Architecture II: Content and Messaging Tools Answers
Architecture II: Content and Messaging Tools Answers
Practicum is not included
Questions:
Select all that apply. What are the steps of consulting framework?
Discover
Think
Plan
Wrap up
True or false? At the end of a discovery call, you must recommend a solution to a client.
True
False
Your client isn’t sure how to translate their business processes into lifecycle stages. Which document type will help them collect and organize this information?
ERD
Tech stack diagram
Customer journey map
Project plan
Select all that apply. Which of the following are examples of technical consulting projects?
Custom integrations
Data-driven websites
Content strategy deployment
Programmable email
True or false? Elite solutions partners design solutions that solve for the current use case and scale for the future.
True
False
Which of the following is NOT a step in the pre-discovery call homework process?
Infer the types of systems the client uses
Review the client’s website
Confirm your assumptions
Determine how to structure the conversation
True or false? When you present your solution to the client, you should share all of your ideas.
True
False
Fill in the blank: The step where you assemble your resources, brainstorm solutions, and conclude with a proposal is the ___ phase.
discover
execute
plan
wrap up
Fill in the blank: ___ is main no-code automation tool.
Webhooks
Email scheduling
Workflows
Data diagrams
True or false? A solution must either contain all custom code or all no-code components.
True
False
Fill in the blank: The CRM development tool that lets developers query CRM or CMS data is called ___.
personal access keys
UI playground
projects
GraphQL
True or false? As a best practice, you must create each documentation type for every solution you design.
True
False
Fill in the blank: The type of documentation that details specific actions you want the user to take and the outcome of those actions is ___.
README files
API documentation
data diagrams
user stories
Fill in the blank: The technology that provides read and write access across a range of objects and assets is ___.
APIs
webhooks
GraphQL
command line interface (CLI)
True or false? Developers don’t decide what a solution does; they build it.
True
False
Fill in the blank: ___ pull data into content and workflows.
Sections
Templates
Modules
Tokens
Select all that apply. Which of the following are strong use cases for using HubDB as a structured data source?
You don’t need to store data about the data.
You have a Professional subscription.
You want to associate the data with other CRM objects.
You want to create automation or personalization with the data.
True or false? You can use GraphQL queries directly in web pages.
True
False
Select all that apply. GraphQL lets you query which structured data sources?
CRM
Data lakes
Third-party apps
HubDB
Your client, a bespoke mayonnaise company, wants to display a library of food recipes on their website. Based on their use case, which structured data source is the best solution?
Custom objects
Third-party data
HubDB
Spreadsheet
True or false? If you update a custom object via automation, it will also update any related dynamic page content that sources from that object.
True
False
Select all that apply. Where can you use data from a GraphQL query?
Custom coded workflows
Individual objects
Custom CRM dashboards
Dynamic pages
Which step of dynamic page creation is only completed by developers, NOT marketers?
Using the editor to customize content presentation
Creating structured content collections
Creating modules and templates that connect to the collection
Managing website pages that are connected to the collection
When do you need serverless functions?
When you want to display personal information
Any time you build a website
When you want to use an API that requires authentication
When you want to display publicly available data
Serverless functions are available in which edition of ?
Free
Enterprise
Starter
Professional
In the partner case study on serverless functions, which of the following is NOT a piece of documentation that Hype and Dexter create during the planning process?
Brief
Wireframes
Process flows
Training materials
In the partner case study of serverless functions, which type of documentation helped Hype and Dexter’s client articulate additional business logic that was excluded from the original plan?
Spreadsheets
Wireframes
Acceptance criteria
Developer docs
Which of the following is NOT an example of sensitive information?
Dates
Bank account numbers
Credit card numbers
Passwords
Fill in the blank: If your client needs to transform data in their CRM object, one possible tool you can use is ___.
data cleaning
serverless functions
macros
custom-coded actions
True or false? Serverless functions run client-side code.
True
False
True or false? Custom-coded actions are NOT serverless functions.
True
False
Your client puts on an annual conference and needs to delineate its conference communications from its product marketing communications. Which tool best solves this use case?
Additional domains
Brand kits
Business units
Additional portals
True or false? Business units allow you to manage subscriptions across brands.
True
False
Fill in the blank: The tool that stores collections of relevant logos, colors, and website themes for use across campaign assets are called ___.
brand kits
asset managers
business units
domain managers
Which of the following is NOT an asset you’d store in a campaign?
Call notes
Forms
Web pages
Emails
How do business units organize assets and associate contacts to the right brand?
Lists
Data manipulation
Long naming conventions
Tags
Select all that apply. Which use cases are the best fit for purchasing additional domains?
