HubSpot Architecture II: Content and Messaging Tools Answers

HubSpot Architecture II: Content and Messaging Tools Answers

Practicum is not included

Questions:

Select all that apply. What are the steps of HubSpot’s consulting framework?

• Discover

• Think

• Plan

• Wrap up

True or false? At the end of a discovery call, you must recommend a solution to a client.

• True
• False

Your client isn’t sure how to translate their business processes into HubSpot’s lifecycle stages. Which document type will help them collect and organize this information?

• ERD
• Tech stack diagram
• Customer journey map
• Project plan

Select all that apply. Which of the following are examples of technical consulting projects?

• Custom integrations
• Data-driven websites
• Content strategy deployment
• Programmable email

True or false? Elite solutions partners design solutions that solve for the current use case and scale for the future.

• True

• False

Which of the following is NOT a step in the pre-discovery call homework process?

• Infer the types of systems the client uses
• Review the client’s website
• Confirm your assumptions
• Determine how to structure the conversation

True or false? When you present your solution to the client, you should share all of your ideas.

• True
• False

Fill in the blank: The step where you assemble your resources, brainstorm solutions, and conclude with a proposal is the ___ phase.

• discover
• execute
• plan
• wrap up

Fill in the blank: ___ is HubSpot’s main no-code automation tool.

• Webhooks
• Email scheduling
• Workflows
• Data diagrams

True or false? A solution must either contain all custom code or all no-code components.

• True
• False

Fill in the blank: The CRM development tool that lets developers query HubSpot CRM or CMS data is called ___.

• personal access keys
• UI playground
• projects
• GraphQL

True or false? As a best practice, you must create each documentation type for every solution you design.

• True
• False

Fill in the blank: The type of documentation that details specific actions you want the user to take and the outcome of those actions is ___.

• README files
• API documentation
• data diagrams
• user stories

Fill in the blank: The HubSpot technology that provides read and write access across a range of HubSpot objects and assets is ___.

• APIs
• webhooks
• GraphQL
• HubSpot command line interface (CLI)

True or false? Developers don’t decide what a solution does; they build it.

• True

• False

Fill in the blank: ___ pull data into content and workflows.

• Sections
• Templates
• Modules
• Tokens

Select all that apply. Which of the following are strong use cases for using HubDB as a structured data source?

• You don’t need to store data about the data.
• You have a Professional HubSpot subscription.
• You want to associate the data with other CRM objects.
• You want to create automation or personalization with the data.

True or false? You can use GraphQL queries directly in web pages.

• True

• False

Select all that apply. GraphQL lets you query which structured data sources?

• HubSpot CRM
• Data lakes
• Third-party apps
• HubDB

Your client, a bespoke mayonnaise company, wants to display a library of food recipes on their website. Based on their use case, which structured data source is the best solution?

• Custom objects
• Third-party data
• HubDB
• Spreadsheet

True or false? If you update a custom object via automation, it will also update any related dynamic page content that sources from that object.

• True

• False

Select all that apply. Where can you use data from a GraphQL query?

• Custom coded workflows

• Individual objects

• Custom CRM dashboards

• Dynamic pages

Which step of dynamic page creation is only completed by developers, NOT marketers?

• Using the editor to customize content presentation
• Creating structured content collections
• Creating modules and templates that connect to the collection
• Managing website pages that are connected to the collection

When do you need serverless functions?

• When you want to display personal information
• Any time you build a website
• When you want to use an API that requires authentication
• When you want to display publicly available data

Serverless functions are available in which edition of HubSpot?

• Free
• Enterprise
• Starter
• Professional

In the partner case study on serverless functions, which of the following is NOT a piece of documentation that Hype and Dexter create during the planning process?

• Brief
• Wireframes
• Process flows
• Training materials

In the partner case study of serverless functions, which type of documentation helped Hype and Dexter’s client articulate additional business logic that was excluded from the original plan?

• Spreadsheets
• Wireframes
• Acceptance criteria
• Developer docs

Which of the following is NOT an example of sensitive information?

• Dates
• Bank account numbers
• Credit card numbers
• Passwords

Fill in the blank: If your client needs to transform data in their CRM object, one possible tool you can use is ___.

• data cleaning
• serverless functions
• macros
• custom-coded actions

True or false? Serverless functions run client-side code.

• True
• False

True or false? Custom-coded actions are NOT serverless functions.

• True
• False

Your client puts on an annual conference and needs to delineate its conference communications from its product marketing communications. Which HubSpot tool best solves this use case?

• Additional domains
• Brand kits
• Business units
• Additional portals

True or false? Business units allow you to manage subscriptions across brands.

• True

• False

Fill in the blank: The HubSpot tool that stores collections of relevant logos, colors, and website themes for use across campaign assets are called ___.

• brand kits
• asset managers
• business units
• domain managers

Which of the following is NOT an asset you’d store in a campaign?

• Call notes
• Forms
• Web pages
• Emails

How do business units organize assets and associate contacts to the right brand?

