Drive Advertising Revenue with Google Ad Manager Certification Answers
Drive Advertising Revenue with Google Ad Manager Certification Answers
Questions:
Which of the following statements are true?
Ad Manager allows you to grow your revenue on any device.
Ad Manager gives you access to more data and insights with consolidated reporting. Ad Manager protects your audience from malware and ads from bad actors.
All of the above
Connect the terms below to their definitions.
It’s counted each time your site requests the display of an ad. Ad Request It’s counted when an individual ad shows on a web property. Impression It’s the advertising cost per thousand impressions viewed. CPM
Which page in the Admin tab contains administrative features for your network, such as the network display name, time zone, currency, and linked accounts?
Ads.txt
Access & Authorization Change History Network Settings
To add a new user, which link under the Admin tab would you select?
Network Settings Global Settings
Access & Authorization
Change History
By choosing Personalized Ads on the EU consent page, you are doing which one of the following?
Allowing Google to serve ads from all eligible line items to all of your users in the EEA Choosing which ad technology providers to use
Allowing Google to show only personalized ads to your users in the EEA
Allowing Google to show personalized ads and non-personalized ads to your users in the EEA
If you want to link your AdSense account with your Ad Manager account, you must enter your AdSense account information into Ad Manager and approve the request in your AdSense account.
True
False
Which of the following statements describes ads.txt?
It’s an initiative from the IAB.
It’s intended to help publishers receive more advertiser spend that might otherwise go toward unauthorized inventory. It’s intended to improve transparency in programmatic advertising.
All of the above.
When creating an ads.txt file, a dialog window with automatically generated text will open. What does each row represent?
Particular buyers in violation of policies
Particular buyers who most recently visited your inventory Particular buyers who are serving the most popular ads on your site Particular buyers who are authorized to buy your inventory
True or false? There’s only one place to see the change history in Ad Manager.
You can find the following in the Policy Center:
Which of your pages or sites we’ve found to have policy violations Information on why your site, site section, or page is in violation The steps you need to take to comply with the program policies All of the above
True or false? An ad unit is a primary building block for your inventory.
Drag and drop each item into the correct box.
Ad unit – The space where ads can be delivered
Inventory – The collection of spaces on your website or app within which you’ll be displaying ads
If you decide to change or delete an ad unit after creating one, you can do so by changing the code.
How many possible levels of organizational hierarchy exist for each new ad unit?
5
3
1
Unlimited
Where in the Ad Manager user interface can ad tags be generated?
Inventory Orders Admin Line items
You’re a news site that provides five counties with information on sports, business, arts, and other subjects. An advertiser wants to target all of your sports pages. How can you make that happen?
Create a placement with all ad units on pages containing content about sports.
Create an ad unit that serves run of site, and name it “sports.” Use a different account for sports pages.
Increase your refresh rate on your top sports page.
True or false? A placement is a collection of ad units where an advertiser’s ad can be displayed.
How do native ads differ from traditional banner ads?
They are more flexible.
The publisher defines the styles of the components defined by the advertiser.
Their less intrusive user experience makes them popular with advertisers and users
Google’s Active View doesn’t meet the IAB definition of viewability and has received Media Rating Council (MRC) Accreditation.
Which of the reasons below best describes why viewability matters?
Viewability can help increase the long-term value of your inventory. Viewability is important to advertisers.
Viewability tracking can inform your inventory placement strategy.
Connect the scenarios to their respective types.
I want to review the last seven days of revenue for my team on a weekly basis throughout the upcoming year. – Query I have to request data on the last 30 days of revenue for internal requests on an ad hoc basis. – Report
All of the following are benefits of the Query Tool except:
It has a huge number of dimensions, attributes, and metrics to produce highly detailed reports. To save time, reports can be generated from predefined system queries.
Account users can create and manage a library of custom queries, with the option to share this with others.
Real-time CPM data can be pulled from all external ad servers.
You manage a recipe site and recently signed a deal with Gourmet Food Goals to advertise some of their upcoming prepared meals as part of a New Year’s promotion. They send over high-resolution photos and rich-media assets to be shown on desktop and mobile, and in their app. What kind of name would “New Year’s Campaign” be?
Order name Line item name Ad name Creative name
You can choose from several types of line items, depending on how you sell your inventory and how you want the ads to deliver. Match each item with the correct answer.
Percentage-based takeover of a page or site – Sponsorship
Used to fill a site’s unsold inventory with the highest-paying line item available – Price Priority Impression-based goal, but not guaranteed – Bulk
Absolute number of impressions sold, with defined start and end dates – Standard
Which line item types have percentage-based goals?
