Amazon Advertising Foundations Certification Answers

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Amazon Advertising Foundations Certification Answers


The Amazon Advertising foundations Certification validates an individual's general knowledge of Amazon Advertising solutions, with emphasis on display advertising. Topics include an introduction to Amazon Advertising, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.


This assessment is comprised of 40 questions which cover the foundations of Amazon Advertising.

You will have 120 minutes to complete the assessment.

Achieve a score of 80% to pass the assessment.

You may not review your answers once they've been submitted.

If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.

You may attempt the assessment again after 24 hours.

 URL: learningconsole.amazonadvertising.com/student/path/1540-amazon-advertising-foundations-certification


Practise assesment:

 

Jane has written three best seller books and recently launched a campaign for her next book using Sponsored Products. What type of advertiser is Jane considered?

  • Small and medium-sized business
  • Partner
  • Enterprise

 

______ is a device where customers can browse, buy, download, and read e-books, newspapers, and magazines.

  • Alexa
  • Amazon Kindle
  • Fire TV

 

What is the main focus of purchase or conversion advertising goals?

  • Driving sales
  • Engaging existing customers
  • Building brand awareness

 

Mateo sells sports equipment on Amazon.com and would like to create a series of customized videos as a part of his brand awareness campaign. Which creative self-service tool can he use to create these videos?

  • Responsive eCommerce creatives
  • Streaming TV Studio
  • Amazon Creative Video Builder

 

Which custom audience tool can be used to create new audiences using traffic from the advertisers' website?

  • Conversions API transfer
  • Amazon Ad tag
  • Advertiser hashed audiences

 

Which of the following is a pre-built, standard audience type available with Amazon Ads?

  • Advertiser hashed audiences
  • Lookalike audiences
  • Demographic audiences

 

Which of the following solutions provides a report featuring annual and quarterly views of audience sizing across the customer journey?

  • Overlapping audiences
  • Audience planning tool
  • Brand Innovation Lab

 

Li wishes to drive consideration amongst shoppers who have recently browsed for products in the air sports category. Which audience type would best help Li achieve this goal?

  • Lifestyle audience
  • In-market audience
  • Demographic audience

 

Accent Athletics a global sports company, would like to promote a new launch of sports equipment products in their Amazon Brand Store. Which of the following ad types will help them to achieve this?

  • Sponsored Products
  • Sponsored Display
  • Sponsored TV

 

Which self-service Amazon Ads tool allows advertisers to create and manage video ads, device ads, and audio ads?

  • Amazon advertising console
  • Amazon DSP
  • Seller Central

 

____ is an available Amazon Ads media channel that allows advertisers to deliver video and display ads through its gaming and live streaming service.

  • Twitch
  • Amazon Music
  • Prime Video

 

Accent Athletics would like to measure the impact of ad tactics on shopping activities across retail outlets, while campaigns are still mid-flight. Which of the following measurement solutions can they use to achieve this?

  • Omnichannel Metrics
  • Amazon Attribution
  • Amazon Brand Lift

 

Accent Athletics wants a measurement solution that quantifies key shopping engagements at each stage of the shopping journey. Which of the following measurement solutions can they use to achieve this?

  • Brand Metrics
  • Amazon Brand Lift
  • Amazon Marketing Cloud

 

The add-to-cart metric provides insight into which stage of the customer marketing journey?

  • Awareness
  • Conversion
  • Loyalty

 

Which of the following is an example of an industry standard success metric available when using Amazon Ads?

  • Return on ad spend
  • New-to-brand
  • Advertising cost of sale

 

Questions:

 

During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?

  • Awareness goals
  • Loyalty goals
  • Consideration goals

 

Which stage of the customer shopping journey would an advertiser look at Subscribe & Save metrics?

  • Consideration
  • Loyalty
  • Awareness

 

The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.

  • False
  • True

 

Which of the following campaign actions describes an advertiser with an awareness business goal?

  • Creating a new web banner to gain more views on their landing page
  • Running an incentive to have customers subscribe to a monthly product box
  • Launching a new social media campaign with new seasonal products

 

The ______ stage of the customer shopping journey involves a customer taking action towards a purchase.

  • Awareness
  • Loyalty
  • Conversion

 

Which customer shopping journey stage is associated with boosting brand sales and growing business sales?

  • Loyalty
  • Awareness
  • Conversion

 

Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?

  • Featuring the customer in a social media testimonial
  • Sending a personalized thank you email with a discount
  • Requesting feedback through a post-purchase survey

 

Which of the following campaign actions describes an advertiser with a conversion business goal?

  • Running an incentive to have customers subscribe to a monthly product box
  • Exposing a product to more potential customers through social media
  • Driving traffic from a product view campaign directly to the product checkout page

 

Mary is in charge of ad strategy at a hardware company. She wants to understand the time of day when her audience is most likely to purchase her brand’s products. Which insights would be useful for her to review to craft the advertising strategy?

