Amazon Ad Server certification assessment Answers

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Amazon Ad Server certification assessment Answers

Sizmek Ad Suite (SAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.

The Sizmek Ad Suite Certification validates an individual's technical proficiency in Sizmek Ad Suite. Topics include campaign management, working with the Sizmek Ad Suite Tag Manager, and campaign metrics and analytics. The learning paths below are designed to help you prepare for the certification assessment. This certification is best suited for advertisers or agency professionals who manage campaigns in Sizmek Ad Suite.

Questions 48 

Required for completion - Time limit: 120 minutes



## Arrange the steps in the correct order to generate Tag Manager.

  • Determine the KPIs
  • Create a Tag Manager
  • Create Activity Rules and relevant Conversion/Retargeting Activities
  • Publish and implement the Tag Manager code
  • Test the Tag Manager


Where should the webmaster place the code if the advertiser wants to track conversions only on specific pages?

  • In the head of the webpage
  • Directly into the body of that webpage
  • Into the click button


You can access SAS directly from the Sizmek Tag Tester Tool.

  • True
  • False


When setting up Tag Manager what is the default communications protocol?

  • JavaScript
  • iFrame


Anna wants to use a Raw Data Feed to perform an indepth analysis of activities recorded on the site and site referrals. What type of RDF report should Anna pull to get the best results?

  • Standard Feed
  • Interactions Feed
  • Site Activities Feed


Unless implemented by iFrame as non script, the Tag Tester Tool browser icon will activate only on pages with the Tag Manager implemented.

  • True
  • False


When using a script format to set site parameters to be passed into Tag Manager from the webpage, which of the following options allows you to define where Tag Manager retrieves insights?

  • Conversions
  • Third Party Activity
  • Variables
  • Retargeting


Anthony needs to do an in-depth analysis of event level data to see how customers interacted with the advertiser’s ads. Which type of report should Anthony use?

  • Raw data feed
  • Path to conversion report
  • One of the report templates
  • Aggregated report


Which option provides a log of activities that were performed by all users who have edited the entity?

  • History
  • Information
  • Edits
  • Logs


Fire Always rule is a default rule that enables your Tag Manager to fire and be tested/used immediately. You can rename or disable it but it cannot be deleted.

  • False
  • True


Lisa wishes to review conversion winner event date and winner event location for the winning event. Which of the 3 report field types would Lisa select?

  • Conversion activity
  • Winner event
  • Conversion path


SAS Tag Manager is a single block of code that resides on an advertiser’s website for advertisers who want to measure site visits, measure conversions and manage any third-party pixels from the SAS user interface (UI).

  • True
  • False


Which tab under advertiser settings is used to set up Verification and Viewability?

  • Regional
  • Analytics
  • Custom
  • Privacy


What do all three report types in SAS have in common? Select All Correct Responses

  • Report templates are available across all types
  • They are available in the form of a report builder
  • They can be exported as .csv files
  • They are all aggregated reports

    Expert attribution (a premium feature) is enabled when a custom path length is set to include more than ___ events.

  • 20
  • 5
  • 10
  • 15

    Which attribution model serves as a baseline for collecting advertiser's conversion data?

  • Primal attribution model
  • Primary attribution model
  • Account-level attribution model
  • Main attribution model

  Which of the following statements are true in regards to noscript tag implementation? Select All Correct Responses

  • noscript tag fetches all advertiser data from the webpage
  • Activity rules based on CSS selectors will not work
  • Variables added in SAS will not be automatically added to the code
  • Only image and URL third-party pixels will be able to execute

    Anna’s user permissions allow her to access multiple agency accounts in SAS. How does she pull reports for a single agency account?

  • She cannot pull reports for individual accounts at all. Ana can only filter reports by campaigns.
  • She can use the existing user account and only select relevant agency account for her report
  • She should log into each agency account separately to see data and get reports

  History log stores data about edits to entities for 30 days. Edit logs older than one month are automatically deleted.

