CMS For Marketers Answers
The CMS is the content management system of choice for growing companies. It provides powerful content creation tools for marketers and flexibility for developers, along with the speed and security that IT managers need. In this lesson, you’ll learn how the CMS works, how themes, templates, and modules work in the CMS, and how to use the asset marketplace.
- There are 60 questions.
- It should take 1 hour to complete.
- You must answer 45 questions correctly to pass.
- You must wait 12 hours between attempts.
- You have 3 hours to finish the exam.
When deciding on naming conventions for your CMS assets, what do you need to make sure of?
The names are descriptive.
You and your team agree on a single system.
You stick to it.
All of the above
What happens when you clone a landing page in ?
creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name.
creates a duplicate published version of the page and adds the word “Clone” at the end of the original name.
creates a new draft page so that you can recreate the page from scratch.
creates a draft version of the page which replaces the original version.
True or false? You can upload ﬁles in bulk into the ﬁle manager.
True or false? The CMS includes a standard SSL certiﬁcate for your website.
True or False? A website’s design is solely about looks.
What are the ﬁve key characteristics of a good website user experience?
Useful, Intuitive, Consistent, Accessible, Appealing
Useful, Accessible, Interesting, Optimized, Intuitive
Useful, Consistent, Appealing, Mobile-Friendly, Engaging
Useful, Accessible, Optimized, Personalized, Appealing
Choose all that apply. Which methods can you use to research your user’s goals on your website?
How can you take advantage of the mere-exposure effect on your website?
Use the same navigation in both your header and footer
Create consistency across your website’s visual and written content
Use muted colors accentuated by bright accent colors across your website
Make sure to have ample whitespace to focus the attention of the user
On the website shown in this image, what could this business do to improve the user experience of their website?
Use muted colors or neutrals to balance bright accent colors
Include a navigation menu at the top of the page
Include a video to increase visitor engagement
Use whitespace to focus the attention of the user
A and B
On the website shown in this image, what could this business do to improve the user experience of their website?
Use no more than two different font families
Focus the page on answering one question and one call-to-action Balance bright accent colors with muted colors or neutrals
Increase the number of items in the navigation menu
A and B
True or False? In the CMS, website pages and landing pages are the same thing.
In the page editor in the CMS, pages are organized by:
Sections, columns, rich text blocks
Sections, rows, columns, modules
Columns, rows, forms, images
Themes, templates, modules
In the CMS, where do you go to change a page’s meta description?
The Contents tab
The Pages dashboard
The Settings tab
What is the primary purpose of a topic cluster content strategy?
To create more engaging blog content for your audience
To generate more leads from your blog
To attract more visitors to your website through your blog
To rearrange your site architecture into clusters of related content
What can you add to a blog post to determine what content will show up on the short form version of that post on your blog’s homepage?
Read more separator
True or False? You can add a featured image to your blog post which will appear in social media posts.
Which tool in helps you establish thought leadership in search engines using a topic cluster content strategy?
How do you build relevance and authority for your website?
Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
Build relevance by creating backlinks. Build authority by using keywords throughout your content.
Build relevance by telling people about your content so that they can ﬁnd it and link to it. Build authority by creating high-quality content people want to read.
Build relevance by adding alt text to your images. Build authority by starting a topic cluster.
Where in can you go to improve the on-page SEO of a blog post?
Your blog settings
The optimize tab in the blog post editor
The blog template in the design tools
Your blog dashboard
True or false? The recommended settings for canonical URLs are enabled by default in the CMS and cannot be edited.
What is the SEO purpose of adding links throughout your content?
Links to your product pages will boost your sales, as well as drive traﬃc to those pages.
Adding aﬃliate links throughout your content will drive more revenue for your business.
Links help establish you as a trustworthy source and drive traﬃc to your other content.
Links tell Google that your content is popular and that people are sharing it on social media.
What is the purpose of a sitemap?
To plan out the information architecture of your website before going live
To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently
To raise your domain authority by linking together all the pages of your website
To track the performance and traﬃc of your live pages and blog posts
What is the ﬁrst question you should ask before you start gathering and analyzing data about your website?
“How is my website currently performing in search engine results pages?”
“How much traﬃc is my website getting from different channels?”
“What is the highest-impact page on my website currently?”
“What is my main goal for my website and what metrics can I track to help me achieve it?”
True or False? You can only use one type of smart rule per module.
What tool can you use to segment your contacts database?
All of the above
Choose all that apply. Which of these tools are included for free with CMS Hub?
True or False? Every page published in the CMS is created using a template.
Where in the CMS can you edit your website’s header and footer?
In the design manager
In your account settings
In the page editor
None of the above
Choose all that apply. What are the different types of templates in the CMS?
Fill in the blank: Theme modules are____ _.
designed speciﬁcally to work within your theme
included by default in the CMS
built by developers for a speciﬁc purpose
downloaded from the asset marketplace
Where can you view all of your downloaded templates and modules?
Your Account Settings Website
Purchased tab of the Asset Marketplace
Settings tab of the page editor
True or False? Every page must be created using its own unique template.
