Architecture II: Content and Messaging Tools Answers
Practicum is not included
Select all that apply. What are the steps of consulting framework?
True or false? At the end of a discovery call, you must recommend a solution to a client.
Your client isn’t sure how to translate their business processes into lifecycle stages. Which document type will help them collect and organize this information?
Tech stack diagram
Customer journey map
Select all that apply. Which of the following are examples of technical consulting projects?
Content strategy deployment
True or false? Elite solutions partners design solutions that solve for the current use case and scale for the future.
Which of the following is NOT a step in the pre-discovery call homework process?
Infer the types of systems the client uses
Review the client’s website
Confirm your assumptions
Determine how to structure the conversation
True or false? When you present your solution to the client, you should share all of your ideas.
Fill in the blank: The step where you assemble your resources, brainstorm solutions, and conclude with a proposal is the ___ phase.
Fill in the blank: ___ is main no-code automation tool.
True or false? A solution must either contain all custom code or all no-code components.
Fill in the blank: The CRM development tool that lets developers query CRM or CMS data is called ___.
personal access keys
True or false? As a best practice, you must create each documentation type for every solution you design.
Fill in the blank: The type of documentation that details specific actions you want the user to take and the outcome of those actions is ___.
Fill in the blank: The technology that provides read and write access across a range of objects and assets is ___.
command line interface (CLI)
True or false? Developers don’t decide what a solution does; they build it.
Fill in the blank: ___ pull data into content and workflows.
Select all that apply. Which of the following are strong use cases for using HubDB as a structured data source?
You don’t need to store data about the data.
You have a Professional subscription.
You want to associate the data with other CRM objects.
You want to create automation or personalization with the data.
True or false? You can use GraphQL queries directly in web pages.
Select all that apply. GraphQL lets you query which structured data sources?
Your client, a bespoke mayonnaise company, wants to display a library of food recipes on their website. Based on their use case, which structured data source is the best solution?
True or false? If you update a custom object via automation, it will also update any related dynamic page content that sources from that object.
Select all that apply. Where can you use data from a GraphQL query?
Custom coded workflows
Custom CRM dashboards
Which step of dynamic page creation is only completed by developers, NOT marketers?
Using the editor to customize content presentation
Creating structured content collections
Creating modules and templates that connect to the collection
Managing website pages that are connected to the collection
When do you need serverless functions?
When you want to display personal information
Any time you build a website
When you want to use an API that requires authentication
When you want to display publicly available data
Serverless functions are available in which edition of ?
In the partner case study on serverless functions, which of the following is NOT a piece of documentation that Hype and Dexter create during the planning process?
In the partner case study of serverless functions, which type of documentation helped Hype and Dexter’s client articulate additional business logic that was excluded from the original plan?
Which of the following is NOT an example of sensitive information?
Bank account numbers
Credit card numbers
Fill in the blank: If your client needs to transform data in their CRM object, one possible tool you can use is ___.
True or false? Serverless functions run client-side code.
True or false? Custom-coded actions are NOT serverless functions.
Your client puts on an annual conference and needs to delineate its conference communications from its product marketing communications. Which tool best solves this use case?
True or false? Business units allow you to manage subscriptions across brands.
Fill in the blank: The tool that stores collections of relevant logos, colors, and website themes for use across campaign assets are called ___.
Which of the following is NOT an asset you’d store in a campaign?
How do business units organize assets and associate contacts to the right brand?
Long naming conventions
Select all that apply. Which use cases are the best fit for purchasing additional domains?
You need to host each brand’s content on separate domains.
You cross-sell or upsell contacts across brands.
The brands are under the same ownership.
It’s not critical to delineate between brand assets and contacts in your account.
True or false? By assigning an asset to a business unit, you also assign user permissions and access settings.
True or false? Business units come prepopulated with their own unique lifecycle stage property.
Select all that apply. Which use cases are the best fit for purchasing additional accounts?
You share marketing campaign assets between brands.
You want to host data in different global regions.
You have multiple independently owned companies.
You have legal or compliance restrictions between brands.
Select all that apply. Which of the following are capabilities of business units?
Run branded campaigns for different audiences.
Manage communication preferences between brands.
Report on each brand’s performance.
Create a hard partition between brand data.
True or false? All marketing assets can be retroactively assigned to business units.
True or false? It’s possible to associate contacts with business units via workflows.
Which of the following is NOT a setting you can modify under the business units Privacy and Consent header?
GDPR privacy settings
User permission settings
Consent policy settings
Cookie banner settings
What are business units?
A Marketing Hub Enterprise feature that’s recommended for those solely focused on hosting a sub-brand on a separate website.
A Marketing Hub Enterprise add-on that allows you to create and manage up to 100 brands from one portal.
A CMS Hub Enterprise feature that allows you to manage a sub-brand from a separate portal.
A CMS Hub Enterprise add-on that allows you to create and manage up to 100 brands from one portal.
True or false? Business units allow you to keep independent brands separate and isolated.
True or false? Your client wants to use AI to make complex queries and make recommendations to clients. Based on this use case, programmable email is a good fit.
Select all that apply. Which of the following tools can deliver programmable emails at scale?
None of these
True or false? Programmable email requires a developer to execute.
Fill in the blank: The HubL syntax that’s used in modules to display specific data based on predetermined criteria is called ___.
Fill in the blank: The HubL syntax that formats your programmable email query to output data according to specific criteria are ___.
True or false? You can only use modules in programmable email if the functionality is enabled in the Design Manager.
