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Advanced Google Analytics Answers - Google Analytics Academy

Advanced Google Analytics Answers - Google Analytics Academy walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.


Not all the answers are correct, but the number of correct answers is enough to pass the exam.

The language of the answers are in English.

If the answers are updated, within the following 14 days after your purchase , we´ll revise the new answers and send them to you.

Some questions:

Assessment 1


If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately.




What does Google Analytics call a URL that passes data parameters for reporting?

A data stream

A hit

A dimension

A metric


When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video

Every time a user adds an item to a shopping cart

Every time a user performs a search on a website

Every time a user loads a webpage


When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking

Every time a user makes a reservation on a booking site

Every time a user adds an event to their calendar

Every time a user performs an action with event tracking


What does Google Analytics use to differentiate new and returning users?

(select all that apply)

A browser cookie

Artificial intelligence

A randomly-assigned unique identifier

A sequential unique identifier


What will happen if a user clears the Analytics cookie from their browser?

Analytics will inform the user that they need to set a new Analytics cookie

Analytics will not be able to associate user behavior data with past data collected by the tracking code

Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Analytics will automatically recognize returning users


By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices.


A session in Google Analytics times out after how many minutes by default?






To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?

Data Import

Browser cookies

The Networking protocol

The Measurement Protocol


For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session, ?






Which are Goal types in Google Analytics?


Shopping Cart

Pages/Screens per session



If data is excluded from a view using a filter, it may be recovered within thirty days.


Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope

Location-level, duration-level, or user-level scope

Hit-level, session-level, or user-level scope

Event-level, duration-level, or transaction-level scope


When defining a measurement plan, what is the order of steps?

Business objectives > key actions > KPIs

KPIs > key actions > business objectives

Key actions > KPIs > business objectives

Business objectives > KPIs > key actions


What are macro-conversions in a measurement plan?

The metric data used to measure business success

The main website actions users take that accomplish stated business goals

The secondary website actions users take that lead to main actions

A list of keyboard shortcuts for measurement tasks in Google Analytics

Assessment 2

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?

Advanced filters

Cross-domain tracking

Event tracking

Custom Dimensions

Filters may be applied retroactively to any data that has already been processed.

To see data for users from the U.S. and Canada only in a view, which filter would be applied?

Filter 1: include U.S. > Filter 2: include Canada

Filter 1: include Canada > Filter 2: include U.S.

Filter 1: include U.S. and Canada

Filter 1: exclude Europe and Asia

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?

Custom Metric

Custom Dimension

Custom Filter

To pair metrics with dimensions, what should they have in common?

Same creator

Same creation date

Same view

Same scope

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied?





Custom Dimensions can be used in which reports?

As primary dimensions in Standard reports

As secondary dimensions in Standard reports

As primary dimensions in Custom Reports

As custom metrics in Custom Reports

When a Custom Dimension is active, which data will it affect?

Data collected before the Custom Dimension was applied

Data collected after the Custom Dimension was applied

All of the data in the property

None of the data in the property

To collect the number of comments users posted to a website page, what feature would be used?

Custom Alert

Custom Metrics can have which scopes?

What four parameters can be included with an event hit for reporting?

Category, Action, Label, Total Events

Category, Action, Label, Unique Events

Category, Action, Label, Value

Event, Category, Action, Label

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?


Assessment 3

Segments applied to reports can analyze data for which of the following groups?

Users 25 to 34 years of age who have their browser set to Spanish

Users that viewed a page on your website and then watched a video

Users that engaged in your social media or email campaigns

Users who have children

Custom segments may be created using which of the following criteria?



Session dates

Sequences of user actions

How many segments may be applied at once?

Because segments are applied before sampling, segmented data will not be sampled.

What report shows data segmented by channel?





AdWords and DoubleClick campaigns served on the Google Display Network are grouped into which channel?

Paid Search

Organic Search



What report analyzes which webpages get the most traffic and highest engagement?

Active Users report

Engagement report

All Pages report

Frequency and Recency report

In a “last-click” attribution model, Google Analytics will attribute all of the conversion credit to which source(s)?

First marketing activity

Last marketing activity

Single assisted conversion

All assisted conversions

Multi-channel Funnel reports can credit conversions across which channels?

Website referrals

Paid and organic search

Custom campaigns

Television channels

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

Primary conversion

Assisted conversion

Second-to-last-click attribution

Last-click attribution

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

User Explorer report

Users Flow report

Behavior Overview report

What report groups an audience based on acquisition date and compares behavior metrics over several weeks?

Cohort Analysis report

Custom Reports have which capabilities?

Use multiple dimensions together in the same report

Create a report with Custom Metrics

Use a Custom Dimension as a primary dimension

Include customer names and addresses

What type of Custom Report shows a static, sortable table with rows of data?


Flat Table

Map Overlay

Pivot Table

Which would prevent data from appearing in a Custom Report?

A filter that filters out all data

Not sharing the Custom report with users in the same view

Dimensions and metrics of different scopes

Too many dimensions applied to the Custom report

Assessment 4

What is “remarketing” in Google Analytics?

When users visit a website for the first time and complete a conversion

When users are shown targeted ads to bring them back to a website and encourage a conversion

When Google Analytics can’t distinguish a new user because they have deleted their browser cookies

When a user buys an available product from a competitor

To enable remarketing in Google Analytics, what must first be enabled?

Advertising Reporting Features

Demographics and Interests

Google AdWords or DoubleClick Bid Manager account linking

Which remarketing audiences can be defined in Google Analytics?

Users who visited a specific page on a website

Users who played a video on a website

Users who speak a particular language

Users who searched for a product on Google Search

Which of these may be imported to define a remarketing audience?

Google Display Network

Google Sites

Mobile apps

Google Search

What is the maximum duration a user can be included in a remarketing audience?

120 days

180 days

365 days

540 days

What Google Analytics data can be used to define a remarketing audience?

Pre-defined Segment

Custom Segment

How many user cookies does an audience list require to be eligible for AdWords Search Ad remarketing?





Which users could be targeted with Dynamic Remarketing to bring them back to a website?

Users who posted a favorable product review

Users who viewed a website search result page

Users who viewed product detail pages

Users who abandoned their shopping carts


To set up Dynamic Remarketing for a retail vertical, what must be linked to AdWords?

The Google Search Center

The Google Analytics Center

The Google Merchant Center

The Google Help Center


To set up Dynamic Remarketing, what must first be created in Google Analytics?

Custom Report

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Advanced Google Analytics Answers - Google Analytics Academy

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