Display & Video 360 Certification Exam Answers - Google Marketing Platform

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Display & Video 360 Certification Exam Answers - Google Marketing Platform 

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The language of the answers are in English. You can choose the language before the exam and when you pass you can see the certification in your language.


Some questions:

You're preparing a report on campaign metrics. Within Display & Video 360, where can you find information about the number of mobile views your ad has received?

Campaigns module Inventory module Creatives module Insights module

A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. Which ad format should be used?

Flipbook Swirl Native Parallax

You need to reach several specific audiences for the YouTube connected TV campaign that you're running for your client. Which audience types can you use?

First-party, affinity, and in-market audiences Third-party, first-party, and in-market audiences Third-party, affinity, and in-market audiences First-party, affinity, and third-party audiences

You're working in Display & Video 360 in preparation for a product launch. You want to discover publishers in the right type of business with space available for purchase on their website. Where can you find these publishers?

In the Creatives module In the Campaigns module In the Insights module

In the Inventory module

A national bridal chain created a specific audience within Display & Video 360. This will be used in a campaign customized for wedding planners. They don't want this audience seeing the ad more than twice per month. Where should they set up frequency management?

Within their insertion order settings Within their campaign settings Within their line item settings

Within the specific audience settings

Which users would benefit from using Display & Video 360?

Advertisers, because they can buy digital inventory and manage campaigns. Publishers and media owners, because they can manage the inventory they offer. Advertisers, because they can store and deliver ads to a publisher's web page.

Website owners, because they can track, manage, and report data on their website traffic.

How would the Intelligence Panel in Display & Video 360 prove valuable in a campaign?

To see which insertion order is under-pacing

To upload a single creative to multiple items

To forecast impression levels for an upcoming new campaign To chose the most relevant inventory while negotiating a deal

Which creative sizes are most commonly available for mobile in-app inventory in Display & Video 360?

120 × 600, 320 × 50, 320 × 480, 300 × 250, 728 × 90

320 × 50 ,320 × 480, 300 × 250, 728 × 90, 768 × 1024

160 x 600, 320 × 50, 320 × 480, 336 × 280, 728 × 90

320 × 50 ,320 × 480, 336 × 280, 728 × 90, 768 × 1024

You're working for a pet supply business, and you need to measure how many clients who first saw your ad on a tablet ended up purchasing pet supplies from their laptop computers. What measurement type could you use?

Conversion tracking

Cross-environment conversions

Same-device measurement Open Measurement SDK

Your company is opening a new restaurant next month and is creating several 30-second videos to promote the grand opening. They want to determine which of the ads viewers watched to the end most often so they can prioritize showing that ad. Which video creative optimization type should you use to achieve this goal?

Optimize for completions

Optimize for clicks

Optimize for time spent on screen Optimize for conversions

You want to check your client's Brand Lift Study (BLS) in Display & Video 360 after recently launching a Programmatic Guaranteed deal for their new audio ads. You review the report and see the campaign spent the minimum BLS thresholds, but the campaign didn't receive significant results. What could be causing this issue?

Brand Lift can't be measured for Programmatic Guaranteed deals.

Display & Video 360 can't support Brand Lift measurement.

It takes several days for the report to show up in Display and Video 360. Brand Lift can't be measured for audio ads.

Your colleague is working on their first non-YouTube Connected TV campaign and wants to set up the campaign the right way. Which campaign setting requires modifications so the campaign can run properly?

The campaign is set up to run ads that are 15, 30, and 60 seconds long.

The campaign is set up to limit the inventory to a particular device.

The campaign is set up to purchase CTV app inventory both through deals and open auction. The campaign is set up to add brand safety targeting to all line items.

You're working on a bidding strategy for a health food store that wants to improve their campaign for shoppers who spend the most money and have the best transaction return on ad spend. Which strategy should you use?

Maximize clicks Active view

Maximize conversions

Custom bidding

You're working with a national coffee shop chain that wants to use engaging creative formats for their new coffee campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?

Google Web Designer and Search Ads 360

Google Web Designer and Campaign Manager 360 Ad Canvas and Campaign Manager 360

Ad Canvas and Google Web Designer

During an analysis of your connected TV campaign within Display & Video 360 you want to see the total number of engaged users. Which report do you use?

You select the Inventory Availability Report. You select the Floodlight Report.

You select the Reach Report.

You select the Audience Composition Report.

Your colleague is the highest bidder, at $15, in a fixed first-price auction for inventory across exchanges within Display & Video 360. What will your colleague be charged for the impressions?

$14.99

$10.00

$15.00

$15.01

While working on a new campaign, you decide to optimize bids based on a single conversion type. Which bidding strategy do you use?

Use Maximize conversions

Use Active View Use Maximize clicks Use custom bidding

What happens if an advertiser’s bid isn’t the highest in a private auction?

The advertiser will win the auction.

The advertiser with the highest bid will win all the deal impressions.

The deal will be automatically cancelled.