  • Timing insights
  • Demographic insights
  • Retail insights

 

Which of the following describes audience insights?

  • An audience solution that helps brands to build their own audiences on Amazon.com
  • An audience solution in report format that provides shopping activity for products on Amazon.com before, during, and after a campaign
  • An audience solution that provides the composition and shopping interactions of your brand's audience on Amazon.com

 

______ helps advertisers navigate a brand’s seller account and grow their business on Amazon.com with helpful tools and content, all from one convenient dashboard.

  • Advertising console
  • Amazon managed services
  • Seller Central

 

Ad types like display ads, video ads, and audio ads are only available through Amazon owned and operated sites.

  • True
  • False

 

Li would like to reach viewers on streaming services like Freevee and Twitch. Which type of ad should Li use?

  • Device ads
  • Sponsored TV
  • Sponsored Products

 

Which of the following is a brand shopping experience channel available for ad placement?

  • Twitch
  • Amazon Prime Video
  • Brand Stores

 

Jane wants to run a campaign to reach readers of news and books. Which of the following options would be a channel to reach her desired audience?

  • Amazon Music audio ads
  • Kindle device ads
  • Twitch streaming ads

 

Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.

  • True
  • False

 

Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.

  • False
  • True

 

Advertisers can use impressions as a metric to indicate success towards your conversion goals.

  • True
  • False

 

______ gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon.com.

  • Amazon Attribution
  • Omnichannel Metrics
  • Amazon Brand Lift

 

Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.

  • True
  • False

 

_______ audiences are based on regularly demonstrated shopping interactions reflective of broad interest groups.

  • Lifestyle
  • In-market
  • Demographic

 

Which of the following audiences can be built from advertisers’ existing audiences, and leverage machine-learning algorithms to help reach new audiences with similar characteristics?

  • Amazon audiences
  • Demographic audiences
  • Lookalike audiences

 

Accent Athletics is running an ad to shoppers who recently considered products in the "golf shoes" category. What type of audience is Accent Athletics using to reach these shoppers?

  • Lifestyle
  • In-market
  • Demographic

 

Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?

  • In-market
  • Lifestyle
  • Demographic

 

The Sofia Martinez agency is planning their media buying for next year to optimize their media mix and drive increased ROI. Which of the following solutions should they use?

  • Offline Sales Lift
  • Brand Lift
  • Marketing Mix Models (MMM)

 

______ help advertisers benchmark against industry norms or conduct side-by-side comparisons to other media investments.

  • Third-party measurement
  • First-party measurement
  • Brand Metrics

 

Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

  • True
  • False

 

Which of the following ad products allows advertisers to educate and inspire customers with real-time brand interaction through streaming?

  • Prime Video
  • Brand Innovation Lab
  • Amazon Live

 

Which of the following advertising solutions compares brand-specific insights with existing market research?

  • Amazon Attribution
  • Audience insights
  • Amazon Brand Lift

 

Which of the following describes a small and medium-sized business type of advertiser?

  • A global beverage company who advertises with Amazon Ads
  • A marketing freelancer offering campaign management services
  • An Amazon Ads seller of pet supply products

 

Amazon Ads is available exclusively to advertisers in industries that involve retail sales.

  • True
  • False

 

What is the primary purpose of advertisers leveraging planning solutions and tools in their ad campaigns?

  • To expand market reach
  • To enhance product visibility
  • To gain insight on their brand's audiences

 

What insights can advertisers gain from utilizing planning solutions and tools?

  • Supply chain management data
  • Customer preferences and behaviors
  • Competitor audience size

 

Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?

  • Amazon Ads Tag
  • Advertiser hashed audiences
  • Lookalike audiences

 

Overlapping audiences enables advertisers to learn more about audiences on Amazon.com and discover new audiences that share common insights with a selected audience.

  • True
  • False

 

Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand's existing audience from web sales last holiday season. What type of audience can they engage to achieve this?

  • Lookalike audiences
  • Demographic audiences
  • In-market audiences

 

Which of the following features are provided in the cross-channel planner?

  • A holistic view of insights across all marketing channels
  • Audience sizes and insights to move customers along the shopping journey
  • A space to manage and optimize all ads across all channels

 

Kitchen Smart would like to create a video for a Sponsored Brands campaign that copies details and images from their current product detail page. Which tool or service can Kitchen Smart use to achieve this?

  • Amazon Video Builder
  • Streaming TV studio
  • Brand Innovation Lab

 

Which of the following tools can an advertiser use to add custom AI-generated brand images to their Sponsored Brands campaign?