True or False? Your theme is your source of truth for your website’s design.
True or False? You need to know CSS to make any style changes to your pages.
The purpose of the Contents tab in the page editor is to:
Display a list of all the content modules on your page in the order they appear
View and edit your theme settings
Add new modules to your page
Rearrange the order of modules on your page
True or False? Once you remove a section, row, column, or module from your page you cannot undo it.
What is the ﬁnal step you should take before publishing a page?
Add a canonical URL
Preview the page
Make sure you only have one H1 header
Schedule the page to publish at a later date and time
Share it on social media
True or False? You should use a different theme for every page on your website.
Where can you view data about an individual blog post’s performance in ?
On your Marketing dashboard
In a contacts attribution report
In the Optimize tab of the blog post editor
In the Performance tab of that blog post
Which of these data points is not tracked on the Performance tab of a blog post?
Choose all that apply. Which of the following should you add to your blog post to generate leads?
A text call-to-action at the top of your post
An image call-to-action at the bottom of your post
A featured image for sharing your post on social media
A form so readers can subscribe to your blog
The purpose of a robots.txt ﬁle is to:
list the pages on a website to manage the content that’s shown to search engines instruct search engines on how to handle duplicate content
instruct search engine bots on how to crawl the pages on a website
tell the user agent of a visitor’s browser
Fill in the blank. Backlinks are links_____ _.
from other websites to your website
from your blog posts to your website pages from your website to other websites
from your pillar page to your subtopic content
What is the most important thing you can do to ensure your content ranks highly in search engines?
Add H1 headers to all of your pages and blog posts
Create high-quality content that’s relevant to searchers’ needs
Optimize your content for your primary long-tail keyword
Generate backlinks between your website and other credible sites
Fill in the blank.analysis found that the ideal length for blog posts is___ words.
Which of these is not a recommended best practice for writing blog post titles?
Keep it under 70 characters
Include your primary long-tail keyword
Use engaging words
Write it in the form of a question
Why is it important to avoid unnatural repetition of words in your blog post title, meta description, and URL?
It is a signal that search engines use to detect spam.
It creates a confusing user experience for your blog RSS readers.
It will prevent your blog post from being crawled and indexed by search engine bots.
It is not a best practice for a topic cluster content strategy.
Where can you ﬁnd your website and traﬃc analytics reports in ?
Reports > Reports
Reports > Dashboards
Reports > Analytics Tools
What is the ﬁrst-touch attribution model?
Singles out the ﬁrst touchpoint as the most recent visit.
100% of the credit is assigned to the page that originally drove a visitor to your site.
Gives credit to the touchpoint where a conversion directly occurred.
Assigns a weighted percentage of the credit to the most recent touch points.
True or False? When building a contact attribution report, the metric you choose will be the information displayed on the y-axis.
True or False? If you’re using assets from the marketplace, both the folder structure and names will be determined by the provider.
Which of these is not a content status in ?
Choose all that apply. Which of these pieces of content should be archived and unpublished?
Landing pages for expired offers
Product pages for products you no longer sell
Event pages for events that have passed
Blog posts that aren’t optimized for search engines
Which of these characteristics is not available to use in smart content?
Device type Referral source
Contact list membership
What is a buyer persona?
A realistic representation of your current customers based on their prior purchases and NPS scores
A semi-ﬁctional representation of your ideal customer based on real data and some select educated speculation
A detailed proﬁle of one of your existing customers with real data and quotes from them
A ﬁctional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services
True or False? Adding someone’s name to a page is effective personalization.
Which of these segments is a good place to start with your personalization efforts?
Your social media followers
Accounts you want to target
All visitors to your site in the past 60 days
Your buyer personas
How is a visitor’s country determined for smart content?
The language set in the visitor’s browser
The user agent
The visitor’s IP address
The country property in your CRM
True or False? You can have unlimited smart rules per module.
Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?
Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
Include more detailed descriptions of the genus and species of each plant
Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them
Choose all that apply. Technical optimizations you can make to your website in the CMS include: Customizing your sitemap.
Adding links between topic cluster content.
Customizing your robots.txt ﬁle.
Enabling Google AMP.
Requiring HTTPs for your domains.
How do CMS developers use themes?
Themes enable developers to create a site-wide content editing experience for marketers
Themes enable developers to use the tools and technologies they prefer
Themes prevent marketers from making side-wide design changes to their websites
Themes are built by marketers to help developers understand their business’s branding
What is a topic cluster?
A targeted cluster of relevant content that covers a speciﬁc topic in depth
A collection of blog posts that addresses a series of related questions
A comprehensive page that covers a topic in great detail
A series of emails covering a speciﬁc topic that are used to generate leads
True or False? Using your traﬃc analytics report, you can see the source of traﬃc to your website.
Choose all that apply. At a high level, which metrics should you be tracking about your website performance?
Where your visitors are coming from
Which visitors are marketing qualiﬁed leads
What content your visitors are engaging with
Which pages your visitors are landing on
Choose all that apply. Where in can you use folders to organize your CMS assets?
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