The advertiser will still receive half of the deal impressions.

You're launching a campaign for a national ba kery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

Private Auction Deal or Preferred Deal

Open Auction Deal or Private Auction Deal

Open Auction Deal or Programmatic Guaranteed Deal Programmatic Guaranteed Deal or Preferred Deal

When working on a non-guaranteed deal, in which situation would you recommend bidding 20% higher than the floor price?

You're working on a global ad campaign and paying in different currencies.

You want to apply frequency management to your deal. You want to guarantee a fixed number of impressions. You're working across multiple publishers within a deal.

Your client is a sports retailer who's launching a new basketball sneaker. They want to track how many people visit their site after seeing the sneaker ad. Which Floodlight tag would provide this information?

Global site tag

Counter tag Any floodlight tag Sales tag

Which ad format requires the publisher to configure the ad creative to reflect the look and feel of their site?

Responsive ads

Native ads

In-stream video ads Data-driven ads

You want to manage frequency within your Programmatic Guaranteed deals across multiple publishers. At what level in your account settings should you set this up?

Line item level Insertion order level Advertiser level Campaign level

How can you perform a bulk creatives upload in Display & Video 360?

By using a spreadsheet template, Display & Video 360 API, or uploading directly into Display & Video 360.

By using a spreadsheet template or structured data file. By uploading directly into Display & Video 360.

By using a spreadsheet or the Display & Video 360 API, as no option exists to upload creatives directly into Display & Video 360.

A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What ad format could you use?

In-stream video ads Native ads

Data-driven ads

You're entering a second-price auction for sports inventory. You're the highest bidder and bid $5.00. The second-highest bidder bids $4.00. As the auction winner, what will you pay for these impressions?

$5.01

$5.00

$4.00

$4.01

You're running a campaign for your client's shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?

You're now able to decrease your campaign's unique reach. You're now able to increase ad exposure to the same users. You can now reinvest your budget to reach new users. You can now decrease impressions in certain regions.

A marketer wants to advertise a new spa package to people who have interacted with their last ad campaign. Which audience type should they select in Display & Video 360?

Google audiences Similar audiences

Frequency-cap audiences

Campaign-activity audiences

You’re new to the concept of customizing attribution models and are just learning how the available options work. Which statement accurately defines your options?

When some conversions can’t be observed and attributed directly, conversion modeling helps fill the gap. Conversion modeling and viewable view-through conversions (VTCs) can't be enabled on the same attribution model. Enabling viewable view-through conversions (VTCs) is only possible on a Last Interaction attribution model.

Viewable view-through conversions (VTCs) gives twice as much attribution credit to viewable impressions.

Your client wants to focus on a specific media outlet to promote their new line of smart refrigerators. They also want to achieve a fixed number of impressions within the kitchen appliances section of the publisher's site. Which deal type fits their requirement?

Preferred deal Private auction

Programmatic Guaranteed

Open auction

Your new colleague is working on a large outerwear campaign and wants to use structured data files (SDFs) to update some details. They ask you to check why they're getting an error message when they upload everything to Display & Video 360. Which setting is causing this error?

They set up an SDF with rows for both editing and removing line items. They set up an SDF for modifying inventory sources.

They set up an SDF with 100 line items in a single file.

They set up a single SDF with both line item and insertion order rows.

An advertiser working in Display & Video 360 created a line item for their mobile web campaign and accidentally targeted mobile in-app. The mobile in-app targeting was quickly removed at the insertion order level, but the campaign continues to target mobile in-app. What is the issue here?

You can't modify targeting once the campaign has line items assigned. You can't modify insertion order targeting at the line item level.

You can't modify targeting for mobile in-app inventory.

You can't modify existing line item targeting at the insertion order level.

A company is launching a campaign for a new gaming computer, aiming to reach teens and young adults between 13-26 years old. They'd like to understand their campaign exposure for that demographic by using a Display & Video 360 feature to see these metrics. Which feature should they use?

Plan workspace Reach planning tool Forecasting tool Insights tool

As a marketer, you need to set up universal brand controls in Display & Video 360 to ensure that everything aligns with your company's brand guidelines. Within the account hierarchy, what's the highest level that you should choose?

Line item & Campaign Insertion order & Campaign Campaign & Partner Partner & Advertiser

Your client created several native video ads to promote their new musical. Which line item type should you use for this campaign?

Mobile app install line item

Display line item

YouTube & partners line item Video line item

You're setting up a Programmatic Guaranteed deal that must include YouTube video ads and a campaign activity audience list. You're unable to add to add the campaign activity audience to the campaign. What may be causing this error?

Campaign activity audiences can't be used with Programmatic Guaranteed deals.

Campaign activity audiences can't be applied to YouTube campaigns.

Campaign activity audiences can't be applied to video ads.

Campaign activity audiences can't be applied across third-party exchange inventory.

For what purpose would you want to use data-driven creatives with dynamic rules?