• Lists
• Data manipulation
• Long naming conventions
• Tags

Select all that apply. Which use cases are the best fit for purchasing additional domains?

• You need to host each brand’s content on separate domains.

• You cross-sell or upsell contacts across brands.

• The brands are under the same ownership.
• It’s not critical to delineate between brand assets and contacts in your HubSpot account.

True or false? By assigning an asset to a business unit, you also assign user permissions and access settings.

• True
• False

True or false? Business units come prepopulated with their own unique lifecycle stage property.

• True
• False

Select all that apply. Which use cases are the best fit for purchasing additional HubSpot accounts?

• You share marketing campaign assets between brands.
• You want to host data in different global regions.
• You have multiple independently owned companies.
• You have legal or compliance restrictions between brands.

Select all that apply. Which of the following are capabilities of business units?

• Run branded campaigns for different audiences.
• Manage communication preferences between brands.
• Report on each brand’s performance.
• Create a hard partition between brand data.

True or false? All marketing assets can be retroactively assigned to business units.

• True
• False

True or false? It’s possible to associate contacts with business units via workflows.

• True

• False

Which of the following is NOT a setting you can modify under the business units Privacy and Consent header?

• GDPR privacy settings
• User permission settings
• Consent policy settings
• Cookie banner settings

What are business units?

• A Marketing Hub Enterprise feature that’s recommended for those solely focused on hosting a sub-brand on a separate website.
• A Marketing Hub Enterprise add-on that allows you to create and manage up to 100 brands from one HubSpot portal.
• A CMS Hub Enterprise feature that allows you to manage a sub-brand from a separate HubSpot portal.
• A CMS Hub Enterprise add-on that allows you to create and manage up to 100 brands from one HubSpot portal.

True or false? Business units allow you to keep independent brands separate and isolated.

• True
• False

True or false? Your client wants to use AI to make complex queries and make recommendations to clients. Based on this use case, programmable email is a good fit.

• True
• False

Select all that apply. Which of the following tools can deliver programmable emails at scale?

• Workflows
• Lists
• Scheduling tools
• None of these

True or false? Programmable email requires a developer to execute.

• True

• False

Fill in the blank: The HubL syntax that’s used in modules to display specific data based on predetermined criteria is called ___.

• loops
• filters
• expressions
• if statements

Fill in the blank: The HubL syntax that formats your programmable email query to output data according to specific criteria are ___.

• statements
• filters
• loops
• functions

True or false? You can only use modules in programmable email if the functionality is enabled in the Design Manager.

• True

• False

True or false? Workflows send emails to a predefined list of contacts that meet a criteria.

• True
• False

True or false? In order to preview the email with data in place of HubL code, you must select a contact.

• True

• False

Select all that apply. To learn more about a client’s previous sending behavior, which metrics should you examine?

• Open rates
• Send rates
• Unsubscribe rates
• Bounce rates

Fill in the blank: ___ is an automated email triggered by a specific action or event that takes place on your website or app.

• Dedicated IP
• Programmable email
• Transactional email
• Dynamic pages

Which of the following options is NOT an indicator that a client is a good fit for dedicated IP?

• Their open rate has been below 20% for the last three months.
• They need to send transactional emails.
• They need to be the sole sender on an IP in order to have recipients allowlist the IP.
• They want to use HubSpot’s SMTP or Single Send API endpoints.

Fill in the blank: The email deliverability tool that helps prevent fake or invalid subscribers from being added to your list is called ___.

• subscription type
• email health tool
• double opt-in
• bounce rate

Select all that apply. Which of the following strategies can help improve a client’s sending reputation?

• Only send emails to people who have opted-in to receive them.
• Start the client on a fresh, new domain.
• Increase the number of weekly emails the client sends.
• Create content that resonates with the audience and raises engagement rates.

Select all that apply. Which of the following adjustments can you make to better engage your client’s audience?

• Time zone sending

• A/B testing

• Personalization

• Sending to an unsegmented list

Your client wants to better understand the systems they use and how they can integrate with HubSpot. Which document type will help them collect and organize this information?

• ERD
• Solutions deck
• Wrap up documentation
• Tech stack diagram

Which of the following is NOT a criteria for evaluating proposed solutions?

• The degree to which it meets the client’s requirements
• The technical resources available to the client
• The experience the team has with the tools
• The level of implementation and maintenance effort

Fill in the blank: ___ provides guidance on integrations, APIs, design, and portal customization needs.

• Customer training
• Replatforming
• Technical consulting
• Inbound consulting

Fill in the blank: The CRM development tool that lets developers manipulate components to prototype user interface extensions is called ___.

• UI playground
• libraries
• projects
• sandboxes

Select all that apply. If you need to communicate user interface design elements of a solution, which types of documentation best communicates this information?

• Wireframes
• Style guide
• API endpoints
• Systems diagrams

True or false? APIs are always a better solution than no-code automation.

• True
• False

Select all that apply. If your solution requires data to move between systems, which documentation types best communicate that information?

• Brand guidelines
• Systems diagram
• Data diagram
• Error documentation

Fill in the blank: When creating a GraphQL query, the top-level field that represents your data source is called ___.