  • Responsive eCommerce creatives (REC)
  • Brand Innovation Lab
  • Image generation

 

_______ is a tool that allows you to auto generate customizable assets to feature a tailored background, logo, headline, or other copy.

  • Responsive eCommerce creatives (REC)
  • Brand Innovation Lab
  • Image generation

 

Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.

  • True
  • False

 

Which of the following solutions is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.

  • Sponsored Brands
  • Amazon Shopping Panel
  • Brand Stores

 

What type of ads are delivered through Amazon Music?

  • Display ads
  • Audio ads
  • Device ads

 

Which of the following ad types would be used in Whole Foods?

  • Video ads
  • Display ads
  • Audio ads

 

Custom ads are served on Amazon DSP.

  • False
  • True

 

______ is an Amazon Ads solution that allows advertisers to programmatically buy ads to help reach new and existing audiences where they spend their time.

  • Amazon DSP
  • Campaign manager
  • Audience planning tool

 

What is the primary purpose of Sponsored Brands?

  • To increase website traffic for third-party sellers
  • To help drive brand discovery among customers
  • To promote individual product listings within search results

 

What distinguishes Sponsored Brands ads from Sponsored Products ads?

  • Sponsored Brands appear at the top of shopping results while Sponsored Products appear within shopping results
  • Sponsored Brands showcase a collection of products while Sponsored Products promote individual listings
  • Sponsored Brands offer discounts and coupons while Sponsored Products do not


