView discovery TrueView in-stream TrueView for action

How does an advertiser benefit from using Google Surveys?

Google Surveys can validate the advertiser's idea through the world’s largest focus group.

Google Surveys can plan an ad campaign by trendspotting and nowcasting. Google Surveys can see what people are searching for and find related topics.

Google Surveys can discover the top questions the advertiser's target audience is asking.

Which one of Google’s data-driven tools is part of Google Analytics Solutions?

Google Video 360 Google Trends Think with Google Google Surveys

Which storytelling methods does Google recommend for use within your YouTube campaigns?

Contrast/context/color, immersive shot, the payoff Tease/amplify/echo, direct shot, the follow-up Wide shot, tight shot, the close-up

Focus, animated shot, the best-case

When your goal is driving action, you focus on audiences with the strongest level of intent. Match each "lowest funnel" audience type with its description.

1 People who’ve already spent time searching for products or services like yours on Google Search 2 People who’ve already engaged with your business, but didn’t convert when they had the chance 3 People who are actively researching your business and its specific products and/or services

4 People with a similar profile to the customers you currently target, or who frequent your business

Custom Intent Audiences for YouTube (1) In-Market Audiences (3)

Remarketing or Customer Match (2) Similar Audiences (4)

Myra's newest client uses a CRM to keep track of customer information. They'd like to use this data to engage past customers with a YouTube campaign promoting their newest product line. Which Intent audience solution on YouTube should Myra select for this campaign?

Customer Match and Similar Audiences Ideal Candidate and CRM audiences Consumer Direct and New audiences General Purchase and Return audiences

Affinity Remarketing TrueView for Reach

In-Market audiences

What can YouTube Analytics tell you about what people are watching on your client's channel?

Real-time views and watch-time

Ads chosen and replays Referrer and preferred category Return visits and search history

Of the storytelling methods recommended for YouTube campaigns, which one uses a long-piece format creative ad to deliver a brand's messaging and shorter ads to reinforce it?

The direct-shot storytelling method The follow-up storytelling method The answer/user/question method The tease, amplify, echo method

How does an advertiser benefit from using Google Trends?

Google Trends can discover the top questions their target audience is asking.

Google Trends can plan an ad campaign by trendspotting and nowcasting.

Google Trends can browse case studies showing how past ad campaigns have succeeded. Google Trends can validate an idea by asking the audience directly.

Which elements are used to build a Custom Affinity audience?

Preferences, visits, website FTP, and total app updates

App downloads, tours, website LAN, and app user permissions Keywords, places, website URLs, and app downloads Calculations, returns, website SSL, and app store visits

Which TrueView ad format is optimized for product awareness?

TrueView in-stream TrueView for action TrueView discovery TrueView for reach

Creators choose YouTube for the freedom it gives them to use cutting-edge innovations to reach billions of people worldwide and make a living doing what they love. How does YouTube help creators earn a living?

YouTube pays creators per 1,000 views of their uploaded videos. YouTube pays creators a set fee for every video they upload.

YouTube pays creators to share ads alongside their content.

YouTube pays creators according to channel subscriber counts.

Vesta is working on a YouTube campaign for a chain of home and garden centers. The owner would like to promote a new line of flowering plants to past customers, using email addresses they provided over the years for marketing purposes. Which first-party audience solution would be ideal for Vesta's YouTube campaign?

Similar Audience Customer Match audience Custom Intent audience Custom Affinity audience

Which percentage of YouTube ads are audible?

80%

100%

95%

90%

What are two Google findings (based on internal research) regarding six-second ads? (Choose two.)

Text slides, subtitles, and voiceovers are associated with higher brand awareness.

Stronger brand response is found from ads that are viewable only, as compared to ads that are viewable and audible. Ads with a person speaking directly to camera had lower ad recall.

Ads that include the product on-screen had higher ad recall.

Six-second ads on YouTube drove the same ad recall as 30-second versions on other sites.

Janelle mentions to a new advertiser that innovations in the YouTube platform are helping users discover more relevant content. What are two of these innovations? (Choose two.)

Google Assistant YouTube Go VR4K

YouTube Premieres

Google Play

YouTube Analytics can show you the aggregated totals of the minutes people spent viewing a video over time. Which report provides this information?

The demographic report The watch time report The version view report The view retention report

Which is a key benefit of TrueView discovery?

It drives users to click a link or take action on an ad.

It reaches users scrolling down the YouTube home page.

It optimizes delivery to users who are most likely to buy.

Yvette's YouTube advertising client owns a boutique offering an exclusive line of designer handbags. She'd like to drive purchases of these handbags using YouTube. Which YouTube format would Yvette recommend to her client?