To measure the performance of your creatives against your goals To directly upload the creatives you build to Display & Video 360 To customize your creatives for mobile apps

To customize each of your creatives within your campaign

Your outerwear company recently launched a Programmatic Guaranteed deal. The campaign was set to go live this morning, but when monitoring Display & Video 360 you observe that no impressions ran and no spend was recorded. You decide to use the Deal Troubleshooter to figure out what the problem is.

What's the first step you should take?

Check that your deal complies with publishers. Check the line item for potential targeting issues. Check for incoming bid requests.

Check for potential reach issues.

Which statement correctly describes the difference between blocklists and sensitive categories?

Applying a blocklist limits the number of available impressions, but applying sensitive categories doesn't cause any limitations. You can modify sensitive categories, but can’t modify a blocklist.

You can modify a blocklist, but can’t modify sensitive categories.

Applying sensitive categories limits the number of available impressions, but applying a blocklist doesn't cause any limitations.

You work for a music production company and are creating a new audio ad campaign for an album release. You're having an issue with the campaign and need to identify the cause. What could the potential issue be?

One of the ads is missing a companion creative. One of the source files is in MP3 format.

One of the ads was created in Ad Canvas.

One of the source files is in WAV format.

Your company is launching several new video game modules, with a separate display ad for each console. Management wants to make sure the ad leading to the most purchases shows more often than the ads not performing as well. To achieve this goal, which type of display creative optimization would you use?

Optimize for conversions Optimize for time spent on screen Optimize for creative rotation

You're setting up a Connected TV campaign and are concerned about security. Which tools in your Connected TV campaign can help you protect your brand?

Digital content labels, sensitive categories, invalid traffic Digital content labels, advertising verification, invalid traffic Digital content labels, sensitive categories, advertising review Digital content labels, sensitive categories, general categories

In which scenario does it make sense to use Inventory Packages?

For a new movie release, a movie production company wants to reach as many potential viewers as possible while maintaining an efficient CPM.

A soft drink company launches a new tea that they hope will be their best-selling product. They created a custom ad unit that they want to put on the homepage of a few top wellness websites.

A computer company knows about possible shipment delays next quarter. They want to negotiate an ad deal with one publisher but be able to walk away if the new laptop model doesn't ship on time.

A shoe company is launching a new basketball shoe and they want to execute non-guaranteed inventory with a large array of sports publishers.

You're reviewing impressions for a Programmatic Guaranteed deal that you launched last week and notice that it underdelivered. What should you do first to determine why it happened?

Contact the publisher.

Review the campaign-level targeting.

Use the deal troubleshooter.

See if the line item has multiple targeting assigned.

When it comes to mobile in-app and mobile web inventory, which statement is true?

You can use app-ads.txt to protect publishers and advertisers from misrepresented mobile in-app and mobile web inventory.

You can use Marketplace to find premium inventory for both mobile web and mobile in-app inventory.

You can’t apply the same set of creative dimensions across both mobile web and mobile in-app inventory. You can use app collections for both mobile web and mobile in-app inventory.

You're preparing to evaluate the success of your recent campaign promoting a seasonal sale. You want to assign attribution credit across various touch points, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. Which attribution model would you use?

Position based model First interaction model Last interaction model Time decay model

Your colleague is having an issue with an audio ad campaign and asks you to help troubleshoot it. Which of the following would cause this issue?

One of the ads is missing a companion creative.

One of the source files is in MP3 format.

An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They'd like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. Which ad format should they use?

Parallax Swirl Flipbook Native

What's the definition of Display & Video 360 as a product?

A product that allows advertisers to buy digital inventory and manage campaigns.

A product that allows website owners to track, manage, and report data on their website traffic. A product that allows publishers and media owners to manage the inventory they offer.

A product that allows advertisers to store and deliver their ads to a publisher's web page.

You work for an athletic shoe company that funds sporting events in four different countries. Your company wants to deliver country-specific ads that are viewed in the correct location. Which ad format would make sure that your ad creative for each country is viewed correctly?

In-stream video ads Native ads Responsive ads

You're training a new colleague to set up non-YouTube Connected TV campaigns. They need to modify a certain campaign setting so the campaign can run properly, but they can't remember which one it is.

Which campaign setting must they modify so the campaign can run properly?

The campaign is set up to add brand safety targeting to all line items.

The campaign is set up to purchase CTV app inventory both through deals and open auction.

You're working for a car manufacturer and want to see how many users who first saw your ad on mobile devices ended up purchasing cars from their desktop computers. Which type of measurement should you review?

Open measurement SDK Same-device measurement Conversion tracking

Which assertion about mobile in-app and mobile web inventory is accurate?

Using Marketplace can help you discover premium inventory for both mobile web and mobile in-app inventory.

No creative dimensions fit for both mobile web and mobile in-app inventory.

Using app-ads.txt will safeguard advertisers and publishers from both misrepresented mobile in-app and mobile web inventory. Both mobile web and mobile in-app inventory offer app collections.