  • False
  • True

  Karina’s main campaign KPIs are CTR and impressions delivered. Which type of report is the best option to get this data?

  • Aggregated report
  • Raw data feed
  • Conversion summary report
  • Path to conversion report

  Match the cost models with the units they represent.

  • 1. CPC
  • 2. CPM
  • 3. CPA


  • Conversion activity
  • Clicks
  • Impressions

  A delivery group cannot be replaced if attached to a live placement.

  • True
  • False

  Which is the recommended communications protocol value for a Tag Manager?

  • iFrame
  • HTTP
  • JavaScript

  Can you access SAS from the Sizmek Tags Tester tool and how?

  • No, you should sign in to SAS first in order to view details in the Tags Tester tool
  • No need to access SAS, everything is visible/shown in the Tags Tester tool
  • Yes, clicking any of the links in the "name" column will redirect you to the corresponding entity in SAS

  Tag Manager activity rules can be based on multiple criteria.

  • False
  • True

  Which placement types require creative attached in order to complete trafficking and generate placement tags? Select All Correct Responses

  • In-banner
  • In-stream video
  • In-stream video tracking
  • Tracking

  Anna has access to multiple accounts in SAS and she is setting up a conversion RDF for all of them. By default (no additional settings applied) the system will generate:

  • Multiple files, one per each advertiser under Anna’s main account
  • Multiple files, one per each account selected in the RDF
  • A single file with data from all accounts selected
  • A single file with data from Anna's main account only

  In most scenarios, Tag Manager code changes throughout the pages of a website.

  • False
  • True

  Placement status doesn’t affect the placement tag publishing process.

  • False
  • True

  Which section is the Tag Manager "publish" button located in the SAS UI?

  • Within campaign settings
  • Within account settings
  • Within the advertiser settings
  • Within the Tag Manager settings

  What is true for environments where JavaScript tags are not allowed or supported?

  • The Tag Manager cannot be used at all
  • The Tag Manager can automatically collect all data
  • The Tag Manager is prevented from automatically collecting data
  • The Tag Manager has no limitations

  These are added to URLs to pass relevant campaign, placement, ad ID details to a third-party measurement system.

  • Tokens
  • Aggregated reports
  • API integrations

  SAS retargeting activities can be used to create target audiences in SAS.

  • True
  • False

  Select the Tag Manager code that matches the settings shown in the screenshot.

  • script type="text/javascript" (function(e, s, t) { t = t || {}, = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { dispType:"iframe",dataLayer:"SizmekDataLayer" }); /script
  • script type="text/javascript" (function(e, s, t) { t = t || {}, = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { ptcl:"http",dispType:"iframe",dataLayer:"SizmekLayer" }); /script
  • script type="text/javascript" (function(e, s, t) { t = t || {}, = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { ptcl:"http",dataLayer:"SizmekDataLayer" }); /script
  • script type="text/javascript" (function(e, s, t) { t = t || {}, = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { dataLayer:"SizmekDataLayer" }); /script

  When do you need to re-implement the Tag Manager on a webpage?

  • When requested by the advertiser's webmaster
  • When the Tag Manager name is changed
  • When any of the three main tag settings (protocol, data layer object name, return server response as) change
  • Every month

  In-banner placement tags can be generated as one of these format options: script, iFrame and auto-detect type.

  • True
  • False

  Attributes such as entity name, entity ID, date, duration, etc. which populate SAS report headings are also known as:

  • Metrics
  • Dimensions
  • Advertisers
  • Delimiters

  Once a placement is created and saved, you can modify the placement type.

  • False
  • True

  Raw data feeds are event-level raw data files exported from SAS.

  • True
  • False

  Ivan is about to launch a customer campaign across three sites with multiple banner sizes and a budget allocated per site. The most effective way for Ivan to traffic the campaign and track overall data and spend per site would be to:

  • Group placements in packages for each site
  • Place all ads in one delivery group per site
  • Divide the budget per placement and enter it as a unit limit
  • Inform the customer this is not possible

  Which types of campaigns can you include in SAS P2C reports?