Sponsored Cards TrueView for Action Overlay Video

Non-Skippable Video

Hiro's construction client wants to reach people who've shown an interest in purchasing a home. Which Intent audience solution should Hiro recommend?

Buy Habits audience

Life Events audience Customer Match audience New Changes audience

The ABCDs of YouTube assist advertisers in developing the most effective creatives. The first recommendation, attract, concentrates on hooking your audience in your ad's opening moments. According to Google research, what should you focus on to attract viewers?

Framing and pacing Colors and graphics Text and voice-overs Offers and warranties

Following the ABCD framework, the direct component has three basic elements that, if possible, every YouTube video should include. You should give them direction and make the offer stand out. What third element of direct does the ABCDs of YouTube contain?

Make the call-to-action audible and visible.

Re-purpose imagery and video assets.

Edit the video ad to run in under five seconds. Include two different language translations.

Which one of Google’s data-driven marketing tools is a collection of case studies from Google’s best advertising campaigns?

Google Trends

Google Campaign Archive Google Surveys

Think with Google

Which of YouTube’s consideration and interest ad formats enable advertisers to reach their audiences when they see interesting new content on the YouTube home feed?

TrueView discovery ads Video masthead Bumper ads

TrueView in-stream ads

TrueView in-stream and TrueView discovery ads can be bought on a cost-per-view (CPV). TrueView for reach is billed by CPM on impression. Which TrueView ad format is billed by cost-per-acquisition (CPA)?

TrueView for action TrueView for reach TrueView in-stream TrueView discovery

Ben's client owns more than 20 vitamin shops around the region and has seen success with YouTube advertising. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. The client has asked Ben to explain which events trigger a store visit. Which two events trigger a store visit for TrueView for action?

Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days

Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days

Users who've clicked an element of the ad and enter a store within 30 days and users who've watched 10 seconds of the ad and visit the store within 30 days

Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?

Target cost-per-view (eCPV) Target cost-per-lead (tCPL) Target cost-per-click (CPC)

Target-cost-per-acquisition (tCPA)

Graphics, promotions, and music

Text slides, subtitles, and voice-overs Products, services, and domain Actors, animals, and comedy

Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She knows YouTube has two specific audience solutions that can help her accomplish this for the client. What are the two audience solutions? (Choose two.)

Demographics audiences

In-Market audiences Life Events audiences Custom Intent audiences

Custom Affinity audiences

Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Which other benefit of YouTube audience solutions should she mention?

Free Google credits Lower budget cap Cross-device reach

Dan owns a farm supply store that sells plows to farmers. His suppliers released a new plow, and he wants to get the word out to his existing customers using Google Ads. He's got the information needed to create a Customer Match audience, but he's not sure where he needs to upload this information. Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process?

Google Lens and Search & Display Google Ads and Display & Video 360 Google Play and Display Pack 360 Google Drive and YouTube Premium

Google created the ABCDs of YouTube to help advertisers get the most from their creatives. You attract attention from the beginning, brand naturally and meaningfully, and connect with your viewer through emotion and storytelling. What's the final recommendation contained in the ABCDs of YouTube?

Start a dialog with the viewer based on the ad. Drive viewers to make decisions about a brand. Direct clearly what you want the viewer to do. Determine what the viewer is interested in.

Drew's newest client has heard a great deal about the effectiveness of YouTube's audience solutions, but he's still not convinced it's right for his business. He wants to know why an advertiser would choose to include YouTube audience solutions in a campaign. What are three reasons advertisers would choose YouTube audience solutions?

Lower auction bidding, email lists, and social reports Competitive analysis, refundable budgets, and email lists Real-time data, powerful signals, and cross-device reach Console usage, channel subscriptions, and data volume

Justine's client is almost ready to get started with YouTube advertising. They've asked her to identify the business outcomes YouTube can deliver, to ensure they'll achieve what they're after with their campaign. Which business outcomes can YouTube deliver for her client?

Verification, confirmation, response Listening, monitoring, following up Awareness, consideration, action Identity, recommendation, meaning

Nadia's client is concerned about losing their presence in customer living rooms. Nadia knows YouTube would be an excellent solution for the client's problem. What's a compelling reason YouTube would be a good solution for her client to consider?

The living room, once ruled by broadcast TV and physical media, is YouTube's fastest-growing platform.

95% of users access videos on YouTube in a living room, using any type of internet-capable device.

Televisions are the primary device used for accessing YouTube, and they're most frequently found in living rooms. 75% of users who watched a commercial on TV will search for that same ad on YouTube from a living room.

What is one reason an advertiser would choose YouTube for action?

Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Over 85% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

Over 65% of people search for a product on Google, then use YouTube to learn more about it before they purchase.

What are two examples of the Intent audience solution, Life Events? (Choose two.)

A wedding-planner advertiser who wants to reach people currently researching wedding dresses. A baking-supply company that wants to reach people in the market for mixers.

A home-decor advertiser who wants to reach people who recently bought a home.

A real-estate advertiser who wants to reach people who recently graduated from medical school.

A fly-fishing advertiser who wants to reach people currently in the market for waders.

Which marketer would be an ideal client for TrueView for action?

A marketer who wants to use custom intent audiences to deliver a customizable and consistent call-to-action, driving clicks and website actions.

A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding.

A company that uses Target ROAS (return on ad spend) bidding and wants to make sure their ads are both consistent and can't be skipped.

An advertiser who doesn't have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video.

You want to use video ad sequencing frameworks. What's one important data signal to keep in mind when creating your YouTube campaign?

Bounce Rate Past History Unique User User Intent

They're in-stream ads, skippable after five seconds.

They provide reach, frequency, and brand awareness. They're located at the top of the YouTube video home feed. They're in-stream ads that appear following a video.

Which of YouTube’s consideration and interest ad formats are skippable ads, bought on a cost-per-view basis?

TrueView in-stream ads Outstream video ads TrueView discovery ads Customer Match ads

Based on the ABCDs of designing YouTube ads, what's one way to attract viewers?

Use familiar faces like celebrities, YouTube creators, or influencers. Include branding and calls-to-action in the entire length of the video ad. Use current music selections from top artists in specific music genres. Offer a prize for watching to the end and require sign-up to receive it.

How can Google’s In-market audience signals help an advertiser connect with their target audience?

By reaching people who are subscribed to channels related to their products.

By reaching people performing searches with the intent to buy or searching for competitive products.

By reaching people who have recently experienced a major change in lifestyle. By reaching people based on where they shop or eat.

What are the three key reasons advertisers choose YouTube to help build their brands?

YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library. YouTube has the most engaged audience, is powered by Google data and tools, and delivers proven results. YouTube has the fastest load times on any device, built-in developer tools, and guaranteed conversion costs.

YouTube has the lowest overall click costs, the widest range of third party tools, and standardized automation.

Advertisers choose YouTube because it delivers proven results. What are two additional reasons why advertisers choose YouTube? (Choose 2.)

Offers audience engagement and attention

Offers audience insights and advanced tools to help create impactful campaigns

Has the world's largest digital asset library Offers effective Search ads for their audience

Ryan manages YouTube campaigns for a client who's interested in how engaged his viewers are with his content. He'd really like to know when they're dropping off, to make his calls-to-action are visible. Which YouTube Analytics report did Ryan share with his client?

The watch time report The traffic sources report

The device duration report

They deliver maximum reach.

They provide accurate signals.

They produce detailed demographics. They create accurate customer match.

In a bumper ad, how much time is usually required to stick the landing?

One second Two seconds Four seconds

According to Google, there's no average length for this metric in bumper ads.

TrueView Discovery

30-second non-skippable Video masthead

Which of YouTube’s awareness ad formats uses a skippable in-stream format?

Video masthead TrueView for reach Outstream video Bumper ads

Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget?

Target cost-per-view Maximize clicks Maximize conversions

Target return on ad spend

As a YouTube creator, Kieran can reach over two billion active users each month and use platform innovations to generate content that meets users' needs. YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. How does YouTube help creators earn a living?

Creators are paid each time they upload YouTube content. Creators are paid for surpassing specific subscriber counts. Creators are paid for generating cross-channel engagement. Creators are paid for sharing ads alongside their content.

How can Google’s Consumer Patterns audience signals help an advertiser connect with their target audience?

By reaching people who have recently experienced a major change in their lifestyle. By reaching people who are performing searches on the advertiser’s products.

By reaching people based on where they shop or eat.

What's the best description of Affinity Audiences on YouTube?

Affinity Audiences on YouTube reach people based on what they're actively researching, intent to purchase indicators, and surveys. Affinity Audiences on YouTube reach people based on their age, connections, and product count.

Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits.

Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier.

Ira's planning a YouTube campaign for a new bridal shop client looking to attract brides-to-be. He knows that intent audiences give him the best chance at finding the right customers at the right time, but he's not certain which one will perform best for his client's needs. Which intent audience solution should he recommend to this particular client?

Targeted Brand Life Events Persona Match Store Visits

Landon works for an online marketing firm and believes that YouTube will be an effective addition to his client's advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. Which two next generation innovations can Landon share with his client? (Choose two.)

