Amazon Ad Server certification assessment Answers
Amazon Ad Server certification assessment Answers
Sizmek Ad Suite (SAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities, and Media Rating Council-accredited measurement.
The Sizmek Ad Suite Certification validates an individual's technical proficiency in Sizmek Ad Suite. Topics include campaign management, working with the Sizmek Ad Suite Tag Manager, and campaign metrics and analytics. The learning paths below are designed to help you prepare for the certification assessment. This certification is best suited for advertisers or agency professionals who manage campaigns in Sizmek Ad Suite.
Questions 48
Required for completion - Time limit: 120 minutes
Questions:
## Arrange the steps in the correct order to generate Tag Manager.
- Determine the KPIs
- Create a Tag Manager
- Create Activity Rules and relevant Conversion/Retargeting Activities
- Publish and implement the Tag Manager code
- Test the Tag Manager
- In the head of the webpage
- Directly into the body of that webpage
- Into the click button
You can access SAS directly from the Sizmek Tag Tester Tool.
- True
- False
When setting up Tag Manager what is the default communications protocol?
- JavaScript
- iFrame
- HTTPS
- Standard Feed
- Interactions Feed
- Site Activities Feed
- True
- False
- Conversions
- Third Party Activity
- Variables
- Retargeting
- Raw data feed
- Path to conversion report
- One of the report templates
- Aggregated report
- History
- Information
- Edits
- Logs
- False
- True
- Conversion activity
- Winner event
- Conversion path
- True
- False
Which tab under advertiser settings is used to set up Verification and Viewability?
- Regional
- Analytics
- Custom
- Privacy
What do all three report types in SAS have in common? Select All Correct Responses
- Report templates are available across all types
- They are available in the form of a report builder
- They can be exported as .csv files
- They are all aggregated reports
- 20
- 5
- 10
- 15
Which attribution model serves as a baseline for collecting advertiser's conversion data?
- Primal attribution model
- Primary attribution model
- Account-level attribution model
- Main attribution model
Which of the following statements are true in regards to noscript tag implementation? Select All Correct Responses
- noscript tag fetches all advertiser data from the webpage
- Activity rules based on CSS selectors will not work
- Variables added in SAS will not be automatically added to the code
- Only image and URL third-party pixels will be able to execute
- She cannot pull reports for individual accounts at all. Ana can only filter reports by campaigns.
- She can use the existing user account and only select relevant agency account for her report
- She should log into each agency account separately to see data and get reports
- False
- True
- Aggregated report
- Raw data feed
- Conversion summary report
- Path to conversion report
Match the cost models with the units they represent.
- 1. CPC
- 2. CPM
- 3. CPA
- Conversion activity
- Clicks
- Impressions
A delivery group cannot be replaced if attached to a live placement.
- True
- False
Which is the recommended communications protocol value for a Tag Manager?
- iFrame
- HTTP
- HTTPS
- JavaScript
Can you access SAS from the Sizmek Tags Tester tool and how?
- No, you should sign in to SAS first in order to view details in the Tags Tester tool
- No need to access SAS, everything is visible/shown in the Tags Tester tool
- Yes, clicking any of the links in the "name" column will redirect you to the corresponding entity in SAS
Tag Manager activity rules can be based on multiple criteria.
- False
- True
Which placement types require creative attached in order to complete trafficking and generate placement tags? Select All Correct Responses
- In-banner
- In-stream video
- In-stream video tracking
- Tracking
- Multiple files, one per each advertiser under Anna’s main account
- Multiple files, one per each account selected in the RDF
- A single file with data from all accounts selected
- A single file with data from Anna's main account only
In most scenarios, Tag Manager code changes throughout the pages of a website.
- False
- True
Placement status doesn’t affect the placement tag publishing process.
- False
- True
Which section is the Tag Manager "publish" button located in the SAS UI?
- Within campaign settings
- Within account settings
- Within the advertiser settings
- Within the Tag Manager settings
What is true for environments where JavaScript tags are not allowed or supported?
- The Tag Manager cannot be used at all
- The Tag Manager can automatically collect all data
- The Tag Manager is prevented from automatically collecting data
- The Tag Manager has no limitations
- Tokens
- Aggregated reports
- API integrations
SAS retargeting activities can be used to create target audiences in SAS.
- True
- False
Select the Tag Manager code that matches the settings shown in the screenshot.
- script type="text/javascript" (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { dispType:"iframe",dataLayer:"SizmekDataLayer" }); /script
- script type="text/javascript" (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { ptcl:"http",dispType:"iframe",dataLayer:"SizmekLayer" }); /script
- script type="text/javascript" (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { ptcl:"http",dataLayer:"SizmekDataLayer" }); /script
- script type="text/javascript" (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { dataLayer:"SizmekDataLayer" }); /script
When do you need to re-implement the Tag Manager on a webpage?
- When requested by the advertiser's webmaster
- When the Tag Manager name is changed
- When any of the three main tag settings (protocol, data layer object name, return server response as) change
- Every month
- True
- False
- Metrics
- Dimensions
- Advertisers
- Delimiters
Once a placement is created and saved, you can modify the placement type.
- False
- True
Raw data feeds are event-level raw data files exported from SAS.
- True
- False
- Group placements in packages for each site
- Place all ads in one delivery group per site
- Divide the budget per placement and enter it as a unit limit
- Inform the customer this is not possible
Which types of campaigns can you include in SAS P2C reports?