Sponsorship, network, and House Sponsorship, bulk, and price priority Sponsorship, standard, and network Sponsorship, standard, and price priority
If you wanted Ad Manager to adjust the way creatives display based on their popularity, what setting would you select?
Under Rotate Creative – Optimized Under Rotate Creative – Evenly Under Display Creative – Evenly Under Display Creative – All
Which of the items below are keys and which are values?
Keys
Age
Gender
Occupation Values
18-to- 34-year-olds
Female
Retailer
The following line items are eligible and being considered by Ad Manager for a given ad request. Price priority line item: $2.00 CPM. Ad exchange line item: $2.50 CPM. Standard line item: Contracted $4.00 CPM. True or false? The Standard line item is far behind schedule, so the temporary CPM calculated by Ad Manager for dynamic allocation is likely to be very high.
If you want to allow your web, video, and app inventory to be monetized by ad exchange, how many ad exchange line items does Google Ad Manager recommend that you create?
2
4
Which of the following statements is true about a temporary CPM?
It’s used to compete with non-guaranteed line items.
It’s visible in the user interface. It’s equal to the contracted CPM. It’s manually set up by the user.
If there is a key-value present in the ad unit that you think is inhibiting a line item from delivering, the Delivery Tools allows you to:
Remove the key-value and run a simulation to see if the line item will serve.
Get a list of all key-values that inhibited delivery of the line item.
Remove the key-value from the ad request and wait to see if the line item serves.
Which ad type is becoming more popular with the rise of mobile?
HTML5
Flash Audio Third-party
Which creative type has a 20% discrepancy rate?
Third-party Flash HTML5
Image
True or false? Click tags allow the ad server to track ad clicks, and they define the click-through URLs within the HTML5 creative.
Which of the following is not a place where you’ll find a creative in Ad Manager?
Inventory Creative Library New line items Existing line items
When uploading an image creative, the image file format should be which of the following?
PG, GIF, or PNG
GIF only
JPG or PNG only Any format
If you select a Flash creative and it’s not supported on a mobile device or on certain web browsers, what will be displayed on those devices in its place?
Manager will attempt to make an HTML5 fallback image.
There will be no ad.
Ad Manager will fill with a native ad.
What does forecasting predict?
he future number of impressions
The future number of users
The future number of unique page views The future number of contacts
If a forecast is carried out before trafficking, it can be converted into a line item.
Which of the following is reserved for higher-priority line items or same-priority line items that can’t be displaced to other available inventory?
Unavailable Available Targeted Matched
Connect the scenarios to their respective types. Match each item with the correct answer.
I want to see my team’s revenue for the last seven days, every week for the next year. – Query
I need to see revenue data for internal requests from the last 30 days on an ad-hoc basis. – Report
All the following are benefits of the query tool, except:
huge number of dimensions, attributes, and metrics produce highly detailed reports. Reports can be generated from predefined system queries to save time.
Users on your account can create and manage a library of their own custom queries and share them with others.
Real-time CPM data can be retrieved from all external ad servers.
Connect the scenarios to their report types. Match each item with the correct answer.
How much did I earn in the last 30 days? – Historical
What can I expect to earn in February? – Future sell-through Which users were exposed to my sports ad unit? – Reach
Connect the scenarios to their date ranges. Match each item with the correct answer.
Last 30 days – Dynamic Oct. 1 to Dec. 30 – Fixed
In which of the following Ad Manager sections can you refine your search using filters and dimensions?
Delivery Inventory Protections Reports
Connect the scenarios to their respective functions. Match each item with the correct answer.
Narrows down data so only the most relevant information is displayed. – Dimension filter Provides additional detail about dimensions. – Attribute
Breaks down reports into groups to easily read and interpret data. – Dimension
How many metrics can you select in a query?
10
20
No limit
Reports can’t be shared with recipients who don’t have Ad Manager sign-in credentials.
Data in Ad Manager can only be exported in Google Sheets.
How can you find out when your query will run next?
View the Most Recent Report Run option on the queries page. Ask the report owner.
View the schedule column in the queries page.
Which is the quickest way to view a summary of the query?
Open the Query Edit page to view its settings.
Select the Run Now link on the Query page to generate the report.
Hover over the query name in the query page.
True or false? The workflow for Preferred Deals and Programmatic Guaranteed involves creating proposals and proposal line items.
Think you’ve gotten a handle on all the new features we’ve covered? Let’s see! Match each item with the correct answer.