While analyzing your connected TV campaign within Display & Video 360, you want to check the total number of engaged users. Which report would you use?

Audience composition report Floodlight report

Reach report

Inventory availability report

Your client has a documentary film coming out next month. They have three separate 30-second promo videos and want to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?

Optimize for completions Optimize for time spent on screen Optimize for conversions Optimize for clicks

An advertiser participates in a private auction. What happens if their bid is not the highest?

All impressions go to the advertiser with the highest bid.

The deal is automatically cancelled.

The advertiser still receives half of the deal impressions.

You're planning a future campaign for a new TV show focused on adults between 18-34 years old. You'd like to understand your campaign exposure for that demographic. Which Display & Video 360 feature can you use to see these metrics?

You need to report on the number of times users visit your site after seeing or engaging with one of your ads. Which Floodlight tag should you use?

Global site tag Any Floodlight tag Counter tag Sales tag

You're preparing a new campaign for a global textile manufacturer, using engaging creative formats. You need to select a tool that has templates to allow direct upload of creatives to Display & Video 360. Which Google tools meet this requirement?

Within your Connected TV campaign, what tools are available to help you protect your brand?

Digital content labels, sensitive categories, invalid traffic Digital content labels, sensitive categories, advertising review Digital content labels, sensitive categories, general categories Digital content labels, advertising verification, invalid traffic

In preparing for the launch of a new jewelry line, you need to find a relevant publisher with space on their website for your ad. Where in Display & Video 360 can you discover what you need?

You want to change the end date for multiple line items within your campaign and plan to use structured data files (SDFs) for bulk editing. What's the first step when using SDFs?

Upload the updated file to Display & Video 360.

Make changes within your Display & Video 360 account. Download a structured data file from Display & Video 360. Make changes to the Structured Data File.

Which format requires that publishers set up their ad creative to reflect their site's look and feel?

In-stream video ads Data-driven ads Native ads Responsive ads

Your client wants to promote a new line of high-end watches with interchangeable faux-leather watch straps. Their ad should be shown to those looking to purchase this type of watch. Which audience type should you use in Display & Video 360?

Target audience

Custom affinity audience Activity-based audience Custom intent audience

Your company is launching a new meditation app. They want to work directly with a specific media outlet and guarantee a fixed number of impressions within the wellness section of the publisher's site. Which deal type should you use?

Preferred deal Private auction deal

Programmatic Guaranteed deal

Open auction deal

You've just launched an ad campaign and are eager to quickly check impression levels. Which report type will let you see the data right away?

Keyword report Instant report Offline report Basic report

In Display & Video 360, which creative dimensions are most frequently available for mobile in-app inventory?

120 × 600, 300 × 250 , 320 × 480 , 320 × 50 ,728 × 90

320 × 50 ,728 × 90 , 160 x 600 , 320 × 480 , 336 × 280

728 × 90, 320 × 50, 336 × 280, 768 × 1024 , 320 × 480

320 × 50 ,768 × 1024 728 × 90 300 × 250 320 × 480

You launched a Programmatic Guaranteed deal for a major client. While reviewing the impressions, you see that the deal has underdelivered. Your client is concerned and wants to know what could have caused the poor performance. What should you do first to determine why it happened?

See if the line item has multiple targeting assigned. Contact the publisher.

You have the winning bid at a second-price auction for inventory at $12.00. The second-highest bidder bids $8.00. How much will you pay for these impressions?

$12.00

$8.01

$8.00

$12.01

For exchanges integrated with deal sync, who must initiate the deal negotiation?

The publisher and advertiser

The advertiser

The Display & Video 360 representative The publisher

Last week, you launched a new campaign and want to see how many mobile views your ad has received so far. Which Display & Video 360 module would you use to gather this information?

Inventory module Creatives module Campaigns module Insights module

The campaign for your Programmatic Guaranteed deal with a major clothing line was scheduled to go live today, but you notice that no impressions were run and no spend was reported in Display & Video 360.

What first step do you take in the Deal Troubleshooter to figure out the issue?

Make sure incoming bid requests are checked.

Make sure your deal complies with publishers.

Make sure the line item for potential targeting issues is checked. Make sure potential reach issues are checked.

What's a good use case for inventory packages?

A film studio wants to reach as many potential viewers as possible with their new movie release. They also want to maintain an efficient CPM.

An online jewelry retailer wants to promote their holiday-themed pieces in December. They want to enter into a deal with a publisher with an option to back out if weather conditions impact their ability to ship on time.

A national coffee roastery launches a new medium roast that they believe will become very popular. They created a custom ad unit for placement on the homepage of a few top coffee blogs in their region.

A cosmetic brand is launching a new line of bronzers for the upcoming summer. They want to execute non-guaranteed inventory with multiple beauty publishers

Your coworker is starting a Programmatic Guaranteed deal for a client, but is having trouble adding the campaign activity audience to the campaign. They need to include YouTube video ads and the campaign activity audience list. What might be creating this issue?