- Both display and search campaigns
- Only search campaigns
- Only display campaigns
- This is not something you can choose
- You should check the tool icon and fix the errors
- The import process has stalled
- No action is needed, you can proceed to import clickthrough URLs
- False
- True
Jessica wants to create a report using a template that Anna has created. How can she do this? Select All Correct Responses
- Anna can duplicate her template, set it up to include the data Jessica expects to review and then add Jessica as a recipient
- Anna's report template cannot be shared with another user
- Anna can copy the template over to Jessica's user account directly in the SAS UI
How many different code versions are generated for each Tag Manager?
- One
- Four
- Two
- Three
- False
- True
- Monitor data and use creative refresh to replace the underperforming ads
- Monitor performance and manually increase delivery group weights in favor of the best performing ads
- Create a delivery group with five ads and select “automatic optimization based on CTR” as the rotation method
- Add five delivery groups to the same placement and detach the underperforming ones
What are the key benefits of correlation between master ad and placement ad(s)? Select All Correct Responses
- Deleting a master ad does not delete the placement ad(s)
- You can edit multiple placement ads by editing the master ad
- Applying changes to a placement ad only affects the placement ad
- Placement ads can be duplicated together with the master ad
All creative assets under your account are stored in a location called:
- Assets library
- Creative refresh
- Ads location
- Account library
The Tag Tester tool browser icon will activate only on pages with the Tag Manager implemented.
- False
- True
- False
- True
Path to conversion reports can include multiple advertisers' data.
- False
- True
- 3rd party conversion tracking activity
- 3rd party retargeting tracking activity
- Other 3rd party activity
Metadata file names contain the word “match” and are also called match files.
- False
- True
What is the default counting method for sales conversion activities?
- Once per orderID/sessionID
- Always
- Once per browser session
- Once per day
Each new RDF must be activated in SAS.
- True
- False
What type of logic is used for Tag Manager activity rules?
- Aristotle’s logic
- Common logic
- If/then logic
- Propositional logic
- Piggybacking
- Path to conversion
- Deduplication
- Single conversion record
- Social referral rule
- Other referral rule
- Revenue-sharring referral rule
- Search referral rule
You must be connected to a VPN in order to access SAS RDF server.
- False
- True
SAS Tag Manager can be generated in both JavaScript and noscript format.
- False
- True
Which tool in SAS is used for mass creative upload?
- Bulk attach
- Creative refresh
- Ad creation wizard
- Smart upload
Path to conversion reports can include data from different campaigns under a single advertiser.
- False
- True
P2C reports can include each conversion and the associated parameters, including custom parameters.
- True
- False
Once disabled in a delivery group, the ad is no longer in creative rotation and stops being served.
- False
- True
Users under the same SAS account cannot be restricted to specific advertisers.
- True
- False
- Add special instructions to each placement
- Add a custom field on the ad level and use it as token
- Use API to pass additional data
- This is not possible
- False
- True
What is the maximum number of tracking events you can add to a tracking placement?
- Two: one impression and one click-tracker
- One: an impression or a click-tracker
- None
- Up to 15 impression and click-trackers
- False
- True
Data obtained by setting the line ID is passed to third-parties via:
- Special instructions section in the exported placement tag .txt file
- Email to third party where this is specifically mentioned
- Tokens added to the placement tag
- Inform the publishers that there is only one placement tag format that she can generate
- Export tags in Excel files and send relevant file to each publisher
- Ask publishers to make the changes to each code manually according to their respective needs
- Change placement and tag settings for each placement and click Save. SAS will automatically update the tags.
- The default image
- The fourth ad in sequence
- No ad will be served at all
- The first ad in sequence
What is the best mapping option for a page button element located within an iFrame source?
- It is not possible to map a button on a page
- Set up a new activity rule based on the URL of the page containing the button
- Ask the webmaster for the button’s CSS selector and set up a new activity rule based on the clicked element
- Set up a new activity rule based on the clicked element from the iFrame and ask the webmaster to place the Tag Manager code within the iFrame source
- Conversion activity
- Winner event
- Conversion path
Which type of activities can be added to activity rules in SAS? Select All Correct Responses
- Retargeting activity
- Bonus activity
- Third-party activity
- Conversion activity
- Aggregated report
- One of the report templates
- Path to conversion report
- Raw data feed
- False
- True
- Publish Tag Manager
- Determine campaign KPIs, requirements around conversion and third party tags as well as their retargeting strategy. Then, identify webpages which will be tracked and used for retargeting.
- Test Tag Manager
- Define activity rules within Tag Manager and map one or more webpages to corresponding conversion and retargeting activities.
- True
- False
Which settings tab is used to set up verification and viewability?
- Custom
- Privacy
- Analytics
- Regional
- Conversion activity
- Winner event
- Conversion path
SAS raw data feeds cannot be generated ad-hoc, they can only be scheduled.
- True
- False
Which of these tag codes are in script format? Select All Correct Responses
- script type="text/javascript" (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { dataLayer:"SizmekDataLayer" }); /script
- script type="text/javascript" (function(e, s, t) { t = t || {}, t.id = e, versaTagObj = { $: [], onready: function(e) { this.$.push(e) } }; var n = s.getElementsByTagName("script")[0], r = s.createElement("script"); r.options = t, r.async = !0, r.src = "https://secure-ds.serving-sys.com/SemiCachedScripts/ebOneTag.js?id=" + e, r.options = t, n.parentNode.insertBefore(r, n) })("XXXXXXXXXX", document, { dispType:"iframe",dataLayer:"SizmekDataLayer" }); /script
- noscript iframe src="https://bs.serving-sys.com/Serving?cn=ot&onetagid=XXXXXXXXX&ns=1&activityValues=$$Session=[Session]$$&dynamicRetargetingValues=$$$$&acp=$$$$" style="display:none;width:0px;height:0px">/iframe /noscript
How far in advance can raw data feeds be scheduled?
- One month
- Two months
- Six months
- Three months
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