The standard Ad Manager programmatic ad auction, available to all buyers on ad exchange. – Open Auction An ad auction offered by one specific publisher to a group of selected buyers. – Private Auction
A non-guaranteed direct transaction between a buyer and a publisher, in which the buyer and publisher have agreed on a fixed-price CPM for inventory that the buyer can optionally bid upon. – Preferred Deal
A direct transaction between a publisher and buyer in which the buyer and publisher have agreed on a fixed-price CPM, with guaranteed buyer spend, for inventory that’s reserved for that buyer. – Programmatic Guaranteed
Protections allow you do to all of the following, except …
Protect your brand and control the quality of ads that appear on your site Block advertisers
Allow restricted categories
Transact directly with buyers
Which of the following statements is true about First Look?
It makes sure that advertisers and buyers don’t see your ad exchange seller name when they serve on your site. It allows you to block specific advertisers from serving on your site.
It automatically creates a Preferred Deal in your Ad Manager account.
It lets you give preferred access to inventory for select, high-CPM Ad Manager buyers in the open auction.
Before you can begin using First Look, where in Ad Manager do you have to activate it?
The Sales Tab The Reports tab The Delivery tab The Admin tab
True or false? In order to effectively run First Look, most publishers should create two rules: one for excluding inventory that isn’t eligible and one that includes all other inventory and grants specific buyers access.
Open auction pricing rules allow publishers to do which of the following?
ublicly declare the companies they authorize to sell their inventory Block specific content categories from appearing their sites Negotiate directly with buyers for high value inventory
Set a minimum CPM or target CPM for specific buyers, advertisers, or brands.
What type of entity is being described in each of the following scenarios? Match each item with the correct answer.
A firm that can represent multiple advertisers and buy on Ad Manager on their behalf – Buyer
A company, organization, or individual looking to promote their product or service through an Ad Manager ad – Advertiser Child advertisers that are mapped to parent advertisers, which provide you with more granular blocking and pricing options and reporting data – Brand
What type of inventory is being described in each of the following scenarios? Match each item with the correct answer.
Potential advertisers can see the full URL where the impression is occurring, your publisher ID, and your seller name, which is sent in the bid request. – Branded Inventory
Advertisers don’t see your publisher ID in the bid request, but they can see your semi-transparent publisher name and the domain URL. – Semi-Transparent inventory
Advertisers and buyers don’t see either your ad exchange seller name or the URL at which the impression will occur. – Anonymous inventory
True or false? The default rule in open auction pricing can’t be edited.
The flexible sizes rule allow you to do which of the following?
Make inventory and creatives more compatible with one another Enable more ads to compete for your inventory
Accept creatives that are smaller than the size sent in the ad request
Where do you find the flexible sizes rule in Ad Manager?
Admin tab Delivery tab Sales tab Inventory tab
Which of the following Ad Manager features gives you the option to display a color, image, or HTML page if Google isn’t able to show targeted ads?
General Categories Flexible sizes
Ad types
Backup ads
If you want to change your settings to only serve text ads, which of the following places should you navigate to within Ad Manager?
Inventory > Ad Exchange Rules > Publisher Declarations Admin > Global Network Settings
Delivery > Creatives
Inventory > Ad Exchange Rules > Ad Styles and Backup Ads
True or false? Once you declare an ad to be sticky in the Publisher Declarations tab, you automatically implement sticky ads on your inventory.
Which type of publisher declaration fits each of the following descriptions? Match each item with the correct answer.
Stays visible while the user scrolls up or down the page – Sticky ad
Updates ad content without having to refresh the entire contents of the page – Refresh triggers
What’s the best action to take if you see a bad ad?
Log the date and time the bad ad showed on the page.
Get the full web address of the page where the bad ad displayed.
Capture the click string and send it to publisher support.
Capture a screenshot and send it to publisher support.
The Ad Review Center allows you to:
Filter and Search for particular ad(s) that appear on your site
Review more information about particular ad(s) that appear on your site Allow or Block unwanted ads
Report unwanted ads that you think violate Google policies quickly and easily via the Ad Review Center
One of your users sent you a screenshot of an ad they saw on your site that showed inappropriate content. You have the downloaded image. What’s the quickest way to find the ad and block it?
Click on the ad and use the ad’s URL to find the contact information of the advertiser. Describe the features of the ad in the Search bar of the Ad Review Center.
Upload the image of the bad ad in the Ad Review Center.
Which of the following isn’t a way to search for a bad ad?
Use the Search bar to enter text from the bad ad that appeared on your site. Filter ads based on which of your sites they appeared on.
Reach out to Google directly to have them conduct a search for potential bad ads.
Take no action.
If you blocked an ad and think it might also be in violation of Google’s policies, what should you do?
Reach out directly to the Google Policy team for clarification. Take no action and allow it to serve on your site.
Reach out to the buyer and ask for a higher price.
Block and report it in the Ad Review Center.
True or false? You can only block one ad at a time by individually reviewing it.
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