Third-party exchange inventory can't be applied across campaign activity audiences.

YouTube campaigns can't be applied to campaign activity audiences. Programmatic Guaranteed deals can't be used with campaign activity audiences. Video ads can't be applied to campaign activity audiences.

At what level in the account settings can you manage frequency across multiple publishers within Programmatic Guaranteed deals?

In which scenario should a marketer use inventory packages?

A client in the travel insurance business wants to create a custom ad unit to put on the homepage of a few top travel websites. A client in the music industry wants their new album to reach as many listeners as possible while maintaining an efficient CPM.

A client in the trucking business wants to have an ad deal with a publisher and the flexibility to cancel the deal if weather conditions impact their business.

A client in the wellness industry wants to execute non-guaranteed inventory with many health publishers.

Your company is launching a campaign for a new car model. They want to create an immersive 3D format that uses their existing 3D car models. Which ad format should you use?

Native Swirl Parallax Flipbook

Your client has very specific brand guidelines, so you need to help them set up universal brand controls across all products. Within the Display & Video 360 account settings hierarchy, what's the highest level you should use?

Insertion order & Campaign

Partner & Advertiser Line item & Campaign Campaign & Partner

You plan to use structured data files (SDFs) to update details of a large campaign you're working on. You try to upload everything into Display & Video 360 but are getting an error. Which setting will cause an error?

An SDF for modifying inventory sources.

An SDF with rows for both editing and removing line items.

A single SDF with both line item and insertion order rows.

An SDF with 100 line items in a single file.

Display & Video 360's Intelligence Panel would be useful for which use case?

Forecasting impression levels for a new campaign next month.

Choosing the most relevant inventory for your campaign while negotiating a deal. Uploading a single creative to multiple line items in a campaign.

Seeing which insertion order is under-pacing in a campaign.

You're working on a non-guaranteed deal, and your colleague recommends bidding 20% higher than the floor price. In which situation would you consider doing this?

You want to guarantee a fixed number of impressions. You want to apply frequency management to your deal. You're working across multiple publishers within a deal.

You're paying in different currencies for a global ad campaign.

You work with a clothing brand that's launching a new parka collection. You want to see which winter sport publishers have space on their websites available for purchase. Which Display & Video 360 module should you use to find this information?

Insights module Inventory module Creatives module Campaign module

To promote an upcoming product launch, a marketer creates multiple native video ads. Which Display & Video 360 line item should be used?

YouTube & partners Mobile app install Display

Video

You've just launched a Programmatic Guaranteed deal with a top sports brand. The campaign was supposed to go live today, but in Display & Video 360 you see that no impressions ran and no spend was reported. What's the first thing you should do within the Deal Troubleshooter?

Check that your deal complies with publishers. Check for potential reach issues.

Check for incoming bid requests.

Check the line item for potential targeting issues.

Your client recently launched a new line of bicycles and created a specific ad for the step-through model. What type of audience should you use to make sure the ad is shown to people looking to purchase this type of bike?

Custom intent audience Custom affinity audience Target audience

Activity-based audience

A marketer created a line item in Display & Video 360 for a mobile web campaign accidentally targeted mobile in-app. To correct this, the marketer removed the mobile in-app targeting at the insertion order level. Why would the campaign continue to target mobile in-app?

Modifying targeting once line items are assigned to a campaign can't be done. Modifying insertion order targeting at the line item level can't be done.

Modifying targeting for mobile in-app inventory can't be done.

Modifying existing line item targeting at the insertion order level can't be done.

Your company is running an activewear campaign that includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. You noticed in Display & Video 360 that one of your deals passed on 10,000 bid requests. What does this mean for your campaign?

It allows you to decrease your campaign unique reach.

It allows you to reinvest your budget to reach new users.

It allows you to decrease impressions in certain regions. It allows you to increase ad exposure to the same users.

In Display & Video 360, a national gift shop chain created a specific audience for their campaign, which is geared toward holiday shoppers. They don't want this audience seeing the ad more than twice per month. How should you set up frequency management?

Within their campaign settings Within their line item settings

Within their insertion order settings

You're evaluating the success of a holiday promotion for your latest campaign. You want to assign attribution credit across various touchpoints, such as clicks and impressions, but you want to give more credit to the touch points that happened closest to the time of conversion. What attribution model should you use?

Last interaction model Position-based model First interaction model Time decay model

You're working with a new tea company and want to quickly check impression levels for their latest campaign. What type of report can you create in the moment?

Offline report Instant report Basic report Keyword report

You're a marketer who recently launched a new campaign and are curious about how many mobile views your ad has received to date. Which Display & Video 360 module will provide the information you need?

Campaigns Insights Creatives Inventory

Which party is responsible for launching deal negotiations for exchanges integrated with deal sync?

The advertiser is responsible.

The publisher and advertiser are responsible.