• the root field
• the child field
• the structured data source
• the top tier

Your client, a book publisher, wants to create web pages for each author in their portfolio. They need a way to update the pages any time the author writes a new book. Based on the use case, which structured data source is the best solution?

• Spreadsheet
• Custom objects
• Data lake
• HubDB

Select all that apply. Which of the following are editor tools marketers can use to interact with collection data?

• Outlines
• Modules
• Sections
• Templates

Fill in the blank: On a website, data is displayed with ___.

• UX design
• client-side code
• structured data
• server-side code

Your client, a bookstore, hosts weekly events. They need a solution that will show customers the list of events, indicate how many spots remain, and let them sign up without exposing their personal information. Which tool is best to address this data issue?

• GraphQL
• HubDB
• Serverless functions
• Design manager

Fill in the blank: A tool that tests if your solution theory will work in practice is called a ___.

• Workflow
• Proof of concept
• Concept map
• Brainstorm chart

True or false? Using serverless functions requires you to buy and administer server space.

• True
• False

Your client’s marketing team runs campaigns and communication for three different brands. In order for them to share assets and templates across brands, which HubSpot tool best solves this use case?

• Brand kits
• Additional portals
• Additional domains
• Business units

Your client is a large parent company that presides over three independently owned companies. Each of these independent companies caters to different global regions and operates under different legal and compliance restrictions. Which HubSpot tool best solves for this use case?

• Business units
• Additional domains
• Additional portals
• Campaigns

Select all that apply. What are the three main steps of setting up business units in HubSpot?

• Create your business unit

• Connect your business domain

• Create your email subscription types

• Build your website

Select all that apply. Which HubSpot tools allow you to compare campaign performance across brands?

• Additional domains
• Additional portals
• Business units
• Tags

Which HubSpot tool is best for clients that cross-sell or upsell contacts across brands?

• Brand kits
• Additional portals
• Additional domains
• Business units

True or false? Contacts can be assigned to multiple business units.

• True

• False

Select all that apply. Which of the following report types come pre-built in the business unit overview dashboard?

• Contacts created by the business unit

• Website traffic by business unit

• Marketing email engagement by business unit

• Business unit-specific activity vs. overall activity

True or false? Marketing Hub Pro subscribers can use custom objects and HubDB in their programmable emails?

• True
• False

Which of the following options is the correct order of operations for creating and delivering a programmable email?

• Create the module, identify the data that needs to move, embed the module in an email, send the email.
• Design the email, map the data, embed the data, send the email.
• Create the list, identify the criteria, write the email, send the email.
• Identify the data that needs to move, create the module, embed the module in an email, send the email.

Fill in the blank: ___ are contacts that have previously opted in to receive marketing emails and are no longer engaged with those emails.

• Engaged contacts
• Unengaged contacts
• Previous contacts
• Opted-out contacts

True or false? Sending IPs cannot be migrated from a previous ESP to HubSpot.

• True

• False

True or false? HubSpot has a dedicated sunset policy feature.

• True
• False

Select all that apply. Which of the following behaviors risk triggering spam filters.

• Using excessive of links or images in your messages
• Enable CAPTCHA on forms
• Enabling double opt-in to confirm consent
• Using misleading subject lines or fake sender names

Your client doesn’t know how to map objects and properties from other systems into HubSpot. Which document type will help them collect and organize this information?

• ERD
• Tech stack diagram
• Solutions deck
• Project plan

True or false? Inbound consulting determines how you should be doing things in HubSpot.

• True
• False

Fill in the blank: The CRM development tool that lets developers bundle code, authentication mechanisms, extensions, and serverless functions into a single, deployable package is called ___.

• GraphQL
• test accounts
• projects
• command line interface

Fill in the blank: The HubSpot technology that lets developers create reusable templates and modules is called ___.

• HubDB
• HubL
• HubX
• HubSpot command line interface

True or false? You can create public-facing dynamic pages using standard HubSpot objects.

• True
• False

Select all that apply. Which HubSpot tools allow web developers to work across multiple brands?

• Additional domains
• Additional accounts
• Business units
• Brand kits

Fill in the blank: The tool that saves logos, hex codes, and other brand materials for application across a business unit is called a ____.

• business unit kit
• design package
• brand kit
• style guide

Fill in the blank: The HubL syntax that is best used for repeated actions is called ___.

• filters
• comments
• loops
• statements

True or false? It’s against HubSpot’s acceptable use policy to email purchase lists.

• True

• False

Which of the following is NOT a word that typically triggers spam filters?

• Free
• Guaranteed
• Click here
• Trusted

Select all that apply. Purchasing additional domains is possible in which editions of HubSpot?

• Marketing Hub Professional

• Marketing Hub Enterprise

• CMS Hub Enterprise

• CMS Hub Starter

True or false? Business units allow you to assign record-level access to the appropriate HubSpot users.

• True
• False

Select all that apply. Which of the following data sources can programmable email use?

• Standard objects
• Data silos
• Custom objects
• HubDB
  

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