  • Both display and search campaigns
  • Only search campaigns
  • Only display campaigns
  • This is not something you can choose

  If you see red highlighted fields in your clickthrough and events spreadsheet during import validation it means that:

  • You should check the tool icon and fix the errors
  • The import process has stalled
  • No action is needed, you can proceed to import clickthrough URLs

  Sizmek Ad Suite offers multiple options for creative authoring, streamlined campaign management, advanced dynamic creative optimization, and Media Rating Council-accredited measurement.

  • False
  • True

  Jessica wants to create a report using a template that Anna has created. How can she do this? Select All Correct Responses

  • Anna can duplicate her template, set it up to include the data Jessica expects to review and then add Jessica as a recipient
  • Anna's report template cannot be shared with another user
  • Anna can copy the template over to Jessica's user account directly in the SAS UI

  How many different code versions are generated for each Tag Manager?

  • One
  • Four
  • Two
  • Three

  If email is the selected delivery method of an aggregated report, the report can only be sent to the report owner's email address.

  • False
  • True

  John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to end users. Which setup is best suitable to John's goal?

  • Monitor data and use creative refresh to replace the underperforming ads
  • Monitor performance and manually increase delivery group weights in favor of the best performing ads
  • Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
  • Add five delivery groups to the same placement and detach the underperforming ones

  What are the key benefits of correlation between master ad and placement ad(s)? Select All Correct Responses

  • Deleting a master ad does not delete the placement ad(s)
  • You can edit multiple placement ads by editing the master ad
  • Applying changes to a placement ad only affects the placement ad
  • Placement ads can be duplicated together with the master ad

  All creative assets under your account are stored in a location called:

  • Assets library
  • Creative refresh
  • Ads location
  • Account library

  The Tag Tester tool browser icon will activate only on pages with the Tag Manager implemented.

  • False
  • True

  If variables/parameters are to be passed through a noscript Tag Manager code the webmaster needs to add them manually.

  • False
  • True

  Path to conversion reports can include multiple advertisers' data.

  • False
  • True

  The type of third-party activity fired independently from any other SAS activity (added in the "Then" section of an activity rule) is called:

  • 3rd party conversion tracking activity
  • 3rd party retargeting tracking activity
  • Other 3rd party activity

  Metadata file names contain the word “match” and are also called match files.

  • False
  • True

  What is the default counting method for sales conversion activities?

  • Once per orderID/sessionID
  • Always
  • Once per browser session
  • Once per day

  Each new RDF must be activated in SAS.

  • True
  • False

  What type of logic is used for Tag Manager activity rules?

  • Aristotle’s logic
  • Common logic
  • If/then logic
  • Propositional logic

  When recording conversion third-party activities for sites, instead of reporting the activity to all sites, only a single site is informed of the conversion, according to to the attribution model selected. This process in SAS is called:

  • Piggybacking
  • Path to conversion
  • Deduplication
  • Single conversion record

  A customer searched online for a truck to rent and "Trucksy" came up as one of the results. Upon clicking on the paid search ad, they were taken to the "Trucksy" webpage where a Tag Manager triggered a conversion activity. Which of the following site activities was triggered in this case?

  • Social referral rule
  • Other referral rule
  • Revenue-sharring referral rule
  • Search referral rule

  You must be connected to a VPN in order to access SAS RDF server.

  • False
  • True

  SAS Tag Manager can be generated in both JavaScript and noscript format.

  • False
  • True

  Which tool in SAS is used for mass creative upload?

  • Bulk attach
  • Creative refresh
  • Ad creation wizard
  • Smart upload

  Path to conversion reports can include data from different campaigns under a single advertiser.

  • False
  • True

  P2C reports can include each conversion and the associated parameters, including custom parameters.

  • True
  • False

  Once disabled in a delivery group, the ad is no longer in creative rotation and stops being served.

  • False
  • True

  Users under the same SAS account cannot be restricted to specific advertisers.