VR 360

Game-console emulation Live-action auctions Mobile live streaming YouTube on TV screens

Brandon's new YouTube advertising client has owned the highest-rated theater in town for decades. The theater wants to drive action and take advantage of YouTube audience solutions to reach consumers likely to buy a ticket. Which YouTube audience solution should Brandon recommend?

Demographics audiences Customer Match audiences Branded Lift audiences Custom Event audiences

By design, YouTube advertising specifically delivers three distinct business outcomes to advertisers. What are the three business outcomes YouTube, by design, delivers?

Awareness, consideration, action Verification, confirmation, response Listening, monitoring, following up Identity, recommendation, meaning

Using Custom Intent audiences allows brands to drive action on YouTube. What's the key functionality of Custom Intent audiences?

Custom Intent audiences reach users residing in specific regions of the country. Custom Intent audiences reach users that bought a product in the last seven days. Custom Intent audiences reach users who clicked one of your ads.

Custom Intent audiences reach users who recently searched on Google.

Jana is building new creatives for her YouTube campaign, following the ABCDs of YouTube advertising. Her creatives use real people in a fast-paced setting to attract viewers. Audio and video communicate her logo and brand messaging. She's created a connection using action to evoke excitement in her viewers.

What recommendation from the ABCDs has she yet to implement?

She's yet to direct her viewers on the specific actions they should take after viewing.

She needs to create a domain username and password for Performance Planner. She hasn't created a website page to house the YouTube video on a separate server. She hasn't set up the billing for the account that contains the YouTube campaign.

Which data can you uncover by running a creative experiment using Brand Lift?

Customized delivery options, special placements, and ad values Notes on each ad's deficiencies and variants produced from results Every ad's conversion value, its rank among others, and drop rates Each ad's impact on brand awareness, consideration, and ad recall

YouTube Analytics provides insights from the moment you upload a video. Which three basic questions about who's watching your client's content will it answer with a single click?

Last visit, watch time, and subscriptions Time of day, IP address, and sessions Age, gender, and geographic location View count, ad buy, and credit score

Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Where does Janine upload customer information, such as e-mail addresses, to start the Customer Match process?

Google Play and Display Pack 360 Google Drive and YouTube Premium Google Ads and Display & Video 360 Google Lens and Search & Display

Match the marketing objective with the TrueView ad format that's optimized for that objective.

1 TrueView for action 2 TrueView in-stream

3 TrueView discovery 4 TrueView for reach

Consideration (2)

Of the available first-party audience solutions for YouTube, which would help you find future customers with audience profiles of 35-54-year-olds, researching motorcycles, likely on an iPhone?

Remarketing Exact Match Customer Match Similar Audiences

Which is a tip Google recommends to create an effective bumper ad?

Include all your ideas in one ad. Shorten an existing YouTube ad. Focus on a single, simple purpose. Leave the audio out of your ad.

What's a key benefit of TrueView for reach?

It optimizes for impressions instead of views.

It's billed if the viewer watches 30 seconds of the ad. It helps advertisers maximize views.

Its billing method is based on cost-per-view (CPV).

Iryna is creating a six-second bumper ad for YouTube and wants to follow Google's best practices. She's planning to use her product in the video along with her company's jingle. She knows there's another best practice that has to do with breaking the fourth wall. What does breaking the fourth wall refer to when creating a bumper ad?

Ads that offer four different types of discounts

Ads with a person speaking directly to the camera Ads with less than a quarter of their time viewed Ads that have no actors or subjects involved

In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. What do the C and D stand for?

Callout and Distract Callout and Divert Connect and Direct

Call-to-action and Disrupt

Creators choose YouTube for its reach and the infrastructure of innovation the platform is committed to building. What are two other reason creators choose YouTube? (Choose 2.)

YouTube creators can earn income by sharing ads alongside their content. YouTube creators can use platform tools to build their own brand's website. YouTube creators can advertise job opportunities for potential applicants.

YouTube creators are given the freedom to express themselves.

Audiences with the strongest level of intent are the most open to being influenced by your message. Which audience is made up of people who've on Google before engaging with your business?

Custom Remarketing for YouTube Custom Intent Audiences for YouTube Similar Customer Audiences for YouTube Customer Match Audiences for YouTube

Jane takes on the task of explaining to a new client why YouTube is the best place for their marketing dollars. She tells them that, with data and tools, Google powers YouTube and delivers proven results. What other reason could Jane give to convince her client to use YouTube?

YouTube campaigns require no optimization or management. YouTube has the smallest number of advertisers in each vertical. YouTube refunds advertising spend if no conversion goals are met. YouTube offers the most engaged audience on the web.