The Display & Video 360 representative is responsible. The publisher is responsible.

A soft drink company is rolling out several new flavors for the holidays and has created a separate display ad for each. They want to promote the ad leading to the most purchases more frequently than the other two not performing as well. They want to use display creative optimization, but aren't sure which type will work best for them. What should you recommend?

Use optimize for clicks

Use optimize for conversions

Use optimize for creative rotation

Use optimize for time spent on screen

Which statement accurately summarizes the options you have for customizing your attribution models?

Viewable view-through conversions (VTCs) can only be enabled on a Last Interaction attribution model.

Conversion modeling and viewable view-through conversions (VTCs) can't be enabled on the same attribution model.

Conversion modeling helps fill the gap when some conversions can't be observed and attributed directly.

Viewable view-through conversions (VTCs) give twice as much attribution credit to impressions that are viewable.

A department store wants to enhance their campaign for shoppers who spend the most money and have the best transaction return on ad spend. What bidding strategy should they use?

Custom bidding Maximize conversions Maximize clicks Active view

A national car dealer is willing to pay extra to advertise their end-of-year sale on some national ratio stations' homepages. They also want the option to stop the deal at their discretion. Which type of deal should they have with this publisher?

Open Auction Deal or Programmatic Guaranteed Deal Programmatic Guaranteed Deal or Preferred Deal Open Auction Deal or Private Auction Deal

Which statement about mobile in-app and mobile web inventory is correct?

There are no creative dimensions that work for both mobile web and mobile in-app inventory.

app-ads.txt is used to protect publishers and advertisers from both misrepresented mobile in-app and mobile web inventory.

App collections are available for both mobile web and mobile in-app inventory.

Your client developed new audio ads for their department store, and you recently launched a Programmatic Guarantee deal to support these ads. After the campaign, your client reviewed their Brand Lift Study in Display & Video 360, and unfortunately didn't see any significant results. What's the reason for this?

Brand Lift measurement isn't supported by Display & Video 360. Programmatic Guaranteed deals can't measure Brand Lift. The report won't appear for several days in Display and Video 360. Audio ads can't measure Brand Lift.

Your company launched a Programmatic Guaranteed deal for a specialty foods business last week. You notice while reviewing impressions that it underdelivered. What's the first step to take to figure out what happened?

Use the deal troubleshooter. Review the campaign-level targeting. Contact the publisher.

You want to enter a fixed first-price auction for inventory across exchanges within Display & Video 360. You're the highest bidder at $10. What will you pay for the impressions?

$9.99

$10.01

Your colleague created a line item in Display & Video 360 for their clients' mobile web campaign and targeted mobile in-app by mistake. They went in and removed the mobile in-app targeting at the insertion order level, but the campaign is still targeting mobile in-app. Why is this happening?

You can't modify insertion order targeting at the line item level. You can't modify targeting for mobile in-app inventory.

You can't modify targeting once the campaign has line items assigned.

Your client wants to use a Floodlight tag to report the number of people who visit their site after clicking on one of their ads. Which tag should be used?

Any Floodlight tag Global site tag Sales tag Counter tag

A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice per month. Where should you set up frequency management?

Within the specific audience settings Within their insertion order settings Within their line item settings

Within their campaign settings

For non-guaranteed deals, when is it recommended to bid 20% higher than the floor price?

When you're paying in different currencies for a global ad campaign.

When you want to apply frequency management to your deal. When you're working across multiple publishers within a deal. When you want to guarantee a fixed number of impressions.

Your colleague is running a YouTube connected TV campaign and wants to reach several specific audiences. Which audience types can they use for this campaign?

Third-party audiences, affinity audiences, and in-market audiences Third-party audiences, first-party audiences, and in-market audiences First-party audiences, affinity audiences, and third-party audiences First-party audiences, affinity audiences, and in-market audiences

Your new colleague is trying to learn more about the options for customizing attribution models. How would you accurately summarize the options for them?

Viewable view-through conversions (VTCs) give twice as much attribution credit to viewable impressions.

You can’t enable conversion modeling and viewable view-through conversions (VTCs) on the same attribution model. You can only enable viewable view-through conversions (VTCs) on a Last Interaction attribution model.

You can use conversion modeling to help fill the gap when some conversions can’t be observed and attributed directly.

What would you use the Intelligence Panel for in Display & Video 360?

You're running a campaign and want to upload a single creative to multiple line items. You're looking to forecast impression levels for a new campaign coming next month. You're running a campaign and want to see which insertion order is under-pacing.

You're negotiating a deal and want to choose the most relevant inventory for your campaign.

A client is launching a new line of snowboards. They want to share the ad with consumers who've previously interacted with their ad campaigns. Which Display & Video 360 audience type should be used?

To optimize your campaign’s bids based on a single conversion type, which bidding strategy should you select?

Select custom bidding Select Active View Select Maximize clicks

Select Maximize conversions

If an advertiser participates in a private auction and their bid isn’t the highest, what happens?