  • True
  • False

  Samira is running a multi-ad campaign for a transport company and she needs each vehicle model's ID passed from the creative to the clickthrough URL. How can she achieve this?

  • Add special instructions to each placement
  • Add a custom field on the ad level and use it as token
  • Use API to pass additional data
  • This is not possible

  Fields from all three metric groups (conversion activity, conversion path, and winner event) can be combined in a P2C single report.

  • False
  • True

  What is the maximum number of tracking events you can add to a tracking placement?

  • Two: one impression and one click-tracker
  • One: an impression or a click-tracker
  • None
  • Up to 15 impression and click-trackers

  Upon deploying a code on a website, the tag administrator has the power to control when and where will the activities fire. There is usually no need to further touch the website for any additional tag implementation.

  • False
  • True

  Data obtained by setting the line ID is passed to third-parties via:

  • Special instructions section in the exported placement tag .txt file
  • Email to third party where this is specifically mentioned
  • Tokens added to the placement tag

  Tania is about to send placement tags to publishers. Some publishers are asking for different placement tag formats while others require different tag protocols. What is the best option for Tania to manage these requests?

  • Inform the publishers that there is only one placement tag format that she can generate
  • Export tags in Excel files and send relevant file to each publisher
  • Ask publishers to make the changes to each code manually according to their respective needs
  • Change placement and tag settings for each placement and click Save. SAS will automatically update the tags.

  A delivery group is running four ads in sequential rotation with frequency cap set at three impressions per user per day. Which creative instance will load when served for the fourth time to the same user in the same day?

  • The default image
  • The fourth ad in sequence
  • No ad will be served at all
  • The first ad in sequence

  What is the best mapping option for a page button element located within an iFrame source?

  • It is not possible to map a button on a page
  • Set up a new activity rule based on the URL of the page containing the button
  • Ask the webmaster for the button’s CSS selector and set up a new activity rule based on the clicked element
  • Set up a new activity rule based on the clicked element from the iFrame and ask the webmaster to place the Tag Manager code within the iFrame source

  Michael is looking for a report which will list out attributes of the path to conversion events such are ad names and publisher sites running the ads. Which report field type is the best option for Michael?

  • Conversion activity
  • Winner event
  • Conversion path

  Which type of activities can be added to activity rules in SAS? Select All Correct Responses

  • Retargeting activity
  • Bonus activity
  • Third-party activity
  • Conversion activity

  Anthony needs to do an in-depth analysis of how customers interacted with the advertiser's ads. Which type of report will provide the best insights to Anthony?

  • Aggregated report
  • One of the report templates
  • Path to conversion report
  • Raw data feed

  Site visits are included as events in the path to conversion report but they are never the winner event.

  • False
  • True

  Jason works for an advertiser called “Velda&Waag” who just set up a new Tag Manager in SAS and generated the tag code. What is the first step they should take in order to fully utilize benefits of Tag Manager, before sending the tag code to the webmaster for implementation?

  • Publish Tag Manager
  • Determine campaign KPIs, requirements around conversion and third party tags as well as their retargeting strategy. Then, identify webpages which will be tracked and used for retargeting.
  • Test Tag Manager
  • Define activity rules within Tag Manager and map one or more webpages to corresponding conversion and retargeting activities.

  A placement tag will serve default ads when the stop serving condition is met, unless the placement tag is disabled by the publisher.

  • True
  • False

  Which settings tab is used to set up verification and viewability?

  • Custom
  • Privacy
  • Analytics
  • Regional

  Lisa wishes to review a conversion report which lists out all dimensions related to the conversion-winning event, such as event date or event location (country). Which report field type is the best option for Lisa?

  • Conversion activity
  • Winner event
  • Conversion path

  SAS raw data feeds cannot be generated ad-hoc, they can only be scheduled.

  • True
  • False

  Which of these tag codes are in script format? Select All Correct Responses

  How far in advance can raw data feeds be scheduled?

  • One month
  • Two months
  • Six months
  • Three months

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Amazon Ad Server certification assessment Answers

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