You need to host each brand’s content on separate domains.
You cross-sell or upsell contacts across brands.
The brands are under the same ownership.
It’s not critical to delineate between brand assets and contacts in your account.
True or false? By assigning an asset to a business unit, you also assign user permissions and access settings.
True
False
True or false? Business units come prepopulated with their own unique lifecycle stage property.
True
False
Select all that apply. Which use cases are the best fit for purchasing additional accounts?
You share marketing campaign assets between brands.
You want to host data in different global regions.
You have multiple independently owned companies.
You have legal or compliance restrictions between brands.
Select all that apply. Which of the following are capabilities of business units?
Run branded campaigns for different audiences.
Manage communication preferences between brands.
Report on each brand’s performance.
Create a hard partition between brand data.
True or false? All marketing assets can be retroactively assigned to business units.
True
False
True or false? It’s possible to associate contacts with business units via workflows.
True
False
Which of the following is NOT a setting you can modify under the business units Privacy and Consent header?
GDPR privacy settings
User permission settings
Consent policy settings
Cookie banner settings
What are business units?
A Marketing Hub Enterprise feature that’s recommended for those solely focused on hosting a sub-brand on a separate website.
A Marketing Hub Enterprise add-on that allows you to create and manage up to 100 brands from one portal.
A CMS Hub Enterprise feature that allows you to manage a sub-brand from a separate portal.
A CMS Hub Enterprise add-on that allows you to create and manage up to 100 brands from one portal.
True or false? Business units allow you to keep independent brands separate and isolated.
True
False
True or false? Your client wants to use AI to make complex queries and make recommendations to clients. Based on this use case, programmable email is a good fit.
True
False
Select all that apply. Which of the following tools can deliver programmable emails at scale?
Workflows
Lists
Scheduling tools
None of these
True or false? Programmable email requires a developer to execute.
True
False
Fill in the blank: The HubL syntax that’s used in modules to display specific data based on predetermined criteria is called ___.
loops
filters
expressions
if statements
Fill in the blank: The HubL syntax that formats your programmable email query to output data according to specific criteria are ___.
statements
filters
loops
functions
True or false? You can only use modules in programmable email if the functionality is enabled in the Design Manager.
True
False
True or false? Workflows send emails to a predefined list of contacts that meet a criteria.
True
False
True or false? In order to preview the email with data in place of HubL code, you must select a contact.
True
False
Select all that apply. To learn more about a client’s previous sending behavior, which metrics should you examine?
Open rates
Send rates
Unsubscribe rates
Bounce rates
Fill in the blank: ___ is an automated email triggered by a specific action or event that takes place on your website or app.
Dedicated IP
Programmable email
Transactional email
Dynamic pages
Which of the following options is NOT an indicator that a client is a good fit for dedicated IP?
Their open rate has been below 20% for the last three months.
They need to send transactional emails.
They need to be the sole sender on an IP in order to have recipients allowlist the IP.
They want to use SMTP or Single Send API endpoints.
Fill in the blank: The email deliverability tool that helps prevent fake or invalid subscribers from being added to your list is called ___.
subscription type
email health tool
double opt-in
bounce rate
Select all that apply. Which of the following strategies can help improve a client’s sending reputation?
Only send emails to people who have opted-in to receive them.
Start the client on a fresh, new domain.
Increase the number of weekly emails the client sends.
Create content that resonates with the audience and raises engagement rates.
Select all that apply. Which of the following adjustments can you make to better engage your client’s audience?
Time zone sending
A/B testing
Personalization
Sending to an unsegmented list
Your client wants to better understand the systems they use and how they can integrate with . Which document type will help them collect and organize this information?
ERD
Solutions deck
Wrap up documentation
Tech stack diagram
Which of the following is NOT a criteria for evaluating proposed solutions?
The degree to which it meets the client’s requirements
The technical resources available to the client
The experience the team has with the tools
The level of implementation and maintenance effort
Fill in the blank: ___ provides guidance on integrations, APIs, design, and portal customization needs.
Customer training
Replatforming
Technical consulting
Inbound consulting
Fill in the blank: The CRM development tool that lets developers manipulate components to prototype user interface extensions is called ___.
UI playground
libraries
projects
sandboxes
Select all that apply. If you need to communicate user interface design elements of a solution, which types of documentation best communicates this information?
Wireframes
Style guide
API endpoints
Systems diagrams
True or false? APIs are always a better solution than no-code automation.
True
False
Select all that apply. If your solution requires data to move between systems, which documentation types best communicate that information?
