Getting Started With Google Analytics 360 Exam Answers - Analytics Academy

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Getting Started With Google Analytics 360 Exam Answers - Analytics Academy

walks you through how you can take advantage of the enterprise-level features you gain from Analytics 360. You'll learn about advanced features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables. You'll also gain insight into how you can benefit from reporting with BigQuery and native integrations with DoubleClick products. Throughout the course, we’ll provide you with real-world examples to illustrate how you can leverage Analytics 360’s features and integrations to drive performance and achieve your business goals.

The language of the answers are in English.

Some questions:

Which of the following features are only available for Analytics 360 properties? (select three)

Which feature is unique to Roll-Up Reporting Properties?

Which features need to be configured within the views of your new Roll-Up Property? (select three)

Which of the following statements about Custom Funnels are true? (select three)

In the custom funnel below, what was the percentage of users who left the funnel between stage 1 and stage 2?

When does sampling occur in Analytics 360 reports?

What would indicate that your report has exceeded its row limit?

What is a key benefit of Custom Tables when compared to Unsampled Reports?

What is BigQuery?

Which of the following are benefits of using BigQuery to analyze your Analytics 360 data? (select three)

What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface? (select two)

What needs to be created before completing the BigQuery integration with Analytics 360?

Using the BigQuery Export schema, which of the following fields are available in BigQuery?

Why would dbm / cpm sessions reported in the All Traffic > Source/Medium report differ from the number of sessions reported in the Acquisition > DoubleClick Bid Manager reports? (select two)

In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the "eye" icon represent in the display channel steps?

Once integrated with DCM, DBM or DS, which types of conversions can be reported in the Conversions > Multi-Channel Funnels reports? (select three)

If your property is integrated with both DBM and DCM and auto-tagging is enabled, what will be the source/medium for sessions from DBM?

A user sees one of your DoubleClick Campaign Manager ads. The next day, the user navigates to your site through an email campaign. How would their session be reported in the DoubleClick Campaign Manager > Campaigns report?

Which of the following are reasons you would expect discrepancies between DCM Clicks and DCM Click-Through Sessions in Google Analytics? (select three)

Which report would you use to understand how Display interactions across the full purchase path contribute to conversions?

Once integrated with DCM, where can you use DCM dimensions within Google Analytics? (select three)

In the Acquisition > DoubleClick Campaign Manager > Campaigns report, which metric group would you select to see Google Analytics sessions side-by-side with DoubleClick Campaign Manager impressions and clicks?

Which of the following are benefits of using auto-tagging with your DCM integration? (select three)

If you prefer to see your manual tag values for your DCM traffic, what feature would you edit in Google Analytics?

Assuming we are using standard Default Channel Grouping definitions and DoubleClick auto-tagging, which channel will include sessions from DoubleClick Bid Manager?

Once integrated with DBM, where can you find the DoubleClick Bid Manager reports within Analytics 360?

Which of the following can you use within a single Custom Report? (select two)

How can you create Audiences in Google Analytics based on DoubleClick Bid Manager dimensions? (select two)

Which of the following can be done with the DBM integration? (select three)

Which of the following are benefits of the DoubleClick Search reporting integration? (select three)

Auto-tagging will ensure that traffic from your DS ads is consistently included in which Default Channel Grouping?

Which of the following are used to calculate ROAS? (select two)

If you want to identify generic keywords that are driving high site engagement, which DoubleClick Search report and metric would you view? (select two)

Which set of reports would you use to view granular AdWords dimensions such as Sitelinks, Bid Adjustments and Search Queries?

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Getting Started With Google Analytics 360 Exam Answers - Analytics Academy

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