  1. Lawanda wants to expand the reach of her brand’s campaign beyond what is achievable through Amazon’s websites and apps. Which inventory should she leverage?
  2. Which of the following best describes a campaign with a consideration goal?
  3. Miguel knows that the majority of e-commerce customers do not purchase after viewing a product for the first time. He wants to reengage those that have viewed his brand’s products. Which Amazon audience should Miguel leverage?
  4. Where can display ads be placed?
  5. Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent. She is looking to reengage her existing audiences to encourage repeat purchases on Amazon. Which audience(s) would best help Rhonda achieve this goal? (Select 2)
  6. Sports Lab is running Amazon ads on FireTV. Which inventory are they leveraging?
  7. Why do advertisers look at detail page views?
  8. True or false? Amazon Advertising offers solutions for businesses of every size and at any stage.
  9. Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following would help him understand this?
  10. Myung-dae is an advertiser at a hair care brand. He wants to understand the percentage of first time versus repeat buyers of his brand’s products. Which insight would be best for Myung-dae to review?
  11. Which of the following is a true statement about retail insights?
  12. Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive awareness?
  13. Tiny Feet has their own website. They want to reach their website’s audience with an Amazon campaign. From which source should they transfer their audience?
  14. What are Subscribe & Save metrics best used for?
  15. Which of the following best describes advertiser audiences?
  16. Bai Xue is an advertiser at a basketball manufacturer. She wants to reach an audience that searched for terms relevant to her brand and products. Which Amazon audience could help her reach these shoppers?
  17. Darius is an advertiser at an office supply company. He wants to reach shoppers that recently viewed detail pages of other products similar to his brand’s offerings. Which audience would you recommend for Darius to leverage in this campaign?
  18. Hokulani is an advertiser at a designer pottery brand. She recently ran a campaign where her primary goal was to drive purchase for her brand’s clearance on last season’s wooden planters. Which metric would be the best indicator of this campaign’s success in helping drive purchase?
  19. Which Amazon audience can be used to reach shoppers who recently viewed or purchased items in a specific category or sub-category?
  20. Which of the following best describes a campaign with a purchase goal?
  21. True or false? An advertiser who sells products on Amazon could access insights that report on total retail activity for all of their products.
  22. Charlie wants to generate long-term, new demand for their brand by reaching those who are not currently engaging with the category. What stage of the customer journey should Charlie focus on?
  23. Janka is an advertiser at a party supply brand. She wants to understand areas such as income range, age range, and marital status of her brand’s shoppers. which insight would be best for Janka to review?
  24. Which of the following best describes the value of brand halo metrics?
  25. Advertisers can connect with _______ to drive purchases for their products by engaging audiences that have recently considered products in a given category.
  26. Brighton is an advertiser selling holiday cookies on Amazon. He wants to reach shoppers who recently viewed or purchased products in the “bakery and dessert gifts” sub-category. Which audience solution will Brighton rely on to achieve this?
  27. True or false? The only way for advertisers to reach their existing audience in Amazon campaigns is by leveraging an Amazon pixel.
  28. Tiny Feet has a direct relationship with their audience that signed up for their monthly newsletter. They want to reach this audience with an Amazon campaign promoting a new shoe. Which audience solution should they leverage?
  29. Ujarak is an advertiser at a magazine company. He wants to reach shoppers who visited the subscription sign-up page, but did not complete their signups. Which type of audience could he use to best reach this audience?
  30. Ojistah wants to develop a strategy for her brand on Amazon. Which of the following audience solutions would best help her understand how customers currently view and purchase the brand’s products on Amazon?
  31. Maya’s brand sells products on their own website and wants to reach similar shoppers on Amazon. Which type of audience should Maya select?
  32. Cora wants to run ads in the Amazon DSP that integrate Amazon customer reviews. Which creative type should she choose?
  33. Yvonne’s business sells hiking equipment on Amazon. She wants to use Amazon Advertising to reengage customers who have previously visited her website. Which audience solution will Yvonne rely on to achieve this?
  34. Anita is running Amazon ads with placements on and off Amazon. Which of the following ad types could Anita be using? (Select 2)
  35. Wilfredo works for an advertising agency and is interested in leveraging Amazon Advertising to reach his audience in an unconventional way. Which solution would be appropriate for this goal?
  36. True or false? Third-party served ads in Amazon DSP can be used on third-party desktop and mobile sites, third-party apps, third-party video, and Amazon O&O.
  37. True or false? In-stream video ads do not appear within video content and typically use space reserved for a display ad on a website or app.
  38. Penny has uploaded an MPEG-4 file in the Amazon DSP to use for her creative. Which of the following creative types is she employing?
  39. Devin is tasked with a long-term goal of building his brand’s customer base. Which of these ad types can help build brand awareness by featuring a custom headline, logo, and set of products?
  40. Jasmine wants to understand the impact a campaign had on the perception of her brand. Which of the following should she consult?
  41. Cristobal is an advertiser at a cold medicine brand. He wants to understand the time of day that shoppers purchase from his brand. Which insight would be best for Cristobal to review?
  42. A manufacturer of chewing gum recently launched a new spearmint flavor. They’re looking to promote this new flavor to audiences that do not know about their product. Which of the following audiences should they select? (Select 2)
  43. Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers that recently viewed products in the non-fiction category. Which of the following audiences would be best at helping Atlas drive consideration of books in this category?
  44. Which inventory is available for Sponsored Products and Sponsored Brands campaigns?
  45. Which audience solution allows advertisers to reach shoppers that previously visited certain product detail pages on Amazon?
  46. Tandra is setting up a campaign to drive awareness of her brand’s new booklight. She wants to reach the community of readers on Goodreads. Considering only this information, where should her ads be placed?
  47. Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?
  48. Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products. Which of the following audiences should he select? (Select 2)
  49. Which of the following audiences might help Red Eye Coffee, a brand that sells canned coffees, increase consideration for their products? (Select 2)
  50. Minoru is an advertiser at a consumer packaged goods company. He recently ran a campaign where his primary goal was to drive loyalty for his brand’s lavender scented laundry detergent. Which metric would be the best indicator of this campaign’s success in helping drive loyalty?
  51. Tamiko is an advertiser at a bowling supply company running a display campaign. She wants to learn more about audiences that share similar attributes to the audiences she is currently reaching through her campaign. What should Tamiko consult to learn more about this?
  52. HouseWarez is running a campaign to remarket to existing brand customers for cross-selling purposes. What stage of the customer journey is HouseWarez focusing on?
  53. Which of the following ad types are located within shopping results and promote individual products?
  54. What value do overlap reports provide advertisers?
  55. Qismat is an advertiser at a bedding company. He wants to reach shoppers who purchased his brand’s mattress so that he can promote bedding and pillows. Which audience would be best for helping him achieve this goal?
  56. Onisim wants to use display advertising to reengage shoppers that viewed their product detail page, but did not purchase. Which audience would be best for helping Onisim achieve this goal?
  57. Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive consideration?
  58. Which of the following is the Amazon DSP creative type that automatically optimizes based on a selected optimization goal?
  59. Which of the following are considered advertiser audiences? (Select 2)
  60. Dreyfus is an advertiser looking to drive purchase for his brand’s products. Which metrics would be best for evaluating his campaign’s purchase goals? (Select 2)
  61. Terry wants to communicate his brand’s value through storytelling. Which Amazon DSP creative type is most appropriate for this goal?
  62. Ha Yoon is an advertiser at a cold brew coffee manufacturer. Which audience would be best for her to use to reach these shoppers on Amazon that her brand already has a direct relationship with off Amazon?
  63. Which measurement solution allows advertisers to understand overall shopping activity on Amazon before, during, and after advertising campaigns?
  64. A car insurance company recently ran an awareness campaign on Amazon promoting a new insurance bundle. The company does not sell on Amazon. Which of the following insights could be available to them? (Select 3)
  65. Advertisers can connect with — to drive purchases for their products by engaging audiences that have recently considered products in a given category.

 

More certification answers in english: https://en.certificationanswers.com/exams-answers/

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