Brand guidelines
Systems diagram
Data diagram
Error documentation
Fill in the blank: When creating a GraphQL query, the top-level field that represents your data source is called ___.
the root field
the child field
the structured data source
the top tier
Your client, a book publisher, wants to create web pages for each author in their portfolio. They need a way to update the pages any time the author writes a new book. Based on the use case, which structured data source is the best solution?
Spreadsheet
Custom objects
Data lake
HubDB
Select all that apply. Which of the following are editor tools marketers can use to interact with collection data?
Outlines
Modules
Sections
Templates
Fill in the blank: On a website, data is displayed with ___.
UX design
client-side code
structured data
server-side code
Your client, a bookstore, hosts weekly events. They need a solution that will show customers the list of events, indicate how many spots remain, and let them sign up without exposing their personal information. Which tool is best to address this data issue?
GraphQL
HubDB
Serverless functions
Design manager
Fill in the blank: A tool that tests if your solution theory will work in practice is called a ___.
Workflow
Proof of concept
Concept map
Brainstorm chart
True or false? Using serverless functions requires you to buy and administer server space.
True
False
Your client’s marketing team runs campaigns and communication for three different brands. In order for them to share assets and templates across brands, which tool best solves this use case?
Brand kits
Additional portals
Additional domains
Business units
Your client is a large parent company that presides over three independently owned companies. Each of these independent companies caters to different global regions and operates under different legal and compliance restrictions. Which tool best solves for this use case?
Business units
Additional domains
Additional portals
Campaigns
Select all that apply. What are the three main steps of setting up business units in ?
Create your business unit
Connect your business domain
Create your email subscription types
Build your website
Select all that apply. Which tools allow you to compare campaign performance across brands?
Additional domains
Additional portals
Business units
Tags
Which tool is best for clients that cross-sell or upsell contacts across brands?
Brand kits
Additional portals
Additional domains
Business units
True or false? Contacts can be assigned to multiple business units.
True
False
Select all that apply. Which of the following report types come pre-built in the business unit overview dashboard?
Contacts created by the business unit
Website traffic by business unit
Marketing email engagement by business unit
Business unit-specific activity vs. overall activity
True or false? Marketing Hub Pro subscribers can use custom objects and HubDB in their programmable emails?
True
False
Which of the following options is the correct order of operations for creating and delivering a programmable email?
Create the module, identify the data that needs to move, embed the module in an email, send the email.
Design the email, map the data, embed the data, send the email.
Create the list, identify the criteria, write the email, send the email.
Identify the data that needs to move, create the module, embed the module in an email, send the email.
Fill in the blank: ___ are contacts that have previously opted in to receive marketing emails and are no longer engaged with those emails.
Engaged contacts
Unengaged contacts
Previous contacts
Opted-out contacts
True or false? Sending IPs cannot be migrated from a previous ESP to .
True
False
True or false? has a dedicated sunset policy feature.
True
False
Select all that apply. Which of the following behaviors risk triggering spam filters.
Using excessive of links or images in your messages
Enable CAPTCHA on forms
Enabling double opt-in to confirm consent
Using misleading subject lines or fake sender names
Your client doesn’t know how to map objects and properties from other systems into . Which document type will help them collect and organize this information?
ERD
Tech stack diagram
Solutions deck
Project plan
True or false? Inbound consulting determines how you should be doing things in .
True
False
Fill in the blank: The CRM development tool that lets developers bundle code, authentication mechanisms, extensions, and serverless functions into a single, deployable package is called ___.
GraphQL
test accounts
projects
command line interface
Fill in the blank: The technology that lets developers create reusable templates and modules is called ___.
HubDB
HubL
HubX
command line interface
True or false? You can create public-facing dynamic pages using standard objects.
True
False
Select all that apply. Which tools allow web developers to work across multiple brands?
Additional domains
Additional accounts
Business units
Brand kits
Fill in the blank: The tool that saves logos, hex codes, and other brand materials for application across a business unit is called a ____.
business unit kit
design package
brand kit
style guide
Fill in the blank: The HubL syntax that is best used for repeated actions is called ___.
filters
comments
loops
statements
True or false? It’s against acceptable use policy to email purchase lists.
True
False
Which of the following is NOT a word that typically triggers spam filters?
Free
Guaranteed
Click here
Trusted
Select all that apply. Purchasing additional domains is possible in which editions of ?
Marketing Hub Professional
Marketing Hub Enterprise
CMS Hub Enterprise
CMS Hub Starter
True or false? Business units allow you to assign record-level access to the appropriate users.
True
False
Select all that apply. Which of the following data sources can programmable email use?
Standard objects
Data silos
Custom objects
HubDB
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