Ajay's meeting with a client who's considering YouTube advertising. The client wants to better understand why users choose YouTube. Ajay shares information on YouTube's extensive reach and the opportunity it provides for users to connect with a community. What are two other reasons users choose YouTube? (Choose two.)

Users can create videos from Google’s vast libraries of stock footage.

Users can connect with creators directly.

Its free-trial period can be extended upon request. It allows users to upload videos for a nominal fee. It showcases rich and diverse content.

1 People who recently had a baby

2 People who are subscribed to channels about cars 3 People who frequent outdoor product stores

4 People who are searching for dog food on shopping sites

Life Event (1)

Custom Affinity audiences (2) Consumer Patterns (3)

In-Market audiences (4)

For TrueView for action, which three events can make up an online conversion?

Likes, subscriptions, user comments Repeat views, engagement time, loads Visits, video downloads, user referrals Clicks, video engagement, impressions

Non-skippable in-stream ads are six-second ads that show before a video. Non-skippable in-stream ads are bought on target CPM through Google Ads. Non-skippable in-stream ads are available on YouTube and Google Maps.

Non-skippable in-stream ads complement TV campaigns and incremental reach.

Google Showcase ads Google My Business Google AdMob

Google Local Catalog ads

What report should you produce in YouTube Analytics to see where viewers found your brand's content?

The inbound visitor report The traffic sources report The mobile device report The viewer traffic report

Which two video formats are available on Google Video Partners? (Choose two.)

YouTube masthead Bumper ads TrueView for action

30-second non-skippable

Target audiences in a time of decision-making. Drive actions within their website.

Drive awareness for a new product launch.

Drive a lift in ad recall and brand impact.

Marta wants to create a TrueView for action campaign to grow sales of her products. She knows her history with YouTube conversions will determine which Smart Bidding option she'll have to use. What are the two Smart Bidding options available in TrueView for action campaigns?

Target impression share and cost-per-view

Max Conversions and target cost-per-acquisition Cost-per-thousand impression and Maximize Clicks Cost-per-click and target return on ad spend

Which type of Google Audience Signal analyzes user behavior to identify people who have, for example, recently graduated from college and may need to move?

In-Market audiences Consumer Patterns

Which of YouTube’s ad formats target high-intent audiences at key moments of making a buying decision, and help them make the purchase?

TrueView outstream ads TrueView for reach ads TrueView discovery ads TrueView for action ads

They're designed for a mobile-first world.

They're available on YouTube and Google Search. They have the lowest CPM among outstream formats. They're purchased on a cost-per-view basis.

Reach a massive audience around a tentpole event. Conduct a long-term campaign at a reasonable cost. Replace TV campaigns and achieve maximum reach. Get a high number of views at a low CPV.

Debra met with a client to discuss adding YouTube to their online advertising strategy. She told them how Google data and tools can deliver the ideal mix of ad formats, inventory, audience, and measurement solutions to achieve the business outcomes they care about, including awareness and consideration.

Which other business benefit can YouTube help them achieve?

Development: upgrades, pre-rolls, experimentation Motivation: enticement, calls-to-action, engagement Action: online conversions, store visits, sales lift Morale: increased satisfaction, higher retention, approval

Life Events Customer Match Video Masthead First-party data

Google Analytics 360 Google Marketing Platform Google Search Ads Google AdSense

1. People who frequently go on cruises

2. People who read reviews on car stereos

3. People who have recently retired

4. People who answer forum questions about horses

Life Event (3)

Consumer Patterns (1) Custom Affinity audiences (4) In-Market audiences (2)

Non-skippable in-stream ads can be bought on target CPM or CPD.

Non-skippable in-stream ads are available on YouTube and advertiser websites. Non-skippable in-stream ads are available in auction or as a reservation buy. Non-skippable in-stream ads are six-second ads that show before a video.

How can Google’s Custom Affinity audience signals help an advertiser connect with their target audience?

By reaching a one-of-a-kind audience to deliver a niche message at scale. By reaching people based on demographics, such as age and where they live. By reaching people who have recently experienced a major change in lifestyle.

By reaching people based on their consumption habits, such as where they shop or eat.

When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days?

14 days

7 days

30 days

45 days

Users choose YouTube because it allows them to join an online community. This allows YouTube advertisers to reach these users much more effectively. What are two other reasons that users choose YouTube? (Choose 2.)

Users choose YouTube for rich and diverse content.

Users choose YouTub to engage with their favorite creators

Users choose YouTube to access a local cable provider. Users choose YouTube to play games across platforms.


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