All deal impressions will go to the advertiser with the highest bid.

What’s the first step when using structured data files (SDFs) to make bulk edits?

Upload the updated structured data file to Display & Video 360. From Display & Video 360, download a structured data file. Make changes to the Structured Data File.

Make changes in your Display & Video 360 account.

The marketing team at your company is having issues with an audio campaign they recently created for a new product launch. They've asked you to help figure out what could be causing the problems they are having. What could be causing the issue?

For a connected TV campaign within Display & Video 360, which report shows the total number of engaged users?

The Audience Composition Report The Inventory Availability Report The Reach Report

The Floodlight Report

Your company's sporting goods campaign includes several Programmatic Guaranteed deals that are frequency managed at the campaign level. While reviewing the campaign in Display & Video 360, you saw that two of your deals passed on 10,000 bid requests. What impact does this have on your campaign?

It allows you to decrease your campaign's unique reach.

Your colleague needs to update details of a large campaign and wants to use structured data files (SDFs) for making these changes. Before uploading everything to Display and Video 360, they ask you to

double-check the files. Which setting will cause an error?

There's an SDF for modifying inventory sources.

There's an SDF with rows for both editing and removing line items. There's a single SDF with both line item and insertion order rows. There's an SDF with 100 line items in a single file.

In which situation would you use data-driven creatives with dynamic rules?

You want to customize each of your creatives within your campaign.

You want to measure your creatives' performance against your goals. You want to customize your creatives for mobile apps.

You want to build creatives and directly upload to Display & Video 360.

An international restaurant chain wants to use engaging creative formats for their new promotional campaign. You need to apply a Google tool that has templates which allow direct upload of creatives to Display & Video 360. Which tools should you use?

Ad Canvas and Google Web Designer Ad Canvas and Campaign Manager 360 Google Web Designer and Search Ads 360

Google Web Designer and Campaign Manager 360

What distinguishes blocklists from sensitive categories?

There are limits to the number of available impressions with a blocklist, but none with sensitive categories.

Blocklists can be modified, while sensitive categories can’t be.

There are limits to the number available impressions in sensitive categories, but none with blocklists. Sensitive categories can be modified, while blocklists can’t be.

How should you advise an advertiser to do a bulk creatives upload in Display & Video 360?

Use a spreadsheet template or structured data file.

Use a spreadsheet or the Display & Video 360 API, as you can't upload creatives directly into Display & Video 360.

Use a spreadsheet template, Display & Video 360 API, or upload the creatives directly to DV360.

Upload the creatives directly into Display & Video 360.

You're bidding in a fixed first-price auction for inventory across exchanges within Display & Video 360. You have the highest bid for the impressions at $25. How much will you pay?

$24.99

$25.00

$25.01

Your colleague is launching a Programmatic Guaranteed deal that should include YouTube video ads and campaign activity audience list, but is having trouble adding the campaign activity audience to the campaign. What could be causing this issue?

Campaign activity audiences can't be used with Programmatic Guaranteed deals. Campaign activity audiences can't be applied to video ads.

Campaign activity audiences can't be applied across third party exchange inventory.

Which audience types can you use for a YouTube connected TV campaign if you want to reach specific audiences?

You can use first-party audiences, affinity audiences, and in-market audiences.

You can use first-party audiences, affinity audiences, and third-party audiences. You can use third-party audiences, affinity audiences, and in-market audiences. You can use third-party audiences, first-party audiences, and in-market audiences.

You work for a sport apparel company that's launching a new sneaker collection. You want to advertise it specifically to people who interacted with your previous campaign. What audience type should you use in Display & Video 360?

Similar audiences Google audiences

Several native video ads will be used to advertise a new summer fragrance. Which line item type should be created for this campaign?

YouTube & partners

Display

Mobile app install

A marketer is doing a routine analysis of campaign performance and wants to see the data immediately, instead of waiting for a report to run and then downloading the file. Which report should they run?

Offline report Instant report Keyword report Basic report

Your colleague wants to measure the brand perception, or Brand Lift, on his clients' new audio ad Programmatic Guaranteed deal. When he runs a Brand Lift Study in Display & Video 360, he doesn't see significant results for this deal. What's the reason for this?

Brand Lift can't be measured for audio ads.

It takes several days for the report to show up in Display & Video 360.

A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren't optimal near launch day. Which deal types will meet their requirements?

Open Auction Deal or Programmatic Guaranteed Deal Open Auction Deal or Private Auction Deal

Programmatic Guaranteed Deal or Preferred Deal

A book publisher is releasing the newest novel from a well-known author and is creating four unique

30-second videos to promote the book. They've tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?

Optimize for conversions Optimize for completions Optimize for time spent on screen Optimize for clicks

A marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select?

Custom affinity Activity-based Target Custom intent

You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use?

