Amazon Ads Campaign Optimization Certification Exam Answers

Amazon Ads Campaign Optimization Certification Exam Answers

This assessment is comprised of 51 questions which cover topics related to the Campaign Optimization Advanced Practitioner Certification.

• You will have 120 minutes to complete the assessment.
• Achieve a score of 80% to pass the assessment.

Questions:

Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?

• Conduct A/B tests with product listings to identify optimization opportunities.
• Offer Subscribe & Save on eligible products to help increase customer loyalty.
• Test different pricing strategies to see which price maximizes purchases.

____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.

• Amazon Marketing Cloud
• Amazon Brand Analytics
• Brand Metrics

Which of the following dashboards can help a vendor to discover any profitability issues due to market pricing or other factors that would impact their Featured Offer?

• Traffic
• Forecasting
• Net Pure Product Margin

Which metric can you find on the Amazon Retail Analytics traffic dashboard?

• The total number of stock units in Amazon fulfillment centers that is in sellable condition.
• The total number of views the product detail page receives, when a vendor is the featured seller.
• The estimated stock necessary to satisfy customer demand.

Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?

• Purchase index
• Shopper engagement index
• Consideration index

What does the repeat purchase behavior report primarily focus on?

• Analyzing customer retention and repeat purchase patterns.
• Customer satisfaction and feedback regarding the product quality and overall shopping experience.
• Tracking the performance and effectiveness of marketing campaigns in driving repeat purchases.

Diego wishes to review the ordered revenue metric to identify the best selling products that contribute to their Amazon.com sales. Which of the following reports or dashboards can Diego use to find these insights?

• Traffic
• Sales
• Forecasting

Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.

• True
• False

How can the insights from the market basket analysis report be used to help increase basket size?

• By suggesting products to offer promotions on.
• By recommending products to discontinue.
• By identifying products to offer in virtual bundles.

The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper’s engagement in the prior 12 months.

• True
• False

What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?

• Amazon reporting tool
• Amazon metrics tool
• Amazon retail insight tools

When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.

• True
• False

Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?

• Sales
• Forecasting
• Net Pure Product Margin

1. How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?
2. One of your line items has high performance but low delivery. How should you adjust your supply to optimize a campaign for better performance and delivery?
3. What does the awareness index within Brand Metrics measure?
4. What optimization strategy would be best to use if a line item has high performance and high delivery?
5. Your client is prioritizing performance and a line item has low performance and low delivery. The client is not considering pausing the line item. What will you suggest to optimize the campaign for better performance and delivery?
6. During your campaign period, you found that some customers made their second or third purchase and decided to check the number of repeat purchases. Which goals are you measuring?
7. You’re reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
8. Which type of audiences should you use to help drive purchase goals?
9. When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?
10. Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?
11. Which of the following metrics can you use to measure your loyalty goals?
12. Shirley is using Sponsored Products to engage shoppers looking for “coffee maker.” To reach the shoppers who’ve browsed coffee makers, which of the following, less retail-focused options should Shirley use?
13. Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
14. You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
15. Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
16. What is different between the reporting scopes of Amazon DSP and AMC?
17. You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
18. Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
19. Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
20. What does the click rate (CTR) on the search catalog performance dashboard include?
21. During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?
22. Which of the following metrics can you use to measure your awareness goals?
23. Which of the following metrics are included on the top search terms report?
24. Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
25. One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
26. Sponsored ads and organic solutions together can provide premium reach at scale to engaged audiences both inside and outside Amazon-owned properties.
27. Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an Attributed purchases report?
28. Which sponsored ads appear on Amazon.com and allow you to create ads that include multiple products, along with your brand logo and a custom headline?
29. You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?
30. Which of the following multichannel ad products is the most effective at driving your short-term goal of conversion?
31. Detail page visits help customers learn more about your product so they help measure the success of your ability to drive repeat purchases.
32. You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.
33. Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
34. Which of the following reports can you use to measure the overall performance of Sponsored Brands?
35. Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
36. You can use impressions as a metric to indicate success towards your conversion goals.
37. Which of the following are the downloadable reports available from Amazon DSP?
38. You’ve used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
39. Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
40. When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
41. When should you reallocate your ad budget?
42. Which of the following reports can you use to measure the overall performance of Sponsored Display?
43. Which of the following reports can you use to measure the overall performance of Sponsored Products?
44. High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.
45. Which type of audiences should you use to help drive loyalty goals?
46. Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
47. What targeting option for display ads can help drive consideration goals?
48. Which type of audiences should you use to help drive awareness goals?
49. Jorge’s campaign goals are to increase customers’ awareness and drive sales. What product or products should he consider to best optimize results?
50. You used both Sponsored Products and Amazon DSP Display to promote the same products during the same time. You did an analysis in AMC on these two ad types and found the purchase rate was 0.12% when customers are exposed to both ad types, 0.10% when customers are exposed to Sponsored Products only, and 0.09% when customers are exposed to Amazon DSP Display only. How can you interpret these insights to make strategic campaign decisions?
51. To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?
52. After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
53. Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
54. Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?
55. In the advertising console you can get a Campaign report for each type of sponsored ads you’re running, broken down at the campaign level.
56. Which of the following metrics can you use to measure your conversion goals?
57. Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
58. One of your line items has low performance but high delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
59. Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
60. Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?
61. You have multichannel products of audio ads, Streaming TV, online video in your campaigns. Which goal(s) will they help you achieve?
62. Which of the following indicates that you should increase your ad budget?
63. How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
64. You can use negative keyword targeting for your Sponsored Display campaigns.
65. Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
66. When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
67. The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.
68. How can Amazon multichannel products (Display, audio ads, and streaming TV) work together to help you achieve your objectives?
69. A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
70. Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
71. Which of the following metrics can you use to measure your consideration goals?
72. Which of the following is a benefit of Amazon Marketing Cloud (AMC)?

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