True or false? Workflows send emails to a predefined list of contacts that meet a criteria.
True or false? In order to preview the email with data in place of HubL code, you must select a contact.
Select all that apply. To learn more about a client’s previous sending behavior, which metrics should you examine?
Fill in the blank: ___ is an automated email triggered by a specific action or event that takes place on your website or app.
Which of the following options is NOT an indicator that a client is a good fit for dedicated IP?
Their open rate has been below 20% for the last three months.
They need to send transactional emails.
They need to be the sole sender on an IP in order to have recipients allowlist the IP.
They want to use SMTP or Single Send API endpoints.
Fill in the blank: The email deliverability tool that helps prevent fake or invalid subscribers from being added to your list is called ___.
email health tool
Select all that apply. Which of the following strategies can help improve a client’s sending reputation?
Only send emails to people who have opted-in to receive them.
Start the client on a fresh, new domain.
Increase the number of weekly emails the client sends.
Create content that resonates with the audience and raises engagement rates.
Select all that apply. Which of the following adjustments can you make to better engage your client’s audience?
Time zone sending
Sending to an unsegmented list
Your client wants to better understand the systems they use and how they can integrate with . Which document type will help them collect and organize this information?
Wrap up documentation
Tech stack diagram
Which of the following is NOT a criteria for evaluating proposed solutions?
The degree to which it meets the client’s requirements
The technical resources available to the client
The experience the team has with the tools
The level of implementation and maintenance effort
Fill in the blank: ___ provides guidance on integrations, APIs, design, and portal customization needs.
Fill in the blank: The CRM development tool that lets developers manipulate components to prototype user interface extensions is called ___.
Select all that apply. If you need to communicate user interface design elements of a solution, which types of documentation best communicates this information?
True or false? APIs are always a better solution than no-code automation.
Select all that apply. If your solution requires data to move between systems, which documentation types best communicate that information?
Fill in the blank: When creating a GraphQL query, the top-level field that represents your data source is called ___.
the root field
the child field
the structured data source
the top tier
Your client, a book publisher, wants to create web pages for each author in their portfolio. They need a way to update the pages any time the author writes a new book. Based on the use case, which structured data source is the best solution?
Select all that apply. Which of the following are editor tools marketers can use to interact with collection data?
Fill in the blank: On a website, data is displayed with ___.
Your client, a bookstore, hosts weekly events. They need a solution that will show customers the list of events, indicate how many spots remain, and let them sign up without exposing their personal information. Which tool is best to address this data issue?
Fill in the blank: A tool that tests if your solution theory will work in practice is called a ___.
Proof of concept
True or false? Using serverless functions requires you to buy and administer server space.
Your client’s marketing team runs campaigns and communication for three different brands. In order for them to share assets and templates across brands, which tool best solves this use case?
Your client is a large parent company that presides over three independently owned companies. Each of these independent companies caters to different global regions and operates under different legal and compliance restrictions. Which tool best solves for this use case?
Select all that apply. What are the three main steps of setting up business units in ?
Create your business unit
Connect your business domain
Create your email subscription types
Build your website
Select all that apply. Which tools allow you to compare campaign performance across brands?
Which tool is best for clients that cross-sell or upsell contacts across brands?
True or false? Contacts can be assigned to multiple business units.
Select all that apply. Which of the following report types come pre-built in the business unit overview dashboard?
Contacts created by the business unit
Website traffic by business unit
Marketing email engagement by business unit
Business unit-specific activity vs. overall activity
True or false? Marketing Hub Pro subscribers can use custom objects and HubDB in their programmable emails?
Which of the following options is the correct order of operations for creating and delivering a programmable email?
Create the module, identify the data that needs to move, embed the module in an email, send the email.
Design the email, map the data, embed the data, send the email.
Create the list, identify the criteria, write the email, send the email.
Identify the data that needs to move, create the module, embed the module in an email, send the email.
Fill in the blank: ___ are contacts that have previously opted in to receive marketing emails and are no longer engaged with those emails.
True or false? Sending IPs cannot be migrated from a previous ESP to .
True or false? has a dedicated sunset policy feature.
Select all that apply. Which of the following behaviors risk triggering spam filters.
Using excessive of links or images in your messages
Enable CAPTCHA on forms
Enabling double opt-in to confirm consent
Using misleading subject lines or fake sender names
Your client doesn’t know how to map objects and properties from other systems into . Which document type will help them collect and organize this information?
Tech stack diagram
True or false? Inbound consulting determines how you should be doing things in .
Fill in the blank: The CRM development tool that lets developers bundle code, authentication mechanisms, extensions, and serverless functions into a single, deployable package is called ___.
command line interface
Fill in the blank: The technology that lets developers create reusable templates and modules is called ___.
command line interface
True or false? You can create public-facing dynamic pages using standard objects.
Select all that apply. Which tools allow web developers to work across multiple brands?
Fill in the blank: The tool that saves logos, hex codes, and other brand materials for application across a business unit is called a ____.
business unit kit
Fill in the blank: The HubL syntax that is best used for repeated actions is called ___.
True or false? It’s against acceptable use policy to email purchase lists.
Which of the following is NOT a word that typically triggers spam filters?
Select all that apply. Purchasing additional domains is possible in which editions of ?
Marketing Hub Professional
Marketing Hub Enterprise
CMS Hub Enterprise
CMS Hub Starter
True or false? Business units allow you to assign record-level access to the appropriate users.
Select all that apply. Which of the following data sources can programmable email use?
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