You recently completed a campaign promoting a new product and you need to evaluate its success. You'll use an attribution model to assign attribution credit across various touchpoints, such as clicks and impressions. But you also want to give more credit to the touchpoints that happened closest to the time of conversion. Which model would you apply?

Time decay Last interaction Position-based First interaction

For campaigns in Display & Video 360, which creative dimensions are most commonly available for mobile in-app inventory?

120 × 600, 300 × 250, 320 × 50, 320 × 480, 728 × 90

320 × 50, 320 × 480, 336 × 280, 728 × 90, 768 × 1024

300 × 250, 320 × 50 ,320 × 480, 728 × 90, 768 × 1024

Your client is launching a new generation of mobile phones. The client has a separate display ad for each of the three models and wants to show the ad that leads to the most purchases more often than the other two models not performing as well. Which type of display creative optimization would you use to achieve this goal?

Optimize for time spent on screen Optimize for creative rotation Optimize for clicks

Optimize for conversions

What type of ad format requires publishers to configure the creative to reflect the look and feel of their site?

Data-driven ads Native ads Responsive ads

In-stream video ads

You work for a sports apparel company that sponsors marathons in three different cities and wants to deliver city-specific ads. You need to make sure your ad creative for each city is viewed in the correct location. Which ad format should you use?

Your colleague is preparing for an upcoming campaign for a new novel with a target audience of adults between 18-64 years old. They'd like to use a Display & Video 360 feature to understand their campaign exposure for that demographic. Which feature could your colleague use to see these metrics?

Reach planning tool Plan workspace Forecasting tool Insights tool

What does Display & Video 360 allow its users to do?

It allows publishers and media owners to manage the inventory they offer.

It allows website owners to track, manage, and report data on their website traffic.

It allows advertisers to buy digital inventory and manage campaigns.

It allows advertisers to store and deliver their ads to a publisher's web page.

Your client is a leading outdoor gear retailer. For their new campaign, they want to work directly with a specific media outlet and ensure that they achieve a fixed number of impressions within the outdoor adventures section of the publisher's site. Which deal type should they use?

Preferred deal Private auction deal Open auction deal

You're setting up a non-YouTube Connected TV campaign and want to make sure you're doing it correctly. To ensure the campaign can run properly, you need to modify a particular campaign setting. Which campaign setting requires modifications?

Set the campaign to purchase CTV app inventory both through deals and open auction. Set the campaign to limit the inventory to a particular device.

Set the campaign to add brand safety targeting to all line items.

Set the campaign to run ads that are 15, 30, and 60 seconds long.

Your company wants to set up universal brand controls across all products to be consistent with your brand guidelines. What's the highest level within the Display & Video 360 account settings hierarchy that you should choose?

Who should begin the deal negotiation for exchanges integrated with deal sync?

Advertisers

Representatives from Display & Video 360 Both advertisers and publishers Publishers

A clothing company wants to know how many shoppers who first saw their ad on a mobile app ended up purchasing clothing using their personal tablet. Which type of measurement should you use to access this information?

You're the highest bidder at $10 in a second-price auction for inventory. The second-highest bidder bids

$6. What will you pay for these impressions as the auction winner?

$6.01

$6.00

When would you use data-driven creatives with dynamic rules?

When you want to build creatives and directly upload them to Display & Video 360

When you want to customize each of the creatives within a campaign

When you want to customize your creatives for mobile apps

When you want to measure the performance of your creatives against your goals

You're working on a campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?

You should upload the updated file to Display & Video 360.

You should download an SDF from Display & Video 360.

You should make changes to the downloaded SDF within Display & Video 360. You should make changes within the Display & Video 360 account.

If you want to manage frequency within your Programmatic Guaranteed deals across multiple publishers, at what level should this be configured in your account settings?

You're working on a new campaign and want to optimize bids based on a single conversion type. Which bidding strategy should you use?

Maximize clicks Active view Custom bidding

Besides digital content labels and sensitive categories, which tool can help protect your brand within your Connected TV campaign?

Advertising review Advertising verification General categories Invalid traffic

Unlike sensitive categories, blocklists can't be modified.

Unlike blocklists, sensitive categories don’t cause limitations to the number of available impressions when applied. Unlike sensitive categories, blocklists don’t cause limitations to the number of available impressions when applied. Unlike blocklists, sensitive categories can't be modified.

Through a spreadsheet template or structured data file.

Through a spreadsheet template, Display & Video 360 API, or by uploading directly into Display & Video 360.

By using a spreadsheet template or the Display & Video 360 API, because you can't upload creatives directly into Display & Video 360. By uploading directly into Display & Video 360.

You're launching a campaign for a national bakery chain that's opening next weekend. They're willing to pay extra to advertise on the homepage of various local news stations, but want the flexibility to back out if it rains on their opening day. Which deal type should they enter into with this publisher?

Open Auction Deal or Private Auction Deal Programmatic Guaranteed Deal or Preferred Deal Private Auction Deal or Preferred Deal

Open Auction Deal or Programmatic Guaranteed Deal


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